What are HR Tech Buyers Researching?

Pranita Sanas | August 30, 2021

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“HR Should be the digital transformation leader because, in reality ‘digitalization challenges’ are work culture challenges.”

- Jane McConnell, Thought Leader

Over a year or so, there has been massive transformation across HR technology. Today the business leaders have become significantly more digitalized to remain competitive. In addition, the pandemic has drastically changed the way companies have adapted pace to purchase and implement new technologies. The traditional way of office-based work was replaced with a virtual workforce, prioritizing efficiency and value-creation. Rapid development in fast-paced, low-cost, modernized, and automated HR Tech solutions transforms the global hiring process. This article will guide HR Tech buyers through new technologies and help you alleviate the HR process.

Trending HR Tech Features Buyers Want

To scale and ease the HR process, companies have started investing in technologies. As a result, many HR Tech companies have come up with easy-to-use and implement solutions to optimize your HR processes and maximize business output. Following are the trending features that businesses are looking forward to when buying an HR Tech solution for their organization.


In the past year, a lot has happened around the recruitment process. HR professionals focus on achieving higher-value objectives like keeping staff happy and engaged, improving retention, and support recruitment strategies. Recruitment professionals can use Artificial Intelligence-powered tools for applicant sourcing, assessment, and screening. Moreover, Artificial intelligence can also help improve the candidate experience.  Virtual Reality (VR) technology can be a worthful tool for recruiting and training employees.

Benefits & challenges

As an employer, a hybrid workforce and flexible working hours come with many challenges. Allowing remote teams with flexible working hours will help companies attract suitable candidates for the role. However, to adopt an effective remote work, companies need to ensure a secured network, cloud sharing needs to be seamless, and all the necessary software must be successfully managed. Cyber-security is one of the biggest concerns’ companies face, which can be resolved with trusted solution providers.

Learning & development

Learning and development have become even more important than ever. With workforces such as millennials and Gen Z are craving diversity and inclusion programs from their employers. Challenges HR Tech buyers faced are creating an employee-friendly work culture, easy ways to onboard and train, and offering the right compliance training tool. HR Tech buyers are researching technologies that are easy to implement and roll out a successful HR management program.

Talent & People Management

The future of the workplace has changed drastically. Talent management and people management in a remote work environment has become even more challenging. Managers and HR are constantly trying to keep the staff motivated, nurturing talent, and empowering them to improve and update holistically is becoming the top priority. Companies will recognize, develop, and retain talent for better team-building with the right technology and collaborative efforts.

Leadership Development

Businesses need to focus on leadership development. Millennials are confident to take over the workforce soon. However, 63% of these young workforces feel their employers are not fully developing their leadership skills. Complementary leadership includes pairing leaders with balanced skill sets so that they can share responsibilities. This leadership style helps teams remain active and well-organized. Meanwhile, HR can learn how employee performance varies and create a pool of employees recruited for leadership roles.

Challenges and buying process

The process of buying or investing in new technology may vary between organizations. However, a basic understanding can help build and establish prospects in the pursuit of a digital transformation. Commonly faced challenges in an organization in buying HR technology may be due to the number of decision-makers involved; stakeholders may have pre-notion views, backed by their research, and set of potential solutions are often overwhelming. Following are the steps for a business to considering while buying an HR Tech:-

  • Identifying the problem areas and prioritize
  • Figuring out requirement areas and uncompromised and need for process development
  • Listing down solutions and exploring all the available options, hands-on
  • Selecting an easy to implement, adapt, and process solution
  • Associate with a trusted solution provider
  • Agreement and approval of funding

Final Thoughts

Investing in the latest HR Tech solution doesn't necessarily be overwhelming or complicated. All the digital solutions companies are expanding to meet the demands of the changing landscape. It's no longer pioneering to have the latest and innovative technology; instead, it's becoming a widely accepted norm.


Q. Who is an HR Tech buyer?

A. HR Tech buyers are the top decision-makers in any organization. They need to anticipate the future of the work environment and provide solutions to build an adaptive and flexible environment for a hybrid workforce.

Q. What is new in HR technology?

A. Due to a hybrid work environment, employee training and development are moving to the digital realm. This shift has given rise to the development of new and innovative solutions. Some of the latest innovative technologies are using gamification, AI, and AR/VR


Allegis Group

Allegis Group is the global leader in talent solutions focused on working harder and caring more than any other provider. We’ll go further to understand the needs of our people – our clients, our candidates, and our employees – and to consistently deliver on our promise of an unsurpassed quality experience. That’s the Allegis Group difference, and it’s consistent across every Allegis Group brand.


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