At the HR Conference held in Brussels 28-29 November 2017, Michael Custers caught up with human resource management guru Dave Ulrich to discuss the role of HR in a Digital World. In the spirit of Digital HR Transformation, they briefly touched on how the Ulrich model has evolved over the years, the importance of meaning in the workplace, how organization trumps talent, and why HR has every right to be at the head of the (executive) table.