EMPLOYEE ENGAGEMENT

Survey: Digital Workplace Key to Engagement for Frontline Teams

YOOBIC | March 18, 2021

NEW YORK, March. 18, 2021 /PRNewswire/ -- Frontline workers aren’t being given the digital tools they need to succeed, leading to disengagement and reduced productivity, according to an international survey of frontline workers published today by digital workplace innovator YOOBIC. A smarter and more connected approach, using mobile devices and enterprise-grade apps, could be the key to achieving operational excellence, refocusing frontline employees on core revenue-driving activities, and attracting and retaining young workers.

Mobile and deskless workers now make up 80% of the global workforce, totaling over 2.7 billion people, but the majority of digital workplace solutions still focus on supporting deskbound employees. In fact, according to the YOOBIC survey, fewer than six in 10 frontline workers currently use mobile devices as part of their jobs, and 73% of frontline employees are still using paper forms, despite 71% saying that easier access to digital tools would make them more productive.

The failure to empower workers with suitable digital tech takes a direct toll on mobile teams’ morale and productivity, the survey shows. More than a third of frontline employees now say they feel disconnected from their HQ, and over three quarters say their sense of engagement would be significantly improved by relatively modest connectivity measures such as mobile access to corporate communications messages.

With employees almost five times more likely to perform well when they feel their voices heard, lack of connectivity is a serious problem for today’s deskless workforce, the survey shows. Frontline employees don’t just make, distribute and sell the products we consume — they deliver a brand’s purpose and promise, and create value that differentiates the brand from its competitors. By making those workers more productive, organizations free up their time for impactful work such as helping customers, improving quality, and managing critical projects.

The absence of appropriate digital tools directly impacts employees’ career growth, with 40% of frontline employees saying they receive training no more than once per year, even though seven out of 10 employees would welcome access to mobile, app-based learning solutions. That contributes to a sense of stagnation that’s especially trying for younger workers, with over a third of Millennials — who now make up three quarters of frontline workers — saying they feel unfulfilled in their roles.

Frontline teams are the engine of our economy, but they’re sorely underserved by organizations that fail to invest in new digital technologies,” says Fabrice Haiat, CEO of YOOBIC. “YOOBIC customers who integrate mobile apps into their deskless employees’ workflows are realizing significant gains in operational excellence, customer experience, and sales.”

The YOOBIC survey, conducted in December 2020, interviewed 1,000 frontline workers from the UK, US and Canada, across industries including retail, hospitality, manufacturing, and construction.

About YOOBIC

YOOBIC is an all-in-one digital workplace for frontline teams. Our mobile app gives business leaders and frontline teams the performance tools they need to work, learn and communicate - all in one place. With digitized task management, streamlined communications and mobile learning, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 200+ global brands including Boots, Burgerfi, Lancome, Lacoste, Logitech, Peloton, Puma, Vans and Sanofi trust YOOBIC solutions to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve their customer experience. To learn more about YOOBIC visit www.yoobic.com or follow us on LinkedIn.

Spotlight

Your employees expect more from your communications. They don’t want long boring emails — they want experiences. So, what’s the answer? It’s time to take a page out of marketing’s playbook by moving to a campaign-driven approach that delivers bite-sized content to employees in the formats they prefer.  Learn how moving to Employee Communication 3.0 can help you: Reach your people with multichannel delivery of targeted messages, Engage your people with multi-format content experiences that include short-form videos, digital content, and prominent calls to action.


Other News
WORKFORCE MANAGEMENT

beqom Partners with Modulus Data to Streamline HR Compensation Processes

beqom | May 23, 2022

5WPR, one of the largest independently-owned PR firms in the U.S., announces the creation of a specialty Travel Technology division, after welcoming multiple new clients within the industry this last month. As an extension of 5WPR's technology practice, the travel tech division consists of clients that are a part of the travel booking experience, as well as brands offering unique experiences through the use of tech. "The travel industry has forever been changed by the pandemic, and many of our clients provide improvements on the current experience, such as additional comfort in booking your vacation or alternative travel and destinations offerings, 5W welcomed our first travel tech client well over a year ago, and the outstanding work we've completed has drawn increased attention from others interested in how our offerings can support their work." -5WPR CEO, Matthew Caiola. 5WPR's tech practice has grown to specialize in several highly-specialized areas and prides itself on being a leading adtech, martech and fintech public relations firm in the nation. The team delivers results through key industry relationships with influencers, bloggers, celebrities, and media. By implementing integrated PR, Digital, Influencer Partnerships and Social Media campaigns, 5W ensures maximum coverage for its clients. PR services offered to travel tech clients include messaging and positioning, media relations, initial public offering media strategy, new market expansion campaigns, visibility programs, content creation, sponsorships/partnerships, digital media campaigns, event planning, thought leadership and speaking opportunities. About 5WPR 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.

