Aprimo

Belkins
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Market...

Events

Related News

Q&A WITH ED BREAULT

aprimo | March 29, 2020

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MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecti...

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CREATIVITY MOST IN-DEMAND SOFT SKILL FOR 2020, LINKEDIN SAYS

HR Dive | January 13, 2020

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Creativity was the most in-demand soft skill for applicants last year, and it has retained its place heading into 2020, according to a Jan. 9 LinkedIn Learning report. "Organizations need people who can creatively approach problems and tasks across all business roles, from software engineering to HR," the company said. Persuasion, collaboration, adaptability and emotional intelligence rounded out the top five. LinkedIn noted that emotional intelligence — defined as the ability to...

Read More

DOL FINALIZES FLSA JOINT EMPLOYER RULE, LIMITING BUSINESS LIABILITY

HR Dive | January 14, 2020

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The U.S. Department of Labor (DOL) has limited joint employer liability under the Fair Labor Standards Act (FLSA) in final regulations published Jan. 12. The rule, slated to be published in the Federal Register Jan. 16, spells out the circumstances under which more than one business can be held liable for FLSA violations. It largely adopts the "four-factor balancing test" from DOL's proposed version of the rule while also clarifying that an employee's "economic dependence&...

Read More

WORKJAM LAUNCHES NEXT GENERATION TASK MANAGEMENT PLATFORM ADVANCING THE FRONTLINE WORKFORCE REVOLUTION

WorkJam | January 13, 2020

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WorkJam, the world’s leading digital workplace for frontline employees, announced today the release of its new, next-generation Task Management module, enabling employers to effectively manage the operations and experience for their frontline workforce. Task management has historically been either a manual or siloed function, facilitated by outdated and overburdened systems, creating barriers to true operational excellence and obstacles for developing the optimal employee experience. WorkJ...

Read More
news image

Q&A WITH ED BREAULT

aprimo | March 29, 2020

MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecti...

Read More
news image

CREATIVITY MOST IN-DEMAND SOFT SKILL FOR 2020, LINKEDIN SAYS

HR Dive | January 13, 2020

Creativity was the most in-demand soft skill for applicants last year, and it has retained its place heading into 2020, according to a Jan. 9 LinkedIn Learning report. "Organizations need people who can creatively approach problems and tasks across all business roles, from software engineering to HR," the company said. Persuasion, collaboration, adaptability and emotional intelligence rounded out the top five. LinkedIn noted that emotional intelligence — defined as the ability to...

Read More
news image

DOL FINALIZES FLSA JOINT EMPLOYER RULE, LIMITING BUSINESS LIABILITY

HR Dive | January 14, 2020

The U.S. Department of Labor (DOL) has limited joint employer liability under the Fair Labor Standards Act (FLSA) in final regulations published Jan. 12. The rule, slated to be published in the Federal Register Jan. 16, spells out the circumstances under which more than one business can be held liable for FLSA violations. It largely adopts the "four-factor balancing test" from DOL's proposed version of the rule while also clarifying that an employee's "economic dependence&...

Read More
news image

WORKJAM LAUNCHES NEXT GENERATION TASK MANAGEMENT PLATFORM ADVANCING THE FRONTLINE WORKFORCE REVOLUTION

WorkJam | January 13, 2020

WorkJam, the world’s leading digital workplace for frontline employees, announced today the release of its new, next-generation Task Management module, enabling employers to effectively manage the operations and experience for their frontline workforce. Task management has historically been either a manual or siloed function, facilitated by outdated and overburdened systems, creating barriers to true operational excellence and obstacles for developing the optimal employee experience. WorkJ...

Read More

Resources

Events

C-Suite On Deck

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Market...