Q&A with Olivia (Ross) Taylor, Director of CRO at Directive Consulting

MEDIA 7 | June 25, 2019

Olivia Taylor, Director of CRO at Directive Consulting has 10 years of working experience in graphic designing and has expert knowledge in CRO/UX in landing pages and websites designing.

Olivia was recently nominated for the Orange County Business Journal's Top 25 Women in Business Awards.

MEDIA 7: What’s your superpower?
OLIVIA TAYLOR: I would like to think my superpower is empathy. That’s part of what CRO is: figuring out and understanding what’s going on through people’s minds and finding out what people need and want.

M7: Does it point to user intent, a term generally used in Account Based Marketing?
OT: 
Yes, exactly that. Because I’m able to basically understand where the consumer and the buyer is coming from, I can better optimize my clients’ websites, change that language in the headline and the subhead to relate to the customers’ pain points and better describe the benefits of what my client can provide to them.

M7: Your career spans an impressive 8 years from a Graphic Designer to being a Director of CRO at Directive Consulting. What attracted you to this industry, and how does Directive Consulting fit into your story?
OT:
I became a designer because all other subjects in school were boring. 2+2 will always be 4, but with design, there are so many possibilities - so many different solutions to a problem. Plus, I always loved drawing and creating.
While going to school, I worked as a designer at a few different places. Then upon graduating, I worked at a tech company in-house but it just wasn’t for me. I moved on to an agency that was full-service, but that also was not the right fit. After that job, I ended up at a PPC agency where I learned about CRO. I started there as just a designer and left there as the Director of CRO.

Using the skills I learned there, I was able to join the upstanding company that is Directive where I’m learning so much more, and doing so many more awesome things than I did at any other job and it has been amazing. It’s so wonderful to work at a place that is professional and that takes the work so seriously, only striving to be the best at being different. 


"The best way we can convince the customers is that we need to address what our client does, that no other competitor can do."

M7: Could you tell us about your best practices for creating an ideal customer experience?
OT: 
A functioning website that loads quickly
Easy navigation and user experience
Clear offerings and clear unique value propositions (what is it that you do that no competitor does?)
Great social proof (testimonials and case studies from current clients, awards, etc)

Great customer service: prompt support, regular email check-ins to see how your customer is doing, offer deals and promotions - all of these things keep a customer coming back for more.

M7: While creating a unique value proposition, how do you drive in the utility? In other words, how do you convince the customer about the uniqueness of your service?
OT: 
We definitely have to utilize this through the headline and anywhere in the hero section of the landing page or the homepage because that’s where people are landing first and you need to be able to grab their attention in the first five seconds. So, the best way we can convince the customers, is that we need to address what our client does, that no other competitor can do.

If you can say we’re the only platform that does x, y, and z, that is a great unique selling point. Another thing to consider is backing up your clients with data. If you are offering some sort of platform that will save me time on the implementation of a process, then tell me how much time I’m going to save. If you say, “Cut down your execution time by 90% with our platform” that’s a unique value proposition. That shows the benefit to the user there, and that will entice users to click through and complete the form. So, gaining conversions is usually based around giving real data that explains exactly what value the visitors are going to see or how much money is going to be made or saved, and how much time is going to be saved to solve a problem with this solution. The other side of the coin is “we are the only ones that do x y z” and that will basically set a business apart from their competitors.

M7: How does collaboration and communication come into play in your role?
OT: 
It’s the entire job. I oversee a design team and I need to make sure my team is not only communicating with me but communicating with other departments. PPC, SEO, and CRO must all work together to get the job done and we’re stronger together than apart. I have daily follow-ups on different accounts, weekly meetings, client sync ups - whatever it takes to make sure that I and the rest of the team have complete transparency into what is happening with these accounts so that we can assist in whatever way we can. We want our specialists and account managers to own their strategy, but the directors are responsible for approving the strategy and improving it if needed.


"As designers, we need to remember that form follows function, so we must be sure that this information is easily accessible, that the message is clear."

