Media 7 | December 23, 2021
Carrie Missele, Director at Inspirant Group, speaks about the ideal framework for marketing and sales teams to derive business success. Read on to know her thoughts on what prepares one to be a successful ‘Business Leader’....
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Media 7 | September 24, 2021
Brandy (Rosner) Zimmerman, Vice President of People Operations at TaskUs, has a demonstrated experience in the staffing and outsourcing industries. She has served leadership roles in companies like Teleperformance, USA and Xerox....
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Media 7 | September 22, 2021
Julia Markish, Director of Advisory Services at Lattice, has a professional mission to impact the way work works so that people can live more fulfilled, integrated lives. She helps business leaders create inclusive, supportive, and effective environments that result in organizational success and thriving teams. She has advised executives on organizational culture through her independent practice, Orca, coached and trained leaders on how to achieve clarity for themselves and their teams via Talentism, trained and led discussions about Reinventing Organizations with the Teal Team, which she co-founded, and started and led the Employee Practice at Medallia....
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Media 7 | September 14, 2021
Joe Pine, Co-founder at Strategic Horizons LLP, is also an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. In 2020 Joe and his partner, James H. Gilmore, re-released in hardcover The Experience Economy: Competing for Customer Time, Attention, and Money, featuring an all-new preview to their best-selling 1999 book, The Experience Economy: Work Is Theatre & Every Business a Stage. He also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier with Kim C. Korn, Authenticity: What Consumers Really Want with Mr. Gilmore, and in 1993 published his first book, the award-winning, Mass Customization: The New Frontier in Business Competition.
Joe consults with numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality. He has addressed the World Economic Forum, the original TED conference, and the Consumer Electronics Show. He has been a visiting scholar with the MIT Design Lab, the University of Amsterdam and has also taught at Penn State, Duke Corporate Education, the University of Minnesota, and UCLA’s Anderson Graduate School of Management, and today, he is a Lecturer in Columbia University’s Master’s Program in Technology Management in the School of Professional Studies....
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Media 7 | September 14, 2021
Nabila Salem, President of Revolent Group, has a wealth of leadership experience in professional services, tech recruitment, and marketing, with a passion for diversity. She is currently on the Board of Tenth Revolution Group, the parent company of Frank Recruitment Group, Revolent Group, and Rebura. As President of Revolent, she is responsible for leading the creation of cloud talent that can thrive in niche technology markets (specializing in Salesforce and AWS)....
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Media 7 | August 20, 2021
Dorien Morin-van Dam,Co-Founder at Agile Marketing Network, is also a social media specialist and strategist with More in Media, a keynote speaker, and a virtual summit host. She has been helping business owners since 2011 market their business on social media with content ideas, and strategy. She is in the trenches of social media with her clients daily helping with planning their strategy and idea implementation....
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Media 7 | July 29, 2021
Amber Vanderburg, Founder of The Pathwayz Group, is a multi-award-winning international businessperson, keynote speaker, and founder of The Pathwayz Group. In 2016, she was the only female, only American, and only blonde Academy elite football coach for the Adidas Gameday Academy and Paris Saint Germain Academy in Bangalore, India. She worked with an international team of coaches to transform the organizational design, training development, and corporate culture to cultivate a higher-performing team. Today, Amber works with international teams in action-focused team development training to guide teams to become more effective, more efficient, and more enjoyable....
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Media 7 | July 29, 2021
Ravi Kikan, Director – Marketing, Online Sales & Growth at ZingHR, holds a CXO role for businesses, and startups and helps in building GTM, scaling business growth and multitasking cross functional team with a common vision to fulfill their short-term and long-term goals. He has been advising and mentors startups and has also conducted lectures in several business schools. He is a proud author of several books including ‘How to Validate your startup business,’ ‘Bounce Back Now’ and ‘How to Raise Funds like a Rockstar.’...
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Media 7 | July 19, 2021
Jody Sutter, Founder at The Sutter Company, is passionate about making a positive difference for agencies, which motivates her to do what she does every day. She is driven by her desire to show them they already possess everything they need to control their new business destiny. Before starting The Sutter Company, she had spent nearly two decades leading business development teams at large global agencies like R/GA and Havas. She has worked with agencies around the world on the mindset, tools, and routines they need to promote a culture of new business. Jody has also been honored to share her ideas with agency owners at major marketing events like HubSpot’s INBOUND and The Drum’s Pitch Perfect conference in London, and ICA’s Agency Transformation Summit in Toronto....
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Media 7 | March 31, 2021
Charles Dimov, VP Global Marketing at ContractPodAi, is a technology marketing executive with 20+ years of leadership in B2B cloud-based SaaS, AI Tech, and hardware. He has a track record of accomplishments - creating strategies that drive demand, customer engagement, increasing revenue, and reducing operational costs. He is passionate about all segments of Marketing: content generation, product marketing, digital marketing, PR, communications, and events....
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Media 7 | March 5, 2021
Eliza VanCort, Author and Motivational Speaker at TEDx, is an in-demand consultant, speaker, and writer on communications, career and workplace issues, and women’s empowerment. The founder of The Actor's Workshop of Ithaca, she is also a Cook House Fellow at Cornell University, an advisory board member of the Performing Arts for Social Change, a Diversity Crew partner, and a member of Govern for America's League of Innovators. Her first book, A Woman's Guide to Claiming Space: Stand Tall. Raise Your Voice. Be Heard., publishes in May 2021....
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Media 7 | March 4, 2021
Wendy Lee, Director, Marketing - APAC at Blue Prism, is a dynamic and energetic marketing leader, passionate about identifying new engagement opportunities and developing effective marketing and new business development strategies within the fast-changing digital economy.
Leveraging more than 20 years as a marketing executive across the international tech and telco sector, she takes pride in utilizing an innovative range of marketing resources to deliver effective and holistic marketing campaigns that consistently outperform marketing targets and KPIs....
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MEDIA 7 | June 19, 2020
Adrian Moorhouse, Managing Director at Lane4 Management Group won a gold medal at the Seoul Olympic Games in 1988 and was world number one in his event for 6 consecutive years (Swimming - 100m Breaststroke). He was awarded an MBE in 1987. He co-founded Lane4 in 1995. As the Managing Director at Lane4 following retirement from sport. He divides his time between designing and delivering programmes for organisations and developing Lane4’s own high performance environment.
Adrian’s role centres around shaping Lane4 as a business and driving company growth whilst ensuring the maintenance of strong client relationships and the delivery of high quality products.
MEDIA 7: What motivates you to get out of the bed in the morning?
ADRIAN MOORHOUSE: I have always loved mornings. I started early morning training as a swimmer at about 11 years old. Because I was driven to succeed in my sport, I understood that training and committing to something required me to get up early, because that’s when the pools opened!
My father had the kind of philosophy that rubbed off on me – find something you love, and work at it.
In my role of Managing Director of Lane4, my motivation to get up in the morning nowadays comes from my genuine belief in what the company does. My drive comes more now from purpose, than it does from simply goal achievement. I think that has moved on from when I swam. I want to create a business that people love to work for, and that they think this is the best job they ever had.
M7: You haven’t had an ordinary career, to say the least. Thousands know you for your many swimming achievements. Can you talk about winning a gold medal at the Seoul Olympic Games in 1988 and representing your country? What was your first thought when you saw your time?
AM: Representing my country was always something I did with great pride throughout my career, because it was always a stepping stone to achieving the bigger goals I had set. Once I was on a stage where I was representing Team GB, I could be in the mix to win Olympic medals or set world records.
The Seoul Olympics were such a pivotal moment in my career, as it had taken me 4 years to recover from the disappointment of my performance at my first Olympics in LA in 1984 (I came 4th). In the lead up to Seoul, I had analyzed every part of my performance from stroke technique to psychology and nutrition, all to make sure I was in the best possible shape. Going in as the favorite to win the 100m breaststroke, I also learnt from my mistakes in the 1984 Olympics by mentally preparing for the huge expectations the media placed on me.
It was a close race, and my first thought when I finished the race was “Did I get it?” because I had been 6th at the halfway turn. I worked so hard in the final part of the race and was closing the gap with every stroke. I knew it would be close, and it was: I saw my name at the top of the leaderboard, having won by only one-hundredth of a second. The relief and joy were unbelievable, but I must admit they did give way to tears when I stood on that podium with my gold medal.