Read More

HR STRATEGY

Mobile-first Communications Solutions to Empower Diverse Hybrid Workforces

Frost & Sullivan | June 09, 2022

Organizations have shifted to hybrid work models and adopted new mobile communications strategies due to the COVID-19 pandemic. Frost & Sullivan's recent analysis, Evaluating Mobile Communications Solutions for the Hybrid Workforce, finds that companies' increasing adoption of mobile-first communications allows them to address work from anywhere at any time. This helps them achieve crucial goals, such as empowering diverse workforces and retaining employees. Additionally, technology advancements, including 5G connectivity and improving device capabilities, enable better user mobile experiences and increase decision-makers' comfort in adopting mobile solutions. "Organizations are expected to adopt mobile-forward strategies whereby future communications investments will be aligned with permanently shifted work styles and a strong appreciation for the benefits of mobility, Among other approaches to workforce mobile enablement, all-inclusive UCaaS seat licenses that provide mobile access to calling and UC features will drive further fixed-mobile convergence (FMC) adoption." -Elka Popova, Connected Work Vice President at Frost & Sullivan. To capitalize on growth opportunities in the expanding mobile communications solutions market, providers can leverage the following growth strategies: Address users' shifting requirements with tailored bundles that include services and devices that support new use cases. Mobile and desktop apps and mobile UCaaS solutions provide a strong fit for remote workers. Integrate communications and collaboration solutions with Microsoft Teams. The Operator Connect Mobile program creates considerable growth opportunities for mobile operators among Teams users. Leverage existing assets or acquire mobile virtual network operator (MVNO) resources to capitalize on the growing demand for mobile business communications services. Evaluating Mobile Communications Solutions for the Hybrid Workforce is the latest addition to Frost & Sullivan's ICT research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future. About Frost & Sullivan For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion

Read More

TALENT ACQUISITION

PeopleScout's Affinix™ Talent Technology Wins Two 2022 American Business Awards

PeopleScout | May 31, 2022

PeopleScout's proprietary talent technology Affinix™ has been named a Bronze winner for Artificial Intelligence/Machine Learning Solution and Big Data Solution in the 20th Annual American Business Awards® Program for 2022. "We are committed to providing our clients with valuable insights to help them build their workforce today while they prepare for their future talent needs, Enhancing the strategic insights within Affinix Analytics and ensuring that our product roadmap keeps us ahead of the curve are both critical to providing our clients with the competitive advantage they need. We appreciate this recognition of our efforts from the American Business Awards." -Taryn Owen, President & COO of PeopleReady and PeopleScout. Embedded within PeopleScout's talent solutions, Affinix delivers speed and scalability while leveraging artificial intelligence, recruitment marketing, machine learning, predictive analytics and other emerging technologies. PeopleScout adds Affinix enhancements on a quarterly basis in order to provide a best-in-class experience for candidates and our clients. This iterative approach allows PeopleScout to leverage the latest technologies all within one seamless ecosystem. PeopleScout continues to lead the talent acquisition industry with its innovation and unique talent solutions. Recent recognition for PeopleScout's Affinix includes: Best Business Technology Solutions – Artificial Intelligence/Machine Learning in the 2022 TITAN Business Awards. Best Advance in Diversity and Inclusion Innovation in Brandon Hall Group's Fall 2021 Excellence in Technology Awards Program. To learn more about the winners of the 2022 American Business Awards, visit the website. About PeopleScout PeopleScout, a TrueBlue (NYSE:TBI) company, is a leading RPO provider managing talent solutions that span the global economy, with end-to-end MSP and talent advisory capabilities supporting total workforce needs. PeopleScout boasts 97% client retention managing the most complex programs in the industry. The company's thousands of forward-looking talent professionals provide clients with the edge in the people business by consistently delivering now while anticipating what's next. Affinix™, PeopleScout's proprietary talent acquisition platform, empowers faster engagement with the best talent through an AI-driven, consumer-like candidate experience and optimizes the talent process through data and actionable insights. Leveraging the power of data gleaned from engaging millions of candidates and contingent associates every year, PeopleScout has served clients in more than 70 countries with headquarters in Chicago, Sydney and London and global delivery centers in Toronto, Montreal, Bristol, Krakow, Gurgaon and Bangalore. About American Business Awards Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.