M7: What are the biggest mistakes you see businesses making when attempting to optimize their site to increase conversions?
OT:
These companies spend tens of thousands of dollars on a rebrand which will be done by a branding agency that has no knowledge of designing a site for increased conversions. Too many times we’ve had clients come in that just had a rebrand done and their conversions plummeted. So we will go in and audit the site to find out what is causing the problem. Too often, design takes over function but we must always remember that form follows function. As an example, the white space in the new site may be beautiful, but none of your visitors can even see what you’re offering until they get halfway down the page. Things like this are the biggest issues we see.

Also, with too many changes implemented at once, it makes it harder to pinpoint what caused the drop in conversions. It’s often times all of the things combined together that caused the problem. If a company is going to focus on increasing conversions, the changes need to be based on data and not on whims or best practices. Data doesn’t lie.

M7: What is the most challenging part of doing a conversion optimization project? What type of resource commitment do you require from your team?
OT:
The most challenging part is that the results cannot be guaranteed. Our tests are based on data but they’re just that: a test, a hypothesis. Nothing is written in stone. 9 out of 10 times I will be right in my hypothesis, but there will always be a test that fails. We still celebrate the failure because we still learn from it. We can find out why the test didn’t work and use it to narrow down on what will work.

As far as resources are concerned, we want to make sure that we’re testing at least a few things each week per client. We use Hotjar for qualitative research as well as Google Optimize for on-page testing, and Instapage/Unbounce for landing page testing. Reporting is a big part of our deliverable so a good amount of our time is spent gathering the data and providing insights to the client.

M7: According to you, what prompts a visitor to scroll down to the bottom of a webpage?
OT: 
Usually you would have to have a message that entices them in the hero section of the landing page. Just like we discussed about the UVPs, we need to show the customer right when they land on the page, that this is the solution for your problem. That will entice them to scroll down. You can sometimes kind of coax people to scroll down: I like to use false CTAs to get more information and if they click that CTA, it will scroll down to the benefit section on the page and that will get people to start scrolling. And from that benefit section you could have a CTA linking to the case studies on the landing page and get them to scroll down even further on the page.

The main issue is people think of redesigning their page to look better and they see horrible conversions because it may be beautiful but it’s not functional. The messaging is vague and does not relate to what it is they do as a company that’s better than anybody else. They don’t adjust the benefits, and they’re too stuck on this flowery and technical language that a lot of SaaS companies like to use. So, the biggest thing is being very upfront with what you do in layman’s terms, making it as clear as possible to the lowest common denominator, so that you have a potentially larger pool of leads versus only having that technical jargon that only a few may understand. This usually relates a lot to B2B and SaaS clients. They get really hung up on their own language that’s very technical but the common man that needs their service doesn’t understand that...just tell them what the benefit is.

So, to summarize that long rant: basically, make sure that the messaging is clear about the benefits right away, then use CTAs on your page to entice people to keep scrolling so they continue to learn more. Keep people engaged and reading, section by section.


"Gaining conversions is based around giving real data that explains what value the visitors are going to see or how much money is going to be made or saved, and how much time is going to be saved."

M7: In a world where anyone can start a web-based business, generating trust is more important than ever before. Considering this, what impact does design have on revenue?
OT: 
It has a huge impact. If you land on a site that is poorly designed - it’s ugly, it’s confusing, you have no idea what they sell - do you think you would stay on that site for long? No, you’d go to a site that has a clear hero image showing the product and how it works, and a headline that explains what sets it apart from any other competitor product. The way information is presented is just as important as what information is being said.




One-size-doesn’t-fit-all and I’ve seen pages that - funny enough - looked horrible but converted better than the redesign we did, just because the form was more readily available. All the information was above the fold and it looked really scrunched. However, the customers got whatever they needed right away and that was what was important. So even when you’re seeing this image of bad vs good, we could argue that maybe the option on the right still won’t convert because it’s not quite explaining any unique value composition. It has a lot of beautiful imagery but it’s not getting to the point. Although these full-width websites with huge images is the trend, I think it needs to be taken with a grain of salt and used sparingly; and it needs to be dialed back a bit when it comes to conversions. You have these big beautiful images and people have to scroll very far just to get down to the first paragraph which is not good for conversions even though it’s trendy. As designers, we need to remember that form follows function, so we must be sure that this information is easily accessible, that the message is clear and if it is, then great! The beauty comes after that, but messaging has to be clear, concise, and easily understood.

