5 Essential Marketing Lessons to Unleash the Power of HR

Shefali Vasave | October 20, 2021 | 138 views

Marketing and Human Resources (HR) are two very different functions that are rarely interconnected. However, they’re on either end of the spectrum of an organization’s daily operations.

While HR management looks inwards to make the most of an organization’s workforce, marketing has to position the organization globally and create connections. However, both departments have one common core that every organization can leverage - they are people-oriented processes. Proven marketing principles can empower the HR initiatives in your organization.

“Companies that do not make customer experience a priority will struggle and quickly fall behind.”

- Jeff Pedowitz, President and CEO, The Pedowitz Group

Many hiring strategies fail to communicate the right message and values to job applicants. In addition, human resources branding is disconnected from the usually on-point and thoughtful company brand. It creates dissonance for employees, hampering the opportunity to attract future employees of the brand through them.

Here are five essential marketing lessons to help you unlock the hidden potential of modern HR management and build a robust and universal employer brand.


Employer Branding - a Powerful Marketing Tool

Just as a consumer brand is designed to reach potential customers and position the brand as a valuable solution, employer branding can achieve similar goals to attract talent. In addition, a coherent employer brand demonstrates commitment and positions you as a positive, valued employer. Here are the components of employer branding to focus on while marketing human resources

  • A dedicated career page - the official company website acts as a virtual headquarter of an organization. While a dedicated careers page is an intrinsic part of all company websites that many organizations neglect to leverage.  It is an opportunity to speak directly to existing and potential employees.
  • Workplace - The workplace is where employees spend most of their time. Even if remote work takes precedence today, a showcase of the inherent work culture, whether work-from-home or work from the office, can be a decisive factor in converting the suitable candidates into employees.
  • Social media branding - employee communication is built into your digital identity. How you speak to employees and to-be-employees sets the tone for things to come. Showcasing what goes behind the scenes makes the connection to people more authentic.
  • Company events - company events are an essential part of internal human resource branding. They offer the dual opportunity to demonstrate the commitment to social wellness andthe overall work atmosphere to job seekers.
Listen to RECRUITERS’ Managing Director Gerald Doyle talk about the best way to create a positive onboarding experience:- https://youtu.be/Gvdz-z0w0c8

For instance, the Airbnb careers page is a brilliant overview of its work for the company. With great pictures, concise messaging, an apparent reference to employee benefits, and a prominent display of employee mission and values, Airbnb does a brilliant job of reflecting seriousness and dedication to one of its most important assets - its people. The simplicity of its career page is an excellent example of how an organization can do a lot with less by letting its work culture do the talking.


The Ideal Candidates are your Target Audience

Most marketers will tell you that speaking to consumers in their voice is a significant aspect of communication. Reaching the right people is a matter of demonstrating an understanding of their needs. To solve customer problems, you must first meet them where they are.
  • Fulfilment-analysis - Reaching the right talent pool requires you to understand the problems you are solving thoroughly. Amplifying the core requirements and skillsets of a job to the right people is critical in attracting the suitable profiles.
  • Job descriptions - Writing compelling job descriptions is like writing a creative brief - they must comprise the expected deliverables, attitudes, and parameters that inform and inspire candidates to engage by applying. 
  • User experience - Attracting the right talent is just the beginning. You must ensure that candidates go through an applicant user journey that is smooth, relevant, and worthwhile.

Brillio is a leading software company. Their hiring strategies have creatively embodied such practices. The company focuses on outlining core competencies for every role, assessing technical and behavioral skills, and focusing on diverse cultural backgrounds and skills. Brillio demonstrates a keen understanding of the work they do and the people they need. By leveraging such approaches, the company achieved a staggering offer to acceptance ratio of 86% in 2018.


Designing a User Experience - for your Employees

Employee experience, such as consumer experience, is the bedrock of business growth. As a result, organizations focused on improving the user journey throughout the employee life cycle also enjoy the increased engagement.

From tech that boosts productivity to enabling more successful collaboration, from functional workplace amenities to empowering HR policies, everything that makes it easier for an employee to do his job well is the employee experience. Just as your product or service solves a problem, you must find a way to make employees part of the value-addition and address how you as an organization enable a mutual solution.  


Amplifying the Right Values

As a business, your ultimate objective is solving a consumer problem. It is one of the pillars of enduring consumer loyalty.

Marketing thrives on identifying the need that is closest to the consumer and addressing that. In the same vein, HR must identify what the employees seek the most from their work. Employees who feel valued and recognized for their productivity work better and stay longer. This is not incidental.

