2022 VIRTUAL Conference: Designing Recruitment Marketing & Employer Branding Initiatives

Recruitment marketing is a critical area of talent acquisition that is too often ignored. According to a 2021 HCI Talent Pulse report, 66% of companies are unhappy with their recruitment marketing efforts today. Companies that want to drive change and build a successful recruitment marketing program will need to closely examine their strategies and technology options. Effective recruitment marketing is a commitment to strategic talent acquisition that encompasses people, process, and technology. In order for talent acquisition to be effective, recruitment needs to begin long before a candidate applies for a job. It needs to begin before that individual even knows they want a new job.