Q&A with Joshua Kanter, Chief Marketing Officer at Encora

Joshua Kanter, Chief Marketing Officer at Encora, is a highly dynamic senior executive who combines marketing, technology, strategy, and analytics expertise to design forward-thinking and actionable business plans that deliver outstanding results. As a powerful motivator and team leader, he is passionate about creating extremely competitive market leaders who consistently exceed organizational targets.

It’s important to realize that you can be a brilliant marketer but selling a product or service that doesn’t create value is both deceitful and unfulfilling.



MEDIA 7: From entertainment to retail to Information Technology- you have a long track record of successfully working in multiple roles and managing diverse teams. How has your professional journey been like? 
JOSHUA KANTER:
I feel extremely fortunate about the places my career has taken me because each step in the journey has provided me with valuable experiences and skills that transfer across industries and contexts. All of my previous experiences are now surprisingly relevant in my new role as Encora’s Chief Marketing Officer.

I began my career as a consultant where I worked across a dozen industries as an expert in loyalty programs, database analytics, digital marketing, customer experience, and more. After leaving the consulting world, I began my first “real” job in the casino-entertainment industry at Caesars Entertainment—Harrah’s Entertainment at the time. In this role, I directed a 350-person organization that delivered one-to-one marketing programs, about 13,000 campaigns a year and over 750,000,000 direct marketing communications. And while casino entertainment is not a personal passion for me, it gave me world-class experience with data-driven marketing.

After six years with Caesars Entertainment, I moved into an industry that I was far more passionate about - pet specialty retail. In 2017, I became the chief marketing officer for PetSmart where I was responsible for all aspects of the company’s customer engagement strategy. While I was at PetSmart, we implemented a more customer-centric, and data-driven approach to marketing. We designed and launched PetSmart’s industry-leading Treats loyalty program.  And again, based on best practices from the casino industry, we developed in-store events that would make the store into an experiential destination… featuring the kinds of experiences that consumers cannot get from digital commerce players like Amazon. 

Fast forward to 2020 when I joined Encora. The opportunity to work in the B2B technology space was very exciting for me because as a CMO, I had always been one of the core clients for leading-edge marketing technology. The truth is that the worlds of strategy, marketing and technology are increasingly intertwined, and in order to be an effective CMO you really need a thorough understanding of each. My background at Caesars and PetSmart has prepared me to better understand the needs of Encora’s customers and the value we provide to them. Additionally, helping companies fundamentally reinvent and enhance their business through digital transformation is more critical now than ever. It’s rewarding to be a part of a company that is leading the way in this type of work.

M7: Could you please briefly describe the impact Encora would have if a company were to engage you tomorrow?
JK:
We’re in the business of helping companies become leaders within and across industries through the use of new and emerging technologies.  We deliver unique value to clients through mastery of these modern technologies, enhanced agile methods, proprietary tools and frameworks, and a global talent pool and deep industry expertise. Our proprietary Extended Delivery Center (EDC) model provides a governance framework to drive transformational outcomes, and accelerate innovation cycles. We believe that innovation acceleration is emerging to become a new source of competitive advantage.

When it comes to digital transformation, organizations are often too slow to innovate and weighed down by technical debt. All of this gets in the way of evolving quickly. Encora partners with companies to help them define their strategic innovation roadmap, providing the agility and flexibility necessary to evolve their core technology assets quickly.

Our services include next-gen product engineering services like platform modernization and cloud enablement. We also excel at data science and predictive analytics, AI and machine learning, DevOps and test automation. And we serve customers globally with offices and innovation labs in Central & South America, India and Asia Pacific.


When it comes to digital transformation, organizations are often too slow to innovate and weighed down by technical debt. All of this gets in the way of evolving quickly.



M7: Over the last few years, how has Encora developed the proprietary EDC (Extended Delivery Center) framework to accelerate innovation for its clients?
JK:
Encora has been around for 20 years. When we started, we used traditional agile engineering frameworks. Over time we have added to and enhanced these frameworks, including proprietary reporting and analytics, governance, etc.  It has evolved into the Extended Delivery Center (EDC) model that today accelerates value for our clients. Through this model, we have addressed a number of issues: the time to ramp up a client team, the risks to clients’ intellectual property (IP), the need to develop a collaborative and transparent relationship.

One of the hallmarks of the EDC is that we seamlessly embed teams of world-class engineers within our client’s development organization. Our engineers get internal emails from the client, participate in internal processes, evaluations, etc. For most intents and purposes, they are client employees.  But of course, we hire them, we train them, and we manage them. This removes the burden from our clients and allows the collective team to accelerate the innovation roadmap. 

