Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Performance Marketing Q&A With Gary Skidmore
We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group.

Here are his thoughts on what he’s seen work when it comes to sales and marketing speed.

DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing.

D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools,

"Performance marketing requires a precise understanding of where to spend your valuable resources along with what to do to accelerate engagement."

content and other marketing technologies to try and solve the issue of performance. However, one of the problems is that while all these tools are great, they usually don't work unless you have some level of integration. For example, data is needed, but how do you align that data by segment with a message? Then, once you identify a trending message, how do you ensure that the content you’re creating actually gets noticed and can drive engagement fast. Best-in-class companies are ones that are integrating data, targeting, messaging and content into one continuous workflow.

D 7: What new innovations are making the scene to help marketers get results faster? GS: There are a number of companies that have launched over the last 12 to 24 months that address data and content discreetly. Regarding data tools, many of these new platforms talk about how you might “predict” who’s about to purchase.  The content and messaging tools might also give you the ability to create and distribute content more readily internally and externally. However, as mentioned above, sometimes these individual technologies don’t go far enough.

Where does Aberdeen play in helping clients improve their marketing velocity? We’re a company spending the majority of our time building solutions that integrate advanced data, machine learning and aligned content to help companies know who to approach first and what to say to them to drive accelerated engagement. Our data and content platform, Lead Essentials, does just that by aligning the best in-market accounts with content that is guaranteed to get them to engage. We've integrated these important functions into one platform and workflow. We’re changing the way marketing works and speeding up the process and related effectiveness significantly. In other words, more conversion and more leads, faster.



D 7: Who are your current customers and how does one take advantage of your solutions (both end users and partners)? GS: Lead Essentials, as well as our other products and services are right for just about any mid to large-size B2B organization. We don't just help organizations find more leads, we give them a fuller picture of who they are, how to reach them and how to get them engaged. We offer a SAAS model with our integrated data and content solution, as well as other ways to engage with us for more custom work. We are aggressively looking for ways to partner with other like-minded technology, data or content providers to help fuel their businesses with our unique data and content assets. To find out more about Aberdeen, visit us at www.aberdeenservices.com


ABOUT ABERDEEN GROUP

Aberdeen Group is a technology and services company that helps tech sales and marketing executives distill smart data science into actionable moments. Aberdeen helps companies win through their unique targeting capabilities (using the CI Technology Data Set), advanced analytics using their own innovative proprietary and public data sources, and their original and research based content engine.

For more information on Aberdeen’s leading data and content platform, Lead Essentials, check out the demo here. If you’re looking for ideas, check out the Aberdeen idea book, chock full of ways that you can use our data and content for your own marketing programs.

You may also be interested in Aberdeen’s latest Guidebook on Account-Based Targeting. Find out new ways to think about what accounts need to be in your account-based sales and marketing programs.  Enjoy!

More C-Suite on deck

'My focus is driving glocalization through strategic talent,’ asserts Stella H Kim

Media 7 | August 29, 2023

Stella H Kim holds the position of a recognized member on the Forbes HR Council, and she also serves as the Chief Marketing Officer (Global VP) at HRCap, Inc., which is renowned as the largest Asian global executive search firm globally. Read on to know her thougts about the analysis on streamlining processes, and fostering employee engagement.

Read More

'Our vision was and still is to make financial wellness attainable for everyone,' asserts Marthin De Beer

Media 7 | May 12, 2023

Marthin De Beer, who has worked in a vast array of industries and enterprises, strongly believes in value-based leadership and finds his greatest satisfaction in guiding teams to solve difficult problems. Keep reading to learn more about his thoughts on personal financial management and the innovative fiduciary solutions offered by his organization BrightPlan.

Read More

'Building a strong employer brand is crucial in attracting top talent,' notes Shannon Russo

Media 7 | March 9, 2023

Shannon Russo is the Chief Executive Officer of Kinetix. She has worked as a finance executive for businesses hiring hundreds of thousands of individuals annually. She founded Kinetix, intending to assist expanding businesses in attracting and retaining top employees. Find out what she thinks about the role of thought leadership in the Human Resource industry.

Read More

'My focus is driving glocalization through strategic talent,’ asserts Stella H Kim

Media 7 | August 29, 2023

Stella H Kim holds the position of a recognized member on the Forbes HR Council, and she also serves as the Chief Marketing Officer (Global VP) at HRCap, Inc., which is renowned as the largest Asian global executive search firm globally. Read on to know her thougts about the analysis on streamlining processes, and fostering employee engagement.

