The word social is frequently tossed around without much focus on what it really means and how it applies to modern organizations. Our accompanying book, Social Collaboration For Dummies, Oracle 2nd Edition, demonstrates how social collaboration can be applied within your business, curated to benefit your organization, and leveraged as a powerful HR tool. Often the best candidates aren’t looking for a new position. HR needs to use social to reach people before they begin an active job search. This doesn’t need to be difficult. One way to begin a high-level vetting process for uncovering talent is to simply ask people to recommend friends who might be a good fit.