Q&A with Charles Dimov, VP Global Marketing at ContractPodAi

Media 7 | March 31, 2021

Charles Dimov, VP Global Marketing at ContractPodAi, is a technology marketing executive with 20+ years of leadership in B2B cloud-based SaaS, AI Tech, and hardware. He has a track record of accomplishments - creating strategies that drive demand, customer engagement, increasing revenue, and reducing operational costs. He is passionate about all segments of Marketing: content generation, product marketing, digital marketing, PR, communications, and events.

Significantly differentiating your product is not easy, and not always possible. For any market, the key is to create distinction in your offering and marketing messages.



MEDIA 7: Please tell us a little bit about yourself and take us through your professional journey.
CHARLES DIMOV:
I am the Vice President of Global Marketing for ContractPodAi. ContractPodAi develops world-leading Contract Management Systems for the In-House Legal market. Before this, I have been at the VP Marketing / Senior Management levels of both high-tech start-ups / scale-ups (OrderDynamics, ContractPodAi, independent consulting), and in large organizations like IBM, Ericsson, HP, McGraw-Hill, and ADP.

Through this journey, I have started or turned around eight (8) businesses … which has become a niche capability where I best help organizations. My background is in Electrical & Computer Engineering, with an MBA (MASc technically). I am a rare engineer who converted into a professional marketer. In today’s world, this works excellently, given that Marketing has become very analytics and numbers-centric. The world of demand generation, product marketing, and social/brand awareness is a numbers game that a Marketing Engineer loves!

M7: Could you please briefly describe the impact ContractPodAi application would have if a company were to implement it tomorrow?
CD:
ContractPodAi’s product helps lawyers automate many mundane tasks, is a centralized system of record for contracts and helps manage the details of contracts. When the average enterprise-sized organization has 20,000 – 40,000 active contracts at any given moment, a system like ContractPodAi’s becomes immediately indispensable. Bottom line, it helps companies recapture the 9.2% of revenue leaked by poor contract management practices and capabilities.

M7: What are the benefits of using an AI-based contract analysis software?
CD:
There are many benefits. AI is a clear benefit to running analytics on a company’s contracts. Beyond that, we use NLP (natural language processing) to interpret each contract and extract relevant key legal obligations, critical dates, and financial implications. AI also provides the capability of near-instant quick translations of documents, for those working internationally. These examples merely scratch the surface of some of the automation capabilities that help boost a legal team’s productivity and capabilities within the organization.


AI is a clear benefit to running analytics on a company’s contracts as it provides the capability of near-instant quick translations of documents, for those working internationally.



M7: How do you ensure that your sales team understands and presents the products and services in an engaging manner?
CD:
We take our sales team through product training, provide slide decks, emphasize the key messaging, and train the team on being able to do their own quick demo on the system. This gives them the core understanding of the system, to better be able to engage, empathize with, and have fruitful conversations with our clients. Any new collateral, like brochures, white papers, and research – are discussed with the sales team before launching these to the market. This gives them an opportunity to better understand the asset, why a client would be interested in it, how it can help a prospect, and when to offer it to a potential customer to continue the engagement.

M7: What do you believe are the top three product marketing challenges in the post COVID-19 era?
CD: 1)
Creating a distinction for your product
2) Cutting through the noise of other product marketing (consistency & authenticity)
3) Focusing Product Marketing on Demand Generation efforts (despite the disruption of WFH, lockdown waves, etc).


You have to be continually learning about new ways to market, lead teams, promote creativity, and provide genuine value to clients. These are all things that our current AI systems are not equipped to do today



M7: How do you prepare for an AI-centric world as a Business Leader?
CD:
You have to be continually learning about new ways to market, lead teams, promote creativity / disruptive options, and provide genuine value to clients. These are all things that our current AI systems are not equipped to do today. These are the areas where a leader must take initiative, think out of the box, and lead. But, it is important to do all these things with an understanding of where AI is changing the dynamics of business, and what matters to your target audience.

M7: What is your marketing mantra to stand out in an overly saturated MarTech space?
CD:
Significantly differentiating your product is not easy, and not always possible. For any market, the key is to create distinction in your offering and marketing messages. The right distinction is to provide a solid product, great and helpful services, and marketing and sales that add value to the buying, retention, and advocacy process. Firing on all these cylinders consistently is how to succeed in the market.

ABOUT CONTRACTPODAI

ContractPodAi Cloud is the legal platform that streamlines and simplifies all your in-house legal processes, from the simplest to the most complex. Well-established as the leader in end-to-end contract lifecycle management, ContractPodAi harnesses the unrivalled Ai power of IBM Watson and Microsoft Azure for leading corporations around the world. Now, the platform’s robust, intuitive, and easy-to-use capabilities have been extended to handle the entire, end-to-end legal lifecycle – any use-case, any document type, any scenario. 

ContractPodAi Cloud amplifies your business’s readiness through our partnerships with complementary technology providers including IBM, Microsoft, DocuSign and Salesforce. ContractPodAi® is headquartered in London and has global offices in San Francisco, New York, Glasgow, Chicago, Sydney, Mumbai and Toronto. More information is available at ContractPodAi.com.

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