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5 Essential Marketing Lessons to Unleash the Power of HR

Shefali Vasave | October 20, 2021 | 203 views

Marketing and Human Resources (HR) are two very different functions that are rarely interconnected. However, they’re on either end of the spectrum of an organization’s daily operations.

While HR management looks inwards to make the most of an organization’s workforce, marketing has to position the organization globally and create connections. However, both departments have one common core that every organization can leverage - they are people-oriented processes. Proven marketing principles can empower the HR initiatives in your organization.

“Companies that do not make customer experience a priority will struggle and quickly fall behind.”

- Jeff Pedowitz, President and CEO, The Pedowitz Group

Many hiring strategies fail to communicate the right message and values to job applicants. In addition, human resources branding is disconnected from the usually on-point and thoughtful company brand. It creates dissonance for employees, hampering the opportunity to attract future employees of the brand through them.

Here are five essential marketing lessons to help you unlock the hidden potential of modern HR management and build a robust and universal employer brand.


Employer Branding - a Powerful Marketing Tool

Just as a consumer brand is designed to reach potential customers and position the brand as a valuable solution, employer branding can achieve similar goals to attract talent. In addition, a coherent employer brand demonstrates commitment and positions you as a positive, valued employer. Here are the components of employer branding to focus on while marketing human resources

  • A dedicated career page - the official company website acts as a virtual headquarter of an organization. While a dedicated careers page is an intrinsic part of all company websites that many organizations neglect to leverage.  It is an opportunity to speak directly to existing and potential employees.
  • Workplace - The workplace is where employees spend most of their time. Even if remote work takes precedence today, a showcase of the inherent work culture, whether work-from-home or work from the office, can be a decisive factor in converting the suitable candidates into employees.
  • Social media branding - employee communication is built into your digital identity. How you speak to employees and to-be-employees sets the tone for things to come. Showcasing what goes behind the scenes makes the connection to people more authentic.
  • Company events - company events are an essential part of internal human resource branding. They offer the dual opportunity to demonstrate the commitment to social wellness andthe overall work atmosphere to job seekers.
Listen to RECRUITERS’ Managing Director Gerald Doyle talk about the best way to create a positive onboarding experience:- https://youtu.be/Gvdz-z0w0c8

For instance, the Airbnb careers page is a brilliant overview of its work for the company. With great pictures, concise messaging, an apparent reference to employee benefits, and a prominent display of employee mission and values, Airbnb does a brilliant job of reflecting seriousness and dedication to one of its most important assets - its people. The simplicity of its career page is an excellent example of how an organization can do a lot with less by letting its work culture do the talking.


The Ideal Candidates are your Target Audience

Most marketers will tell you that speaking to consumers in their voice is a significant aspect of communication. Reaching the right people is a matter of demonstrating an understanding of their needs. To solve customer problems, you must first meet them where they are.
  • Fulfilment-analysis - Reaching the right talent pool requires you to understand the problems you are solving thoroughly. Amplifying the core requirements and skillsets of a job to the right people is critical in attracting the suitable profiles.
  • Job descriptions - Writing compelling job descriptions is like writing a creative brief - they must comprise the expected deliverables, attitudes, and parameters that inform and inspire candidates to engage by applying. 
  • User experience - Attracting the right talent is just the beginning. You must ensure that candidates go through an applicant user journey that is smooth, relevant, and worthwhile.

Brillio is a leading software company. Their hiring strategies have creatively embodied such practices. The company focuses on outlining core competencies for every role, assessing technical and behavioral skills, and focusing on diverse cultural backgrounds and skills. Brillio demonstrates a keen understanding of the work they do and the people they need. By leveraging such approaches, the company achieved a staggering offer to acceptance ratio of 86% in 2018.


Designing a User Experience - for your Employees

Employee experience, such as consumer experience, is the bedrock of business growth. As a result, organizations focused on improving the user journey throughout the employee life cycle also enjoy the increased engagement.

From tech that boosts productivity to enabling more successful collaboration, from functional workplace amenities to empowering HR policies, everything that makes it easier for an employee to do his job well is the employee experience. Just as your product or service solves a problem, you must find a way to make employees part of the value-addition and address how you as an organization enable a mutual solution.  


Amplifying the Right Values

As a business, your ultimate objective is solving a consumer problem. It is one of the pillars of enduring consumer loyalty.

Marketing thrives on identifying the need that is closest to the consumer and addressing that. In the same vein, HR must identify what the employees seek the most from their work. Employees who feel valued and recognized for their productivity work better and stay longer. This is not incidental.

Focusing on the bigger picture can help you align your short-term HR policies to increase employee engagement and loyalty.


Technology is your Friend

Marketing is an ongoing journey that religiously uses technology to power its success. The accurate measure of superior marketing is the willingness to track, test, analyze and fine-tune a campaign or maximize results.

Analytic thinking is a pillar of marketing, and HR executives can adopt this marketing principle. As a result, you can maximize the use of new tools, technologies, and applications to measure engagement, track employee sentiment, and continuously tweak processes to meet organizational objectives.

Another marketing lesson that can inspire HR is the ability to stay connected with consumers. Having a two-way line of communication is even easier to maintain with employees than with consumers. However, keeping people engaged and excited is the real challenge that marketing can teach HR to tackle using tech.


To Wrap Up

Marketing recruitment services may be a new area of HR, but it is an important one. At the pace the world of business is changing, people's experience - both internal and external- is becoming a vital driver of business outcomes. As a result, HR leaders looking to introspect and adapt to their changing roles as strategic advisors must capitalize on the intersection of marketing and HR principles.


Frequently Asked Questions

What does a marketing recruiter do?

