New Report Finds Role of Business Technology Is Critical to Driving Business Transformation in Organizations

Workato | March 26, 2020

Workato, the leading and fastest-growing enterprise automation platform, today unveiled its first annual "State of Business Technology Report," exploring the emergence of a new technology role within organizations, Business Technology, also called Business Applications or Business Systems. These are the people charged with rolling out apps, integrations, and automations in their companies. The rapidly growing field resides within IT and works with business teams from finance, human resources, operations, and sales—to help impact initiatives through buying and managing applications, and integrating and automating workflows throughout them. The roles in a business technology team are expected to encompass more than 15 million jobs by 2022*, supporting all business verticals. This job market growth is driven by the proliferation of SaaS applications and continual investment in Enterprise Software—the fastest growing spend in IT at a rate of 10.5 percent year over year. It is also driven by the need for organizations to drive transformation and innovation by aligning IT and business goals. The report, conducted by Atomik Research, an independent market research company, includes responses from two separate surveys; the first of more than 100 full-time Business Technology leaders and the second of more than 300 HR, marketing, sales, finance, and support professionals, manager level and above in the United States. It officially defines the new role, highlights its influence on organizations, and uncovers challenges and barriers this job role faces to help organizations better support an area that is pivotal to their growth. Key findings include:

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Spotlight

Emails can generate sales, improve customer engagement, emphasize communication with your target market, and advertise your company to potential customers. Email marketing is an aspect of digital marketing that helps you build strong and meaningful relationships with your clients.

TestGorilla’s Email marketing test evaluates an applicant's skill in Email marketing basics, creating Email marketing strategies, and implementing campaigns successfully. It ensures that they have a firm understanding of analytics based on your business goals. 

By assessing candidates on the ability to plan and execute Email marketing campaigns, you’ll be able to spot those with a firm understanding of Email marketing best practices and the required practical experience.

Individuals that perform excellently on this 10-minute test can properly optimize A/B testing to improve results and analyze how efficient campaigns are. Also, such individuals are adept at Email marketing and know how to foster a profitable relationship with your target audience.

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