Focusing on the bigger picture can help you align your short-term HR policies to increase employee engagement and loyalty.


Technology is your Friend

Marketing is an ongoing journey that religiously uses technology to power its success. The accurate measure of superior marketing is the willingness to track, test, analyze and fine-tune a campaign or maximize results.

Analytic thinking is a pillar of marketing, and HR executives can adopt this marketing principle. As a result, you can maximize the use of new tools, technologies, and applications to measure engagement, track employee sentiment, and continuously tweak processes to meet organizational objectives.

Another marketing lesson that can inspire HR is the ability to stay connected with consumers. Having a two-way line of communication is even easier to maintain with employees than with consumers. However, keeping people engaged and excited is the real challenge that marketing can teach HR to tackle using tech.


To Wrap Up

Marketing recruitment services may be a new area of HR, but it is an important one. At the pace the world of business is changing, people's experience - both internal and external- is becoming a vital driver of business outcomes. As a result, HR leaders looking to introspect and adapt to their changing roles as strategic advisors must capitalize on the intersection of marketing and HR principles.


Frequently Asked Questions

What does a marketing recruiter do?

A marketing recruiter focuses solely on developing persuasive human resources branding. As a marketing and HR executive, he is responsible for curating employee testimonials, crafting recruitment-minded content, and leading qualified candidates to become job applicants.

What does a recruitment marketing plan include?

A recruitment marketing plan will treat candidates the same way you treat customers to attract qualified talent. Determining your goals clearly and identifying your target talent audience is the first step. Next comes optimizing your career content and sharing new content through social media and your career page.

Spotlight

Integra Healthcare, LLC

Integra Healthcare, LLC is a healthcare staffing and placement company that was created by a physician and a CPA, who have worked in the healthcare industry for many years. We are a Florida-based company dedicated to providing suitable, qualified and competent candidates for clients that are a great fit for both candidate and client. We partner with clients and candidates to efficiently create value in the employment process.

OTHER ARTICLES
HR PRACTICE

Increasing ROI through Digital Recruitment Marketing

Article | October 18, 2021

Marketing and recruitment are two of the most critical functions in a business. However, just as marketing is key to helping a business sustain in a cutthroat market and position itself as a go-to provider, recruitment marketing is key to winning the war for talent and positioning a company as a coveted workplace. Digital recruitment marketing, there are more avenues to recruit top talent than ever before. Not only does it offer a wide reach, but also the ability to keep track of campaigns and measure the return on investment from these efforts. In this way, you can build a talent community that ensures you have a steady supply of qualified candidates. This is why implementing solid recruitment marketing campaigns is so crucial. However, just like marketing, recruitment marketing requires investment, and marketing leaders must be able to justify these investments to their higher-ups. At its core, recruitment marketing shares much of its process with marketing. It helps to take lessons from how marketing leaders convince higher-ups to invest in their strategies to build a talent pipeline. Building a Business Case for Digital Recruitment Marketing Talent acquisition through recruitment marketing is undeniably effective. But it goes without saying that marketing is an expensive endeavour and when done without due diligence, it can cost your company a lot more than necessary and without yielding the results you’re looking for. In addition, with the same principles used to manage marketing campaigns, you have a better chance of justifying investment in digital advertising to recruit talent. By tweaking a few crucial pieces of marketing tools and techniques, you can craft a marketing strategy aligned to your recruitment objectives. Not all companies have the digital presence that large organizations can boast of. This is why reaching and engaging candidates, positioning an employer brand and designing an online candidate experience are so important. Digital advertising can address all of these objectives by helping create reach and awareness. But first, let’s talk about the key recruitment marketing metrics to track when implementing digital recruitment marketing campaigns. Metrics to Map for Tracking Recruitment Marketing ROI Your ability to build a case with recruitment marketing ROI is limited if you are not tracking the ROI from your digital advertising campaigns. Social Media You cannot track word of mouth, but you can track online conversations. No, it doesn’t mean you can hear what people are saying about the company, but social media recruitment marketing can uncover numerous insights. You can see how much of your audience your posts or ads are reaching, whether they are engaging with your posts by commenting, sharing, or liking it, and if it’s converting visitors into applicants. Pay-Per-Click Campaigns PPC campaigns are a common digital recruitment marketing strategy and are especially effective for reaching an intent-based audience looking for specific roles. PPC ensures your ad is at the top of the pile and gets immediate attention. Time to Hire From applying for a position to being hired, time-to-hire substantially demonstrates the success of your campaign. It requires you to track all the dates and stages of an application’s lifecycle. But what does it have to do with recruitment marketing? According to a study by Inc., the best candidates get recruited within 10 days on average, and your recruitment marketing campaign should contribute towards reducing your average time-to-hire for it to be considered effective. To Conclude These are just a few of the critical metrics you need to track in order to build a case for investing in recruitment marketing. A talent shortage and a competitive hiring landscape make it difficult to find the right talent on time. With digital advertising, you can create result-oriented campaigns that accelerate screening and evaluating candidates by reaching the right candidate personas. A recruitment marketing platform can help you actualize your campaign and adopt seasoned marketing strategies as part of your talent acquisition efforts.