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Media 7 | April 6, 2020
Rashim Mogha, Founder - eWOW, Keynote Speaker, Startup Advisor, Women in Tech Evangelist, Author, and Podcaster empowers professionals by articulating complex technology capabilities into crisp, clear, and attainable business benefits. Her extensive career portfolio includes leadership roles in companies such as Oracle, Amazon Web Services (AWS), and VMware where she built high-performing teams to support over $2 billion businesses.
A recipient of Women Empowerment: Game Changer, Woman of the Year, and Silicon Valley Woman of Influence awards, Rashim has been a keynote speaker at global conferences and organizations.
Deck 7: Rashim, you have recently been selected as the “Woman of the Year at the 2019 Women in IT Awards Silicon Valley, out of more than 300 nominees. What does it mean to you?
RASHIM MOGHA: This award just like the Women Empowerment: Game Changer Award and Silicon Valley Woman of Influence that I received earlier in the year are a reminder that every step towards making this world an equal place for all counts. These awards are not just a recognition of my achievements as a business leader.
They are a validation of the empowerment work we have done through the empowered Women of the World (eWOW) initiative I founded in 2018. I am one of the 13 inductees into the Alameda County Women’s hall of fame 2020. With each of these awards comes a responsibility. A responsibility to give back and to support women globally to be successful. I am thrilled to have empowered women globally through the eWOW initiative and am honored and humbled to receive each of these recognitions.
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MEDIA 7 | March 11, 2020
Ilana Golan, Owner of Ilana Golan #CareerLeap is an entrepreneur turned tech investor and Forbes Business contributor who loves to help individuals and companies grow. Selected top 40 women to watch in 2016 and Business Insider Silicon Valley Women of influence in 2017, Ilana is a Board Director and General Partner at Homrun, the first of its kind network-based venture, accelerating the growth of Israeli companies in North America.
Deck 7: What is the most important quality a leader must have in order to be successful?
ILANA GOLAN: Emotional Intelligence and understanding the dynamics of a team, how to motivate the individuals and make sure they are the best version of themselves in my mind is number one. A leader will only be as good as the team he or she is leading and therefore being able to get the most out of your team is key.
D7: Do you feel that women in technology careers face barriers not faced by their male counterparts? In your opinion, what are the initiatives to make it better?
IG: I believe the main barrier women face is the ‘first impression syndrome’. No woman or men will look at me at first impression and say ‘Oh she must be a really smart engineer and business leader’. That just doesn’t happen. So first impression is tougher for women and we need to somehow break this barrier. Once we do, we build great relationships and rapport, but this first impression hurts us in many roles including raising investments funds and more.
The more women we will see at key roles, the more we will realize that its possible and the first impression issue will go away. So first of all we need to have many more successes and make sure the world (both men and women) know about it. In the shorter term women will need to work a bit harder to build their reputation so it helps them with the first impression – more public speaking, more media coverage, etc. This is what I’ve been doing at #CareerLeap helping individuals and professionals shine and leap in their career breaking those barriers!
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MEDIA 7 | January 16, 2020
Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results.
She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience.
MEDIA 7: When did you start working and what was it?
MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral.
M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy?
MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career.
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MEDIA 7 | November 14, 2019
Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline.
MEDIA 7: Could you tell us about your mantra “Go for the run”?
MATT AMUNDSON: On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens.
M7: What is your favorite part about working at EverString?
MA: I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me.
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MEDIA 7 | November 7, 2019
David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies.
MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional?
DAVID SPARK:
• Veteran technology journalist (worked across all media)
• Former advertising exec
• Former standup comedian and comedy writer
M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts?
DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples:
CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired.
“Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security conference).
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MEDIA 7 | October 7, 2019
Erik Charles, Vice President and Solutions Evangelist at Xactly Corporation is an accomplished professional with over two decades of experience in Marketing, Consulting, and Product Evangelization. Erik focuses on helping companies drive expansion and growth by better aligning positions, responsibilities, and incentives.
