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5 Tips for Successful Recruitment Email Marketing

Chances are, your marketing team has perfected the use of email marketing to acquire new customers or stay in touch with existing ones. But did you know that the same tactics can help your recruiting team find new job seekers and keep existing candidates warm? Angela Zener, VP of Product Marketing at Findly, as she shares tips for optimizing your candidate email strategies, including automation, personalization and performance tracking. Extracting best practices from her product marketing and lead generation roles at top technology companies including SAP and LexisNexis, Angela will share strategies that marketers and recruiting professionals alike should integrate into their customer acquisition and retention plans.

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Wonderlic, Inc.

Wonderlic, Inc. is a privately held company headquartered in Vernon Hills, Illinois, and a founding member of the Association of Test Publishers. We provide businesses and schools with a comprehensive library of highly regarded assessments and surveys for each phase of the hiring and student selection process. In our 75+ year history, we have delivered over millions of assessments and surveys for thousands of organizations, government agencies and accrediting bodies.

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