Top 7 Features to Look for in a Recruitment Marketing Platform

Shefali Vasave | August 19, 2022 | 313 views | Read Time : 06:56 min

Top 7 Features to Look for in a Recruitment Marketing Platform
Recruitment is one of the most significant functions of the human resources department. With growing modern complexity and changing candidate aspirations, it has become important to pin down a talent acquisition strategy that not only helps identify candidate selection factors but also attracts and retains them.

The Great Resignation left many organizations in multiple predicaments. Businesses who either weren’t in touch with the evolving workplace demands or just refused to accept them and pivot were left in a lurch. HR teams were constantly seeing revolving doors due to the high rate of attrition. But now that things are settling into the new normal, the significance of some proven recruitment strategies and an effective recruitment platform has become amplified. One of them is recruitment marketing.

"Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot."

- Tara O’Sullivan, the CMO of Skillsoft

Traditionally, recruitment marketing was constrained by the technologies in use. But with the evolution of multiple mediums of communication, it has grown exponentially, evolving into agile marketing. It is enabling many forward-looking organizations to take advantage of new recruitment technologies to mix, match, and combine different solutions and streamline a steady flow of well-matched candidates.


Why the Right Recruitment Marketing Strategy Matters?

Killer recruitment marketing is the key to filling in a critical piece of the puzzle: attracting top talent. Recruitment tactics today don’t hold on their own. Modern job seekers aren’t just looking for a job or a job title or a salary package. They want meaningful career development, fulfilling work, and a healthy culture that fosters creativity and collaboration. With so many moving parts, recruiters have a difficult task on their hands. They must now not only reach their target talent pool but also persuade a hybrid pool of active and passive job seekers to apply. They must now create a smooth candidate experience that loops into a positive employer brand.

This is where recruitment marketing strategies and employer branding come in. They help recruiters and HR teams develop a solid employer identity that can then be leveraged across platforms, through different mediums of communication, and at every stage of the employee lifecycle. Now more than ever, it's important to show off a brand to get more attention and show that the business is a force to be reckoned with as a workplace.

With the advent of multiple software solutions and products, businesses are spoilt for choice when it comes to automating much of their recruitment effort like the candidate screening process. An AI-based recruitment platform is now coveted by many HR teams for the sheer performance it delivers. These solutions now offer a compelling opportunity to scale all aspects of recruitment marketing processes and empower HR recruiters with the tools they need to hire better and faster. With so many options, it can be difficult to identify which one meets the needs of a business the best. Here are the must-have features every recruitment marketing solution must have, whether it caters to a small or medium-sized business or a large corporation and across a wide berth of industries.


Must Have Features of a Recruitment Marketing Platform

Working with a Recruitment Marketing Platform (RMP) can help you access the recruitment data insights and tools needed to achieve your recruitment and hiring objectives. Here are some of the most essential features of a recruitment marketing platform that’s comprehensive and effective:


Ability to Build a Talent Community

Before you can swim in high quality resumes and make candidate evaluations, you need to build a talent community. It requires targeted candidate profiling. This consists of a group of ideal target profiles based on criteria like education, skillsets, age, prior job roles, and so on. Building a talent community is especially beneficial for organizations that require a specific skillset, mass hire for similar roles, or are looking to convert passive job seekers into applicants. Recruitment marketing platforms allow HR teams to build a talent community and create a consistent talent pipeline, and nurture candidate relationships long before the candidate has applied. It also helps to boost hiring success. Talent community HR software allows HR teams to track leads and automate source tracking, which gives an insight into the richest source for candidates. Other tools like fit scoring help HR teams to find candidates who are the right fit faster. Additionally, a few platforms feature tools to sort and rank candidates for open job roles.


Job Marketing

Although most organizations use an applicant tracking system (ATS), candidate evaluations is its most critical function. Screening and evaluating candidates effectively starts with job openings that reach the right candidates. This is where job marketing comes in. It goes beyond what an ATS can do, i.e., target the marketing of job functions towards the right audience for maximum impact. An efficient recruitment marketing platform enables HR teams to integrate their job openings with Google’s SERP. This way, the posting gets a link back to the careers page and garners more traffic. From there it can be promoted through paid ads and even on paid job boards. Also, recruitment marketing platforms let HR teams use programmatic job advertising, which places ads where they are most likely to be seen.


Content Management System

A careers website page is a crucial piece in the recruitment puzzle. From showcasing the culture of the company, updating potential candidates about the latest events, activities, and projects happening in the organization, to promoting a glimpse of the work culture is one of the most proven ways to attract top candidates. A content management system is essentially a component of recruitment and onboarding software that connects to the backend of your careers page and streamlines the process of constantly updating dynamic content. A CMS saves you time and money by eliminating the need to contact your developer every time an update needs to be made and by simplifying the backend process for your HR team.


