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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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ExtensisHR

ExtensisHR, one of the largest and fastest growing Professional Employer Organizations (PEOs) in the U.S., is looking for talented people to join our team! If you want to contribute your talents, make a bigger impact, and be part of the growing PEO and HR services industry, we are interested in talking to you. Together with our experienced professionals, you can help us deliver on our brand promise of helping our customers grow their business by simplifying HR. Our offerings include personalized services and solutions for HR, employee benefits and retirement plans, payroll and taxes, employer risk, compliance, and employee management. We manage $3 billion in employment-related costs annually and offer our clients one of the highest levels of customer service in the industry.

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