Another is the fact that our engineers are fully dedicated to only one client. The biggest reason for this is to protect our clients’ IP. But it has other benefits: our attrition is so low that over time, our teams become the institutional memory of our clients.  Our engineers understand what has been tried, what has worked (or not) in the past. We are able to help clients navigate the complexity of their innovation journey with increased efficiency and expertise. 

The last core element of our EDC model is that it is designed for long-term engagements. From the outset, we seek long-term partnerships with our clients, ensuring that all interests are aligned. We invest in doing bespoke hiring for the client, ensuring that the team comprises experts with exactly the profiles required by our clients.

And we ask that our clients commit to us that we will grow the capability and the team over the years to come. Because we set the expectations that we are committed to the long-term, it enables both us and our clients to invest in establishing a collaborative relationship. It allows us to make smarter and more impactful decisions that help our customers transform into the future.

M7: What marketing channels do you use and which ones do you see as the most promising, given your target customers?
JK:
We are fortunate that most of Encora’s business comes from existing clients, referrals, or sometimes ex-clients who have switched to new companies. Through this lens, it could be said that our number one marketing channel is the level of service and delivery that we provide to our clients.

But I’m sure that is not the core of your question. For finding new leads, we use all of the standard marketing channels to engage potential prospects, including Google, LinkedIn, Facebook, etc. We create content that we can share across social media, digital events. There is no magic here, just strategy and diligent execution of that strategy.

One thing that has stood out as new for us is engagement with industry analysts. Prior to August 2020, our major divisions operated with their own brands, operating in parallel across the globe. We brought them together under the Encora brand last year, and now, as a unified global brand there are certain things that we can do that wouldn’t have made sense for any of the smaller divisions. As an initial proof point for this strategy, we were recently recognized as a leader in the Zinnov Zones 2020 ratings of global digital engineering service providers across five key categories:
-Digital Engineering
-Enterprise Software Engineering
-Consumer Software Engineering
-Software Platform Engineering
-Artificial Intelligence (AI) and Machine Learning (ML) within the Banking and Financial Services Industry (BFSI)

This is a testament to the hard work that our teams do every day, and I think it is a sign of things to come, as we work to cultivate Encora’s reputation globally.


To the extent that we, as marketers, are advancing things we truly believe in, the easier the work becomes, the more effective we are, and the more fulfilling we find our work to be.



M7: What do you believe are the top three marketing challenges in the post COVID-19 era?
JK:
One of the challenges I’ve recognized is that there has been a fundamental disruption in consumer consumption. This requires companies to pivot hard to match these new consumption patterns. And of course, in turn, it has led to disruption among the companies seeking to serve these companies adapting to the new normal of consumer demand. In the context of all this change, marketers can no longer rely on the tools and practices of the past. They need to connect with decision-makers, and they need to present a compelling logic for why their solution is making more sense than any alternatives. Where and how to do this looks fundamentally different post COVID-19 than it did prior. 

COVID-19 has also made organizational wallets a lot tighter. I’m reminded of the old quote from John Wannamaker about how half of his marketing spend is wasted… he just doesn’t know which half. Justifying the ROI of marketing spend has always been a challenge for marketers. Costs are known, and for many forms of marketing spend, the upside and return are speculative. While digital channels have helped establish the trail of breadcrumbs for marketers to justify much of their digital spend, the pandemic has introduced a ton of uncertainty around consumption, and as a consequence, the already difficult job of funding campaigns becomes more difficult.

Finally, I think that many organizations emerging from the COVID-19 fog are facing fundamental questions about who they are and wish to be, with respect to their customers. For some, the competitive field may have thinned during the pandemic. For most, the target consumer will have evolved in terms of needs, preferences and primary channel utilization. Companies cannot hope to revert to pre-pandemic offerings promoted through pre-pandemic marketing. A more fundamental reckoning has taken place, and any company that wishes to be relevant—if not competitive—in the post-pandemic economy has some real soul searching to do. Marketers need to help these companies refine their understanding of the core value they provide within the market, and then adapt their marketing strategies and tactics accordingly.

M7: You are also a regular columnist at Rolling Stone. How do you manage to strike a balance between your work and such other productive commitments?
JK:
There are tasks in life that will expand to fill all available capacity. I’ve found that the trick is to decide what matters, ignore or defer everything else, and time-box the important tasks according to their priority. Sounds easy and clean. I assure you, even with practice, it is messy and hard. But it also works.