A marketing recruiter focuses solely on developing persuasive human resources branding. As a marketing and HR executive, he is responsible for curating employee testimonials, crafting recruitment-minded content, and leading qualified candidates to become job applicants.

What does a recruitment marketing plan include?

A recruitment marketing plan will treat candidates the same way you treat customers to attract qualified talent. Determining your goals clearly and identifying your target talent audience is the first step. Next comes optimizing your career content and sharing new content through social media and your career page.

Spotlight

Security Management Resources

Established in 1997, Security Management Resources® is a leading woman & veteran owned international security management search firm focused exclusively on professional and executive-level positions. SMR has wholly owned offices in the United Kingdom and Hong Kong, and has successfully recruited in more than 60 countries around the world. In addition to Security Executive Recruitment, SMR’s consultative approach supports its clients with capabilities including Organizational Alignment; Talent & Market Mapping; and Transition Coaching and Mentorship. SMR’s team members, prominent specialists in the Security and Human Resources fields, draw upon their senior-level management experience in corporate security programs in leading global companies to serve clients and candidates alike. SMR’s experience and unparalleled access to security industry executives and government agencies supports our clients’ security recruitment needs with trust and integrity.

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HR PRACTICE

Maximize Your Budget: 6 Strategies to Improve Efficiency and Contain Costs for Your Business