Read More

'Our vision was and still is to make financial wellness attainable for everyone,' asserts Marthin De Beer

Media 7 | May 12, 2023

Marthin De Beer, who has worked in a vast array of industries and enterprises, strongly believes in value-based leadership and finds his greatest satisfaction in guiding teams to solve difficult problems. Keep reading to learn more about his thoughts on personal financial management and the innovative fiduciary solutions offered by his organization BrightPlan.

Read More

'Building a strong employer brand is crucial in attracting top talent,' notes Shannon Russo

Media 7 | March 9, 2023

Shannon Russo is the Chief Executive Officer of Kinetix. She has worked as a finance executive for businesses hiring hundreds of thousands of individuals annually. She founded Kinetix, intending to assist expanding businesses in attracting and retaining top employees. Find out what she thinks about the role of thought leadership in the Human Resource industry.

Read More

Related News

HR Practice

Modern HR Software Solutions Introduce New Features to Enhance Workplace Efficiency in 2024

Factorial | February 05, 2024

With the New Year underway, many businesses are reevaluating their HR software solutions to increase efficiency and effectiveness in the evolving HR management landscape. Gartner data highlights that businesses frequently replace HR software due to system inefficiencies, missing features, and reliability concerns. Key reasons for dissatisfaction include inefficiency (34%), insufficient functionality (29%), and unreliability (13%). In response to these challenges, modern HR software solutions are offering five new features designed to enhance efficiency within its software AI-powered Applicant Tracking System : New AI-powered Applicant Tracking System (ATS) to streamline the traditional CV screening process, a major bottleneck in recruitment. This innovative feature allows hiring managers to assess applications based on various criteria such as company values, job descriptions, CVs, offer letters, and custom questions. The result is a significant reduction in screening time, ensuring a comprehensive evaluation process. Geofencing Precision: Geofencing Precision addresses challenges faced by organizations with multiple locations or flexible policies. By incorporating geofencing capabilities into its time-tracking features, HR software solutions help prevent unauthorized overtime, a key contributor to increased labor costs and decreased workforce productivity. This enhancement allows HR leaders to enforce accurate clock-ins at designated workplaces, thereby reducing labor costs and enhancing employee accountability. Insights V2 Data Analytics. Insights V2 provides organizations with comprehensive data for informed decision-making. Users can now filter company data using multiple parameters, simplifying the process of checking and exporting valuable metrics in real-time. This timely and accurate insight is crucial for strategic decision-making. Time-Saving Documentation: Time-Saving Documentation enables users to pre-fill forms with document templates and fillable PDFs. This streamlined process, combined with personalized data, enhances efficiency for employees verifying information, meeting the growing demand for tools that simplify administrative processes. Seamless Payroll Integration: HR software solutions are seamlessly integrating payroll and benefits administration with HR management processes. This aims to enhance organizational efficiency by reducing manual errors, improving accuracy, and fostering collaboration between HR and finance departments. Recognizing this, Factorial, a leading provider of HR software solutions, is introducing innovative features from AI-powered applicant tracking to payroll integration. Jordi Romero, Co-founder and CEO of Factorial, emphasizes, "These new features reflect our dedication to empowering HR teams globally. By harnessing the power of technology, we aim to transform the way organizations approach human resources, fostering efficiency, collaboration, and success." As businesses strive for greater efficiency and effectiveness in the new year, Factorial is committed to providing support and solutions. About Factorial Founded in 2016, Factorial offers people-centric solutions for HR teams, automating processes so they have more time to dedicate to the people within their organization. With over 75,000 users across 65+ countries, Factorial serves clients such as KFC, Booking.com, and Whisbi. Factorial became Europe's newest Unicorn in 2022 following a Series C investment round.

Read More

Payroll

ADP® Assist with Generative AI Features Makes HCM Decisions Easy, Smart and Human