Read More
HR PRACTICE, HR STRATEGY

Listen and act: how to get employee experience management right

Article | August 8, 2022

As the science behind employee engagement evolves, it’s become clear just how much businesses can gain from a happy and involved workforce. From improved performance, to reduced attrition, increased revenue and even a better customer experience, employee engagement is at the heart of business growth. Given these benefits, it’s no surprise that the role of HR departments is moving beyond just managing people and towards managing experiences.

Read More
HR PRACTICE

5 Things HR Can Do To Improve Employee Output

Article | February 14, 2022

Employees are companies most valuable asset – Without the talent, knowledge and expertise those employed bring to an organisation, it’s safe to say that the business world would be a very different landscape. Human Resources is often held responsible for owning the employee value strategy, where we’re now embracing tremendous improvements in how the value that employees bring, can be achieved. Here we’ll explore how data analysis, learning & development, employee engagement, 360 feedback and flexibility all offer a significant opportunity to improve employee output within every organisation in 2020.

Read More

6 Reasons To Invest In Employee Onboarding In Your Organization

Article | February 10, 2020

You never get a second chance to make a first impression. This holds particularly true when it comes to employee onboarding. It's a new hire's introduction to the organization and the experience has a significant impact on employee retention. Unfortunately, that's why it's rare to see many employees with years of tenure. Research by Future Workplace found that 91% of Millennials expect to stay in a job for less than 3 years. Companies lose 25% of all new employees within the first year, according to SHRM, but almost 70% of employees are more likely to stay with a company for 3 years if they experienced great onboarding.

Read More

Spotlight

Integra Healthcare, LLC

Integra Healthcare, LLC is a healthcare staffing and placement company that was created by a physician and a CPA, who have worked in the healthcare industry for many years. We are a Florida-based company dedicated to providing suitable, qualified and competent candidates for clients that are a great fit for both candidate and client. We partner with clients and candidates to efficiently create value in the employment process.

Related News

WORKFORCE MANAGEMENT,EMPLOYEE EXPERIENCE

AspireHR is recognized as One of The Fastest-Growing Companies in North Texas

AspireHR | November 24, 2022

AspireHR, an SAP Gold Partner and turnkey HR systems integrator with proprietary HR software and long-term managed services, has been recognized by the Dallas Business Journal and SMU Cox School of Business as one of the fastest-growing companies in North Texas. The Dallas Business Journal’s eighth annual Middle Market 50 list honors the top fifty fastest-growing private and public companies based in Dallas-Fort Worth. Each company is nominated based on revenue growth from the last three years and eligible businesses have annual revenues between $10 million and $1 billion. The Caruth Institute for Entrepreneurship at SMU’s Cox School of Business ranks the top 100 companies across North Texas based on growth in revenue over the previous three years. The companies recognized on this list grew by an average of 141% and generated revenues exceeding $4.5B in 2021. “Our team is amazing, and I appreciate the passion they bring for our clients’ success. AspireHR’s growth strategy over the past several years reflects a healthy balance across systems implementation projects, our new proprietary HR talent software, and managed services that help us increase long-term value for our customers, North Texas has one of the fastest growing economies in the nation, so it’s a great honor to be recognized among the most innovative and successful companies in the Dallas-Fort Worth area.” -Kevin Chase, President and CEO of AspireHR About AspireHR  AspireHR delivers the power of the Cloud and Human Capital Management (HCM) to empower employees with improved mobile technology, simplify HR business processes, provide strategic organizational insights, and enable increased long-term business value. AspireHR leverages modern HR innovations for our clients’ future success, and is proud to be a WBENC-certified, woman-owned, SAP Gold Partner. About the Middle Market 50™ The Middle Market 50 list is an annual research project the Dallas Business Journal conducts ranking the fastest-growing companies in Dallas-Fort Worth based on revenue growth over a three-year period for companies that have between $10 million to $1 billion of annual revenue. About the Dallas 100™ For 32 years, the Caruth Institute for Entrepreneurship at the SMU Cox School of Business and the Dallas 100™ sponsors have celebrated the innovative spirit, determination and business savvy of area entrepreneurs. We have saluted the diversity, creativity and resolve it takes to create and sustain a successful business in today’s hyper competitive environment.