Article | July 15, 2022

The current economic climate and ongoing labor challenges have created a tough environment for employers of all sizes. In order to weather the storm, many employers are looking for ways to reduce their expenses and save money. However, in their efforts to do so, many organizations make the mistake of cutting costs without a clear plan, which can result in lost productivity, reduced morale, unhealthy company culture, and negative long-term effects on the company’s growth and people. Successful organizations, on the other hand, take a more strategic approach to contain costs. They understand that simply slashing expenses, or their workforce can be counterproductive in the long run. Instead, they focus on optimizing their resources by identifying areas where they can reduce expenses without compromising productivity or future growth. Ultimately, the key to successfully managing your costs is to strike a balance between reducing expenses and maintaining productivity and growth. Organizations that adopt this approach are more likely to thrive in a challenging economic environment and come out stronger on the other side, with a team that is committed to the long-term success of the organization. The following article outlines six proven strategies that your business can implement to reduce expenses and optimize your resources: Strengthen Employee Retention Prioritizing employee retention can be one of the most effective cost-containment strategies for your business. Replacing workers is often extremely expensive. Employee retention is a critical issue, as losing employees can be costly and disrupt business operations. Employee turnover not only increases an organzation’s recruiting and training costs but also usually results in decreased productivity, lost proficiency, and a big impact on revenue. You can strengthen employee retention with the following strategies: Provide opportunities for career development and advancement: Offering training and development programs, mentorship opportunities, and promotions can help employees feel valued and invested in their future within the company. This can improve employee satisfaction and loyalty. Offer benefits to meet workers’ evolving needs: As the workforce becomes more diverse, businesses of all sizes need to offer a range of benefits that meet the needs of all employees. This can include flexible work arrangements, healthcare benefits, retirement plans, and paid time off. Improve employee engagement: Employee engagement is crucial for retention, and it can be improved through several methods. For example, encouraging employee feedback can help employees feel heard and valued, while providing flexibility in work schedules and locations can help employees achieve a better work-life balance. Strengthening workplace efficiency can also reduce employee frustration and improve overall satisfaction. Bolster workplace culture through public recognition and reward programs: Improve retention by creating a positive workplace culture that recognizes and rewards employee contributions. This can include public recognition programs, such as employee of the month awards, as well as reward programs that incentivize high performance. Be transparent when communicating with employees to help them understand important decisions and establish opportunities for two-way feedback. Invest in New Technology Adopting new technology is becoming increasingly important to stay competitive and thrive in today’s digital age. Technology can help save time and money by streamlining operations and allowing your business to operate more efficiently. Here are some key ways technology can help your business manage costs: Customer relationship management (CRM) software: CRM software can help manage customer relationships and sales processes, reducing the time and cost associated with manual sales tracking and management. Cloud-based software: Cloud-based software solutions allow you to store data and access software applications from anywhere, reducing the cost and time associated with maintaining and updating software systems. E-commerce platforms: E-commerce platforms enable you to sell your products and services online, reducing the cost and time associated with traditional retail operations. Digital communication tools: Digital communication tools, such as email, instant messaging, and video conferencing, can help to improve collaboration and communication between employees, customers, and partners, reducing the time and cost associated with travel and face-to-face meetings. Human resources management systems: HR management systems can help to automate and streamline HR processes, reducing the time and cost associated with manual data entry and paper-based processes. Low-code solutions: Low-code solutions can help to create custom software applications and workflows with minimal coding expertise, reducing the cost and time associated with software development. Artificial intelligence: Artificial intelligence can help to automate and optimize repetitive or complex tasks, such as data analysis, customer service, and supply chain management, reducing the time and cost associated with manual processes. Additionally, many businesses are turning to open-source software alternatives as a cost-effective alternative to brand- name software applications. By adopting new technology, you can gain a competitive edge, save time and money, and improve customer satisfaction, ultimately leading to increased growth and success for your business. Manage Health Care Costs Managing healthcare costs is a major concern, as rising healthcare expenses can have a significant impact on their bottom line. Finding cost-effective solutions is vital for your business to maintain affordable benefits and reduce costs. Solutions may include reevaluating plan designs and offerings, directing employees to cost-effective services, and improving employee healthcare literacy. Employers can leverage their relationship with their insurance brokers to explore cost-saving solutions, like obtaining details on organizational healthcare spending and educating employees on shopping for healthcare services. Here are some ways your business can focus on managing healthcare costs: Encourage wellness programs: By encouraging healthy lifestyle habits and providing wellness programs, you can reduce the risk of chronic health conditions and lower healthcare costs. Wellness programs can include fitness classes, healthy eating options, smoking cessation programs, and stress management resources. Promote preventative care: Encourage employees to get preventative care, such as regular check-ups, vaccinations, and cancer screenings. Preventative care can catch health issues early, when they are less expensive to treat. Consider telemedicine options: Telemedicine is an increasingly popular option for healthcare, as it allows employees to access healthcare professionals remotely. This can reduce healthcare costs and improve access to care for employees in remote locations or with mobility issues. Use technology to manage healthcare expenses: Technology can be used to manage healthcare expenses by using online portals to access healthcare information and track expenses. Additionally, consider using data analytics to analyze healthcare costs and identify areas for improvement. Partner with a benefits consultant: Partner with a benefits consultant who can help navigate the complex world of healthcare and find ways to reduce costs while maintaining quality care. Overall, your business needs to be proactive in managing healthcare costs to maintain financial stability. By encouraging wellness and preventative care, promoting telemedicine, using technology to manage expenses, and partnering with a benefits consultant, your business can reduce healthcare costs while continuing to maintain a healthy workforce. Embrace Outsourcing While performing tasks in-house can often be cost-effective, there are instances when outsourcing key responsibilities and tasks can be more economical and efficient helping to reduce in-house costs.. Manual, time-consuming tasks—such as payroll, HR, compliance and benefits administration—may be better suited for an HR outsourcing firm than managed in-house. Outsourcing these kinds of tasks can enable your employees to focus on their core responsibilities that have a greater and more direct impact on the business. Here are some reasons why outsourcing can be highly beneficial and cost-effective: Cost savings: Outsourcing can help save on costs, especially for tasks that are nonessential or not core to the business. For instance, outsourcing payroll, HR, compliance and benefits administration can be more cost-effective than hiring an in-house staff to perform these tasks. Time savings: Outsourcing time-consuming tasks can free up employees to focus on their core responsibilities that have a greater impact on the overall growth and revenue. This can help increase productivity and efficiency within the organization. Access to expertise: Outsourcing provides access to a team of experts who have specialized skills and experience in a particular area. For example, outsourcing IT services can give your business access to the latest technology and technical expertise that you may not have in-house. Scalability & flexiblity: Outsourcing can provide the flexibility to scale up or down quickly as business needs change. For instance, outsourcing customer service can allow your business to quickly ramp up during peak periods or cut back during slow periods without having to hire or lay off employees. Reduced risk: Outsourcing can also help dramatically reduce and mitigate risk, as some outsourcing contracts include guarantees of service levels, quality, and data security. This is especially true when working with an HR outsourcing firm to manage your benefits, payroll, and HR compliance-related initiatives and tasks. Adopt Flexible Work Arrangements The expense of having a physical workspace can add up. Each month, employers must pay rent, utilities, cleaning costs and other expenses. While these expenses are often unavoidable, some businesses are transitioning to remote and hybrid work arrangements to contain costs. These solutions may not be suitable for all industries or job positions, and if going hybrid or remote isn’t possible, consider downsizing facilities to reduce rent and utility bills. Your business can also explore other alternatives, such as co-working arrangements and renegotiating leases to term, to try and better manage costs. Here are some additional ways adopting flexible work arrangements can help reduce or contain costs for your business: Transitioning to remote work arrangements: This can help cut down on rent, utilities, cleaning costs, and other expenses associated with a physical workspace. While this may not be suitable for all industries or job positions, many businesses can consider offering flexible scheduling and improved benefits to lower overhead expenses. Downsizing facilities: If converting to a home-based business or going remote isn’t possible, consider downsizing. Additionally you can consider subletting excess space or renting out unused areas to generate additional income. Exploring alternative workspaces: Explore alternative workspace options, such as co-working arrangements, to reduce the cost of renting an entire workspace. This can help reduce rent and utilities, as well as provide networking opportunities and access to shared amenities. Overall, you should carefully evaluate your workspace needs and consider all options available to reduce overhead expenses. By doing so, your business can allocate more resources to growth initiatives, maintain positive company culture and drive long-term success. Reviewing Expenses Maintaining healthy cash flow is essential for your business to operate and survive, especially during difficult times. Reviewing expenses regularly can you help identify areas where you can adjust costs and optimize your spending and overall financial resources. Here are some ways in which reviewing expenses and building relationships with providers, suppliers, and vendors can help your business contain costs: Reviewing contacts with providers, suppliers, and vendors: Try reviewing your contract with their providers, suppliers, and vendors to see if there is any way to adjust your license, or services provided to try and reduce overall expenses. Identifying and eliminating unnecessary costs: By reviewing expenses regularly, you can identify and eliminate unnecessary costs. For example, eliminate subscriptions or services that are no longer used or needed. Building strategic partnerships: Building relationships with providers, suppliers, and vendors can help cultivate allies and strategic partners. These partnerships can potentially reduce your costs by sharing resources and collaborating on cost-saving solutions. For example, you can partner with a supplier to get better prices for materials or with a vendor to share marketing costs. By implementing these strategies, you can reduce expenses and optimize your financial resources, which can help you weather challenging times and achieve long-term success.

Read More
HR PRACTICE, HR STRATEGY

Listen and act: how to get employee experience management right

Article | August 8, 2022

As the science behind employee engagement evolves, it’s become clear just how much businesses can gain from a happy and involved workforce. From improved performance, to reduced attrition, increased revenue and even a better customer experience, employee engagement is at the heart of business growth. Given these benefits, it’s no surprise that the role of HR departments is moving beyond just managing people and towards managing experiences.

