What is Business Intelligence in HR and the Need to Use It?

Shefali Vasave | January 18, 2022 | 344 views

Making quick decisions backed by well-informed insights and data is a feature of today’s dynamic market. For forward-looking organizations, it’s what gives them the ability to adapt to evolving market conditions. It’s imperative for businesses to have a thorough understanding of their operations to be able to make quick changes and align themselves with a concrete human resources strategy.

Without an insight into their operations, the challenges employees face, the skill gaps in their organizations and the bottlenecks that need to be navigated, organizations risk losing their competitive edge. This is where business intelligence in HR comes in.


What is Business Intelligence Software?

Business intelligence is an umbrella term that includes the processes, technologies, and related software that help organizations answer questions about their operations.

Business intelligence software is software that collects data from different sources, analyzes it, and then provides insights about business operations.

There are many different types of BI software available, but all of them have one thing in common: they are used to better understand the business.

Businesses can use BI software to make better decisions faster. They can find out what product is the most profitable, which customers provide the most value for their company, or how much time is wasted on tasks that don't need to be done at all. In the case of human resources, business intelligence can help shape HR decisions and deliver analytics and reports that yield valuable insights for the human resources department.

Improving Your Organization’s Efficiency With Business Intelligence Software

Effective decision-making is the key to success in the business world. One of the most effective ways to help you do just that is by incorporating business intelligence into HR. By using BI, you'll be able to collect meaningful data on your organization's operations and then analyze them to create reports on what's working and what needs improvement.

The best way to benefit from business intelligence is to integrate BI tools with other systems in the organization. Companies should also have a strategy for handling data and how it is going to be used before they start implementing BI tools into their daily work. After all, it is the input of accurate data that will produce efficient and actionable insights.

For instance, Geico, a leading insurance provider in the U.S., used business intelligence to increase its recruiting effectiveness by 15%. Geico’s stringent recruiting process was missing the visibility and control that HR managers needed to hire better. With business intelligence software that integrated with Geico’s existing HR systems, the company was able to reduce the time from requisition to hire. They were also able to identify a better candidate source for hiring new candidates.


Top Benefits of Using BI Tools for Organizations

Data Understanding

The top benefit to organizations is the ability to understand their employee data. Having a visual representation of employee data in a BI tool can help people connect the dots in their data, and be able to see patterns that they were not aware of before. For instance, HR managers can review absenteeism data and identify patterns around certain days of the week or the most common reasons for leaves. This can help inform their leave policy decisions and benefit from business intelligence in the long run.


Customized Dashboards

Many organizations use BI software to create customized dashboards, which can help HR managers keep an eye on the latest data about their hiring process. Whether they're tracking the number of new hires, retention rates, or the amount of time it takes for new hires to be onboarded, managers can use these dashboards to refine their human resources strategy.

“The more personal we can make the experience, the more value both the individual and the organization will achieve.”

- Scot Marcotte, Chief Technology Officer at Buck

Analyzing the Performance of Different Teams

Business intelligence solutions are extremely useful for organizations with multiple teams. Each team can have their own BI tool so that they can check on the performance of their project at any given time without bothering other teams.


Improved Business Processes

BI tools allow organizations to improve their business processes by getting a better understanding of what is going on at any given moment. Process improvements can be achieved by implementing solutions that give insight into what is happening, and help organizations identify and take corrective actions for any anomalies that may occur.

Choosing the Best Business Intelligence Solution

Most organizations are under pressure to improve their decision-making processes. Business intelligence solutions can help organizations better understand current business conditions and make better decisions.

Choosing the best business intelligence solutions for your company can be an overwhelming task. There are many different software packages to choose from that span core BI functions like data mining, dash boards, data visualization, and reporting. Here are just some you can consider:

Tableau is a self-service analytics software that provides tools to visualize data. It seamlessly integrates with a variety of cloud analytics tools like Microsoft Azure, SQL Data Warehouse, and Excel.

Qlik provides a comprehensive and scalable business intelligence solution. Its main function combines data visualization, analytics, and BI.

Domo is a cloud platform that provides BI tools that are customized for every industry, including financials, healthcare, manufacturing and more.
Splunk: It offers an enterprise-level business intelligence platform with data analytics capabilities.

Einstein Analytics, launched by Salesforce.com, is a platform that is a tech giant’s AI-powered solution for business intelligence.


Conclusion: The Impact of Business Intelligence

Businesses can benefit from business intelligence in many ways. If you are a company that has many different departments and locations, business intelligence can help you to know which department or location is doing well and which ones might need some improvement.

Businesses can also use business intelligence for data mining or predictive analytics. These two processes will help businesses find trends in their data so they can take action before the trend becomes a problem.

