Employer Branding

February 2, 2017

While there might be many still out there who consider branding as solely a marketing activity, the reality is that the growing importance of internal in relation to external has reached critical momentum. We’re now at the point at which one can fairly argue that to ignore bringing the brand alive with your internal audience is not only to ignore a critical opportunity to gain competitive advantage but to do so at your peril.

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LeadMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

OTHER WHITEPAPERS
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How To Leverage The 70 20 10 Model For High Performing Employees

whitePaper | November 26, 2019

Before you can start to utilize the 70 20 10 model in your learning and development strategy, you need to understand it. Let’s explain what this model is, the types of learning it supports, and how it can be leveraged to build a high performance workforce. 70 20 10 is a learning and development theory that encapsulates all of the different ways that people learn. Learning from experiences, interacting with others, or through training, are at the core of this approach.

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Transforming the Workplace with Hybrid Models

whitePaper | June 25, 2022

Change happened fast in 2020. Organizations adapted quickly to remote work, going into a tactical mode by “doing it light” implementing the technology needed to ensure business continuity. By shifting rapidly to a work-from-home model, businesses enabled their employees to maintain productivity and deliver results from anywhere.

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A Complete Guide to the Employee Net Promoter Score (eNPS)

whitePaper | December 9, 2022

Salary is no longer the leading determining factor for employee loyalty and productivity. Employees want to take on new challenges, learn new skills, and know that their organization values their time and input.

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How to Build an HR Tech Stack That Drives Performance

whitePaper | December 10, 2022

An HR technology stack is a must-have for any modern People team. Selecting the right combination of relevant technologies helps HR professionals to manage, execute, analyze, and optimize all of their People practices — and we mean all.

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Welcome to the Human Capital Era

whitePaper | May 2, 2023

The importance for companies to be able to react rapidly and pivot their operations at scale in line with shifting market needs was underscored during the course of the COVID-19 pandemic.

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Tableau Blueprint

whitePaper | September 21, 2022

People are using data every day in their personal lives to make better decisions from what route to take, to monitoring diet and exercise, and managing the personal budget. Think about that almost everybody uses some kind of data already to gain efficiency, measure progress, and modify behaviors for better individual outcomes, whether they consciously realize it or not. But making data ubiquitous in your organization or team is not so easy. You have to deeply understand where people need data and how they will use it, then make the relevant data accessible at those moments. Everyone says that they would like to be a data-driven organization, but the reality is that most companies are still in the early stages of modern data and analytics adoption.

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Spotlight

LeadMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

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