M7: Directive Consulting ranks #1 on Google for “SEO Agency”. What SEO strategies and tools does the company leverage to channelize its sales campaigns?
OT: 
On page SEO and targeted guest posting with keyword driven anchor text. Then we continually write content around SEO and internally link back to our core SEO page.

M7: As a child what did you want to be when you grew up?
OT:
I wanted to be a speleologist (a cave scientist) for years. I was obsessed with caves, stalactites, and stalagmites. I’ve always been interested in maths and sciences, but there are dangers tied to being a cave scientist so I gave up on that. I still sometimes wonder what would have been if I had gone into the sciences instead of design. Maybe I’ll try it out in a few years!

M7: That sounds interesting! Have you visited caves in your earlier days?
OT: Yes, I did visit just a few caves, nothing big like the Man of the cave or Carlsbad cavern but as a child I was very interested in science – Biology, Zoology, Geology just the world around me and caves are interesting because they’re the dark places that not many people go to. I love history, I love biology so I think caves are kind of that interesting combination of both cause they’re ancient and they have these creatures that are so bizarre you know, like these blind salamanders which is like a different world there. I got very fixated on that for a few years as a child, reading all the books I could about it. I had my mind set, this is what I was going to do and I didn’t take into account the dangers of being a cave scientist. You’ll have to get into tight little spaces and there could be cavemen, you could get lost and stuck. Me being a homebody and kind of a bookworm, I decided, you know, maybe this is not the path for me, but I was also an artistic child. I was drawing all the time and that’s how I ended up in design school instead. So a very different path, but I still love science and history so I might dabble in it later in my life but for now it’s been design.

ABOUT DIRECTIVE CONSULTING

Directive does beautiful search marketing for B2B and enterprise companies that share our values. We redefine the global standard for how marketers work, live, and grow. We are a group of SEO, PPC, and content experts who are passionate about working with the best B2B brands in the world. When we are not executing ROI driven campaigns, you can find us drinking cold brew, volunteering in our community, or playing an intense game of ping-pong.

More THOUGHT LEADERS

‘Marketing and sales strategies should focus on customer’s needs,’ believes Carrie Missele

Media 7 | December 23, 2021

Carrie Missele, Director at Inspirant Group, speaks about the ideal framework for marketing and sales teams to derive business success. Read on to know her thoughts on what prepares one to be a successful ‘Business Leader’....

Read More

Q&A with Brandy (Rosner) Zimmerman, Vice President of People Operations at TaskUs

Media 7 | September 24, 2021

Brandy (Rosner) Zimmerman, Vice President of People Operations at TaskUs, has a demonstrated experience in the staffing and outsourcing industries. She has served leadership roles in companies like Teleperformance, USA and Xerox....

Read More

Q&A with Julia Markish, Director of Advisory Services at Lattice

Media 7 | September 22, 2021

Julia Markish, Director of Advisory Services at Lattice, has a professional mission to impact the way work works so that people can live more fulfilled, integrated lives. She helps business leaders create inclusive, supportive, and effective environments that result in organizational success and thriving teams. She has advised executives on organizational culture through her independent practice, Orca, coached and trained leaders on how to achieve clarity for themselves and their teams via Talentism, trained and led discussions about Reinventing Organizations with the Teal Team, which she co-founded, and started and led the Employee Practice at Medallia....

Read More

‘Marketing and sales strategies should focus on customer’s needs,’ believes Carrie Missele

Media 7 | December 23, 2021

Carrie Missele, Director at Inspirant Group, speaks about the ideal framework for marketing and sales teams to derive business success. Read on to know her thoughts on what prepares one to be a successful ‘Business Leader’....