Erik serves as a subject matter expert in the area of Sales Performance Management to ensure that Xactly’s marketing, sales and product teams have the necessary strategic input for industry leading messaging, positioning, and future direction.
MEDIA 7: When did you start working and what was it?
ERIK CHARLES: In early 1980s, I wrote software on TRS-80 model II coded in BASIC to enable for computerized quotes for a life insurance agency. I was in middle school at the time, that was a contract work. My next job was at a software store back when software used to be bundled up into a cardboard box with inserted floppy disks and then it went on from there.
M7: You have an astounding experience of over two decades with industry pioneers like Apple, Sun Microsystems, Canon and recently Xactly Corporation. What has been the driving force behind your remarkable career?
EC: There are two things: as a marketer, I don’t believe in mistakes, I only believe in experiments and what we can learn from them, that has kept me moving forward. I keep on trying new things and seeing what works. I assume that just because it worked last week doesn’t mean it’s going to work tomorrow. So, I’ve never allowed myself to get into a rut. I have always been more than willing to find people who can provide excellent advice at critical moments, even on a specific direction. Finding someone that I can speak with, that can give me a few tips, tricks, hints, ideas, direction or path on moving on. So, I have never been afraid to ask just how could I do this better.
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MEDIA 7 | September 19, 2019
Tom Raftery, Global VP at SAP is an Innovation Evangelist, Futurist, and international Keynote speaker. Prior to joining SAP, Tom worked for a number of companies at Group IT Manager/CTO level, and as an Industry Analyst. Tom is a global thought leader and ranks among the top 10 Internet of Things influencers in the world.
MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM RAFTERY: I would like to think that I am a good communicator, maybe smart and hopefully generous. You will have to ask people other than myself though. They would be a better judge.
M7: What is the role of a technology influencer in driving environmental sustainability?
TR: The role of someone like me would be to raise awareness of the issues that are happening and potential solutions to them, particularly technological solutions. A lot of people are busy in their day-to-day lives and they might not be aware of some of the more pressing environmental issues that are happening in the world and that might impact them. So, raising awareness with people, of the importance of these issues, and the potential technological solutions to them is the role I think that influencers should be playing.
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MEDIA 7 | June 25, 2019
Olivia Taylor, Director of CRO at Directive Consulting has 10 years of working experience in graphic designing and has expert knowledge in CRO/UX in landing pages and websites designing.
Olivia was recently nominated for the Orange County Business Journal's Top 25 Women in Business Awards.
MEDIA 7: What’s your superpower?
OLIVIA TAYLOR: I would like to think my superpower is empathy. That’s part of what CRO is: figuring out and understanding what’s going on through people’s minds and finding out what people need and want.
M7: Does it point to user intent, a term generally used in Account Based Marketing?
OT: Yes, exactly that. Because I’m able to basically understand where the consumer and the buyer is coming from, I can better optimize my clients’ websites, change that language in the headline and the subhead to relate to the customers’ pain points and better describe the benefits of what my client can provide to them.
M7: Your career spans an impressive 8 years from a Graphic Designer to being a Director of CRO at Directive Consulting. What attracted you to this industry, and how does Directive Consulting fit into your story?
OT: I became a designer because all other subjects in school were boring. 2+2 will always be 4, but with design, there are so many possibilities - so many different solutions to a problem. Plus, I always loved drawing and creating.
While going to school, I worked as a designer at a few different places. Then upon graduating, I worked at a tech company in-house but it just wasn’t for me. I moved on to an agency that was full-service, but that also was not the right fit. After that job, I ended up at a PPC agency where I learned about CRO. I started there as just a designer and left there as the Director of CRO.
Using the skills I learned there, I was able to join the upstanding company that is Directive where I’m learning so much more, and doing so many more awesome things than I did at any other job and it has been amazing. It’s so wonderful to work at a place that is professional and that takes the work so seriously, only striving to be the best at being different.
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MEDIA 7 | April 3, 2019
Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one.
MEDIA 7: What were you doing prior to your current position?
TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers.
M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard?
TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve.
We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and increase customer satisfaction with video-based knowledge articles embedded within customer communities. It’s all about helping businesses leverage video in new ways to improve the customer experience and generate more revenue....
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