For me, beyond my role at Encora, my other productive commitments include being a new dad, cooking mediocre meals, learning Korean, and practicing Qigong. I have assigned all Rolling Stone-related responsibilities to an entirely different Joshua Kanter, which alleviates the burden on me quite substantially.

M7: As a CMO, what is your marketing mantra to stand out in an overly saturated market?
JK:
It’s important to realize that you can be a brilliant marketer but selling a product or service that doesn’t create value is both deceitful and unfulfilling. This the kind of marketing that gives marketers a bad name, and it can only take you so far. The way I approach my work is to believe that marketing is ultimately a service to the client, helping them connect with real sources of value for their business.

At Encora, I know firsthand how valuable the services are that we provide. I am passionate about connecting potential clients with our services. Not because it’s better for me or our shareholders—which of course, it is—but because I am motivated to help others succeed. And Encora does this better than any other company I know of in the outsourced software engineering space.

To the extent that we, as marketers, are advancing things we truly believe in, the easier the work becomes, the more effective we are, and the more fulfilling we find our work to be. It is my hope that every marketer can find a role that gives them this experience!

ABOUT ENCORA

Headquartered in Scottsdale, Arizona, Encora is the preferred innovation partner to some of the world’s leading technology companies in industries such as in industries such as fast growing tech, FinTech, health tech and more. The company has been in business since 2005 and services high tech clients such as 1-800-Flowers, Ingenico, Shutterfly, and more. Encora provides next-gen product engineering services like platform modernization, cloud enablement, data science and predictive analytics, AI and machine learning, DevOps and test automation.

The company has a strong global presence with offices and innovation labs in Central & South America, India and Asia Pacific. The company delivers unique value to clients through its mastery of modern and emerging technologies, enhanced agile methods, proprietary tools and frameworks, global talent pool and deep industry expertise. The company’s proprietary Extended Delivery Center (EDC) model provides a governance framework to drive transformational outcomes for leading-edge tech companies.

More C-Suite on deck

'The more engaged your people are, the more positive your company culture will be,' believes Jordan Rinaldo

Media7 | March 2, 2023

Jordan Rinaldo is a marketing executive and digital strategist, passionate about helping organizations grow through targeted and creative multi-channel marketing, content creation, storytelling, demand generation, and lead generation. He has an extensive background in eCommerce and technology, sales, account management, growth marketing, and leadership. Read further to discover his perspective on thought leadership within the HR sector.

Read More

'Building a strong employer brand is crucial in attracting top talent,' notes Shannon Russo

Media 7 | March 9, 2023

Shannon Russo is the Chief Executive Officer of Kinetix. She has worked as a finance executive for businesses hiring hundreds of thousands of individuals annually. She founded Kinetix, intending to assist expanding businesses in attracting and retaining top employees. Find out what she thinks about the role of thought leadership in the Human Resource industry.

Read More

'Our vision was and still is to make financial wellness attainable for everyone,' asserts Marthin De Beer

Media 7 | May 12, 2023

Marthin De Beer, who has worked in a vast array of industries and enterprises, strongly believes in value-based leadership and finds his greatest satisfaction in guiding teams to solve difficult problems. Keep reading to learn more about his thoughts on personal financial management and the innovative fiduciary solutions offered by his organization BrightPlan.

Read More

'The more engaged your people are, the more positive your company culture will be,' believes Jordan Rinaldo

Media7 | March 2, 2023

Jordan Rinaldo is a marketing executive and digital strategist, passionate about helping organizations grow through targeted and creative multi-channel marketing, content creation, storytelling, demand generation, and lead generation. He has an extensive background in eCommerce and technology, sales, account management, growth marketing, and leadership. Read further to discover his perspective on thought leadership within the HR sector.

Read More

'Building a strong employer brand is crucial in attracting top talent,' notes Shannon Russo

Media 7 | March 9, 2023

Shannon Russo is the Chief Executive Officer of Kinetix. She has worked as a finance executive for businesses hiring hundreds of thousands of individuals annually. She founded Kinetix, intending to assist expanding businesses in attracting and retaining top employees. Find out what she thinks about the role of thought leadership in the Human Resource industry.

Read More

'Our vision was and still is to make financial wellness attainable for everyone,' asserts Marthin De Beer

Media 7 | May 12, 2023

Marthin De Beer, who has worked in a vast array of industries and enterprises, strongly believes in value-based leadership and finds his greatest satisfaction in guiding teams to solve difficult problems. Keep reading to learn more about his thoughts on personal financial management and the innovative fiduciary solutions offered by his organization BrightPlan.

