Higginbotham Partners With WhitneySmith Company

Higginbotham | February 16, 2022

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Higginbotham, a leading finance, insurance, and HR service provider announced on February 15th that it has partnered with HR advisory service, WhitneySmith Company. Higginbotham is ranked as the 20th largest independent broker in the U.S. The Texas-based organizations have joined forces, allowing Higginbotham to expand its HR services capabilities by adding insurance to its repertoire. 

"We have a long relationship with WhitneySmith Company that helped demonstrate the power of collaboration with like-minded firms early in our journey to developing an all-encompassing solution for managing risk. Our clients were asking for HR services, which spurred the partnership with WhitneySmith Company in 1991. Having them formally join us today will spell success because they're already part of our team and know how to solve the pain points of our clients."

- Higginbotham Chairman and CEO Rusty Reid

"Our firms have extremely strong positive reputations across the Metroplex, and we have similar cultures and a shared work ethic. There is a compatibility between the Higginbotham and WhitneySmith teams that provides an opportunity to expand our services and client base."

- WhitneySmith Company founder and President Whit Smith


Southwest Airlines can scale quickly with Workday Human Capital Management and Prism Analytics, which provide critical real time and historical data on employees. Lindsey Lang, VP of People, and Tiffany Forrest, Director of People Systems, discuss how this is foundational to Southwest’s plans to expand up from 63,000 to 100,000 employees in the next five years. With Workday, the airline has simplified and automated internal processes to rapidly onboard new hires, access and understand data better, and keep pace with change.


Southwest Airlines can scale quickly with Workday Human Capital Management and Prism Analytics, which provide critical real time and historical data on employees. Lindsey Lang, VP of People, and Tiffany Forrest, Director of People Systems, discuss how this is foundational to Southwest’s plans to expand up from 63,000 to 100,000 employees in the next five years. With Workday, the airline has simplified and automated internal processes to rapidly onboard new hires, access and understand data better, and keep pace with change.

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