Read More

Q&A with Brandy (Rosner) Zimmerman, Vice President of People Operations at TaskUs

Media 7 | September 24, 2021

Brandy (Rosner) Zimmerman, Vice President of People Operations at TaskUs, has a demonstrated experience in the staffing and outsourcing industries. She has served leadership roles in companies like Teleperformance, USA and Xerox....

Read More

Q&A with Julia Markish, Director of Advisory Services at Lattice

Media 7 | September 22, 2021

Julia Markish, Director of Advisory Services at Lattice, has a professional mission to impact the way work works so that people can live more fulfilled, integrated lives. She helps business leaders create inclusive, supportive, and effective environments that result in organizational success and thriving teams. She has advised executives on organizational culture through her independent practice, Orca, coached and trained leaders on how to achieve clarity for themselves and their teams via Talentism, trained and led discussions about Reinventing Organizations with the Teal Team, which she co-founded, and started and led the Employee Practice at Medallia....

Read More

Related News

HR ANALYTICS,HR STRATEGY

Lever Unveils Talent Maturity Model for Companies to Generate Insights into Their Current Recruitment Strategy

Lever | June 30, 2022

Leading talent acquisition suite Lever introduced their Talent Maturity Model to assist businesses in understanding their existing hiring practices and pinpointing areas for development. Companies are under pressure to keep up with a changing environment and people's needs in today's competitive market to hire top personnel. According to BLS data from June 2022, there were 11.4 million unfilled positions, demonstrating that businesses are still having difficulty hiring the finest candidates for their enterprises. Although it is obvious that hiring and talent acquisition are more crucial than ever for brands and businesses, sometimes firms fail to notice flaws in their hiring procedures that can hurt their ability to recruit in this market. The Talent Maturity Model was developed by Lever to assist businesses in assessing their present capabilities, understanding their short- and long-term goals, and creating an action plan to assist in the evolution of their talent acquisition strategies. "It's critical for companies to understand where they may fall short when it comes to their talent acquisition process. Whether companies are still hiring at a high volume, or focusing on retention, with Lever's Talent Maturity Model, our goal is to support companies in knowing what's needed to thrive and grow while providing practical steps on how to get there." - Nate Smith, CEO and Founder of Lever

Read More

PAYROLL

New Payroll Functionality Unveiled by BerniePortal HRIS

BerniePortal HRIS | June 29, 2022

Founder and CEO Alex Tolbert of BerniePortal announced the introduction of the newest feature to its award-winning, all-in-one HRIS-BerniePortal Payroll, a streamlined payroll management solution for the payroll needs of small to midsize businesses that does away with the need for outsourcing, during the company's fifth annual users conference, Weekdays With Bernie. Users may implement every step of the payroll process with BerniePortal Payroll, from figuring up tax withholdings and benefit deductions to filling out and processing W-2s. "BerniePortal's Payroll was intentionally designed with our users in mind. We work with thousands of small and midsize organizations across the country who told us they were looking for a truely all-in-one HR system— so we built one. Our Payroll feature will free up hours of time so they can focus on building the businesses they love," - Alex Tolbert, Founder and CEO, BerniePortal Small to large enterprises will value the following key advantages of BerniePortal Payroll: Effortless Integration, One-Stop HR: Every element of the employee lifecycle, from tracking employee hours to benefits and PTO, is streamlined by the intuitive integration of BerniePortal Payroll with the other award-winning HRIS software features from BerniePortal. Elimination of Third-Party Payroll Providers: To prepare scheduled payroll runs, BerniePortal Payroll automatically populates employee data, including hours worked, PTO, and benefit deductions. BerniePortal Payroll enhances payroll accuracy while also saving time by removing the manual data entering step from each payroll process. Additionally, it is simply practical to include payroll in the BerniePortal HRIS package. Accurate Tax Withholding: Regardless of where in the US your employees are situated, BerniePortal Payroll automatically determines what each employee is obliged to pay, so you don't have to worry about complying with government requirements. Unlimited Payroll Runs: HR can rest easy knowing that BerniePortal Payroll will permit them to execute as many payroll runs as necessary—and at no additional cost—for those situations in which you need to schedule pay runs that fall outside of the typical pay schedule. Access to a Committed Support Team: Businesses may rest easy knowing that when issues happen, BerniePortal Payroll's support team is made up of knowledgeable payroll specialists who are willing to offer first-rate assistance whenever needed. Access to a Vast Library of Materials: As a vital component of BerniePortal, users of BerniePortal Payroll have access to a vast library of resources that can assist them in navigating payroll or, for that matter, anything else HR-related. This extensive library is continuously updated with fresh and pertinent material: Free online HR courses from Bernie U are available and are recognized for SHRM and HRCI recertification credits. The well-known podcast and YouTube series HR Party of One covers both current and emerging HR issues. Knowledge Base, a comprehensive support forum on BerniePortal The BerniePortal Blog has everything HR-related! Reasonable costs: BerniePortal Payroll is offering pricing that is easy on the pocket.