Read More

EMPLOYEE BENEFITS,WORKERS COMPENSATION

Innovation Minds announces a holistic Rewards-as-a-Service model for managing Rewards, Recognition and Redemption Programs

Innovation Minds | November 23, 2022

Innovation Minds, a Silicon Valley-based company, announced today the launch of their new Rewards-as-a-Service solution. With this solution, Innovation Minds is enabling companies to offer their employees tailored reward options in order to increase talent retention and satisfaction. Motivating and rewarding employees is one of the top challenges facing organizations today. In fact, according to a recent survey, more than 60% of respondents say their company struggles to motivate and retain top talents. The Innovation Minds team is uniquely positioned to help companies with this challenge by providing personalized rewards service that creates experiences where employees are engaged and motivated throughout the day. With this solution, companies can customize rewards based on data insights, such as reward preferences and demographics. It offers a self-service platform to let companies update or make changes to their rewards program for their employees. It also allows employees to get real-time notifications when they earn a reward and they can redeem it on their device with just a click, creating a seamless and enjoyable experience for employees. "We believe this is an important step forward in helping employers create a more elevating work environment, Innovation Minds is focused on helping businesses create positive and engaging employee experiences. By making the rewards experience easier and more enjoyable, we are helping our customers deliver more value faster." -Innovation Minds CEO Bala Balasubramaniam The Innovation Minds team integrated their patented concept ‘Earn-Your-Pride-To-Reward-Your-Peers’, an innovative framework that allows employees to exchange appreciation for each other’s contribution, encouraging employees to make deep, personal connections with their team members and see how their position affects the work of others. Mike Lella, Head of Business Development added, The idea of receiving reward from an accomplished peer is much more meaningful than simply receiving recognition from management alone. Simultaneously, this notion is also encouraging a self-sustainable culture of engagement because the awardees get to enjoy the privilege of earning AND giving. The solution features a wide range of reward options that supports 594 global brands, 45 countries and 28 currencies, customizable for each company's specific needs while being aligned with their company values. It also provides HR teams and managers with tools to measure the success of their campaign and track results. We understand that rewards are often not enough to keep your employees motivated at work. It's about more than just giving out candy it's about creating an environment that makes work rewarding in itself. This latest upgrade will allow us to support even more companies in their efforts to drive employee engagement and retention, said Maria Bolo, Head of Customer Success at Innovation Minds.

Read More

HR PRACTICE,HR STRATEGY

Cognizant to Expand Workday Expertise and Services with Acquisition from OneSource Virtual

OneSource Virtual and Cognizant | November 03, 2022

Cognizant (NASDAQ: CTSH) has entered into an agreement to acquire the professional services and application management practices of OneSource Virtual, a Workday partner based in Dallas, Texas. Acquiring these practices will complement Cognizant's existing finance and HR advisory implementation services with Workday, expanding capabilities in consulting, deployment, and post-deployment support across North America and the United Kingdom. "Adoption and migration to the cloud to manage workflows is only accelerating, and the Workday platform ecosystem continues to be embraced as a critical tool to provide finance, HR, and other functions greater resiliency and agility. Acquiring the professional services and application management practices from OneSource Virtual enables Cognizant to expand our client offerings and provide end-to-end support in the business transformation journey, We are pleased to be welcoming the talented professionals from OneSource Virtual who will join Cognizant in growing and expanding our Workday capabilities globally." -Rob Vatter, Executive Vice President of Cognizant's Enterprise Platform Services Cognizant will gain nearly 400 new employees upon closing of the acquisition, enhancing its expertise and number of professionals holding certifications in Workday implementation and support. Located throughout the United States, Canada, and the United Kingdom, these individuals will join Cognizant as part of its Collaborative Solutions team, the hub of Cognizant's Workday practice. Acquired by Cognizant in 2020, Collaborative Solutions is one of the longest-tenured Workday Services Partners. We believe that our shared value of customer centricity makes Cognizant the ideal home for our professional services and application management services businesses while we concentrate on the Business Process as a Service (BPaaS) division going forward, We also believe customers will appreciate the way this sharpens the focus of the professional services, application management, and BPaaS teams and enables them to operate independently to speed up investment in new products and geographical expansion. In the end, what we are all about is providing growth and innovation for our customers, and we are confident that this will enhance our ability to do that more effectively,said Trey Campbell, Chief Executive Officer, OneSource Virtual. We are excited about Cognizant's acquisition of OneSource Virtual's professional services and application management practices, We look forward to continue partnering to help our customers embark on their digital transformation journeys and equip leaders with the finance and people insights they need to respond to shifting business needs,said Sam Alkharrat, Chief Partner Officer, Workday. The acquisition is anticipated to close by year-end 2022, subject to satisfaction of closing conditions. Financial details were not disclosed. About OneSource Virtual OneSource Virtual is a leading provider of Workday Services, Solutions, and Products. Founded in 2008 in Dallas, Texas, OSV operates in North America and Europe to deliver outcomes that boost productivity, improve compliance, and increase internal capacity for over 1,300 customers around the world. Since its founding, OSV has been awarded numerous accolades and has a 98% retention rate. OSV's leadership teams are composed of highly experienced professionals in their respective fields. Together they offer the expertise and deep knowledge of the global marketplace to deliver comprehensive solutions and services for HR and Finance and Accounting. About Cognizant Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life.

