Recruitment & Retention

Appcast Analysis Unveils, Mobile Job Applications Overtakes Desktop In 2020

Appcast analysis reveals job applications submitted via mobile devices last year exceeded those subsisted via desktop. According to the analysis of some 7 million applications to nearly 1.300 US employers. It is also observed that mobile applications made up nearly 61% of all submissions in the recruiting technology firms analysis.

“Gig” and transportation job functions saw the highest percentage of mobile applications among the 24 industries analyzed. The foodservice industry stood out with the highest percentage of job applications, i.e. 11% followed by the HR & staffing industry with 8%.

On the other hand, Appcast said, “healthcare and retail industry faced significant challenges because the demand for roles outpaced the number of available or willing candidates. Healthcare organizations were forced to pay a premium to meet 2020 hiring goals. While both the healthcare and retails industry were impacted by global health and safety concerns.

The recruiting technology adaption fast-tracked in 2020, and the industry witnesses the trend to continue well past the end of the pandemic. Virtual assessments, on-demand video interviews, and even simulations are all a part of the mix, as are technologies that have been a part of the recruiting mix for a longer period.

Employers have long sought to integrate mobile into hiring processes with an eye toward both refining applicant experience and distinguishing themselves from competitors. Some of the more distinguished examples include CareerBuilder, which announced an augmented reality (AR) driven mobile experience letting job seekers scan their surroundings for nearby opportunities. Companies including The Home Depot extended mobile processes to include self-scheduling for in-person interviews.

The use of mobile applications to seek job opportunities in industries may already be a regular occurrence. According to 2017 research published by Indeed Hiring Lab, approximately 80% of job searches for building and grounds cleaning and maintenance invented from mobile, and a nearly identical percentage of job searches for construction and extraction roles were mobile.

Regardless of the format job seekers pursue when applying for jobs, organizations are likely to endure the shift of employing to virtual set-ups introduced during the pandemic. A 2020 survey by Robert Half found 75% of senior manager respondents said their firms conducted remote interviews and onboarding sessions during the pandemic. 60% said they shortened their hiring processes.
Still, digital experiences won't entirely replace in-person interactions in the future, sources previously told HR Dive, despite the health risks posed by COVID-19.

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