How Employee Engagement Drives Marketing ROI

MICHAEL BRENNER | July 8, 2019

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“Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job. Without an enthusiastic, engaged team behind it—from manufacturing to inspection to sales and customer service—a product won’t get off the ground.

Spotlight

Dean Group

Dean Group is a privately owned Canadian company with a 35-year reputation for exceeding customer expectations. Located in downtown Toronto and Kitchener, with our Front Line Industrial branch in Mississauga, we are a regional service provider. Our flat-line organizational structure ensures that our clients work only with our experienced consultants in a flexible and time efficient manner, where the decision making process is flexible, creative and quick to reach the top.

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Spotlight

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