A community is a group of people that share a certain characteristic. They either form organically around a shared hobby, workplace (employees), or using a specific product (customers). Purposefully nurturing and managing communities can be a game changer. At a time when talent gaps are widening, talent communities offer organizations a fascinating opportunity to create a talent pipeline from which their next top performer will come from.
There are so many benefits when you build a talent community other than just having a steady stream of qualified candidates and potential job seekers.
We talked about screening and evaluating candidates
previously, and how employer branding can boost the hiring of well-matched candidates. In this article, we will cover the benefits that talent communities offer to employers, how you can effectively build one, and what tools allow you to nurture them.
Top Benefits to Look Forward to When You Build a Talent Community
A talent community platform is a tactic to source candidates that offers a holistic approach to candidate engagement. Unlike traditional sourcing that requires employers to wait for candidates to find them, talent communities allow employers to connect with candidates that match their ideal candidate profile. Since it’s an ongoing process it needs continuous efforts but also offers lasting benefits.
It is Sustainable
When you cultivate a talent community with the help of digital tools, employer branding, and collaborations, it is able to replenish itself. Since you have already done the heavy lifting of providing a platform for candidates who are interested in working for you to engage with you, when a job opening opens up that matches their skill, you are able to build on the engagement.
It Reduces Cost-of-vacancy and Time-to-fill
Being able to be at the forefront of a candidate’s awareness, it becomes easier to source candidates. Since you’re reaching well-matched candidates with the right skillsets when you need them, the cost-of-vacancy and time-to-fill go down drastically.
It Improves Hire Quality
Talent communities allow organizations to connect with the right candidate at the right time. This provides a better chance for hiring qualified candidates who not only match the job requirements but also provide a smooth onboarding process that helps to retain more new hires.
Steps to Building a Talent Community
Leverage Social Media Networks
Social media networks can play a key role in your strategy to build a talent community. Social media recruiting allows organizations to engage candidates with their employer brand
and focused content. It encourages them to join, interact, and be part of a community of people who is or know someone who are interested in joining the organization.
Digital recruitment marketing tactics
Implement Digital Recruitment Marketing
make use of online mediums like search engine marketing, email recruitment marketing, video ads, and native advertising to reach candidates anywhere on the internet. With the use of a candidate resume database, social media, and employer branding, it is possible to target specific candidates with the skillsets and other requirements that match the job profiles.
Using a Recruitment Marketing Platform
A recruitment marketing platform
contributes significantly to helping build talent communities. They help employers position themselves as a promising workplace and enable potential candidates to get acquainted with the company’s culture and ethos.
Choosing the Right Talent Community Building Tools
With so many benefits to gain from, modern organizations cannot afford to ignore the possibilities of building a talent community. And with the right tools, the payback can be manifold. Talent communities are a great way to consolidate the talent pipeline while also maintaining successful hiring efficiency.