Read More

Related News

Employee Benefits

Reperio Health Partners with Springbuk in Innovative New Health Intelligence Marketplace for Employers and Benefits Advisors

Springbuk | January 23, 2024

Reperio Health, the only provider of at-home and onsite biometric screenings with instant results, announced a strategic partnership with Springbuk, the leading health intelligence platform for employers and benefits advisors. By integrating Reperio’s full service biometric screening experience with insights from the Springbuk Activate partner marketplace, the solution will enhance healthcare outcomes through data-driven insights and personalized care. The Springbuk Activate marketplace matches employers with possible partners based on their population's health needs or risks, showing them potential opportunities in savings and program engagement – all in one place. "Reperio's innovative at-home and onsite health screening services bring convenience and timeliness to our employees,” said Joy Powell, CEO of Springbuk. “The instant results and metrics-driven insights empower our employer and broker clients and their members to take control of their wellness, marking a significant shift towards preventive care." Reperio worked with Springbuk to develop a customized “card” within the Springbuk application that identifies the number of members in the employer’s population who may qualify for Reperio’s annual biometric screening program and a 12-month savings opportunity estimate based on assumptions of program success. “We are excited to partner with Springbuk to offer their members an integrative, secure and easy-to-use biometric health screening kit,” said Travis Rush, CEO and co-founder of Reperio Health. “It’s our expressed intent to help them — and thousands of others — prioritize their preventive health with actionable insights. We’re proud to be in a collaborative effort to do just that.” About Springbuk Springbuk is a leading-edge health analytics intelligence platform that empowers employers and consultants to sharpen their benefits strategy, advance employee health, and contain costs. The innovative solution offers deep analytic insights, allows data-informed decision-making, and provides curated action steps and strategic direction to maximize return on employee benefit investments. About Reperio Health Reperio Health is the only provider of at-home and onsite comprehensive health screenings with instant results. An innovation in preventive care, Reperio’s patented technology pairs a mobile app with FDA-cleared devices, bringing a consumer-grade experience to biometric screenings. The solution modernizes the costly and inaccessible screening processes deployed today and reaches every corner of the healthcare industry—including employers, providers, payers and more. Clients are empowered by metrics-driven insights and HIPAA-compliant data integration to bolster their wellness, benefits and population health management offerings.

Read More

Workforce Management

Alight and CirrusMD team up to deliver physician-led virtual primary care on Alight Worklife®

Alight Solutions | January 09, 2024

Alight, Inc. a leading cloud-based human capital and technology services provider, and CirrusMD, a physician-first provider of on-demand virtual care, today announced a strategic agreement to offer a chat-enabled, physician-led, virtual care solution. The partnership is aimed at breaking down barriers to virtual care by providing employees with access to expert physicians across a wide range of health care needs on the Alight Worklife platform. “The Alight Worklife platform serves as employees’ comprehensive connection point to their health, wealth, payroll and leaves benefits, which helps employers cut complexities, costs and engage individuals in the moments that matter most,” said Bipin Mistry, chief medical officer at Alight. “The partnership with CirrusMD helps take employee engagement one step further by making physician-led virtual care easily accessible to employees and bridges the gap between virtual clinical care delivery and employer-sponsored benefits navigation.” Helping employees arrive at the most appropriate care Employees on the Alight Worklife platform can engage directly with CirrusMD or be prompted to engage after completing Alight’s AI-powered Symptom Checker online experience to better understand their healthcare needs and guide them to care options, including virtual care provided by CirrusMD. With Single Sign-On (SSO) for fast connections to care within 60 seconds, Alight Worklife enhances the participant experience. CirrusMD’s Physician-first Care & Guidance approach to virtual primary care provides members with always-on, instant access to a doctor via chat-first modality. CirrusMD’s multidisciplinary clinical team conducts encounters on a proprietary clinical intelligence engine that provides real-time insights to physicians based on data from millions of patient-physician interactions. Once employees connect with physicians, CirrusMD offers a seamless, efficient and patient-centric virtual care experience by Connecting patients to physicians in less than a minute, 24 hours per day, 365 days per year, Delivering advanced primary care that includes behavioral health, women’s health, acute care, chronic condition management and more, Physician-led seven-day experiences, interactions that allow time for in-depth diagnosis and treatment, reducing the high costs associated with multiple follow-ups, Text-based chat with options for video, voice and images when needed, Immediate referrals to employer benefits and in-network resources, And real-time Spanish language translation to help overcome potential language barriers. Optimizing the integration of healthcare benefits and clinical workflows The strategic partnership enables employers to select CirrusMD as part of their Alight Healthcare Navigation offering within the Alight Worklife platform. As well, CirrusMD providers benefit from access to Alight’s Symptom Checker results and can reference benefit programs available to the participant which can serve to facilitate patient follow-ups with both CirrusMD care teams and Alight Health Pros for a comprehensive healthcare journey support. This combined solution provides ongoing navigation to appropriate referrals and resources. For example, Alight's support for individuals with Behavioral Health conditions aligns seamlessly with CirrusMD, offering quick access to virtual Behavioral Health support when needed. Employees can be directed to other types of care options such as virtual physical therapy, through referrals made directly from CirrusMD or Alight. “At CirrusMD we are reimagining the point of care to provide the time and information needed to support a productive dialog between patient and physician, giving both the time and information they need for exceptional care experiences,” said Jamie Hall, president and CEO of CirrusMD. “This strategic agreement represents an important milestone in advancing virtual primary care, combining the strengths of Alight Solutions and CirrusMD to transform the healthcare experience for individuals and employers alike.” CirrusMD boasts an 83% issue resolution rate and an 93% overall patient satisfaction rate, and serves notable customers including health plans, large employers and the U.S. Department of Veterans Affairs. About Alight Solutions Alight is a leading cloud-based human capital technology and services provider that powers confident health, wealth and wellbeing decisions for 36 million people and dependents. Our Alight Worklife® platform combines data and analytics with a simple, seamless user experience. Supported by our global delivery capabilities, Alight Worklife is transforming the employee experience for people around the world. With personalized, data-driven health, wealth, pay and wellbeing insights, Alight brings people the security of better outcomes and peace of mind throughout life’s big moments and most important decisions. About CirrusMD CirrusMD delivers Physician-first Care & Guidance, a smart care model founded in the tenets of Advanced Primary Care. It brings together activated members with trusted physicians, relevant resources, and smart technology to change healthcare as we know it. CirrusMD improves speed to care, removes barriers to physicians, brings patient data into the care encounter, and promotes transparency at the point of referral. We believe that when you provide immediate, affordable care at scale you can drive the change needed to improve health and lower cost across an entire population.