ADP | February 02, 2024

ADP®, a leading global technology company providing human capital management (HCM) solutions, announces the availability of ADP Assist, a cross-platform solution powered by generative AI (GenAI). ADP Assist enhances HR productivity, aids decision-making with data-driven insights, and streamlines day-to-day tasks for practitioners, managers, employees and executives with simple, human-like conversations. It harnesses the power of ADP's unparalleled data and expertise along with GenAI to simplify the world of work. ADP Assist builds on ADP's current AI capabilities and is currently in early release with some ADP clients today with a planned rollout for all clients. "For 75 years, ADP has been at the forefront of payroll and HR innovation. With ADP Assist, we're providing an intelligent platform that simplifies HR tasks, leaving time for people leaders to be more strategic," says Maria Black, president and chief executive officer of ADP. "It's not just another technical solution; it's a comprehensive experience that combines ADP's unmatched HCM dataset and expertise to empower HR professionals, leaders and employees." Data Drives Innovation Data is at the core of all ADP products and solutions, informing and driving ADP's approach to innovation and AI technology. ADP has the industry's largest and deepest HCM dataset with over one million clients spanning 140 countries and 41 million wage earners globally. ADP's extensive and unique dataset is used to train ADP's AI to anticipate what users want and need. ADP Assist turns unmatched data into highly credible and actionable insights so that clients can make smarter decisions. Easy, Smart and Human "In a constantly changing workplace, innovation must keep up and meet people's real-world needs," says Sreeni Kutam, president of global product and innovation at ADP. "ADP Assist is the next step in our vision to create an HR ecosystem that is not only efficient but empowers employees and HR professionals alike. We've created a platform that understands the complexities and dynamics of modern HR management and offers smart, user-centric solutions. And, as always, we are committed to the secure and ethical use of data to support these technologies." ADP Assist seamlessly integrates with ADP products across multiple ADP platforms. It anticipates what users want and proactively delivers actionable insights in plain language. Using an intuitive, conversational interface, ADP Assist provides valuable and contextual insights which touch every aspect of HR – payroll, time, talent, benefits, recruitment, analytics, reporting and compliance. ADP's portfolio of currently available GenAI- and AI-powered tools deliver the following capabilities Easy payroll. ADP Assist validates payroll information. It checks for payroll anomalies and uses GenAI to identify and help resolve missing tax registrations and answer questions by drawing on ADP's large, up-to-date dataset of compliance information. This saves HR effort and helps clients to ensure employees are paid accurately and on time. Smart analytics. ADP Assist uses GenAI to dramatically simplify report creation by understanding context and generating insightful reports in an easy-to-understand format. HR practitioners and leaders can easily access internal, national and global workforce data from ADP's deep HCM dataset to analyze compensation, turnover, candidate profile relevancy and talent market insights. Human insights. Intelligent and AI-based HR support for employees and clients can anticipate and solve common employee problems across HR, payroll, time and benefits. This reduces frustration for employees and eliminates certain low-value tasks for managers and HR practitioners. ADP Assist can send personalized, proactive notifications to employees on their mobile device or desktop to help resolve HR issues quickly, keeping them productive. AI-powered conversational interface makes it easy for employees to get the information they need without involving HR. Search by Intent. The RUN Powered by ADP payroll and HR solution features an omni search bar that understands intent behind the search terms and uses GenAI to mine ADP's deep knowledge base to deliver easy-to-use and effective content. "In the age of AI, the better the data, the better the artificial intelligence," says Holger Mueller, vice president and principal analyst for Constellation Research, Inc. "ADP is uniquely well-positioned in the field of HCM vendors given the breadth and depth of its data. ADP is using that data to make AI more human, focusing on customer success in a worldwide space. This really makes a difference not only for HR practitioners but for leaders and employees." About ADP Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.

Read More

Workforce Management

Global Retailers Choose Dayforce to Optimize Workforce Planning and the Frontline Employee Experience