A recent study by PWC found that businesses are increasingly using BI tools to make informed decisions. The study also found that more than two-thirds of the respondents have been using BI for over five years now.

Business intelligence is essential for HR departments as well. It helps inform HR decisions with data-driven insights and understand the needs of their employees better. With the business world becoming more unpredictable, BI will only help organizations and especially the human resources department, use data in a meaningful and efficient way.

Frequently Asked Questions


How does business intelligence in HR help companies?

Business intelligence in HR helps companies by providing them with insights into how their employees are performing. The insights can be used to measure performance and identify areas where improvement may be necessary.


What are the different types of tools used for BI in HR?

HR analytics tools are the most popular type of BI tool used in HR. They are usually designed to help with workforce planning, talent management, and employee productivity. HR data visualization tools are mostly used by managers to make sense of large amounts of data that they may not have the time or knowledge to analyze on their own. They use these types of tools for things like analyzing company demographics, tracking performance metrics, and evaluating employee engagement levels. HR dashboard tools are another type of BI tool that is mostly used by managers to get a quick snapshot of what's happening in their department at any given time.


What are the key drivers of BI in HR?

There are many factors that drive business intelligence in HR. The key drivers of BI in HR are:
  • Firms want to know what is happening with their employees and how to take action on it
  • The need for more compliance and security
  • The need for better insights into the employee experience
  • The need for better analytics and reporting