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5 Things HR Can Do To Improve Employee Output

Article | October 18, 2021

Employees are companies most valuable asset – Without the talent, knowledge and expertise those employed bring to an organisation, it’s safe to say that the business world would be a very different landscape. Human Resources is often held responsible for owning the employee value strategy, where we’re now embracing tremendous improvements in how the value that employees bring, can be achieved. Here we’ll explore how data analysis, learning & development, employee engagement, 360 feedback and flexibility all offer a significant opportunity to improve employee output within every organisation in 2020.

Read More

6 Reasons To Invest In Employee Onboarding In Your Organization

Article | February 10, 2020

You never get a second chance to make a first impression. This holds particularly true when it comes to employee onboarding. It's a new hire's introduction to the organization and the experience has a significant impact on employee retention. Unfortunately, that's why it's rare to see many employees with years of tenure. Research by Future Workplace found that 91% of Millennials expect to stay in a job for less than 3 years. Companies lose 25% of all new employees within the first year, according to SHRM, but almost 70% of employees are more likely to stay with a company for 3 years if they experienced great onboarding.

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5 Best Practices for Developing an HR Change Management Program

Article | July 15, 2022

The current economic climate and ongoing labor challenges have created a tough environment for employers of all sizes. In order to weather the storm, many employers are looking for ways to reduce their expenses and save money. However, in their efforts to do so, many organizations make the mistake of cutting costs without a clear plan, which can result in lost productivity, reduced morale, unhealthy company culture, and negative long-term effects on the company’s growth and people. Successful organizations, on the other hand, take a more strategic approach to contain costs. They understand that simply slashing expenses, or their workforce can be counterproductive in the long run. Instead, they focus on optimizing their resources by identifying areas where they can reduce expenses without compromising productivity or future growth. Ultimately, the key to successfully managing your costs is to strike a balance between reducing expenses and maintaining productivity and growth. Organizations that adopt this approach are more likely to thrive in a challenging economic environment and come out stronger on the other side, with a team that is committed to the long-term success of the organization. The following article outlines six proven strategies that your business can implement to reduce expenses and optimize your resources: Strengthen Employee Retention Prioritizing employee retention can be one of the most effective cost-containment strategies for your business. Replacing workers is often extremely expensive. Employee retention is a critical issue, as losing employees can be costly and disrupt business operations. Employee turnover not only increases an organzation’s recruiting and training costs but also usually results in decreased productivity, lost proficiency, and a big impact on revenue. You can strengthen employee retention with the following strategies: Provide opportunities for career development and advancement: Offering training and development programs, mentorship opportunities, and promotions can help employees feel valued and invested in their future within the company. This can improve employee satisfaction and loyalty. Offer benefits to meet workers’ evolving needs: As the workforce becomes more diverse, businesses of all sizes need to offer a range of benefits that meet the needs of all employees. This can include flexible work arrangements, healthcare benefits, retirement plans, and paid time off. Improve employee engagement: Employee engagement is crucial for retention, and it can be improved through several methods. For example, encouraging employee feedback can help employees feel heard and valued, while providing flexibility in work schedules and locations can help employees achieve a better work-life balance. Strengthening workplace efficiency can also reduce employee frustration and improve overall satisfaction. Bolster workplace culture through public recognition and reward programs: Improve retention by creating a positive workplace culture that recognizes and rewards employee contributions. This can include public recognition programs, such as employee of the month awards, as well as reward programs that incentivize high performance. Be transparent when communicating with employees to help them understand important decisions and establish opportunities for two-way feedback. Invest in New Technology Adopting new technology is becoming increasingly important to stay competitive and thrive in today’s digital age. Technology can help save time and money by streamlining operations and allowing your business to operate more efficiently. Here are some key ways technology can help your business manage costs: Customer relationship management (CRM) software: CRM software can help manage customer relationships and sales processes, reducing the time and cost associated with manual sales tracking and management. Cloud-based software: Cloud-based software solutions allow you to store data and access software applications from anywhere, reducing the cost and time associated with maintaining and updating software systems. E-commerce platforms: E-commerce platforms enable you to sell your products and services online, reducing the cost and time associated with traditional retail operations. Digital communication tools: Digital communication tools, such as email, instant messaging, and video conferencing, can help to improve collaboration and communication between employees, customers, and partners, reducing the time and cost associated with travel and face-to-face meetings. Human resources management systems: HR management systems can help to automate and streamline HR processes, reducing the time and cost associated with manual data entry and paper-based processes. Low-code solutions: Low-code solutions can help to create custom software applications and workflows with minimal coding expertise, reducing the cost and time associated with software development. Artificial intelligence: Artificial intelligence can help to automate and optimize repetitive or complex tasks, such as data analysis, customer service, and supply chain management, reducing the time and cost associated with manual processes. Additionally, many businesses are turning to open-source software alternatives as a cost-effective alternative to brand- name software applications. By adopting new technology, you can gain a competitive edge, save time and money, and improve customer satisfaction, ultimately leading to increased growth and success for your business. Manage Health Care Costs Managing healthcare costs is a major concern, as rising healthcare expenses can have a significant impact on their bottom line. Finding cost-effective solutions is vital for your business to maintain affordable benefits and reduce costs. Solutions may include reevaluating plan designs and offerings, directing employees to cost-effective services, and improving employee healthcare literacy. Employers can leverage their relationship with their insurance brokers to explore cost-saving solutions, like obtaining details on organizational