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30 employers join forces on marketing skill standards

December 20, 2018 / Riia O'Donnell

Thirty employers are working with General Assembly (GA) to identify candidates for marketing careers, according to a report sent to HR Dive. The team will use an industry assessment, the Certified Marketer Level 1 (CM1), developed by the Marketing Standards Board. Participating companies include: Bonobos, Calvin Klein, L'Oréal, Lyft, Sheraton Hotels & Resorts, Pinterest and Sailthru. In addition to opening the door for a wider, more diverse, array of job seekers, the CM1 assesses candidates based on their response to problems a marketer might face. "This initiative builds a broader talent pipeline by letting anyone interested show off their skills, and provides common standards that the marketing professional has lacked," Vikram Bhaskaran, Head of Market Development at Pinterest, said. To date, 4,000 job seekers have registered to take the test. GA has provided them with access, a study guide and sample assessment at no charge. Candidates who score wi...