The Content Advisory

contentadvisory.net

Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. TCA – The Content Advisory is a consulting and training company; blending the art and science of intelligent content to help today’s modern business communication’s strategy.

C-Suite On Deck

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Q&A with Robert Rose, Founder and Chief Strategy Officer at The Content Advisory

MEDIA 7 | August 19, 2019

Robert Rose, Founder and Chief Strategy Officer of The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100 and provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, etc. Robert is also an early-stage investor and advisor to a number of technology startups, apart from being a featured keynote speaker and workshop teacher at technology and marketing events around the world. MEDIA 7: If we were talking a year from now celebrating what a great 12 months it’s been for you in this role, what would you have achieved? ROBERT ROSE: We’re on a path to double the size of our business in the next 12 months. We’ve been quite blessed to work with some of the greatest brands on the planet, to help them sort out their content operations and strategy. So, a great year from us is continuing to work with more and more, and different, types of enterprises – while we increase our capacity to deliver the smartest content strategy and education. M7: In what way is The Content Advisory transforming marketing practices and accelerating the strategic content marketing shift? RR: Given our experience, and the number of companies we’ve worked with over the last 7 years, we’ve got a unique perspective on what works in content marketing.  We’ve watched as Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business. In other words, we’ve watched content marketing go from marketing tactic, to business strategy. The frameworks (which is really the output of our unique perspective) for setting a foundational operation model for content, along with how to create the teams, the governance and the measurement strategies are what set us apart for our clients’ success.
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AGENCIES SEE GROWTH IN CONTENT MARKETING BUSINESS

The Content Advisory | June 19, 2019

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Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from ...

Read More

2019 CONTENT MARKETING AWARD WINNERS & TOP FINALISTS REVEALED

The Content Advisory | July 24, 2019

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The Content Marketing Institute (CMI) just announced the 85 category winners as well as the finalists for the top seven prizes in the prestigious 2019 Content Marketing Awards. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all...

Read More

CORPORATE RECRUITERS SCORE HIGHEST IN JOB SATISFACTION, GLASSDOOR REPORTS

Glassdoor | January 15, 2020

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Corporate recruiters have the highest job satisfaction of any other position on Glassdoor's list of 50 Best Jobs in America for 2020. The rankings are based on a combination of satisfaction, available opportunities and salary. Based on Glassdoor data, corporate recruiters make a median base salary of $65,607; that, combined with openings and satisfaction put the job in the list's No. 37 spot. HR managers ranked higher overall, earning the No. 12 spot with a salary of $83,190 and more job...

Read More

LINKEDIN: HOW SMALLER CITIES ELEVATE HIRING RATES AS ONE-INDUSTRY WONDERS

LinkedIn | January 14, 2020

news image

Various midsize metropolitan areas around the country sport hiring rates well above the national average due to a focus on "a single home-grown industry so robust it can be an enduring job magnet, all by itself," according to a Jan. 9 LinkedIn report. Healthcare dominates many, responsible for hiring growth in Kalamazoo, Michigan; Raleigh-Durham, North Carolina; Boston; Cincinnati, Ohio; and both Allentown and Erie, Pennsylvania. Meanwhile, Fayetteville, Arkansas, relies on retail for ...

Read More
news image

AGENCIES SEE GROWTH IN CONTENT MARKETING BUSINESS

The Content Advisory | June 19, 2019

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from ...

Read More
news image

2019 CONTENT MARKETING AWARD WINNERS & TOP FINALISTS REVEALED

The Content Advisory | July 24, 2019

The Content Marketing Institute (CMI) just announced the 85 category winners as well as the finalists for the top seven prizes in the prestigious 2019 Content Marketing Awards. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all...

Read More
news image

CORPORATE RECRUITERS SCORE HIGHEST IN JOB SATISFACTION, GLASSDOOR REPORTS

Glassdoor | January 15, 2020

Corporate recruiters have the highest job satisfaction of any other position on Glassdoor's list of 50 Best Jobs in America for 2020. The rankings are based on a combination of satisfaction, available opportunities and salary. Based on Glassdoor data, corporate recruiters make a median base salary of $65,607; that, combined with openings and satisfaction put the job in the list's No. 37 spot. HR managers ranked higher overall, earning the No. 12 spot with a salary of $83,190 and more job...

Read More
news image

LINKEDIN: HOW SMALLER CITIES ELEVATE HIRING RATES AS ONE-INDUSTRY WONDERS

LinkedIn | January 14, 2020

Various midsize metropolitan areas around the country sport hiring rates well above the national average due to a focus on "a single home-grown industry so robust it can be an enduring job magnet, all by itself," according to a Jan. 9 LinkedIn report. Healthcare dominates many, responsible for hiring growth in Kalamazoo, Michigan; Raleigh-Durham, North Carolina; Boston; Cincinnati, Ohio; and both Allentown and Erie, Pennsylvania. Meanwhile, Fayetteville, Arkansas, relies on retail for ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Robert Rose, Founder and Chief Strategy Officer at The Content Advisory

MEDIA 7 | August 19, 2019

Robert Rose, Founder and Chief Strategy Officer of The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100 and provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, etc. Robert is also an early-stage investor and advisor to a number of technology startups, apart from being a featured keynote speaker and workshop teacher at technology and marketing events around the world. MEDIA 7: If we were talking a year from now celebrating what a great 12 months it’s been for you in this role, what would you have achieved? ROBERT ROSE: We’re on a path to double the size of our business in the next 12 months. We’ve been quite blessed to work with some of the greatest brands on the planet, to help them sort out their content operations and strategy. So, a great year from us is continuing to work with more and more, and different, types of enterprises – while we increase our capacity to deliver the smartest content strategy and education. M7: In what way is The Content Advisory transforming marketing practices and accelerating the strategic content marketing shift? RR: Given our experience, and the number of companies we’ve worked with over the last 7 years, we’ve got a unique perspective on what works in content marketing.  We’ve watched as Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business. In other words, we’ve watched content marketing go from marketing tactic, to business strategy. The frameworks (which is really the output of our unique perspective) for setting a foundational operation model for content, along with how to create the teams, the governance and the measurement strategies are what set us apart for our clients’ success.
Read More