Ceridian | January 11, 2024

Ceridian a global leader in human capital management (HCM) technology, announced its upcoming retail product innovations, which highlight the company’s growing momentum in the sector. As the only solution that offers workforce management (WFM) and global payroll capabilities on a single platform, Dayforce – Ceridian’s industry-leading cloud software – helps retailers and the hospitality industry empower and retain frontline workers, increase operational agility when making staffing decisions, and enhance the employee experience. Ceridian helps more than 1,280 retailers around the world optimize their workforce and improve employee engagement, attraction, and retention, including American Dream, Buehler’s Fresh Foods, Costa Coffee, Sobeys, and SPARC Group LLC, which owns and operates leading retail brands including but not limited to Aeropostale, Brooks Brothers, Forever 21, and Reebok. “Today’s employees expect a personalized experience. Ceridian is an innovative, collaborative partner that is helping us shape the employee experience of the future,” said Julia Knox, Chief Technology & Analytics Officer, Sobeys. "Forward-thinking retail and hospitality organizations need to embrace modern technologies, like machine learning and real-time workforce intelligence, to tackle the staffing and compliance challenges their industries face,” said Jack Bennett, Vice President and Retail Solutions Advisory Lead, Ceridian. “Coupled with Dayforce Wallet, our award-winning, on-demand pay solution, Dayforce is a single holistic platform for workforce management, pay, and talent that unlocks quantifiable value and gives retail and hospitality leaders an edge to better compete - and win - with today's boundless workforce." Dayforce workforce management empowers frontline employees through schedule flexibility and a consumer-like experience, while driving agile retail operations by giving real-time workforce intelligence to managers. Continued enhancements include Forecasting Powered by Machine Learning: In an ever-changing economic landscape, retailers can reduce costs and improve productivity by leveraging the power of machine learning (ML) in its labor planning. Dayforce ML forecasting helps managers make better decisions and optimize workforce allocation by forecasting future labor requirements down to 15-minute increments and become more precise over time. Shift Marketplace: Modern workforce management provides organizations and employees with a simple, intuitive way of allowing stores and locations to share their workforce across their organization. With Shift Marketplace, employees can take on unfilled shifts at any location they choose, giving employees the flexibility to meet their financial goals while allowing managers to fill their labor demand needs without incurring additional costs to bring in outside resources. Next-Generation Labor Planning: With Dayforce, customers can bring finance and operations together during the budget and planning processes to ensure forecasting and scheduling align with corporate targets. This process is further enhanced through scalable data models, a unified experience for long- and short-term planning, and yearly, quarterly, monthly, weekly, and daily workforce insights that can drill down to zone and position levels. Reimagined Time Experience: The Dayforce platform is improving the employee time experience with a human-centric user experience that prioritizes simpler workflows, simplified clocking in and out, and accessibility. For managers, the enhanced user experience highlights what is important, including unplanned labor costs, and time-sensitive insights such as no-shows, missed breaks, approaching overtime, and upcoming departures. “We are a special place to work because our engaged team members are a key differentiator for our business. With the Dayforce platform, we will be able to deliver a modern, mobile-first employee experience that enables direct communication, seamless shift bidding, and access to on-demand pay with Dayforce Wallet, which will help to differentiate Sobeys in a challenging labor market,” said Sandra Pasquini, SVP HR Operations & Systems, Sobeys. These features and enhancements will begin rolling out to customers on the Dayforce platform in 2024. About Ceridian Ceridian. Makes Work Life Better™. Ceridian HCM Holding Inc. is a global human capital management software company. Dayforce, its flagship cloud HCM platform, provides human resources, payroll, benefits, workforce management, and talent management functionality. The Dayforce platform is used to optimize management of the entire employee lifecycle, including attracting, engaging, paying, deploying, and developing people. Ceridian has solutions for organizations of all sizes.

Read More

HR Practice

Modern HR Software Solutions Introduce New Features to Enhance Workplace Efficiency in 2024

Factorial | February 05, 2024

With the New Year underway, many businesses are reevaluating their HR software solutions to increase efficiency and effectiveness in the evolving HR management landscape. Gartner data highlights that businesses frequently replace HR software due to system inefficiencies, missing features, and reliability concerns. Key reasons for dissatisfaction include inefficiency (34%), insufficient functionality (29%), and unreliability (13%). In response to these challenges, modern HR software solutions are offering five new features designed to enhance efficiency within its software AI-powered Applicant Tracking System : New AI-powered Applicant Tracking System (ATS) to streamline the traditional CV screening process, a major bottleneck in recruitment. This innovative feature allows hiring managers to assess applications based on various criteria such as company values, job descriptions, CVs, offer letters, and custom questions. The result is a significant reduction in screening time, ensuring a comprehensive evaluation process. Geofencing Precision: Geofencing Precision addresses challenges faced by organizations with multiple locations or flexible policies. By incorporating geofencing capabilities into its time-tracking features, HR software solutions help prevent unauthorized overtime, a key contributor to increased labor costs and decreased workforce productivity. This enhancement allows HR leaders to enforce accurate clock-ins at designated workplaces, thereby reducing labor costs and enhancing employee accountability. Insights V2 Data Analytics. Insights V2 provides organizations with comprehensive data for informed decision-making. Users can now filter company data using multiple parameters, simplifying the process of checking and exporting valuable metrics in real-time. This timely and accurate insight is crucial for strategic decision-making. Time-Saving Documentation: Time-Saving Documentation enables users to pre-fill forms with document templates and fillable PDFs. This streamlined process, combined with personalized data, enhances efficiency for employees verifying information, meeting the growing demand for tools that simplify administrative processes. Seamless Payroll Integration: HR software solutions are seamlessly integrating payroll and benefits administration with HR management processes. This aims to enhance organizational efficiency by reducing manual errors, improving accuracy, and fostering collaboration between HR and finance departments. Recognizing this, Factorial, a leading provider of HR software solutions, is introducing innovative features from AI-powered applicant tracking to payroll integration. Jordi Romero, Co-founder and CEO of Factorial, emphasizes, "These new features reflect our dedication to empowering HR teams globally. By harnessing the power of technology, we aim to transform the way organizations approach human resources, fostering efficiency, collaboration, and success." As businesses strive for greater efficiency and effectiveness in the new year, Factorial is committed to providing support and solutions. About Factorial Founded in 2016, Factorial offers people-centric solutions for HR teams, automating processes so they have more time to dedicate to the people within their organization. With over 75,000 users across 65+ countries, Factorial serves clients such as KFC, Booking.com, and Whisbi. Factorial became Europe's newest Unicorn in 2022 following a Series C investment round.

