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Finance and Diversity: The hiring mistakes that have cost institutions billions

January 17, 2019 / Shelley Ingram

Financial institutions are missing out on some $800 billion in investable assets, says a recent study by Kantar. Go back and read that number again. $800 BILLION. The reason why? Simply put, they’re not engaging enough with women. And women, beyond making up roughly half of the world’s population, control 80 percent of consumer spending and 51 percent of personal wealth. What’s more, says Anita Watkins, global head of qualitative at Kantar, most of these brands don’t even advertise in women’s publications.