Read More

EMPLOYEE EXPERIENCE,EMPLOYEE BENEFITS

Belleville Public Schools Adds Multiple PowerSchool Solutions to Increase Cohesion and Efficiency Across Departments

PowerSchool | June 29, 2022

PowerSchool (NYSE: PWSC), the leading provider of cloud-based software for K-12 education in North America, today announced Belleville Public Schools (BPS) in Essex County, New Jersey added multiple PowerSchool education technology solutions to unify information across departments, improve districtwide collaboration, and create better learning outcomes for students. BPS is implementing PowerSchool Student Information System (SIS), Unified Classroom® Schoology Learning, Unified Classroom® Performance Matters, PowerSchool Unified Insights, and PowerSchool Unified Talent™ Employee Records, among many other products. Once these PowerSchool solutions are implemented, BPS will benefit from a more advanced districtwide data aggregation and reporting functionality, visibility into student performance, and simplified human resource and talent management capabilities. “Our district wanted a one-stop-shop where all of the major resources we needed easily and effectively communicated with one another, as opposed to operating in silos, Based on our positive experiences with PowerSchool solutions we were excited to add even more to truly create a unified platform for Belleville Public Schools. We are currently in the implementation phase and are excited to fully launch our program during the 2022-23 school year.” -Nicole Shanklin, Director of Elementary Education and PowerSchool Lead, Belleville Public Schools. BPS is expanding its PowerSchool investment in order to help the district obtain tighter tech integrations via unified solutions. PowerSchool solutions will offer access to secure data analytics dashboards supporting BPS’ need to share key aggregate-level student information with the proper stakeholders, including parents, the school board, and others across the community. The end goal is to enhance staff experience and help students grow academically, socially, and behaviorally. Prior to PowerSchool, BPS used various, disparate services for everyday instruction, such as Google Classroom*. To enhance functionality and communication among stakeholders regarding assessment data, the district searched for technology solutions that provided a grade pass-back option to the district’s SIS. The goal was to have graded assignments that would sync to the district gradebook, leading to greater articulation in consideration of student growth and academic needs. In response, BPS pivoted to PowerSchool’s Schoology Learning, and PowerSchool SIS, to solve these synchronization issues. “We expect Belleville Public Schools to see substantial improvements to its operations through the addition and implementation of its newest PowerSchool solutions, From attracting and developing new teachers, to assessments and standards tracking, we’re excited to provide BPS with exceptional education technology to empower and advance the district’s instructional capabilities.” -Craig Greenseid, Chief Revenue Officer, PowerSchool. BPS is a public school district located in Belleville, New Jersey serving over 4,500 students in Pre-K to 12th grade. Across the district’s 10 total schools, BPS offers a 1:1 technology integration, 106 sports programs and clubs, and faculty with advanced degrees. Additionally, among the honors and distinctions awarded to BPS over the years, notable designations include being designated as a “High Performing District” by the New Jersey Quality Single Accountability Continuum and “District of Distinction” by District Administration, among other accolades. About PowerSchool PowerSchool (NYSE: PWSC) is the leading provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. PowerSchool connects students, teachers, administrators, and parents, with the shared goal of improving student outcomes. From the office to the classroom to the home, it helps schools and districts efficiently manage state reporting and related compliance, special education, finance, human resources, talent, registration, attendance, funding, learning, instruction, grading, assessments and analytics in one unified platform. PowerSchool supports over 45 million students globally and more than 14,000 customers, including more than 90 of the top 100 districts by student enrollment in the United States, and sells solutions in more than 90 countries.