Candidate Relationship Management System

Negative candidate experience has been the number one reason for many hiring failures. A negative candidate experience contributes to a poor employer brand, as demonstrated by a survey by Talentegy wherein 69% of candidates said they were more likely to share a negative interview experience. Considering that potential candidates are browsing company reviews long before they even decide to apply for a job, it shows how crucial a candidate relationship management system is. From enabling recruiters to hire top talent to putting candidates at the heart of the hiring process, CRMs have the capabilities to replenish the talent pipeline in a meaningful way and keep the conversation going.


Employee Referral Management

An employee referral program enables organizations to tap into their employees’ professional and personal networks to strengthen their talent pipeline. The program is designed to reward employees for aiding the organization in its hiring efforts. Referrals are one of the best sources for hiring. Referred employees get onboarded quickly, are easy to retain, and get promoted faster. Employee referral management tools on a recruitment marketing platform enable organizations to go beyond organic referrals. They allow HR teams to track referrals, manage rewards, and integrate them with the applicant management system (ATS).


Social Media Recruiting

Social media recruiting has emerged as a powerful way to hire people and one of the best features of a recruitment marketing platform. Social media recruiting includes organizations promote their job openings on social media for maximum reach. In addition, social media is used to bolster the employer brand by consistently sharing targeted content that resonates with potential candidates. As a feature on a recruitment marketing platform, social media integration can allow everything from tracking a lead back to the social media platform, to understanding the performance of a social media campaign, integrating landing pages and executing digital recruitment marketing campaigns.


Internal Mobility

Recruitment marketing platform comprehensively boosts internal mobility to aid the recruitment process. Internal mobility allows organizations to tap into their workforce and existing organizational skillsets to fill in the gaps across the organizations. From promoting employees to senior positions to opening up different avenues of opportunities to excel, internal mobility helps companies have a performance-driven culture rather than a title-driven culture. A recruitment and onboarding software integrates the ability to plug in current employees about the openings and internal job postings as and when they open up.


What’s Your Next Step?

Now that you know what features the right recruitment marketing platform has, it is easier to start zeroing in on your organization’s current and future needs and tailor your recruitment marketing strategy accordingly. You can also explore these 5 smart recruitment marketing strategies that worked like a charm for some of the top companies. With so many tools at your disposal, it is important to know where you stand and what results you are looking to achieve instead of opting for too many features or fancy functionalities. The right recruitment marketing platform lets you take over after screening and evaluating candidates. It helps you meet your needs and enhances your hiring abilities. In addition, recruitment marketing helps in optimizing your resources, reducing overhead costs and gun for better business outcomes.


Frequently Asked Questions


What is online recruitment marketing?

Online recruitment marketing is the process of using digitals media like websites, social media, job boards, job sites, and review platforms to create brand awareness to find, attract, and hire new employees.


Where do I start with recruitment marketing?

Set KPIs that you aim to improve with your recruitment marketing campaigns. To achieve this improvement, identify whether you need an AI-based recruitment platform, an API for your existing platform, or just a basic tool and make your choice accordingly.


What is a recruitment strategy?

A recruitment strategy consists of an action plan to identify which platforms to use, the employer brand positioning, communication guidelines, and other guidelines to help companies execute successful recruitment marketing.

