The internet is brimming with articles and blog posts about the best HR strategies you can use to reform your HR process. The challenge with such posts is that they are devoid of any case studies. The best HR recruitment strategies
are tried and tested. And the most effective tools have a proven track record.
Sure, each organization is different. The conflux of technology, culture, organizational objectives, and people is different across industries. This doesn’t mean custom HR tools are the end-all-be-all solutions for everyday business challenges.
In this article, we talk about real-world examples of proven HR tactics that are changing the course of people management for companies.
Specialized Recruitment Social Channels
Your company has its own social media channels to connect with your customers. But what about your second audience? Potential applicants are the secondary audience that you need to build business relationships, loyalty, and awareness with. Cultivating communication with them is the best way to ensure you have a positive employer identity.
For instance, Fast Enterprises fosters candidate engagement
through a dedicated recruitment social channel for important social platforms. It enables users to differentiate between the company’s business handle and recruitment-related channel. The company leverages the social channels by sharing team events, highlighting achievements, and even showing off employees.
Passing the mic to your employees from time to time demonstrates that you value their contribution and voice. It also allows potential candidates to feel represented, get answers to their questions, and hear the perspective of someone like them from within the company. Fraud detection and prevention solutions provider ‘Sift’ has reimagined employee testimonials. The organization regularly features an article focusing on one employee every month. This enables teams inside the organization to know their teammates and allows potential candidates to get a glimpse of the company culture.
Content is king, and for good reason. From videos to social media to podcasts, there is no dearth of mediums to reach out to your talent pool. Regardless of the platform you use to position your employer brand, your content must speak to your audience. Does your recruitment strategy include publishing targeted recruitment content? If not, you’re leaving a massive opportunity untapped. Consider SodaStream
, the leading appliance maker. The stepped up their recruitment with a video that ties the DNA of the business into its recruitment message. Your recruitment content doesn’t have to be flashy to attract talent. Klaviyo, a SaaS company, shares regular blogs by their engineering team about the projects they are working on so their candidates can stay abreast. This not only keeps potential candidates engaged but builds long-term relationships with talent.
Cutting to the Chase
Online recruitment has propelled HR teams into a new and exciting world of candidate outreach. It is helping organizations communicate in ways that bolster long-term candidate relationships and build an employer brand to reckon with. The tactics featured in this article shine light on the possibilities and opportunities that online recruitment strategies offer new age HR teams in the era of remote hiring.