Q&A with Dorien Morin-van Dam, Co-Founder at Agile Marketing Network

Dorien Morin-van Dam,Co-Founder at Agile Marketing Network, is also a social media specialist and strategist with More in Media, a keynote speaker, and a virtual summit host. She has been helping business owners since 2011 market their business on social media with content ideas, and strategy. She is in the trenches of social media with her clients daily helping with planning their strategy and idea implementation.

The Agile Marketing Network takes the framework of agile and combines it with the knowledge of marketing, helping small teams (as small as one person team) implement agile marketing techniques.



MEDIA 7: What inspired you to become a social media specialist?
DORIEN MORIN-VAN DAM:
After being a stay-at-home mom for 12+ years, my youngest child started Kindergarten in 2010. It was then that I looked for a new career and the world of social media was exploding! I took an online course and fell in love with social media management. I love the content creation side the most, starting out with blogging and then moving to graphics and video as well.
 

M7: Can you please tell us more about agile marketing and how your company, Agile Marketing Network, implements it to your clients’ businesses?
DMD:
Agile Marketing is mainly used in large teams, within large corporations. The Agile Marketing Network takes the framework of agile and combines it with the knowledge of marketing, helping small teams (as small as one person team) implement agile marketing techniques. We use Kanban as our framework of choice.


Facebook groups are a great place to create community, mold brand ambassadors, and retain clients, while LinkedIn is a great place to gain influence.



M7: What kind of guidance and insights does Agile Marketing Network provide its clients to ensure they receive maximum ROI?
DMD:
We model the agile way with every client meeting, and every piece of content we create. Our content creation process is a continuous process. It allows us to be agile in many ways, including making changes at the last minute, or adding new content when needed.


M7: What social media channels do you see as the most promising for your products and services, and why?
DMD:
Facebook Groups and LinkedIn are huge drivers for my business. Facebook groups are a great place to create community, mold brand ambassadors, and retain clients, while LinkedIn is a great place to gain influence.


Be yourself: celebrate your uniqueness.



M7: At Agile Marketing Network, how do you ensure that your clients’ businesses receive high user engagement and conversion rates?
DMD:
We listen, we meet often, we are flexible, agile, and have an agile mindset. We test, test, test, and test some more!


M7: The best advice you have ever received?
DMD:
Be yourself: celebrate your uniqueness.

ABOUT AGILE MARKETING NETWORK

The Agile Marketing Network is a learning community that teaches an agile mindset and the tools to grow your business. We're different because we teach you how to think, not just what to do.

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