Read More

Recruitment & Retention

Retirement Expectations Evolve as Workforce Ages According to Principal® Survey

Principal Financial Group® | January 16, 2024

The picture of retirement is evolving with more Americans turning 65 in 2024 than any year1 before. According to new research from Principal Financial Group®, expectations around how and when to retire by generation vary greatly – placing increased focus on employee engagement and personalized investment strategies to help improve financial security and retirement readiness. Phased retirement appeals to younger workers who want to retire earlier According to the Principal Financial Well-Being IndexSM, among Americans in the workforce, gradually decreasing hours is the most desired way to retire (52%) and is most preferred by Generation X (67%) and millennials (56%). Baby boomers and Generation Z report similarities in how they want to retire, with nearly half preferring to move immediately from working full-time to not working at all. This echoes the most common approach taken by current retirees surveyed2, a group in which just over one quarter (28%) either transitioned careers or gradually phased down from their primary career. “Attitudes and expectations for retirement continue to evolve, and we expect the desire to approach retirement in phases will continue to grow with future generations,” said Chris Littlefield, president of Retirement and Income Solutions at Principal®. While there are some similarities in how generations want to retire, they have different expectations on timelines and the age at which they plan to retire. The youngest generation, Gen Z, expects to retire at 55 – approximately 10 years earlier than baby boomers (68) and Gen X (64), and four years sooner than millennials (59). Employees prioritize saving for retirement The survey revealed employees are focused on balancing basic needs with long-term savings outcomes against a backdrop of ongoing economic pressures that continue to top their list of concerns. Employees of all generations ranked saving for retirement as their top financial priority, followed by affording basic needs and paying off consumer debt3. "Saving for retirement is the No. 1 financial priority for employees surveyed, which validates that access to workplace benefits and financial wellness programs is helping Americans save for retirement and achieve better financial outcomes,” Littlefield said. “Going forward, increased personalization as well as tailored savings and investment strategies that take into account an individual’s financial goals, lifestyle, health care needs, dependent care obligations, retirement income expectations, and other unique factors will help achieve improved financial security in retirement.” Retention and recruitment of older employees critical for business success Employee interest in phased retirement has added value for employers. Most employers (77%) agree that the knowledge older employees have about their company is crucial to their business’s success. Employers concerned with “having valuable employees retire” are more likely to take actions to either retain them or hire employees who previously retired from other companies. Despite this, not all employers have experience with offering phased retirement. Only 11% of small and midsized businesses4 reported they offer phased retirement job opportunities on a regular basis compared to nearly one quarter of large businesses5. However, interest is there, as 61% of businesses that don’t offer a phased retirement still receive questions from employees about the options. See all results and insights from the latest Principal Financial Well-Being IndexSM (PDF). According to the Alliance for Lifetime Income This wave included a survey of 137 individuals between the ages of 50 and 75 who consider themselves retired or have previously fully retired and gone back to work. In order to be included in the survey sample, employees must work full-time, and their employer has to offer either health insurance or retirement as an employee benefit. Businesses with 2-499 employees Businesses with 500-10,000 employees About the Principal Financial Well-Being IndexSM The Principal Financial Well-Being IndexSM surveys business owners, decision makers and business leaders aged 21 and over who work at companies with 2-10,000 employees and offer either health insurance or retirement as an employee benefit. The nation-wide survey, commissioned since 2012, examines the financial well-being of American workers and business employers. In 2020, the Well-Being Index was transformed from an annual survey to a regular pulse, offering three waves, revisiting questions and measuring sentiment regarding timely issues in the small and midsized business marketplace. In the first pulse of the Well-Being Index in 2022, the employee audience was added to the survey to compare and contrast key sentiment from employers. The survey was commissioned by Principal® and conducted online by Dynata from November 6-13, 2023, with a total of 500 business owners, decision makers and business leader participants and a total of 200 employee participants. This wave included a survey of 127 individuals who consider themselves retired or have previously fully retired and gone back to work. The research report focuses on providing a holistic perspective on key trends and timely issues in the small and medium business market. About Principal Financial Group® Principal Financial Group® is a global financial company with 19,500 employees1 passionate about improving the wealth and well-being of people and businesses. In business for more than 140 years, we’re helping more than 61 million customers1 plan, protect, invest, and retire, while working to support the communities where we do business, and build a diverse, inclusive workforce. Principal® is proud to be recognized as one of the 2023 World’s Most Ethical Companies® by Ethisphere2, a member of the Bloomberg Gender Equality Index, and a “Best Places to Work in Money Management3.”

