New Report Finds Role of Business Technology Is Critical to Driving Business Transformation in Organizations

Workato, the leading and fastest-growing enterprise automation platform, today unveiled its first annual "State of Business Technology Report," exploring the emergence of a new technology role within organizations, Business Technology, also called Business Applications or Business Systems. These are the people charged with rolling out apps, integrations, and automations in their companies. The rapidly growing field resides within IT and works with business teams from finance, human resources, operations, and sales—to help impact initiatives through buying and managing applications, and integrating and automating workflows throughout them. The roles in a business technology team are expected to encompass more than 15 million jobs by 2022*, supporting all business verticals. This job market growth is driven by the proliferation of SaaS applications and continual investment in Enterprise Software—the fastest growing spend in IT at a rate of 10.5 percent year over year. It is also driven by the need for organizations to drive transformation and innovation by aligning IT and business goals. The report, conducted by Atomik Research, an independent market research company, includes responses from two separate surveys; the first of more than 100 full-time Business Technology leaders and the second of more than 300 HR, marketing, sales, finance, and support professionals, manager level and above in the United States. It officially defines the new role, highlights its influence on organizations, and uncovers challenges and barriers this job role faces to help organizations better support an area that is pivotal to their growth. Key findings include: