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Amazon CEO challenges rivals to match their employee benefits

April 12, 2019 / Human Resources Director

Amazon CEO Jeff Bezos has a challenge for the rivals of the e-commerce giant: “Match our employee benefits and our US$15 minimum wage.” “Better yet, go to $16 and throw the gauntlet back at us,” Bezos said in a letter to shareholders. “It’s a kind of competition that will benefit everyone.” One brick-and-mortal retail chain – striving to win back customers captured by online retailers such as Amazon – has responded to Bezos’ challenge, albeit with a different approach. Department store company Macy’s allocated its savings from the 2018 tax reform to its workers or, as Macy’s CEO Jeffrey Gennette calls them: the company’s “community of colleagues.” “Every single colleague – all 130,000 – [got] a quarterly bonus as a result of the production of that store [or] that call center,” he said, appearing on CNBC’s ‘Mad Money’.