Read More

Employee Benefits

Reperio Health Partners with Springbuk in Innovative New Health Intelligence Marketplace for Employers and Benefits Advisors

Springbuk | January 23, 2024

Reperio Health, the only provider of at-home and onsite biometric screenings with instant results, announced a strategic partnership with Springbuk, the leading health intelligence platform for employers and benefits advisors. By integrating Reperio’s full service biometric screening experience with insights from the Springbuk Activate partner marketplace, the solution will enhance healthcare outcomes through data-driven insights and personalized care. The Springbuk Activate marketplace matches employers with possible partners based on their population's health needs or risks, showing them potential opportunities in savings and program engagement – all in one place. "Reperio's innovative at-home and onsite health screening services bring convenience and timeliness to our employees,” said Joy Powell, CEO of Springbuk. “The instant results and metrics-driven insights empower our employer and broker clients and their members to take control of their wellness, marking a significant shift towards preventive care." Reperio worked with Springbuk to develop a customized “card” within the Springbuk application that identifies the number of members in the employer’s population who may qualify for Reperio’s annual biometric screening program and a 12-month savings opportunity estimate based on assumptions of program success. “We are excited to partner with Springbuk to offer their members an integrative, secure and easy-to-use biometric health screening kit,” said Travis Rush, CEO and co-founder of Reperio Health. “It’s our expressed intent to help them — and thousands of others — prioritize their preventive health with actionable insights. We’re proud to be in a collaborative effort to do just that.” About Springbuk Springbuk is a leading-edge health analytics intelligence platform that empowers employers and consultants to sharpen their benefits strategy, advance employee health, and contain costs. The innovative solution offers deep analytic insights, allows data-informed decision-making, and provides curated action steps and strategic direction to maximize return on employee benefit investments. About Reperio Health Reperio Health is the only provider of at-home and onsite comprehensive health screenings with instant results. An innovation in preventive care, Reperio’s patented technology pairs a mobile app with FDA-cleared devices, bringing a consumer-grade experience to biometric screenings. The solution modernizes the costly and inaccessible screening processes deployed today and reaches every corner of the healthcare industry—including employers, providers, payers and more. Clients are empowered by metrics-driven insights and HIPAA-compliant data integration to bolster their wellness, benefits and population health management offerings.

