LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

C-Suite On Deck

Responsive image

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

Read More

Events

Related News

HR Practice, HR Strategy

EMPLOYBRIDGE TO ACQUIRE IAC’S BLUECREW

EmployBridge and Bluecrew | October 10, 2022

news image

EmployBridge, a leading provider of technology-enabled, light industrial workforce solutions in the United States, and IAC (NASDAQ: IAC) today announced they have entered into a definitive agreement for EmployBridge to acquire IAC’s Bluecrew business unit, the first hourly W-2 workforce-as-a-service platform. The transaction will bring together EmployBridge’s industry-leading offering and scale with Bluecrew’s digital-first model and technology to create a leading national work...

Read More

USCIS ANNOUNCES NEW FEE STRUCTURE IMMIGRATION TO INCREASE 20% UNDER A NEW FINAL RULE

USCIS | August 20, 2020

news image

Fees for certain immigration and naturalization requests will be subject to a weighted average increase of 20% under a new final rule published Aug. 3 by the U.S. Citizenships and Immigration Services (USCIS).The adjustments include fee increases for Form I-129, which employers file on behalf of nonimmigrant workers to come to the U.S. temporarily. The increases vary depending on the type of worker for whom the employer files. For example, the fee for H-1 classifications, including the H-1...

Read More

Employee Engagement

LAFAYETTE SQUARE ANNOUNCES COLLABORATION WITH ASPEN INSTITUTE FOCUSED ON MODERNIZING WORKPLACE BENEFITS AND COMMUNITY IMPACT

Lafayette Square | November 24, 2021

news image

Lafayette Square, an impact investment platform, and the Aspen Institute, a global nonprofit organization founded in 1949, announced a collaborative relationship focused on building financial security for the American worker and equitable access to workplace benefits. In connection with the collaboration Lafayette Square will support the Aspen Institute's Benefits21 initiative, focused specifically on creating a modernized system of public and private benefits that ensures fin...

Read More

Hr Analytics

CANADA’S LEADING HR, PAYROLL, AND BENEFITS PLATFORM ANNOUNCES NEW INTEGRATION WITH INDEED CANADA

Humi | June 21, 2021

news image

Humi, Canada’s leading all-in-one HR platform that provides small to medium-sized businesses with HR, payroll, and benefits solutions, announces a new integration with Indeed, Canada’s number one job site. Together, Humi and Indeed will improve the recruitment experience and allow recruiters to instantly post and sponsor jobs from the Humi platform. This integration removes traditionally tedious tasks so HR teams and recruiters can focus on finding what really matters, talent. ...

Read More
news image

HR Practice, HR Strategy

EMPLOYBRIDGE TO ACQUIRE IAC’S BLUECREW

EmployBridge and Bluecrew | October 10, 2022

EmployBridge, a leading provider of technology-enabled, light industrial workforce solutions in the United States, and IAC (NASDAQ: IAC) today announced they have entered into a definitive agreement for EmployBridge to acquire IAC’s Bluecrew business unit, the first hourly W-2 workforce-as-a-service platform. The transaction will bring together EmployBridge’s industry-leading offering and scale with Bluecrew’s digital-first model and technology to create a leading national work...

Read More
news image

USCIS ANNOUNCES NEW FEE STRUCTURE IMMIGRATION TO INCREASE 20% UNDER A NEW FINAL RULE

USCIS | August 20, 2020

Fees for certain immigration and naturalization requests will be subject to a weighted average increase of 20% under a new final rule published Aug. 3 by the U.S. Citizenships and Immigration Services (USCIS).The adjustments include fee increases for Form I-129, which employers file on behalf of nonimmigrant workers to come to the U.S. temporarily. The increases vary depending on the type of worker for whom the employer files. For example, the fee for H-1 classifications, including the H-1...

Read More
news image

Employee Engagement

LAFAYETTE SQUARE ANNOUNCES COLLABORATION WITH ASPEN INSTITUTE FOCUSED ON MODERNIZING WORKPLACE BENEFITS AND COMMUNITY IMPACT

Lafayette Square | November 24, 2021

Lafayette Square, an impact investment platform, and the Aspen Institute, a global nonprofit organization founded in 1949, announced a collaborative relationship focused on building financial security for the American worker and equitable access to workplace benefits. In connection with the collaboration Lafayette Square will support the Aspen Institute's Benefits21 initiative, focused specifically on creating a modernized system of public and private benefits that ensures fin...

Read More
news image

Hr Analytics

CANADA’S LEADING HR, PAYROLL, AND BENEFITS PLATFORM ANNOUNCES NEW INTEGRATION WITH INDEED CANADA

Humi | June 21, 2021

Humi, Canada’s leading all-in-one HR platform that provides small to medium-sized businesses with HR, payroll, and benefits solutions, announces a new integration with Indeed, Canada’s number one job site. Together, Humi and Indeed will improve the recruitment experience and allow recruiters to instantly post and sponsor jobs from the Humi platform. This integration removes traditionally tedious tasks so HR teams and recruiters can focus on finding what really matters, talent. ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

Read More