Read More

WORKFORCE MANAGEMENT,EMPLOYEE EXPERIENCE

AspireHR is recognized as One of The Fastest-Growing Companies in North Texas

AspireHR | November 24, 2022

AspireHR, an SAP Gold Partner and turnkey HR systems integrator with proprietary HR software and long-term managed services, has been recognized by the Dallas Business Journal and SMU Cox School of Business as one of the fastest-growing companies in North Texas. The Dallas Business Journal’s eighth annual Middle Market 50 list honors the top fifty fastest-growing private and public companies based in Dallas-Fort Worth. Each company is nominated based on revenue growth from the last three years and eligible businesses have annual revenues between $10 million and $1 billion. The Caruth Institute for Entrepreneurship at SMU’s Cox School of Business ranks the top 100 companies across North Texas based on growth in revenue over the previous three years. The companies recognized on this list grew by an average of 141% and generated revenues exceeding $4.5B in 2021. “Our team is amazing, and I appreciate the passion they bring for our clients’ success. AspireHR’s growth strategy over the past several years reflects a healthy balance across systems implementation projects, our new proprietary HR talent software, and managed services that help us increase long-term value for our customers, North Texas has one of the fastest growing economies in the nation, so it’s a great honor to be recognized among the most innovative and successful companies in the Dallas-Fort Worth area.” -Kevin Chase, President and CEO of AspireHR About AspireHR  AspireHR delivers the power of the Cloud and Human Capital Management (HCM) to empower employees with improved mobile technology, simplify HR business processes, provide strategic organizational insights, and enable increased long-term business value. AspireHR leverages modern HR innovations for our clients’ future success, and is proud to be a WBENC-certified, woman-owned, SAP Gold Partner. About the Middle Market 50™ The Middle Market 50 list is an annual research project the Dallas Business Journal conducts ranking the fastest-growing companies in Dallas-Fort Worth based on revenue growth over a three-year period for companies that have between $10 million to $1 billion of annual revenue. About the Dallas 100™ For 32 years, the Caruth Institute for Entrepreneurship at the SMU Cox School of Business and the Dallas 100™ sponsors have celebrated the innovative spirit, determination and business savvy of area entrepreneurs. We have saluted the diversity, creativity and resolve it takes to create and sustain a successful business in today’s hyper competitive environment.

Read More

EMPLOYEE BENEFITS,WORKERS COMPENSATION

Innovation Minds announces a holistic Rewards-as-a-Service model for managing Rewards, Recognition and Redemption Programs