Read More

Workforce Management

Alight and CirrusMD team up to deliver physician-led virtual primary care on Alight Worklife®

Alight Solutions | January 09, 2024

Alight, Inc. a leading cloud-based human capital and technology services provider, and CirrusMD, a physician-first provider of on-demand virtual care, today announced a strategic agreement to offer a chat-enabled, physician-led, virtual care solution. The partnership is aimed at breaking down barriers to virtual care by providing employees with access to expert physicians across a wide range of health care needs on the Alight Worklife platform. “The Alight Worklife platform serves as employees’ comprehensive connection point to their health, wealth, payroll and leaves benefits, which helps employers cut complexities, costs and engage individuals in the moments that matter most,” said Bipin Mistry, chief medical officer at Alight. “The partnership with CirrusMD helps take employee engagement one step further by making physician-led virtual care easily accessible to employees and bridges the gap between virtual clinical care delivery and employer-sponsored benefits navigation.” Helping employees arrive at the most appropriate care Employees on the Alight Worklife platform can engage directly with CirrusMD or be prompted to engage after completing Alight’s AI-powered Symptom Checker online experience to better understand their healthcare needs and guide them to care options, including virtual care provided by CirrusMD. With Single Sign-On (SSO) for fast connections to care within 60 seconds, Alight Worklife enhances the participant experience. CirrusMD’s Physician-first Care & Guidance approach to virtual primary care provides members with always-on, instant access to a doctor via chat-first modality. CirrusMD’s multidisciplinary clinical team conducts encounters on a proprietary clinical intelligence engine that provides real-time insights to physicians based on data from millions of patient-physician interactions. Once employees connect with physicians, CirrusMD offers a seamless, efficient and patient-centric virtual care experience by Connecting patients to physicians in less than a minute, 24 hours per day, 365 days per year, Delivering advanced primary care that includes behavioral health, women’s health, acute care, chronic condition management and more, Physician-led seven-day experiences, interactions that allow time for in-depth diagnosis and treatment, reducing the high costs associated with multiple follow-ups, Text-based chat with options for video, voice and images when needed, Immediate referrals to employer benefits and in-network resources, And real-time Spanish language translation to help overcome potential language barriers. Optimizing the integration of healthcare benefits and clinical workflows The strategic partnership enables employers to select CirrusMD as part of their Alight Healthcare Navigation offering within the Alight Worklife platform. As well, CirrusMD providers benefit from access to Alight’s Symptom Checker results and can reference benefit programs available to the participant which can serve to facilitate patient follow-ups with both CirrusMD care teams and Alight Health Pros for a comprehensive healthcare journey support. This combined solution provides ongoing navigation to appropriate referrals and resources. For example, Alight's support for individuals with Behavioral Health conditions aligns seamlessly with CirrusMD, offering quick access to virtual Behavioral Health support when needed. Employees can be directed to other types of care options such as virtual physical therapy, through referrals made directly from CirrusMD or Alight. “At CirrusMD we are reimagining the point of care to provide the time and information needed to support a productive dialog between patient and physician, giving both the time and information they need for exceptional care experiences,” said Jamie Hall, president and CEO of CirrusMD. “This strategic agreement represents an important milestone in advancing virtual primary care, combining the strengths of Alight Solutions and CirrusMD to transform the healthcare experience for individuals and employers alike.” CirrusMD boasts an 83% issue resolution rate and an 93% overall patient satisfaction rate, and serves notable customers including health plans, large employers and the U.S. Department of Veterans Affairs. About Alight Solutions Alight is a leading cloud-based human capital technology and services provider that powers confident health, wealth and wellbeing decisions for 36 million people and dependents. Our Alight Worklife® platform combines data and analytics with a simple, seamless user experience. Supported by our global delivery capabilities, Alight Worklife is transforming the employee experience for people around the world. With personalized, data-driven health, wealth, pay and wellbeing insights, Alight brings people the security of better outcomes and peace of mind throughout life’s big moments and most important decisions. About CirrusMD CirrusMD delivers Physician-first Care & Guidance, a smart care model founded in the tenets of Advanced Primary Care. It brings together activated members with trusted physicians, relevant resources, and smart technology to change healthcare as we know it. CirrusMD improves speed to care, removes barriers to physicians, brings patient data into the care encounter, and promotes transparency at the point of referral. We believe that when you provide immediate, affordable care at scale you can drive the change needed to improve health and lower cost across an entire population.