healthcare spending and educating employees on shopping for healthcare services. Here are some ways your business can focus on managing healthcare costs: Encourage wellness programs: By encouraging healthy lifestyle habits and providing wellness programs, you can reduce the risk of chronic health conditions and lower healthcare costs. Wellness programs can include fitness classes, healthy eating options, smoking cessation programs, and stress management resources. Promote preventative care: Encourage employees to get preventative care, such as regular check-ups, vaccinations, and cancer screenings. Preventative care can catch health issues early, when they are less expensive to treat. Consider telemedicine options: Telemedicine is an increasingly popular option for healthcare, as it allows employees to access healthcare professionals remotely. This can reduce healthcare costs and improve access to care for employees in remote locations or with mobility issues. Use technology to manage healthcare expenses: Technology can be used to manage healthcare expenses by using online portals to access healthcare information and track expenses. Additionally, consider using data analytics to analyze healthcare costs and identify areas for improvement. Partner with a benefits consultant: Partner with a benefits consultant who can help navigate the complex world of healthcare and find ways to reduce costs while maintaining quality care. Overall, your business needs to be proactive in managing healthcare costs to maintain financial stability. By encouraging wellness and preventative care, promoting telemedicine, using technology to manage expenses, and partnering with a benefits consultant, your business can reduce healthcare costs while continuing to maintain a healthy workforce. Embrace Outsourcing While performing tasks in-house can often be cost-effective, there are instances when outsourcing key responsibilities and tasks can be more economical and efficient helping to reduce in-house costs.. Manual, time-consuming tasks—such as payroll, HR, compliance and benefits administration—may be better suited for an HR outsourcing firm than managed in-house. Outsourcing these kinds of tasks can enable your employees to focus on their core responsibilities that have a greater and more direct impact on the business. Here are some reasons why outsourcing can be highly beneficial and cost-effective: Cost savings: Outsourcing can help save on costs, especially for tasks that are nonessential or not core to the business. For instance, outsourcing payroll, HR, compliance and benefits administration can be more cost-effective than hiring an in-house staff to perform these tasks. Time savings: Outsourcing time-consuming tasks can free up employees to focus on their core responsibilities that have a greater impact on the overall growth and revenue. This can help increase productivity and efficiency within the organization. Access to expertise: Outsourcing provides access to a team of experts who have specialized skills and experience in a particular area. For example, outsourcing IT services can give your business access to the latest technology and technical expertise that you may not have in-house. Scalability & flexiblity: Outsourcing can provide the flexibility to scale up or down quickly as business needs change. For instance, outsourcing customer service can allow your business to quickly ramp up during peak periods or cut back during slow periods without having to hire or lay off employees. Reduced risk: Outsourcing can also help dramatically reduce and mitigate risk, as some outsourcing contracts include guarantees of service levels, quality, and data security. This is especially true when working with an HR outsourcing firm to manage your benefits, payroll, and HR compliance-related initiatives and tasks. Adopt Flexible Work Arrangements The expense of having a physical workspace can add up. Each month, employers must pay rent, utilities, cleaning costs and other expenses. While these expenses are often unavoidable, some businesses are transitioning to remote and hybrid work arrangements to contain costs. These solutions may not be suitable for all industries or job positions, and if going hybrid or remote isn’t possible, consider downsizing facilities to reduce rent and utility bills. Your business can also explore other alternatives, such as co-working arrangements and renegotiating leases to term, to try and better manage costs. Here are some additional ways adopting flexible work arrangements can help reduce or contain costs for your business: Transitioning to remote work arrangements: This can help cut down on rent, utilities, cleaning costs, and other expenses associated with a physical workspace. While this may not be suitable for all industries or job positions, many businesses can consider offering flexible scheduling and improved benefits to lower overhead expenses. Downsizing facilities: If converting to a home-based business or going remote isn’t possible, consider downsizing. Additionally you can consider subletting excess space or renting out unused areas to generate additional income. Exploring alternative workspaces: Explore alternative workspace options, such as co-working arrangements, to reduce the cost of renting an entire workspace. This can help reduce rent and utilities, as well as provide networking opportunities and access to shared amenities. Overall, you should carefully evaluate your workspace needs and consider all options available to reduce overhead expenses. By doing so, your business can allocate more resources to growth initiatives, maintain positive company culture and drive long-term success. Reviewing Expenses Maintaining healthy cash flow is essential for your business to operate and survive, especially during difficult times. Reviewing expenses regularly can you help identify areas where you can adjust costs and optimize your spending and overall financial resources. Here are some ways in which reviewing expenses and building relationships with providers, suppliers, and vendors can help your business contain costs: Reviewing contacts with providers, suppliers, and vendors: Try reviewing your contract with their providers, suppliers, and vendors to see if there is any way to adjust your license, or services provided to try and reduce overall expenses. Identifying and eliminating unnecessary costs: By reviewing expenses regularly, you can identify and eliminate unnecessary costs. For example, eliminate subscriptions or services that are no longer used or needed. Building strategic partnerships: Building relationships with providers, suppliers, and vendors can help cultivate allies and strategic partners. These partnerships can potentially reduce your costs by sharing resources and collaborating on cost-saving solutions. For example, you can partner with a supplier to get better prices for materials or with a vendor to share marketing costs. By implementing these strategies, you can reduce expenses and optimize your financial resources, which can help you weather challenging times and achieve long-term success.

Read More
HR PRACTICE, HR STRATEGY

4 Signs You’re Hurting Your Employer Brand

Article | August 8, 2022

As the science behind employee engagement evolves, it’s become clear just how much businesses can gain from a happy and involved workforce. From improved performance, to reduced attrition, increased revenue and even a better customer experience, employee engagement is at the heart of business growth. Given these benefits, it’s no surprise that the role of HR departments is moving beyond just managing people and towards managing experiences.

