How to Retain Employees and Why is it Important?

Shefali Vasave | January 18, 2022 | 451 views

Every business needs a certain number of employees to operate efficiently. However, retaining the best people is just as critical as hiring them in the first place.

Companies that experience high turnover must find, hire, and train new employees. This can be expensive in two ways, losing an employee and the cost of acquiring a new one.

To put it simply, employee turnover is expensive for the company. It creates a lot of unnecessary costs. The cost of recruiting new candidates, training them, and getting them up to speed can be high in the long term.


Why Employees Are Important and the Benefits of Retaining Them

Employee turnover can wreak havoc on an organization’s ability to hire. If your employees are dissatisfied with their jobs, it means fewer employees will refer you to their networks. This could hamper your ability to attract and further retain new talent.

HR teams need to focus on the benefits that employee retention provides, in addition to cost-saving measures such as employees who are happy spend more time on the job, the organization gets a better return on their investment in training and development, and managers can save themselves time by focusing on hiring new staff for vacant positions.


3 Reasons Employees Leave Their Jobs and How to Prevent It

Employees quit for many reasons, and a majority of the reason for leave have to do with their job, the workplace, or career growth that is lacking in their current positions. There are several reasons why employees resign from their current jobs, but the three primary reasons they all fall under are:


Lack of excitement or new challenges

The first reason for leave is that employees feel they are not given opportunities to grow in their careers. Employers can combat this by conducting regular reviews of all employees. They should also keep an eye out for any talent hidden within the company, rather than just looking outside for recruits.


Feeling that their talents are not being used or appreciated

The second reason for leaving company employees give is that they are not given adequate rewards for their hard work. To avoid this, employers should regularly provide bonuses or commission payouts to salespeople or other staff who have exceeded expectations.


Poor work-life balance or not enough time with the family

A recent study found that employees who cannot spend enough time with their families are more likely to quit their jobs. Fifty-eight percent of workers reported being unsatisfied with work-life balance. Employees quit due to this reason often. If an individual cannot spend enough time with their family, they may feel disconnected from them or neglect their duties as a parent.

To prevent employees from leaving, make sure to provide growth opportunities. To tackle every significant reason for leaving company, create a safe environment where employees can discuss what they feel is lacking in their current job and help to identify solutions. Pay attention to your employees' work-life balance and make some compromises; all of this will make your employees happier and more productive.


Ways to Have a Successful Employee Retention Strategy

To be a successful organization, you need to have employees invested in your success. Retaining employees is not easy, but it can be achieved with the right approach, employee engagement, and a clear employee retention program.

There are many ways to retain employees. The most common ones are through salary hikes, bonuses, benefits, and other perks that the company may offer their employees. However, there are other ways that are worth considering for effective employee retention strategies. They are:
  • Encourage employees to grow their skills
  • Recognize employees who are doing great work
  • Offer perks that the company can afford
  • Create a work environment that values collaboration and creativity
  • Give regular feedback on performance and career progression
  • Reinforce employee satisfaction with regular bonuses or rewards
  • Provide opportunities for growth within the company
  • Provide opportunities for professional development
  • Have a great company culture
  • Provide a work/life balance for your employees
  • Ensure your employees enjoy their work and feel appreciated by their employers
  • Ensure that they have enough time to do all their tasks effectively without being overworked or stressed out by any pressure from managers or deadlines.

“Global industry has been steadily moving in the direction of people-centricity for the duration of the industry’s existence, but it’s only become a common philosophy in the last half-century or so. Now, more than at any other time, a company is more likely to be thought of as an ecosystem than as a machine.”

- Julia Markish, Director of Advisory Services at Lattice

It is necessary for employees to feel like they can trust their employer and coworkers. This is usually created by showing them appreciation on a day-to-day basis and promptly taking care of any concerns or complaints. Employees also seek fulfillment. They want to feel like they are working for a paycheck and making a difference with their work. Make sure these benefits are available and communicated openly!


To Summarize

To conclude, employee retention should be a significant area of focus for HR teams. Some organizations try to find the right balance between engaging their employees and maintaining a work-life balance. They make sure that they are doing enough to make their employees happy but not overdoing it, so that their employees don't feel cheated or exploited. They ensure that they are doing just enough to keep them happy while not going overboard in the process.

Employee retention matters more than you think. A good employee retention program will help you attract top talent and retain them. This, in turn, enables you to keep the company culture alive and stay competitive in the market.


Frequently Asked Questions


What are some effective employee retention strategies?

Loyalty programs are one of the most common strategies businesses use to retain employees. They typically offer discounts or some other form of reward for repeat business. Employers can also offer employees more flexible schedules or other benefits.


What are the factors you considered when deciding to leave your company?

Some people leave their companies due to a lack of growth. This is because they believe that their learning is complete in the organization.


What are the consequences of employee turnover?

The consequences of employee turnover can be significant. When a company has a high turnover rate, it can result in an inability to service customers, a lack of skilled staff, and decreased morale.

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