Read More

HR ANALYTICS,HR STRATEGY

Lever Unveils Talent Maturity Model for Companies to Generate Insights into Their Current Recruitment Strategy

Lever | June 30, 2022

Leading talent acquisition suite Lever introduced their Talent Maturity Model to assist businesses in understanding their existing hiring practices and pinpointing areas for development. Companies are under pressure to keep up with a changing environment and people's needs in today's competitive market to hire top personnel. According to BLS data from June 2022, there were 11.4 million unfilled positions, demonstrating that businesses are still having difficulty hiring the finest candidates for their enterprises. Although it is obvious that hiring and talent acquisition are more crucial than ever for brands and businesses, sometimes firms fail to notice flaws in their hiring procedures that can hurt their ability to recruit in this market. The Talent Maturity Model was developed by Lever to assist businesses in assessing their present capabilities, understanding their short- and long-term goals, and creating an action plan to assist in the evolution of their talent acquisition strategies. "It's critical for companies to understand where they may fall short when it comes to their talent acquisition process. Whether companies are still hiring at a high volume, or focusing on retention, with Lever's Talent Maturity Model, our goal is to support companies in knowing what's needed to thrive and grow while providing practical steps on how to get there." - Nate Smith, CEO and Founder of Lever

Read More

PAYROLL

New Payroll Functionality Unveiled by BerniePortal HRIS

BerniePortal HRIS | June 29, 2022

Founder and CEO Alex Tolbert of BerniePortal announced the introduction of the newest feature to its award-winning, all-in-one HRIS-BerniePortal Payroll, a streamlined payroll management solution for the payroll needs of small to midsize businesses that does away with the need for outsourcing, during the company's fifth annual users conference, Weekdays With Bernie. Users may implement every step of the payroll process with BerniePortal Payroll, from figuring up tax withholdings and benefit deductions to filling out and processing W-2s. "BerniePortal's Payroll was intentionally designed with our users in mind. We work with thousands of small and midsize organizations across the country who told us they were looking for a truely all-in-one HR system— so we built one. Our Payroll feature will free up hours of time so they can focus on building the businesses they love," - Alex Tolbert, Founder and CEO, BerniePortal Small to large enterprises will value the following key advantages of BerniePortal Payroll: Effortless Integration, One-Stop HR: Every element of the employee lifecycle, from tracking employee hours to benefits and PTO, is streamlined by the intuitive integration of BerniePortal Payroll with the other award-winning HRIS software features from BerniePortal. Elimination of Third-Party Payroll Providers: To prepare scheduled payroll runs, BerniePortal Payroll automatically populates employee data, including hours worked, PTO, and benefit deductions. BerniePortal Payroll enhances payroll accuracy while also saving time by removing the manual data entering step from each payroll process. Additionally, it is simply practical to include payroll in the BerniePortal HRIS package. Accurate Tax Withholding: Regardless of where in the US your employees are situated, BerniePortal Payroll automatically determines what each employee is obliged to pay, so you don't have to worry about complying with government requirements. Unlimited Payroll Runs: HR can rest easy knowing that BerniePortal Payroll will permit them to execute as many payroll runs as necessary—and at no additional cost—for those situations in which you need to schedule pay runs that fall outside of the typical pay schedule. Access to a Committed Support Team: Businesses may rest easy knowing that when issues happen, BerniePortal Payroll's support team is made up of knowledgeable payroll specialists who are willing to offer first-rate assistance whenever needed. Access to a Vast Library of Materials: As a vital component of BerniePortal, users of BerniePortal Payroll have access to a vast library of resources that can assist them in navigating payroll or, for that matter, anything else HR-related. This extensive library is continuously updated with fresh and pertinent material: Free online HR courses from Bernie U are available and are recognized for SHRM and HRCI recertification credits. The well-known podcast and YouTube series HR Party of One covers both current and emerging HR issues. Knowledge Base, a comprehensive support forum on BerniePortal The BerniePortal Blog has everything HR-related! Reasonable costs: BerniePortal Payroll is offering pricing that is easy on the pocket.