Innovation Minds | November 23, 2022

Innovation Minds, a Silicon Valley-based company, announced today the launch of their new Rewards-as-a-Service solution. With this solution, Innovation Minds is enabling companies to offer their employees tailored reward options in order to increase talent retention and satisfaction. Motivating and rewarding employees is one of the top challenges facing organizations today. In fact, according to a recent survey, more than 60% of respondents say their company struggles to motivate and retain top talents. The Innovation Minds team is uniquely positioned to help companies with this challenge by providing personalized rewards service that creates experiences where employees are engaged and motivated throughout the day. With this solution, companies can customize rewards based on data insights, such as reward preferences and demographics. It offers a self-service platform to let companies update or make changes to their rewards program for their employees. It also allows employees to get real-time notifications when they earn a reward and they can redeem it on their device with just a click, creating a seamless and enjoyable experience for employees. "We believe this is an important step forward in helping employers create a more elevating work environment, Innovation Minds is focused on helping businesses create positive and engaging employee experiences. By making the rewards experience easier and more enjoyable, we are helping our customers deliver more value faster." -Innovation Minds CEO Bala Balasubramaniam The Innovation Minds team integrated their patented concept ‘Earn-Your-Pride-To-Reward-Your-Peers’, an innovative framework that allows employees to exchange appreciation for each other’s contribution, encouraging employees to make deep, personal connections with their team members and see how their position affects the work of others. Mike Lella, Head of Business Development added, The idea of receiving reward from an accomplished peer is much more meaningful than simply receiving recognition from management alone. Simultaneously, this notion is also encouraging a self-sustainable culture of engagement because the awardees get to enjoy the privilege of earning AND giving. The solution features a wide range of reward options that supports 594 global brands, 45 countries and 28 currencies, customizable for each company's specific needs while being aligned with their company values. It also provides HR teams and managers with tools to measure the success of their campaign and track results. We understand that rewards are often not enough to keep your employees motivated at work. It's about more than just giving out candy it's about creating an environment that makes work rewarding in itself. This latest upgrade will allow us to support even more companies in their efforts to drive employee engagement and retention, said Maria Bolo, Head of Customer Success at Innovation Minds.

Read More

HR PRACTICE,HR STRATEGY

Cognizant to Expand Workday Expertise and Services with Acquisition from OneSource Virtual

OneSource Virtual and Cognizant | November 03, 2022

Cognizant (NASDAQ: CTSH) has entered into an agreement to acquire the professional services and application management practices of OneSource Virtual, a Workday partner based in Dallas, Texas. Acquiring these practices will complement Cognizant's existing finance and HR advisory implementation services with Workday, expanding capabilities in consulting, deployment, and post-deployment support across North America and the United Kingdom. "Adoption and migration to the cloud to manage workflows is only accelerating, and the Workday platform ecosystem continues to be embraced as a critical tool to provide finance, HR, and other functions greater resiliency and agility. Acquiring the professional services and application management practices from OneSource Virtual enables Cognizant to expand our client offerings and provide end-to-end support in the business transformation journey, We are pleased to be welcoming the talented professionals from OneSource Virtual who will join Cognizant in growing and expanding our Workday capabilities globally." -Rob Vatter, Executive Vice President of Cognizant's Enterprise Platform Services Cognizant will gain nearly 400 new employees upon closing of the acquisition, enhancing its expertise and number of professionals holding certifications in Workday implementation and support. Located throughout the United States, Canada, and the United Kingdom, these individuals will join Cognizant as part of its Collaborative Solutions team, the hub of Cognizant's Workday practice. Acquired by Cognizant in 2020, Collaborative Solutions is one of the longest-tenured Workday Services Partners. We believe that our shared value of customer centricity makes Cognizant the ideal home for our professional services and application management services businesses while we concentrate on the Business Process as a Service (BPaaS) division going forward, We also believe customers will appreciate the way this sharpens the focus of the professional services, application management, and BPaaS teams and enables them to operate independently to speed up investment in new products and geographical expansion. In the end, what we are all about is providing growth and innovation for our customers, and we are confident that this will enhance our ability to do that more effectively,said Trey Campbell, Chief Executive Officer, OneSource Virtual. We are excited about Cognizant's acquisition of OneSource Virtual's professional services and application management practices, We look forward to continue partnering to help our customers embark on their digital transformation journeys and equip leaders with the finance and people insights they need to respond to shifting business needs,said Sam Alkharrat, Chief Partner Officer, Workday. The acquisition is anticipated to close by year-end 2022, subject to satisfaction of closing conditions. Financial details were not disclosed. About OneSource Virtual OneSource Virtual is a leading provider of Workday Services, Solutions, and Products. Founded in 2008 in Dallas, Texas, OSV operates in North America and Europe to deliver outcomes that boost productivity, improve compliance, and increase internal capacity for over 1,300 customers around the world. Since its founding, OSV has been awarded numerous accolades and has a 98% retention rate. OSV's leadership teams are composed of highly experienced professionals in their respective fields. Together they offer the expertise and deep knowledge of the global marketplace to deliver comprehensive solutions and services for HR and Finance and Accounting. About Cognizant Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life.

Read More

Events