Read More
HR PRACTICE

6 Things that will Redefine the Future of HR

Article | October 18, 2021

Employees are companies most valuable asset – Without the talent, knowledge and expertise those employed bring to an organisation, it’s safe to say that the business world would be a very different landscape. Human Resources is often held responsible for owning the employee value strategy, where we’re now embracing tremendous improvements in how the value that employees bring, can be achieved. Here we’ll explore how data analysis, learning & development, employee engagement, 360 feedback and flexibility all offer a significant opportunity to improve employee output within every organisation in 2020.

Read More

6 Reasons To Invest In Employee Onboarding In Your Organization

Article | February 10, 2020

You never get a second chance to make a first impression. This holds particularly true when it comes to employee onboarding. It's a new hire's introduction to the organization and the experience has a significant impact on employee retention. Unfortunately, that's why it's rare to see many employees with years of tenure. Research by Future Workplace found that 91% of Millennials expect to stay in a job for less than 3 years. Companies lose 25% of all new employees within the first year, according to SHRM, but almost 70% of employees are more likely to stay with a company for 3 years if they experienced great onboarding.

Read More
MORE ARTICLES

Spotlight

Security Management Resources

Established in 1997, Security Management Resources® is a leading woman & veteran owned international security management search firm focused exclusively on professional and executive-level positions. SMR has wholly owned offices in the United Kingdom and Hong Kong, and has successfully recruited in more than 60 countries around the world. In addition to Security Executive Recruitment, SMR’s consultative approach supports its clients with capabilities including Organizational Alignment; Talent & Market Mapping; and Transition Coaching and Mentorship. SMR’s team members, prominent specialists in the Security and Human Resources fields, draw upon their senior-level management experience in corporate security programs in leading global companies to serve clients and candidates alike. SMR’s experience and unparalleled access to security industry executives and government agencies supports our clients’ security recruitment needs with trust and integrity.

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Melita Group Launches Suite of Turnkey HR, Benefits, and Payroll Service Packages

Melita Group | October 07, 2014

Melita Group, a leading Benefits and HR Services company, announced today the expansion of its services portfolio with three new turnkey service packages BenefitsComplete™, HRComplete™ and HRStrategy™. The new suite of products will help small and mid-sized businesses manage their critically important, but labor intensive HR, Benefits and Payroll functions while enabling Human Resources to become a strategic force driving their business growth. Taking a modern approach, Melita provides the market with a compelling combination of technology and personalized expert services, the optimal balance of the key components necessary to manage the new complex world of HR, Benefits & Payroll. In this newly announced services portfolio, Melita’s team of HR and employee benefit experts act as the customer’s HR and/or Benefits departments, taking over time-consuming tasks and building a foundation for growth and results. “Today’s CEOs and business leaders understand the impact of investing in their people and that starts with building a scalable infrastructure. There is a void in the small and mid-market for a comprehensive, flexible, affordable, high quality solution for outsourcing HR, Benefits and Payroll,” said Paul Mifsud, President & CEO of Melita Group. “We are excited to bring our unique solutions to the market to address this void and help our clients grow and prosper.” Similar to PEOs, Melita’s services are complete and turnkey. But unlike PEOs, Melita’s packages are not one-size-fits-all in that the services are tailored to the specific needs of the client. As the client’s business grows, the package is adaptable to allow for a smooth transition when the client hires their own HR team. Melita’s team includes highly accomplished HR executives who work directly with CEOs to help chart a strategic HR road map for growth that aligns with the company’s goals. This approach allows Melita to provide Fortune 500-like resources and expertise to the small and mid-sized market at an affordable cost. Need for Technology Enabled Personalized Services in HR Industry “Self-serve secure access to critical information from any place, using any device at any time is a requirement for today’s tech-savvy businesses,” said Sathyan Iyengar, CTO of Melita Group. “User experience is paramount for Melita and using the latest cloud-based SaaS technologies, Melita’s new suite of services provides both employees and employers with instant access to the latest Benefits and HR information with easy-to-use dashboards, alerts and reports through a convenient web portal.” The newly announced Melita suite of services BenefitsComplete™, HRComplete™ and HRStrategy™ is available starting today. All of these services share a common principle: to help Melita’s clients succeed by innovating, serving, and supporting their Human Resources and Employee Benefits needs. BenefitsComplete™ is an all-in-one benefits solution, combining the perfect blend of expert advice, robust technology, and hands-on support to elevate the customer’s benefits program to the next level, all without an increase to the budget. HRComplete™ is a fully outsourced HR, Benefits and Payroll solution designed to fit the client’s unique needs. Melita’s management of the key administrative functions contributes to the customer’s ability to compete for top talent, protect the business from risk, and better serve employees. HRStrategy™ builds on the solid foundation of HRComplete with the addition of an executive-level HR/Business Advisor to work with the C-Suite to develop a comprehensive HR strategy to set the Client’s business on a path for enduring success. When HR becomes a strategic force driving the business, there’s no limit to what companies can achieve. With the help of Melita’s team of experts, customers can attract top talent, build an environment in which employees can thrive and focus on what matters most. About Melita Group Founded in 1993, Melita is a leading Benefits & HR Services company, serving and building lasting relationships with Northern California employers across all industries and company sizes. With over 300 active customers, and a reputation for integrity and service excellence, the company has been helping clients succeed by innovating, serving, and supporting their Human Resources and Employee Benefits needs. For more information about Melita Group, please visit www.melitagroup.com.

