EMPLOYEE ENGAGEMENT

COYO and Smarp Create a Global Software Provider in Employee Engagement and Communications

Smarp | September 17, 2021

COYO, Germany, and Smarp, Finland, announced that they would merge the two SaaS companies. The combined organization will serve medium and large companies in the United States, Germany, the United Kingdom, France and Finland, with clients such as Salesforce, Google, Amazon, DHL, Deutsche Bahn and E.ON.

By combining Smarp's employee communications and advocacy portfolio with COYO's social intranet and employee engagement offering, the new player will address the challenges of an increasingly mobile workforce and how companies can manage change effectively while keeping your employees engaged and motivated.

The COVID-19 pandemic has driven the demand for digital solutions in the workplace. Both companies have experienced double-digit growth in the last three years, with a combined client list of more than 700 companies from various industries. Smarp and COYO customers will benefit from a broad portfolio that includes multi-channel communication, social intranet, employee surveys, employee branding, and a marketplace for widgets and connectors. For the time being, Smarp and COYO will continue to operate under their current brands, and will continue product development and sales of both platforms.

The transaction has been supported by Marlin Equity Partners, a global investment firm with more than US $ 7.6 billion of capital under management. At the same time, the management and founders of Smarp and COYO, as well as Smarp's largest investor, Nauta Capital of London, will invest in the new firm.

We are absolutely excited about joining forces, as global companies have never demonstrated a greater need to drive employee engagement during a pandemic and at a time when their digital transformation is not yet complete. There is a need and an opportunity for our two companies to form a global leader based on the combined experience we can bring.

- Jan Marius Marquardt , CEO and founder of COYO


COYO and Marlin are excellent partners so that we can advance our common vision through the compatibility of our products. It was also a pleasure to see how well our corporate cultures fit together.

- Roope Heinilä, CEO and founder of Smarp

About COYO
COYO is the comprehensive communication platform for employees that reinforces collaboration, motivation and culture in organizations. With the combination of a social intranet and a social app for employees, companies reach all employees and actively support the exchange. As one of the leading German providers of employee communications software based in Hamburg, COYO offers companies an intuitive and centralized solution that facilitates access for all employees, improves internal communication and promotes a culture of feedback. COYO enables a device and location independent communication channel for all relevant company information and for social sharing. From the operation of hospitals to the transport of passengers:Ritter Sport , Deutsche Bahn, Asklepios and E.ON have already found their digital home in COYO.

About Smarp
Smarp is the leading employee communications platform designed to prioritize mobile devices that helps companies establish strong, two-way relationships with their employees, whether they are at their desk or on the go. The platform automatically delivers relevant and personalized content to all employees through their preferred platform, medium or channel. It is a unique solution for companies to drive harmonization, productivity and engagement through effective communications. Since its inception in 2011, Smarp has helped more than 300 companies transform the way they communicate and share content. Smarp's top 20 customers alone represent more than 4 million employees worldwide.

Spotlight

How has your workforce changed over the years? You’ve probably had people come and go; some of them you’ve likely missed and some of them you may have realized were not a good fit. The demographic nature of your workforce may have changed, too, as more women entered the workforce and people move into retirement and are replaced by a younger generation.


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HR STRATEGY

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EMPLOYEE BENEFITS

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WORKFORCE MANAGEMENT

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EMPLOYEE EXPERIENCE

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Spotlight

How has your workforce changed over the years? You’ve probably had people come and go; some of them you’ve likely missed and some of them you may have realized were not a good fit. The demographic nature of your workforce may have changed, too, as more women entered the workforce and people move into retirement and are replaced by a younger generation.

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