Read More

EMPLOYEE EXPERIENCE,EMPLOYEE BENEFITS

Belleville Public Schools Adds Multiple PowerSchool Solutions to Increase Cohesion and Efficiency Across Departments

PowerSchool | June 29, 2022

PowerSchool (NYSE: PWSC), the leading provider of cloud-based software for K-12 education in North America, today announced Belleville Public Schools (BPS) in Essex County, New Jersey added multiple PowerSchool education technology solutions to unify information across departments, improve districtwide collaboration, and create better learning outcomes for students. BPS is implementing PowerSchool Student Information System (SIS), Unified Classroom® Schoology Learning, Unified Classroom® Performance Matters, PowerSchool Unified Insights, and PowerSchool Unified Talent™ Employee Records, among many other products. Once these PowerSchool solutions are implemented, BPS will benefit from a more advanced districtwide data aggregation and reporting functionality, visibility into student performance, and simplified human resource and talent management capabilities. “Our district wanted a one-stop-shop where all of the major resources we needed easily and effectively communicated with one another, as opposed to operating in silos, Based on our positive experiences with PowerSchool solutions we were excited to add even more to truly create a unified platform for Belleville Public Schools. We are currently in the implementation phase and are excited to fully launch our program during the 2022-23 school year.” -Nicole Shanklin, Director of Elementary Education and PowerSchool Lead, Belleville Public Schools. BPS is expanding its PowerSchool investment in order to help the district obtain tighter tech integrations via unified solutions. PowerSchool solutions will offer access to secure data analytics dashboards supporting BPS’ need to share key aggregate-level student information with the proper stakeholders, including parents, the school board, and others across the community. The end goal is to enhance staff experience and help students grow academically, socially, and behaviorally. Prior to PowerSchool, BPS used various, disparate services for everyday instruction, such as Google Classroom*. To enhance functionality and communication among stakeholders regarding assessment data, the district searched for technology solutions that provided a grade pass-back option to the district’s SIS. The goal was to have graded assignments that would sync to the district gradebook, leading to greater articulation in consideration of student growth and academic needs. In response, BPS pivoted to PowerSchool’s Schoology Learning, and PowerSchool SIS, to solve these synchronization issues. “We expect Belleville Public Schools to see substantial improvements to its operations through the addition and implementation of its newest PowerSchool solutions, From attracting and developing new teachers, to assessments and standards tracking, we’re excited to provide BPS with exceptional education technology to empower and advance the district’s instructional capabilities.” -Craig Greenseid, Chief Revenue Officer, PowerSchool. BPS is a public school district located in Belleville, New Jersey serving over 4,500 students in Pre-K to 12th grade. Across the district’s 10 total schools, BPS offers a 1:1 technology integration, 106 sports programs and clubs, and faculty with advanced degrees. Additionally, among the honors and distinctions awarded to BPS over the years, notable designations include being designated as a “High Performing District” by the New Jersey Quality Single Accountability Continuum and “District of Distinction” by District Administration, among other accolades. About PowerSchool PowerSchool (NYSE: PWSC) is the leading provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. PowerSchool connects students, teachers, administrators, and parents, with the shared goal of improving student outcomes. From the office to the classroom to the home, it helps schools and districts efficiently manage state reporting and related compliance, special education, finance, human resources, talent, registration, attendance, funding, learning, instruction, grading, assessments and analytics in one unified platform. PowerSchool supports over 45 million students globally and more than 14,000 customers, including more than 90 of the top 100 districts by student enrollment in the United States, and sells solutions in more than 90 countries.

Read More