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We celebrate their accomplishments and applaud their innovative spirit.” -Bob Hughes, chief customer and strategy officer at UKG This year’s UKG Aspire Innovation Awards winners include: TravelBrands and Coast Mental Health in the Product Suite category, for their innovative use of the UKG suite of human capital management and workforce management solutions. One of the largest travel companies in Canada, TravelBrands is leveraging UKG to scale its continued growth. Since rolling out its full-suite solution, the company has experienced a 10% decrease in employee turnover, a 50% decrease in time spent creating financial reports, and a total first-year savings of $150,000. Meanwhile, Coast Mental Health, a provider of housing, support, and services to people in Canada with mental health challenges, is using UKG to manage its complex union workforce. Managers no longer have to spend hours calculating premiums related to collective agreements, and its finance center doesn’t have to allocate cost centers and percentages. Bethpage Federal Credit Union and Hamadeh Educational Services, for their successes in HR Transformation. With UKG Pro, managers at Bethpage have a more active role in the recruitment process. The company has automated offer letters and transfer forms, and eliminated spreadsheets previously used for compensation planning. With UKG Ready, Hamadeh has moved from paper to a fully electronic system, dramatically cutting its carbon footprint and saving several hours each week that had been spent on filing, scanning, copying, and shredding. Co-Operators, for ROI achieved through its use of Pro. The Canadian-owned insurance co-operative is leveraging data and insights from its UKG solution to create dozens of easily accessible dashboards and reports, saving more than $300,000 in productivity improvements and system savings. Greenville County Schools, TTCU Federal Credit Union, and Community Healthcare System, for their innovative use of UKG Life-work Technology, in the Innovation Evangelist category. With UKG Wallet, all 11,000 employees at Greenville County Schools have early access to their earned wages as well as payroll cards, discounts, and financial wellness tools, providing an additional measure of financial stability. Community Healthcare System is using UKG Dimensions employee self-scheduling, which allows workers to select their preferred shifts — leading to greater autonomy, satisfaction, and overall engagement. And with UKG HR Service Delivery, authorized employees of TTCU Federal Credit Union can access documents from anywhere, dozens of manual tasks have been moved to a digital workflow, and the organization’s service desk is administering more than a dozen types of actions and requests. The results we’ve experienced with our full-suite UKG solution, in just one year, are simply remarkable, Not only have we gained significant efficiencies, but we’re also providing a more empowering and engaging experience for our employees in support of the important, people-centric mission we share with UKG,said Diana Valler, chief human resources officer at TravelBrands. Championing great workplaces and helping to create purposeful work through the use of innovative technology are central to who we are, Our purpose is to create meaningful experiences for organizations and their people, and we are proud of, and humbled by, the outstanding results UKG technology delivers every day to our award winners and all our customers across the globe,said Chris Todd, CEO at UKG. About UKG At UKG, our purpose is people. As strong believers in the power of culture and belonging as the secret to success, we champion great workplaces and build lifelong partnerships with our customers to show what’s possible when businesses invest in their people. Born from a historic merger that created one of the world’s leading HCM cloud companies, our Life-work Technology approach to HR, payroll, and workforce management solutions for all people helps more than 70,000 organizations around the globe and across every industry anticipate and adapt to their employees’ needs beyond just work.

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HR PRACTICE, RECRUITMENT & RETENTION

Identify, Attract, and Hire Top Talent Faster with AspireHR Recruiting

AspireHR | September 19, 2022

AspireHR, an SAP Gold Partner and one of the largest North American HCM implementation, software, and managed services firms, announced its launch of AspireHR Recruiting™, a scalable AI and automation-powered recruiting and onboarding solution with video interviewing, advanced scheduling, and enhanced mobile capabilities designed to accelerate the hiring of top talent.  As a leader in HCM innovation, AspireHR launched its new recruiting product in Vegas this week at prominent HR technology events, HR Tech and SuccessConnect. AspireHR Recruiting’s intuitive and full-featured design leverages AI, automation, and video to drive business efficiency and create amazing recruiting and candidate experiences. With increasing competition amongst companies to hire standout talent, recruiters are tasked with finding and hiring candidates with specific skillsets and experience in the fastest time possible. In a single platform, AspireHR Recruiting™ leverages AI and automation to help recruiters source, interview, and place the right talent in the right role, faster. It also eliminates potential bias during the recruiting process, supporting diversity, and ensuring corporate DEI objectives are met. “Rather than passively responding to an ever-shifting workforce, businesses now have a way to fiercely compete in the battle for new talent. With AspireHR’s configurable workflows and powerful suite of innovative features, recruiters can dramatically enhance candidate experiences while also transforming business with technology that tips the scale towards a successful hire,” - Kevin Chase, President and CEO of AspireHR AspireHR Recruiting sets itself apart from traditional recruiting and applicant tracking systems in the market, bringing a unique feature set that allows recruiters to: Create engaging experiences with trailblazing video and enhanced mobile features: Create exceptional recruiter and candidate experiences, including enhanced video interviewing capabilities, plus full functionality across desktop and mobile devices. Leverage automation and AI to identify and hire top talent: Attract, identify, and engage top talent faster with AspireHR’s artificial intelligence recruiting engine, automated processes, and optimized workflows. Get powerful interview screening and scheduling capabilities: Eliminate manual efforts and reduce administrative tasks with automated interview scheduling, freeing up time for recruiters to build relationships with candidates Ensure compliance and achieve DEI goals: Remove potential bias throughout the entire recruiting process, supporting diversity and ensuring corporate DEI objectives, compliance audit, and reporting Gain valuable insights with real-time dashboards and analytics: Make faster hiring decisions and identify recruiting trends using data-driven insights from AspireHR’s mobile-friendly integrated dashboards and analytics. AboutAspireHR AspireHR Recruiting easily integrates with HCM platforms like SAP SuccessFactors, as well as career sites and job boards. It offers mobile-friendly, visually compelling dashboards with real-time analytics to make actionable insights and effective hiring decisions even while on-the-go. AspireHR Recruiting’s configurable design also offers businesses an amazing set of customizable features like AI job searching, resume-to-profile uploading and parsing, quality candidate matching, automated scheduling (and rescheduling of interviews), in-app video interviewing and interview bots, blind screening and transcription, candidate sentiment analysis, onboarding capabilities, questionnaire engines, background checks, and career site design and hosting.

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