Read More

Payroll

ADP® Assist with Generative AI Features Makes HCM Decisions Easy, Smart and Human

ADP | February 02, 2024

ADP®, a leading global technology company providing human capital management (HCM) solutions, announces the availability of ADP Assist, a cross-platform solution powered by generative AI (GenAI). ADP Assist enhances HR productivity, aids decision-making with data-driven insights, and streamlines day-to-day tasks for practitioners, managers, employees and executives with simple, human-like conversations. It harnesses the power of ADP's unparalleled data and expertise along with GenAI to simplify the world of work. ADP Assist builds on ADP's current AI capabilities and is currently in early release with some ADP clients today with a planned rollout for all clients. "For 75 years, ADP has been at the forefront of payroll and HR innovation. With ADP Assist, we're providing an intelligent platform that simplifies HR tasks, leaving time for people leaders to be more strategic," says Maria Black, president and chief executive officer of ADP. "It's not just another technical solution; it's a comprehensive experience that combines ADP's unmatched HCM dataset and expertise to empower HR professionals, leaders and employees." Data Drives Innovation Data is at the core of all ADP products and solutions, informing and driving ADP's approach to innovation and AI technology. ADP has the industry's largest and deepest HCM dataset with over one million clients spanning 140 countries and 41 million wage earners globally. ADP's extensive and unique dataset is used to train ADP's AI to anticipate what users want and need. ADP Assist turns unmatched data into highly credible and actionable insights so that clients can make smarter decisions. Easy, Smart and Human "In a constantly changing workplace, innovation must keep up and meet people's real-world needs," says Sreeni Kutam, president of global product and innovation at ADP. "ADP Assist is the next step in our vision to create an HR ecosystem that is not only efficient but empowers employees and HR professionals alike. We've created a platform that understands the complexities and dynamics of modern HR management and offers smart, user-centric solutions. And, as always, we are committed to the secure and ethical use of data to support these technologies." ADP Assist seamlessly integrates with ADP products across multiple ADP platforms. It anticipates what users want and proactively delivers actionable insights in plain language. Using an intuitive, conversational interface, ADP Assist provides valuable and contextual insights which touch every aspect of HR – payroll, time, talent, benefits, recruitment, analytics, reporting and compliance. ADP's portfolio of currently available GenAI- and AI-powered tools deliver the following capabilities Easy payroll. ADP Assist validates payroll information. It checks for payroll anomalies and uses GenAI to identify and help resolve missing tax registrations and answer questions by drawing on ADP's large, up-to-date dataset of compliance information. This saves HR effort and helps clients to ensure employees are paid accurately and on time. Smart analytics. ADP Assist uses GenAI to dramatically simplify report creation by understanding context and generating insightful reports in an easy-to-understand format. HR practitioners and leaders can easily access internal, national and global workforce data from ADP's deep HCM dataset to analyze compensation, turnover, candidate profile relevancy and talent market insights. Human insights. Intelligent and AI-based HR support for employees and clients can anticipate and solve common employee problems across HR, payroll, time and benefits. This reduces frustration for employees and eliminates certain low-value tasks for managers and HR practitioners. ADP Assist can send personalized, proactive notifications to employees on their mobile device or desktop to help resolve HR issues quickly, keeping them productive. AI-powered conversational interface makes it easy for employees to get the information they need without involving HR. Search by Intent. The RUN Powered by ADP payroll and HR solution features an omni search bar that understands intent behind the search terms and uses GenAI to mine ADP's deep knowledge base to deliver easy-to-use and effective content. "In the age of AI, the better the data, the better the artificial intelligence," says Holger Mueller, vice president and principal analyst for Constellation Research, Inc. "ADP is uniquely well-positioned in the field of HCM vendors given the breadth and depth of its data. ADP is using that data to make AI more human, focusing on customer success in a worldwide space. This really makes a difference not only for HR practitioners but for leaders and employees." About ADP Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.