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HR PRACTICE, TALENT ACQUISITION

Relode Announces Integration Partnership with iCIMS

Relode | February 16, 2023

Relode, a software development company dedicated to the recruitment, has recently announced its integration partnership with iCIMS. The integrated platform is available in iCIMS Marketplace, connecting qualified candidates to the companies, especially with critical and healthcare roles, and helping candidates with hiring and application processes. It is very difficult to find new hires for healthcare organizations, and the iCIMS database shows a decrease in job applications for healthcare roles over a month. At the same time, healthcare employers receive applications from less qualified candidates, about 14 applications per job opening on average. With the integrated partnership, Relode and iCIMS will connect technology, experts, and network, so that companies will find the right candidate. The integration will make it easier for the iCIMS talent teams to manage workflow in the iCIMS Talent Cloud, and Relode will handle the tasks of sourcing and cross-checking Talent before showing the candidate information in the platform through its recruiters’ network. This distribution of work will lessen the burden of talent acquisition managers so that they can focus on the process of onboarding and interviewing. CEO of Relode, Peter Clare, said, “As recruiting organizations face greater uncertainty and tightening labor markets, our integration and partnership with iCIMS will help organizations to build and maintain workforces that will drive the next level of success.” He added, “Our shared strength in the healthcare and technology sectors will help joint customers to more easily identify a representative slate of interview-ready candidates, faster and at a higher level of quality all in one place, without ever having to leave the iCIMS platform.” (Source – Business Wire) About Relode Relode, a subscription-based talent acquisition platform, has been utilizing its network of about 4,000 recruiters for targeted sourcing and helping organizations with qualified hires since 2014. It helps both recruiters and candidates with their diversity, equity, inclusion, and belonging (DEIB) goals. It is an online marketplace where professionals can refer Talent and candidates can apply for job opportunities. Employers can directly connect with its professional network to search for a qualified candidate for any job opening. With its virtual Crowd, it saves the cost of staffing and unnecessary expenses across all industries. Headquartered in Brentwood, Tennessee, it is innovating the traditional staffing model with its service and value.

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EMPLOYEE EXPERIENCE, EMPLOYEE BENEFITS

Proliant and Schoox Partner to Enhance the Employee Experience

PRweb | March 21, 2023

Learning management and talent development software provider Schoox has formed a new partnership with Proliant, a leader in HR and payroll solutions used by more 5,000 companies nationwide. This collaboration empowers customers to pair Proliant’s solutions to simplify their payroll and HR processes with Schoox to deliver onboarding, development, and compliance training. Together these leading solution providers deliver all the critical people tools organizations need to succeed. “Schoox has an excellent reputation and very high customer satisfaction ratings,” said Ken Clayton, Chief Revenue Officer, Proliant. “We are excited to welcome them to our network of partners.” “Proliant offers one of the best on-demand pay solutions in the industry," said Lefteris Ntouanoglou, founder and CEO of Schoox. “We’re thrilled to partner with them and provide our customers with the ability to streamline their employees’ experience.” About Proliant At Proliant, our mission is to ensure our clients have the tools and excellent service they need to continue growing. We do this by providing industry-leading human capital and payroll solutions that streamline processes, improve accuracy, and ensure compliance. We've tailored our service model for maximum client satisfaction with high-touch, single-point-of-contact service that sets us apart from our competition. Learn more at https://www.proliant.com/. About Schoox Schoox is workplace learning software with a people-first twist. People aren’t cogs, and Schoox was designed for how humans actually learn. We keep learners curious by letting you deliver more kinds of content wherever they are, from the front line to the corporate office. And by making learning easy, accessible, rewarding, and fun, we help you get everyone more excited about their career development. Learners can “up” their skills, grow on the job, and get more done—and you can measure the impact of their awesome accomplishments. Schoox powers people-focused learning experiences organizations around the world, including Subway, Celebrity Cruises, Phillips 66, and Sonesta Hotels. Learn more at schoox.com.

Read More

EMPLOYEE EXPERIENCE, PAYROLL

Melita Group Launches Suite of Turnkey HR, Benefits, and Payroll Service Packages

Melita Group | October 07, 2014

Melita Group, a leading Benefits and HR Services company, announced today the expansion of its services portfolio with three new turnkey service packages BenefitsComplete™, HRComplete™ and HRStrategy™. The new suite of products will help small and mid-sized businesses manage their critically important, but labor intensive HR, Benefits and Payroll functions while enabling Human Resources to become a strategic force driving their business growth. Taking a modern approach, Melita provides the market with a compelling combination of technology and personalized expert services, the optimal balance of the key components necessary to manage the new complex world of HR, Benefits & Payroll. In this newly announced services portfolio, Melita’s team of HR and employee benefit experts act as the customer’s HR and/or Benefits departments, taking over time-consuming tasks and building a foundation for growth and results. “Today’s CEOs and business leaders understand the impact of investing in their people and that starts with building a scalable infrastructure. There is a void in the small and mid-market for a comprehensive, flexible, affordable, high quality solution for outsourcing HR, Benefits and Payroll,” said Paul Mifsud, President & CEO of Melita Group. “We are excited to bring our unique solutions to the market to address this void and help our clients grow and prosper.” Similar to PEOs, Melita’s services are complete and turnkey. But unlike PEOs, Melita’s packages are not one-size-fits-all in that the services are tailored to the specific needs of the client. As the client’s business grows, the package is adaptable to allow for a smooth transition when the client hires their own HR team. Melita’s team includes highly accomplished HR executives who work directly with CEOs to help chart a strategic HR road map for growth that aligns with the company’s goals. This approach allows Melita to provide Fortune 500-like resources and expertise to the small and mid-sized market at an affordable cost. Need for Technology Enabled Personalized Services in HR Industry “Self-serve secure access to critical information from any place, using any device at any time is a requirement for today’s tech-savvy businesses,” said Sathyan Iyengar, CTO of Melita Group. “User experience is paramount for Melita and using the latest cloud-based SaaS technologies, Melita’s new suite of services provides both employees and employers with instant access to the latest Benefits and HR information with easy-to-use dashboards, alerts and reports through a convenient web portal.” The newly announced Melita suite of services BenefitsComplete™, HRComplete™ and HRStrategy™ is available starting today. All of these services share a common principle: to help Melita’s clients succeed by innovating, serving, and supporting their Human Resources and Employee Benefits needs. BenefitsComplete™ is an all-in-one benefits solution, combining the perfect blend of expert advice, robust technology, and hands-on support to elevate the customer’s benefits program to the next level, all without an increase to the budget. HRComplete™ is a fully outsourced HR, Benefits and Payroll solution designed to fit the client’s unique needs. Melita’s management of the key administrative functions contributes to the customer’s ability to compete for top talent, protect the business from risk, and better serve employees. HRStrategy™ builds on the solid foundation of HRComplete with the addition of an executive-level HR/Business Advisor to work with the C-Suite to develop a comprehensive HR strategy to set the Client’s business on a path for enduring success. When HR becomes a strategic force driving the business, there’s no limit to what companies can achieve. With the help of Melita’s team of experts, customers can attract top talent, build an environment in which employees can thrive and focus on what matters most. About Melita Group Founded in 1993, Melita is a leading Benefits & HR Services company, serving and building lasting relationships with Northern California employers across all industries and company sizes. With over 300 active customers, and a reputation for integrity and service excellence, the company has been helping clients succeed by innovating, serving, and supporting their Human Resources and Employee Benefits needs. For more information about Melita Group, please visit www.melitagroup.com.

