Spark Media Solutions, LLC

sparkmediasolutions.com

spark-media-solutions-llc
B2B content marketing agency for the tech industry. Content marketers that have perfected the model of building influencer relations through content. When dedicated to building an editorial voice, our clients have become the leading corporate media brand for their industry. We've worked with companies such as HP, IBM, Oracle, Microsoft, Juniper Networks, Symantec, Indycar, LinkedIn, Citrix, IDG, Dice, and many more. Our most popular service is live event reporting and production.

C-Suite On Deck

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Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

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Events

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Google updated their developer page for job posting structured data for employer aggregate ratings. The change adds an additional required property to help qualify for rich results.Job Posting Related Structured Data Keeps Changing.The structured data requirements for job posting seems as if it has been in a state of evolution. So it’s good to keep up with large and incremental changes to structured data requirements.Failure to keep up with changes can result in a loss of...

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A new policy at Amazon, which can result in punishment or termination for employees who publicly criticize the company's stance on climate change, has prompted more than 350 employees to speak out in protest. The employees claim the company is trying to silence their activities, which includes urging Amazon to phase out fossil fuel use, and to stop making its cloud computing services available to the oil and gas industry. "It's our moral responsibility to speak up, and the changes t...

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GOOGLE UPDATES JOB POSTING STRUCTURED DATA FOR EMPLOYER AGGREGATE RATINGS

Google | July 22, 2020

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Talent Acquisition, RECRUITMENT & RETENTION

JOBMA HAS INTRODUCED ROBUST AI CAPABILITIES TO ENHANCE ITS DIGITAL INTERVIEW PLATFORM

PRweb | April 03, 2023

Jobma has announced a significant update that will leverage the power of Artificial Intelligence to provide recruiters and Hiring Managers with more meaningful information for making better hiring decisions. This update includes innovative features that streamline the interview and screening process using video interview software. One of the most exciting new features is AI Transcription, which automatically transcribes video interviews into text format. With AI Transcription, r...

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Gretchen Alarcon is the Group Vice President for Human Capital Management strategy at Oracle. At Oracle OpenWorld, Oracle published a study looking at the impact of five emerging technologies on Supply chain and Finance. Enterprise Times discussed whether the five would also have an impact on HR in the future. The five technologies were: AI, IoT, Blockchain, A/R & V/R and digital assistants. First up was AI, Alarcon shared that Oracle did another study in the autumn that found roughly 50% of...

Read More
news image

AMAZON STAFFERS RISK JOBS TO CALL OUT ITS CLIMATE CHANGE POLICIES

Amazon | January 28, 2020

A new policy at Amazon, which can result in punishment or termination for employees who publicly criticize the company's stance on climate change, has prompted more than 350 employees to speak out in protest. The employees claim the company is trying to silence their activities, which includes urging Amazon to phase out fossil fuel use, and to stop making its cloud computing services available to the oil and gas industry. "It's our moral responsibility to speak up, and the changes t...

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Resources

Events

C-Suite On Deck

Responsive image

Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

Read More