Read More

EMPLOYEE ENGAGEMENT

Paychex Research Reveals Job Stability and Meaningful Work Are What Makes Employees Stay

Paychex | August 01, 2022

New research from Paychex, Inc., a leading provider of integrated human capital management software solutions for human resources, payroll, benefits, and insurance services, explores the challenge of employee retention and the key drivers motivating employees when making choices about their career paths. With 4.3 million people quitting their jobs as recently as May 2022, the survey of more than 600 U.S. workers provides insight employers can use when developing strategies for increasing retention. The study—which was conducted in partnership with Future Workplace, an Executive Networks member company—revealed a gap between the employer perceptions and employee sentiments related to retention. When asked about factors (other than compensation and benefits) that contribute to their decisions to stay in with their company, 30% of respondents indicated that perceived job stability is their most important motivator and 60% ranked it in their top three. Feeling that the work was meaningful (45%) and having a passion for their field (33%) were the second- and third-most-popular answers, respectively. Reasons related to employers' brands (19%), corporate culture (19%), and products (13%) are the least important to employees, despite many companies' focus on these elements in their recruiting and retention efforts. "Research shows that almost half of employees say they do not want to change companies within the next 12 months, but that is never a guarantee that those employees will stick around long-term, The Great Resignation may be slowing, but that doesn't mean companies can take a passive approach. Rather, they should use this opportunity to offer programs, perks, and benefits that meet employees' diverse needs." -Alison Stevens, director of HR Services at Paychex. Generation Influences Why Employees Work at Their Companies While job stability and performing meaningful work ranked among the top two reasons respondents stayed at their companies, Baby Boomers (32%), Gen X (35%), and Millennials (31%) were significantly more likely to cite job stability as the most important reason than Gen Z (14%). Instead, Gen Z (18%) prioritizes meaningful work over job stability. In addition, Baby Boomers (41%) said that passion for their field and industry are among the most important reasons to work at their company. Gen X (30%) focused on close relationships with coworkers, and Millennials (39%) cited opportunities for career growth. Gen Z (27%) said company growth and success were especially important to them. Flexibility Reigns as Top Priority for Employee Retention When asked what would make employees more likely to stay in their roles, respondents noted a desire for more flexible scheduling. Over one-third (35%) of all respondents ranked flexibility in work hours and schedule as the number one reason they'd be more likely to stay at their organization long-term, and 70% ranked it among their top three. It was significantly more likely for Baby Boomers (46%) to say that flexibility would make them more likely to stay at their organizations long-term than Gen X (38%), Millennials (31%), and Gen Z (24%). Opportunities for career advancement, skills development, and internal job mobility, and increased commitment to work/life balance ranked second and third overall with 50% of employees putting each in their top three most-desired perks. A promise of better work/life balance was particularly compelling to financial services workers (29%) compared to those in leisure/hospitality (10%), manufacturing (11%), education/health services (14%), retail/trade/transportation/utilities (13%), and other professions (11%). Keeping Employees Long-Term Health insurance (64%) and retirement plans (62%) are the top two benefits shown to keep employees long-term. However, the research shows that the importance of mental health benefits is on the rise among younger generations. Gen Z (23%) is significantly more likely to say that mental health benefits would make them more likely to stay at their organization long-term than Millennials (14%), Gen X (5%), or Baby Boomers (3%). Financial wellness benefits (41%), such as tuition reimbursement, professional development stipends, student loan repayment, and child-care support, ranked third among benefits most important for employee retention. "Perhaps the most compelling takeaway from this study is the confluence of factors that affect employees' decisions to say with a company, Each employee presents a different intersection of the demographics outlined in the study, and the only way to really know what will keep them in their position for the long haul is to ask. Even so, employers rarely do it. We found that only 29% of employees have had what we call a 'stay interview.' These open conversations with employees can give HR staff insights into the unique values of their employee populations to increase retention, even in a difficult labor market." -Jeanne Meister, the founder of Future Workplace and executive vice president at Executive Networks. About the Research: The research findings are based on a survey conducted across the United States between May 4, 2022, and May 11, 2022. For this survey, 604 full and part-time employees at small to mid-size businesses (20-500 employees) were asked general questions to understand employees' thoughts around retention. The study targeted employees who are between the ages of 18 years to 75 years old. This is a survey in a series of research reports administered by Future Workplace that will focus on the employee point of view and pinpoint top concerns, priorities, and trends facing the modern workforce. About Paychex: Paychex, Inc. (Nasdaq:PAYX) is a leading provider of integrated human capital management solutions for human resources, payroll, benefits, and insurance services. By combining innovative software-as-a-service technology and mobility platform with dedicated, personal service, Paychex empowers business owners to focus on the growth and management of their business. Backed by 50 years of industry expertise, Paychex serves more than 730,000 payroll clients as of May 31, 2022 in the U.S. and Europe, and pays one out of every 12 American private sector employees.

Read More

Spotlight

Your employees expect more from your communications. They don’t want long boring emails — they want experiences. So, what’s the answer? It’s time to take a page out of marketing’s playbook by moving to a campaign-driven approach that delivers bite-sized content to employees in the formats they prefer.  Learn how moving to Employee Communication 3.0 can help you: Reach your people with multichannel delivery of targeted messages, Engage your people with multi-format content experiences that include short-form videos, digital content, and prominent calls to action.

Resources