Read More

Workforce Management

Global Retailers Choose Dayforce to Optimize Workforce Planning and the Frontline Employee Experience

Ceridian | January 11, 2024

Ceridian a global leader in human capital management (HCM) technology, announced its upcoming retail product innovations, which highlight the company’s growing momentum in the sector. As the only solution that offers workforce management (WFM) and global payroll capabilities on a single platform, Dayforce – Ceridian’s industry-leading cloud software – helps retailers and the hospitality industry empower and retain frontline workers, increase operational agility when making staffing decisions, and enhance the employee experience. Ceridian helps more than 1,280 retailers around the world optimize their workforce and improve employee engagement, attraction, and retention, including American Dream, Buehler’s Fresh Foods, Costa Coffee, Sobeys, and SPARC Group LLC, which owns and operates leading retail brands including but not limited to Aeropostale, Brooks Brothers, Forever 21, and Reebok. “Today’s employees expect a personalized experience. Ceridian is an innovative, collaborative partner that is helping us shape the employee experience of the future,” said Julia Knox, Chief Technology & Analytics Officer, Sobeys. "Forward-thinking retail and hospitality organizations need to embrace modern technologies, like machine learning and real-time workforce intelligence, to tackle the staffing and compliance challenges their industries face,” said Jack Bennett, Vice President and Retail Solutions Advisory Lead, Ceridian. “Coupled with Dayforce Wallet, our award-winning, on-demand pay solution, Dayforce is a single holistic platform for workforce management, pay, and talent that unlocks quantifiable value and gives retail and hospitality leaders an edge to better compete - and win - with today's boundless workforce." Dayforce workforce management empowers frontline employees through schedule flexibility and a consumer-like experience, while driving agile retail operations by giving real-time workforce intelligence to managers. Continued enhancements include Forecasting Powered by Machine Learning: In an ever-changing economic landscape, retailers can reduce costs and improve productivity by leveraging the power of machine learning (ML) in its labor planning. Dayforce ML forecasting helps managers make better decisions and optimize workforce allocation by forecasting future labor requirements down to 15-minute increments and become more precise over time. Shift Marketplace: Modern workforce management provides organizations and employees with a simple, intuitive way of allowing stores and locations to share their workforce across their organization. With Shift Marketplace, employees can take on unfilled shifts at any location they choose, giving employees the flexibility to meet their financial goals while allowing managers to fill their labor demand needs without incurring additional costs to bring in outside resources. Next-Generation Labor Planning: With Dayforce, customers can bring finance and operations together during the budget and planning processes to ensure forecasting and scheduling align with corporate targets. This process is further enhanced through scalable data models, a unified experience for long- and short-term planning, and yearly, quarterly, monthly, weekly, and daily workforce insights that can drill down to zone and position levels. Reimagined Time Experience: The Dayforce platform is improving the employee time experience with a human-centric user experience that prioritizes simpler workflows, simplified clocking in and out, and accessibility. For managers, the enhanced user experience highlights what is important, including unplanned labor costs, and time-sensitive insights such as no-shows, missed breaks, approaching overtime, and upcoming departures. “We are a special place to work because our engaged team members are a key differentiator for our business. With the Dayforce platform, we will be able to deliver a modern, mobile-first employee experience that enables direct communication, seamless shift bidding, and access to on-demand pay with Dayforce Wallet, which will help to differentiate Sobeys in a challenging labor market,” said Sandra Pasquini, SVP HR Operations & Systems, Sobeys. These features and enhancements will begin rolling out to customers on the Dayforce platform in 2024. About Ceridian Ceridian. Makes Work Life Better™. Ceridian HCM Holding Inc. is a global human capital management software company. Dayforce, its flagship cloud HCM platform, provides human resources, payroll, benefits, workforce management, and talent management functionality. The Dayforce platform is used to optimize management of the entire employee lifecycle, including attracting, engaging, paying, deploying, and developing people. Ceridian has solutions for organizations of all sizes.

Read More

Spotlight

Events

Future of Work

Conference

Resources