Developing Your Employer Brand: Building a team

| November 8, 2016

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As you put together a team to help develop your employer brand, remember that your employer brand is not a stand-alone entity. Your company also has a larger corporate brand that is influenced and brought to life by everyone who comes into contact with it: your customers, your vendors, your investors, everyone. You need to understand your corporate brand before you begin.
Here’s why: there will be a tremendous overlap between your employer brand and your corporate brand. Both emanate from the core values of your organization. If you have a Corporate Brand Manager, a Chief Marketing Officer, a Director of Marketing, or even just a Marketing Coordinator, this person already has a handle on what your company is doing with the brand. It is critical that you enlist them in the development of the employer brand. Not only will you benefit from their knowledge and experience when it comes to branding, you’ll also ensure that your initiative benefits from any momentum they’ve already created.Your company has a corporate brand and it has an employer brand. Get the right person on your team, and they’ll both move forward together.

Spotlight

Creative Financial Staffing (CFS)

CFS is a leading, employee-owned accounting and financial staffing firm—the largest one founded by CPA firms. With more than two decades of experience helping companies locate, attract and hire exceptional accounting & finance professionals, CFS has unique resources to better understand hiring needs, attract higher-caliber candidates and assess candidate potential. Established in 1994, CFS today operates 30+ offices across 21 states and the Caribbean. Serving most major U.S. markets and beyond, CFS connects companies with candidates, from entry-level to executive level, temporary to direct hire and project support to interim management.

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