Read More

HR PRACTICE, TALENT ACQUISITION

Relode Announces Integration Partnership with iCIMS

Relode | February 16, 2023

Relode, a software development company dedicated to the recruitment, has recently announced its integration partnership with iCIMS. The integrated platform is available in iCIMS Marketplace, connecting qualified candidates to the companies, especially with critical and healthcare roles, and helping candidates with hiring and application processes. It is very difficult to find new hires for healthcare organizations, and the iCIMS database shows a decrease in job applications for healthcare roles over a month. At the same time, healthcare employers receive applications from less qualified candidates, about 14 applications per job opening on average. With the integrated partnership, Relode and iCIMS will connect technology, experts, and network, so that companies will find the right candidate. The integration will make it easier for the iCIMS talent teams to manage workflow in the iCIMS Talent Cloud, and Relode will handle the tasks of sourcing and cross-checking Talent before showing the candidate information in the platform through its recruiters’ network. This distribution of work will lessen the burden of talent acquisition managers so that they can focus on the process of onboarding and interviewing. CEO of Relode, Peter Clare, said, “As recruiting organizations face greater uncertainty and tightening labor markets, our integration and partnership with iCIMS will help organizations to build and maintain workforces that will drive the next level of success.” He added, “Our shared strength in the healthcare and technology sectors will help joint customers to more easily identify a representative slate of interview-ready candidates, faster and at a higher level of quality all in one place, without ever having to leave the iCIMS platform.” (Source – Business Wire) About Relode Relode, a subscription-based talent acquisition platform, has been utilizing its network of about 4,000 recruiters for targeted sourcing and helping organizations with qualified hires since 2014. It helps both recruiters and candidates with their diversity, equity, inclusion, and belonging (DEIB) goals. It is an online marketplace where professionals can refer Talent and candidates can apply for job opportunities. Employers can directly connect with its professional network to search for a qualified candidate for any job opening. With its virtual Crowd, it saves the cost of staffing and unnecessary expenses across all industries. Headquartered in Brentwood, Tennessee, it is innovating the traditional staffing model with its service and value.

Read More

EMPLOYEE EXPERIENCE, EMPLOYEE BENEFITS

Proliant and Schoox Partner to Enhance the Employee Experience

PRweb | March 21, 2023

Learning management and talent development software provider Schoox has formed a new partnership with Proliant, a leader in HR and payroll solutions used by more 5,000 companies nationwide. This collaboration empowers customers to pair Proliant’s solutions to simplify their payroll and HR processes with Schoox to deliver onboarding, development, and compliance training. Together these leading solution providers deliver all the critical people tools organizations need to succeed. “Schoox has an excellent reputation and very high customer satisfaction ratings,” said Ken Clayton, Chief Revenue Officer, Proliant. “We are excited to welcome them to our network of partners.” “Proliant offers one of the best on-demand pay solutions in the industry," said Lefteris Ntouanoglou, founder and CEO of Schoox. “We’re thrilled to partner with them and provide our customers with the ability to streamline their employees’ experience.” About Proliant At Proliant, our mission is to ensure our clients have the tools and excellent service they need to continue growing. We do this by providing industry-leading human capital and payroll solutions that streamline processes, improve accuracy, and ensure compliance. We've tailored our service model for maximum client satisfaction with high-touch, single-point-of-contact service that sets us apart from our competition. Learn more at https://www.proliant.com/. About Schoox Schoox is workplace learning software with a people-first twist. People aren’t cogs, and Schoox was designed for how humans actually learn. We keep learners curious by letting you deliver more kinds of content wherever they are, from the front line to the corporate office. And by making learning easy, accessible, rewarding, and fun, we help you get everyone more excited about their career development. Learners can “up” their skills, grow on the job, and get more done—and you can measure the impact of their awesome accomplishments. Schoox powers people-focused learning experiences organizations around the world, including Subway, Celebrity Cruises, Phillips 66, and Sonesta Hotels. Learn more at schoox.com.

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