Read More

Recruitment & Retention

Retirement Expectations Evolve as Workforce Ages According to Principal® Survey

Principal Financial Group® | January 16, 2024

The picture of retirement is evolving with more Americans turning 65 in 2024 than any year1 before. According to new research from Principal Financial Group®, expectations around how and when to retire by generation vary greatly – placing increased focus on employee engagement and personalized investment strategies to help improve financial security and retirement readiness. Phased retirement appeals to younger workers who want to retire earlier According to the Principal Financial Well-Being IndexSM, among Americans in the workforce, gradually decreasing hours is the most desired way to retire (52%) and is most preferred by Generation X (67%) and millennials (56%). Baby boomers and Generation Z report similarities in how they want to retire, with nearly half preferring to move immediately from working full-time to not working at all. This echoes the most common approach taken by current retirees surveyed2, a group in which just over one quarter (28%) either transitioned careers or gradually phased down from their primary career. “Attitudes and expectations for retirement continue to evolve, and we expect the desire to approach retirement in phases will continue to grow with future generations,” said Chris Littlefield, president of Retirement and Income Solutions at Principal®. While there are some similarities in how generations want to retire, they have different expectations on timelines and the age at which they plan to retire. The youngest generation, Gen Z, expects to retire at 55 – approximately 10 years earlier than baby boomers (68) and Gen X (64), and four years sooner than millennials (59). Employees prioritize saving for retirement The survey revealed employees are focused on balancing basic needs with long-term savings outcomes against a backdrop of ongoing economic pressures that continue to top their list of concerns. Employees of all generations ranked saving for retirement as their top financial priority, followed by affording basic needs and paying off consumer debt3. "Saving for retirement is the No. 1 financial priority for employees surveyed, which validates that access to workplace benefits and financial wellness programs is helping Americans save for retirement and achieve better financial outcomes,” Littlefield said. “Going forward, increased personalization as well as tailored savings and investment strategies that take into account an individual’s financial goals, lifestyle, health care needs, dependent care obligations, retirement income expectations, and other unique factors will help achieve improved financial security in retirement.” Retention and recruitment of older employees critical for business success Employee interest in phased retirement has added value for employers. Most employers (77%) agree that the knowledge older employees have about their company is crucial to their business’s success. Employers concerned with “having valuable employees retire” are more likely to take actions to either retain them or hire employees who previously retired from other companies. Despite this, not all employers have experience with offering phased retirement. Only 11% of small and midsized businesses4 reported they offer phased retirement job opportunities on a regular basis compared to nearly one quarter of large businesses5. However, interest is there, as 61% of businesses that don’t offer a phased retirement still receive questions from employees about the options. See all results and insights from the latest Principal Financial Well-Being IndexSM (PDF). According to the Alliance for Lifetime Income This wave included a survey of 137 individuals between the ages of 50 and 75 who consider themselves retired or have previously fully retired and gone back to work. In order to be included in the survey sample, employees must work full-time, and their employer has to offer either health insurance or retirement as an employee benefit. Businesses with 2-499 employees Businesses with 500-10,000 employees About the Principal Financial Well-Being IndexSM The Principal Financial Well-Being IndexSM surveys business owners, decision makers and business leaders aged 21 and over who work at companies with 2-10,000 employees and offer either health insurance or retirement as an employee benefit. The nation-wide survey, commissioned since 2012, examines the financial well-being of American workers and business employers. In 2020, the Well-Being Index was transformed from an annual survey to a regular pulse, offering three waves, revisiting questions and measuring sentiment regarding timely issues in the small and midsized business marketplace. In the first pulse of the Well-Being Index in 2022, the employee audience was added to the survey to compare and contrast key sentiment from employers. The survey was commissioned by Principal® and conducted online by Dynata from November 6-13, 2023, with a total of 500 business owners, decision makers and business leader participants and a total of 200 employee participants. This wave included a survey of 127 individuals who consider themselves retired or have previously fully retired and gone back to work. The research report focuses on providing a holistic perspective on key trends and timely issues in the small and medium business market. About Principal Financial Group® Principal Financial Group® is a global financial company with 19,500 employees1 passionate about improving the wealth and well-being of people and businesses. In business for more than 140 years, we’re helping more than 61 million customers1 plan, protect, invest, and retire, while working to support the communities where we do business, and build a diverse, inclusive workforce. Principal® is proud to be recognized as one of the 2023 World’s Most Ethical Companies® by Ethisphere2, a member of the Bloomberg Gender Equality Index, and a “Best Places to Work in Money Management3.”

Read More

Spotlight

Encora

Encora

Headquartered in Scottsdale, Arizona, Encora is the preferred innovation partner to some of the world’s leading technology companies in industries such as in industries such as fast growing tech, FinTech, health tech and more. The company has been in business since 2005 and services high tech client...

Events

Future of Work

Conference

Resources

Events