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EVENTS

SiriusDecisions 2019 Technology Exchange
SIRIUSDECISIONS 2019 TECHNOLOGY EXCHANGE
December 09-11, 2019
The drive for growth never ceases for b-to-b organizations, and more than ever technology is at the centre of enabling that progress. Gone are the days however when a disparate, disconnected set of platforms strewn across sales, marketing an product can serve the organization effectively. An aligned...

SiriusDecisions Roadshow New York
SIRIUSDECISIONS ROADSHOW NEW YORK
September 10-10, 2019
The future of the b-to-b buyer experience: Account-based, digital and human. Marketing and sales have a new challenge in b-to-b: How to transform the power of technology into a compelling experience that’s online and automated but also personal and meaningful. Learn what high performing compan...

SiriusDecisions

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

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The CXO-ask for most organizations is clear--digital transformation is a must-do for organizations in order to stay relevant and high-performing in an ever-changing environment. However, it is important to note that, to tackle this change, organizations must themselves accept, undergo, and embrace change. This does not come easy and the HR function must act as the “change champions” to propel the organization, along with its people in the right digital direction. Digital transformati...
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Employers are not in violation of the National Labor Relations Act (NLRA) when they create mandatory arbitration agreements in response to employees opting into a collective action, nor are they in violation when they discharge employees who refuse to sign such agreements, according to a ruling by the National Labor Relations Board (NLRB) Wednesday. The ruling, Cordúa Restuarants, Inc., follows the board's move to vacate its previous decision in the same case; it also follows and cite...
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The U.S. Department of Labor (DOL) released a fact sheet Aug. 8 addressing employers' responsibilities under the Uniformed Services Employment and Reemployment Rights Act (USERRA) to re-employed veterans who participate in an employer's retirement plan. The guidance is provided in the VETS USERRA Fact Sheet 1: Frequently Asked Questions-Employers' Pension Obligations to Reemployed Service Members under USERRA. USERRA seeks to eliminate or minimize the disadvantages returning service ...
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In a talent market challenged by scarcity, the "where" of employment can matter just as much as, if not more than, the "what," "when" and "why." Larger cities continue to pull in a significant amount of skilled workers, according to recent data from LinkedIn's Economic Graph initiative. About 140 of every 10,000 LinkedIn members in Austin, Texas, moved to the city in the past month, which was the highest rate among all cities measured and ahead of both...
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Shifts in the U.S. healthcare system have employers looking to new solutions in coming years, officials at the National Business Group on Health (NBGH) told reporters at a press briefing announcing the release of the organization's annual survey of large employers Tuesday. "Companies are making more investments in the health and well-being of their employees," Brian Marcotte, NBGH's president and CEO said. "They're looking at investments in employee health and well-bei...
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With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic. The report looks at how enterprise marketers have changed their content marketing pra...
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EVENTS

SiriusDecisions 2019 Technology Exchange
SIRIUSDECISIONS 2019 TECHNOLOGY EXCHANGE
December 09-11, 2019
The drive for growth never ceases for b-to-b organizations, and more than ever technology is at the centre of enabling that progress. Gone are the days however when a disparate, disconnected set of platforms strewn across sales, marketing an product can serve the organization effectively. An aligned...

SiriusDecisions Roadshow New York
SIRIUSDECISIONS ROADSHOW NEW YORK
September 10-10, 2019
The future of the b-to-b buyer experience: Account-based, digital and human. Marketing and sales have a new challenge in b-to-b: How to transform the power of technology into a compelling experience that’s online and automated but also personal and meaningful. Learn what high performing compan...