The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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A global customer experience (CX) management solutions provider, Startek® delivers best-in-class omnichannel CX, digital transformation and enterprise tech services for leading brands, from Fortune 500s to fast-growing startups. Our innovation and expertise ensure CX excellence across traditional and non-traditional channels. Working both in-center and via work at home, our 40,000 CX experts are present in 13 countries ensuring global reach and local connection no matter where your customers are based. The award-winning Startek Cloud, a hybrid-cloud platform integrated with AI capabilities, empowers remote and home-based team members, to deliver business agility and continuity.

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