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The Merging of Marketing and Human Resources

September 22, 2017

We all know about the importance of aligning marketing and sales teams, but here's a new one for you: What about marketing and HR? You read that right. Digital marketing agency Mabbly created an infographic that explains why this partnership is natural. The gist is that marketers are selling a brand, so marketers who are happier in their jobs will do better at selling that brand. As the infographic says, "How are marketers supposed to convince consumers to be engaged in the brand when those who invest 40+ hours a week in the company aren't even engaged?" The graphic also explains the difference between profit-driven companies and purpose-driven companies, and how the latter can give employees more meaning in their work.

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Forbury People Limited

Forbury People is a leading UK based human resource and business consultancy and has been working with businesses to help them achieve their goals for almost ten years. We have a great team of professional HR and business consultants, all with significant people management experience which cuts across the private, public and voluntary sectors.

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