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ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today announced comprehensive new automation solutions in the Now Platform Vancouver release. The new solutions enhance security and governance, simplify critical processes in healthcare and finance, and accelerate talent transformation through AI. As businesses across all industries face increased pressure to adapt to technological disruption and show immediate value from digital investments, they are turning to trusted partners to help them drive growth, reduce cost, and mitigate risk. The Vancouver release integrates the latest in automation technology—including powerful, new generative AI solutions—into the Now Platform to help organizations maximize productivity, improve agility, and drive cost efficiency, with high levels of digital trust and transparency. ServiceNow’s advantage is empowering enterprises to innovate for growth, on a single strategic platform that delivers fast results and great experiences, said CJ Desai, president and chief operating officer at ServiceNow. As we integrate generative AI across our workflows, we’re simultaneously expanding our platform capabilities with the Vancouver release to give our customers exactly what they need in this moment—new solutions that help protect their business, lower operating costs, and scale automation for end-to-end digital transformation. Managing operational and security risk without sacrificing agility Cyberattacks are becoming more frequent and sophisticated, with a 38% increase in 20221. In this heightened threat landscape, boards of directors and regulators alike are pushing CEOs to evolve security plans. IT leaders can no longer rely on point solutions to mitigate the barrage of threats they face. ServiceNow’s Vancouver release empowers customers to innovate faster and operate with more agility while managing increasing security risk. ServiceNow has continued to expand its robust security portfolio to help customers adapt to modern threats. The Now Platform enables organizations to streamline incident identification and management with intelligent automation, offers an enterprise-wide view into critical risks including vulnerabilities, issues and outages, and helps protect confidential data with native platform encryption, all on a single platform. The Now Platform Vancouver release represents the next step in ServiceNow’s platform-driven security approach for more resilient, secure digital business models. ServiceNow Zero Trust Access is the latest feature in ServiceNow Vault, helping customers build a zero-trust framework for the Now Platform with granular authentication policies. By safeguarding the type of access available to a user in a session based on various risk parameters like location, network, user risk, and devices, organizations can expand their network of authorized ServiceNow users, while also protecting customer and proprietary data. To counter growing security risks beyond the IT department, ServiceNow has expanded Third-Party Risk Management to serve employees in more departments and industries, improving visualization and management of security threats from outside organizations. Third-Party Risk Management gives organizations a single source of truth to easily visualize risk from third-party applications, at scale, for a more holistic, streamlined approach to risk management. New innovations include automated inherent risk questionnaires and out-of-the box due-diligence workflows to drive greater response time and IT team productivity, as well as enhanced executive reporting for improved board-level visibility and organizational agility. Open-source software has become commonplace for application development, but it also can introduce security risks. ServiceNow has introduced Software Bill of Materials (SBOM) management to easily process and ingest software components inventory, gain comprehensive insights into its presence within business applications, assess security risk, and drive response workflows. By extending centralized visibility for third-party and home-grown applications, SBOM gives customers the ability to more easily manage cyber risk that can accompany open-source software. Simplifying mission-critical processes and unlocking value with intelligent automation Companies could automate 30% of worked hours across all industries2, the majority of which include repetitive processes that are necessary for day-to-day operations but aren’t necessarily value-driving. ServiceNow’s Vancouver release allows organizations to do just that, automating manual processes so that employees can focus on more complex work, and driving ROI from digital investments with significant efficiency gains. For example, managing the maintenance, security, and compliance needed for clinical devices diverts clinician energy from patient care to paperwork. ServiceNow’s new Clinical Device Management (CDM) solution simplifies how healthcare providers install, service, manage, and maximize the life of devices, such as MRI and X-ray machines. CDM automates the upkeep and management of these devices, guides staff on ordering parts, and identifies the best technicians for device maintenance, leading to improved patient safety and care. In addition, healthcare providers can save on maintenance expenses related to critical, costly devices. Accounts Payable Operations (APO), an enhancement to Source to Pay Operations, is now generally available as part of the Vancouver release. APO, part of ServiceNow’s Finance and Supply Chain Workflows, automates the accounts payable process, allowing teams to digitize the invoice receipt, reconciliation and payment process, which can positively impact cash flow as well as supplier relationships. With APO, customers can reduce their typical manual processes costs (~$16 per invoice) by up to 80% with automation from ServiceNow.3 Accelerating talent transformation with AI The growing skills shortage and employee demand for continuous learning is pressuring businesses and HR leaders to rethink the way they train and develop talent. Seventy-seven percent of employers report difficulty in filling roles—the biggest skills gap in 17 years.4 To help leaders better meet the needs of their workforce while optimizing for the future of work, Employee Growth and Development (EGD) is generally available today. EGD uses AI to collect, validate, and continuously update employee skills data, giving leaders greater visibility and insight into workforce capabilities so they can make smarter talent decisions that fuel business growth. New in ServiceNow’s Vancouver release, managers can create customized and trackable growth plans for employees that align skills development to career ambitions. Employees can define career aspirations, explore career options, and self-drive career progression through guided actions. AI-powered recommendations and proactive prompts foster more informed career conversations between managers and employees and empower employees to take ownership of their career development all from a single career hub. Both CEOs and CHROs know that skills are a core driver of every company's transformation. To enable this work at scale, technology has to keep pace. ServiceNow is leading the way with our Employee Growth and Development solution, harnessing AI to empower people to grow with more accessible, inclusive, and impactful opportunities, while providing leaders the transparency to see progress across the enterprise, said Jacqui Canney, Chief People Officer at ServiceNow. This solution bridges the gap between employees' existing skillsets and the necessary actions for development, and propels organizational growth while unlocking everyone's full potential. It's not just a tool, it's how we will help reshape the future of workforce development, placing people at the heart of everything we do. As a part of the Vancouver release, ServiceNow also launched Now Assist for ITSM, CSM, HRSD, and Creator to embed generative AI across all workflows on the Now Platform. With this update, customers can accelerate productivity, improve experiences, and increase agility across every business function through the power of generative AI. What customers and partners are saying about the Now Platform Vancouver release EY “Collaborating with ServiceNow has allowed us to implement effective solutions to improve EY finance and procurement teams’ work experience,” said Hank Prybylski, EY global vice chair – transformation. “Building on this valuable alliance, new solutions in ServiceNow’s Finance and Supply Chain Workflows, such as Accounts Payable Operations (APO), will help EY teams operate more efficiently by connecting a wide range of data, systems, and people, so they can drive more business value.” IBM Consulting "Pairing IBM's Skills expertise with ServiceNow Employee Growth and Development, we will revolutionize talent management," said Deniz Demirel, talent transformation strategic partnerships leader at IBM Consulting. "By consolidating the digital experience platform with learning, development, and skills intelligence, our customers can gain data-driven insights to proactively identify and develop critical skills, effectively closing talent gaps and simplifying the overall employee experience." Optimum Healthcare IT "At Optimum Healthcare IT, we recognize that healthcare organizations want a platform that provides a single view across the enterprise regardless of the type of asset. With ServiceNow’s Clinical Device Management, they can now take a holistic approach to managing their clinical devices on a single platform, optimizing the value of their investments,” said Brian Symonds, president of Optimum Healthcare IT. “This exciting new product, combined with our world-class staffing and consulting services, allows us to maximize value for customers through streamlined processes, compliance management, and risk assessment. This comprehensive approach resonates with many enterprise leaders as they desire heightened visibility and reporting, and it enables us to provide a whole new level of value for our customers." Availability The Now Platform Vancouver release is generally available today. A slate of new generative AI innovations, partnerships, and enhancements were also announced today and will be available on Sept. 29; more details can be found here. Additional information: Learn more about the Vancouver release from Jon Sigler, Senior Vice President of Platform. Watch a demo on Now Assist for every workflow.

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