Employer branding From attraction to a core HR strategy

June 1, 2015

The attractiveness of an organisation to an employee is an important predictor of the ability to recruit and subsequently retain them, so for several years now human resource management (HRM) functions have adopted the marketing concept of brand management and applied this marketing thinking to their HR strategies under the label of employer branding.

Spotlight

TalentVisor

TalentVisor offers a one-of-a-kind recruitment solution to talent acquisition departments. By leveraging an innovative strategic sourcing methodology that is specifically designed to attract the best new employees--those from target competitor companies, target industries and/or target geographic locations--TalentVisor offers support to talent acquisition departments by delivering top talent for the mission critical, difficult to fill roles at a fraction of the cost of traditional contingent or retained search firms.

OTHER WHITEPAPERS
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How 5 Companies Built A More Agile Workforce

whitePaper | March 6, 2023

Budgets are getting tighter and stress levels are high. Organizational leaders face various challenges: many of which greatly affect the HR, Talent, and People functions. And business leaders are being asked to find new efficiencies that allow them to do more with less. If businesses want to come out of this recession stronger, it’s critical that they cultivate resilience and build an agile workforce to be prepared for the next challenge. But what does that really mean? Talent management professionals are tasked with finding ways to hire during a crisis, identify and fill ever-changing skills gaps, and retain top talent with internal mobility and development programs – all while unlocking new efficiencies. It’s a tall order. But there are many companies who are already tackling these talent challenges head-on and are seeing success.

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How to Reward Top Talent With Pay-for-Performance

whitePaper | December 10, 2022

You want to inspire your employees to do their best work. And according to many HR leaders, the best way to make that happen is to link performance with compensation. That’s the theory, and one of the traditional arguments for incentive-based approaches to performance management.

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Driving eCommerce Sales on Walmart's Online Properties

whitePaper | December 31, 2019

With nearly 12,000 stores, Walmart is the world’s largest brick-and-mortar retailer and controls one of the biggest distribution networks around the world. Today, however, Walmart is cutting back its investments in traditional retail while shifting its focus to digital technology and online sales channels. Walmart’s transformation from a big-box-focused retail giant to an eCommerce-focused technology platform (which happens to operate brick-and-mortar outlets) is well under way. In Q1 of 2018, Walmart’s U.S. online sales grew by 33%, driven by fresh investments in online grocery and website design.

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Transforming the Workplace with Hybrid Models

whitePaper | June 25, 2022

Change happened fast in 2020. Organizations adapted quickly to remote work, going into a tactical mode by “doing it light” implementing the technology needed to ensure business continuity. By shifting rapidly to a work-from-home model, businesses enabled their employees to maintain productivity and deliver results from anywhere.

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Employee Appreciation & Recognition Toolkit

whitePaper | November 10, 2022

Being able to listen to, recognize, and value employees can be a challenge, but it's one that effective organizations need to be able to manage. Leaders who heed feedback build trust and create opportunities for achievements to be celebrated daily.

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WorkDAO Whitepaper: The Web3 Employment Partner

whitePaper | June 22, 2022

Decentralized Autonomous Organizations (DAOs) are on-chain organizations that utilize decentralized voting to coordinate pools of capital and people. A top priority for DAOs is to engage contributors (people), direct and inspire their work on the creation of new intellectual property, and compensate them for their work. DAOs are built to operate with far less top-down ownership, incentivizing community members to drive outcomes, and thereby promoting a broader diversity of initiatives and outcomes than traditional companies. This makes them appealing as an organizing structure for ecosystem-driven products and systems, such as decentralized finance platforms, community-led investment funds, creative mediums, and limitless other opportunities. However, in order to fulfill their potential, DAOs must operate within existing legal frameworks.

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Spotlight

TalentVisor

TalentVisor offers a one-of-a-kind recruitment solution to talent acquisition departments. By leveraging an innovative strategic sourcing methodology that is specifically designed to attract the best new employees--those from target competitor companies, target industries and/or target geographic locations--TalentVisor offers support to talent acquisition departments by delivering top talent for the mission critical, difficult to fill roles at a fraction of the cost of traditional contingent or retained search firms.

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