The Merging of Marketing and Human Resources

September 22, 2017

We all know about the importance of aligning marketing and sales teams, but here's a new one for you: What about marketing and HR? You read that right. Digital marketing agency Mabbly created an infographic that explains why this partnership is natural. The gist is that marketers are selling a brand, so marketers who are happier in their jobs will do better at selling that brand. As the infographic says, "How are marketers supposed to convince consumers to be engaged in the brand when those who invest 40+ hours a week in the company aren't even engaged?"  The graphic also explains the difference between profit-driven companies and purpose-driven companies, and how the latter can give employees more meaning in their work.

Spotlight

Lotus HR

Running a business is one thing. Dealing with the people side of things is another! The process of hiring, firing and disciplining are heavily regulated. But how do you keep up-to-date with ever-changing HR legtislation, and ensure you handle these matters properly? What's more, how do you get the most out of your employees and develop their capabilities.

Other Infographics
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How Are Job Seekers Searching for Jobs

Infographic | January 27, 2022

Passive job seekers are individuals who are currently employed and not actively looking for a new job, but who may be open to a good career opportunity if one came along. Many employers target passive job seekers because they are looking for candidates who have positive employment records and who are satisfied with and successful in their work. Employers often target passive job seekers because of the lack of qualified job candidates to fill critical roles. Locating, wooing and successfully luring passive job seekers are critical for organizations to remain competitive in a tight labor market.

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TOP TIPS FOR EMERGENCY TELEWORK

Infographic | March 31, 2020

How to manage a remote workforce in an emergency review & update workplace policies. Have an emergency work-from-home plan for all contingence. When possible, ask staff what they need to work from home. Help staff obtain whatever they dont have when possible. Communicate with leadership about what's needed to effectively perform.

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How Do You Know if Employees are Exempt or Nonexempt? New 2020 Guidelines

Infographic | March 2, 2020

Categorizing employees as exempt or nonexempt can be difficult, and if done incorrectly can lead to fines and penalties. Read our guide to know how to classify employees properly. Tips on how to properly classify employees as exempt or nonexempt. It’s a challenge for many small and medium-sized business owners to determine whether an employee should be classified as exempt or nonexempt.

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HR Tech Stacks: Uncovering Major Insights from HR Leaders

Infographic | May 6, 2022

HR teams consider a robust tech stack among HR’s top three priorities. HR teams say their HR stack fails to foster the desired corporate culture

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Managing Remote Work: 4 Key Mistakes to Avoid for Managers and HR

Infographic | August 12, 2021

The rise of remote work has been accompanied by its share of problems. Many of those problems stem from one of four key mistakes made when attempting to manage teams of remote workers. These mistakes, albeit common, can be avoided. If you are responsible for managing a remote team, here are some key areas on which you should focus where workplace breakdowns frequently occur.

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Excel for HR Professionals

Infographic | August 11, 2021

Susan Strayer describes HR as “the glue that holds people and an organization together”. It is so common to be overwhelmed by the number of Excel related tasks you need to do on a daily basis e.g. employee attendance tracking, data analysis, and key performance indicator. So to help you in your work, I've put together a bunch of useful Excel functions, HR use cases, and a downloadable Excel spreadsheet of the examples mentioned.

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Spotlight

Lotus HR

Running a business is one thing. Dealing with the people side of things is another! The process of hiring, firing and disciplining are heavily regulated. But how do you keep up-to-date with ever-changing HR legtislation, and ensure you handle these matters properly? What's more, how do you get the most out of your employees and develop their capabilities.

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