The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Xoxoday

Xoxoday is a rapidly growing fintech SaaS firm that propels business growth through human motivation. Backed by Giift and Apis Partners Growth Fund II, Xoxoday has a global footprint with a strong presence in North America, Europe, Middle-east and Asia Pacific. Headquartered in California, Xoxoday is a 400+ member strong team with global offices in Dublin, London, Bangalore, Singapore, and Dubai. Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2000 clients across 10+ countries and over 2.5 million users.

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