Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

Q&A with Andrea Lechner-Becker
Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry.

Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller.

MEDIA 7: What inspired you to get into marketing?
ANDREA LECHNER: 
Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really.

M7: As a storyteller, do you relate the brand to a story or story to the brand?
AL:
Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories.
You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.


"People, most often a single person, are at the heart of great stories. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them."

M7: LeadMD has been named as Marketo’s platinum service partner. What are the core values that drive the company to be a leading marketing firm?
AL: 
About two years ago, we got to the size where we had to really dedicate some time to defining our core values. We got into a room with everyone in the company and talked about what it feels like to work at LeadMD. We decided on the following values, which all start with “We” because we’re a tribe and succeed together with our clients:

1. We over me. Our people will drop almost anything to help another member of the tribe and our clients. We are a performance organization and aim to ease the lives of those around us with valuable contribution.
2. We stand in your shoes. Empathy is so critical to our success internally and externally.
3. We are better than yesterday. Marketing is a discipline that must be creative and iterative. We don’t know everything, but we strategize, plan, do, review and optimize constantly. Together, we figure out what will garner the best results.
4. We believe in transparency. Transparency is function of trust. Trust is a function of reliability, competency, communication, authority and predictability. Our clients trust us with their vision and that's an honor we take seriously.
5. We have fun in everything we do. We like our tribe and our clients and we do cool sh*t together. It’s fun work.




"Until you execute learnings, test them and see if and how they work, none of it means anything. If in doubt, do something."

M7: What distinguishes LeadMD from the rest in creating predictable and sustainable revenue operations for enterprise brands?
AL:
 Our value to our clients is our ability to integrate strategic objectives with all the day-to-day actions of teams of people. We are great at rolling our sleeves up and truly creating scale around these elements that ultimately impact the organization as a whole. The results our clients see are things like, a technology company generating a $15 million lift in pipeline within 90 days and a medical device company generating $5 million in revenue in six months (which is like one month in healthcare timelines) in a typically down quarter. Ultimately, the work we collaborate with clients on, impacts the business in more revenue, faster.


M7: How does LeadMD’s methodology facilitate organizations in delivering exceptional outcomes that they desire?
AL: 
This may fall more under philosophy than methodology, but we work with leaders unwilling to maintain the status quo. We call them Catalysts. We work with people eager and willing to act to change a current poor performing outcome in their organization. We can help, but we are never going to be able to impact the types of outcomes we’re used to without internal champions and rainmakers. Our outcomes are in large part due to the fearless nature of our clients.


"Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person."

M7: You have co-founded an e-learning firm, Six Bricks. What was the learning experience from it and how has this accelerated your career journey?
AL: 
The learning experiences from that piece of my career are far too numerous to name in this QA. The best way I could sum them up is to say that doing something new will always hold value. As a long-time consultant, I’ve had lots of ideas about what professionals in sales and marketing could or should do. I’ve listened to a lot of podcasts, attended SaaStr’s annual conference and brought ideas back. But, until you execute on them, test them and see if and how they work, none of it means anything. If in doubt, do something.


M7: Going with the story of your book ‘Sixty Days Left’, how does exploring new marketing trends and making informed decisions create a fortune for any enterprise?
AL:
��I’m a big advocate for everyone, even executives, to explore trends and the news of their discipline at a fairly deep level. Just knowing artificial intelligence as a thing is “good” but not great. Lean in. Read opinions from people who have worked in artificial intelligence for years, who study it in a university setting, who can really break it down. The first AI article I read was really technical and I barely understood it, but I kept doing it and kept learning. Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person. Follow leaders like Bill Gates with book recommendations and actually read those things – again, it’ll just make you a better, more well-rounded and ultimately happier human.


M7: What is your superpower?
AL:
 Curiosity. I am interested in everything. And everyone. Everyone has a story and I love hearing them. I learn a lot from that and have more stories to tell and more knowledge to connect new knowledge to.

ABOUT LEADMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo, Adobe, Salesforce.com and dozens of others. For more information, visit www.leadmd.com or email us at go@leadmd.com

More C-Suite on deck

'My focus is driving glocalization through strategic talent,’ asserts Stella H Kim

Media 7 | August 29, 2023

Stella H Kim holds the position of a recognized member on the Forbes HR Council, and she also serves as the Chief Marketing Officer (Global VP) at HRCap, Inc., which is renowned as the largest Asian global executive search firm globally. Read on to know her thougts about the analysis on streamlining processes, and fostering employee engagement.

Read More

'Our vision was and still is to make financial wellness attainable for everyone,' asserts Marthin De Beer

Media 7 | May 12, 2023

Marthin De Beer, who has worked in a vast array of industries and enterprises, strongly believes in value-based leadership and finds his greatest satisfaction in guiding teams to solve difficult problems. Keep reading to learn more about his thoughts on personal financial management and the innovative fiduciary solutions offered by his organization BrightPlan.

Read More

'Building a strong employer brand is crucial in attracting top talent,' notes Shannon Russo

Media 7 | March 9, 2023

Shannon Russo is the Chief Executive Officer of Kinetix. She has worked as a finance executive for businesses hiring hundreds of thousands of individuals annually. She founded Kinetix, intending to assist expanding businesses in attracting and retaining top employees. Find out what she thinks about the role of thought leadership in the Human Resource industry.

Read More

'My focus is driving glocalization through strategic talent,’ asserts Stella H Kim

Media 7 | August 29, 2023

Stella H Kim holds the position of a recognized member on the Forbes HR Council, and she also serves as the Chief Marketing Officer (Global VP) at HRCap, Inc., which is renowned as the largest Asian global executive search firm globally. Read on to know her thougts about the analysis on streamlining processes, and fostering employee engagement.

Read More

'Our vision was and still is to make financial wellness attainable for everyone,' asserts Marthin De Beer

Media 7 | May 12, 2023

Marthin De Beer, who has worked in a vast array of industries and enterprises, strongly believes in value-based leadership and finds his greatest satisfaction in guiding teams to solve difficult problems. Keep reading to learn more about his thoughts on personal financial management and the innovative fiduciary solutions offered by his organization BrightPlan.

Read More

'Building a strong employer brand is crucial in attracting top talent,' notes Shannon Russo

Media 7 | March 9, 2023

Shannon Russo is the Chief Executive Officer of Kinetix. She has worked as a finance executive for businesses hiring hundreds of thousands of individuals annually. She founded Kinetix, intending to assist expanding businesses in attracting and retaining top employees. Find out what she thinks about the role of thought leadership in the Human Resource industry.

Read More

Related News

HR Practice

Modern HR Software Solutions Introduce New Features to Enhance Workplace Efficiency in 2024

Factorial | February 05, 2024

With the New Year underway, many businesses are reevaluating their HR software solutions to increase efficiency and effectiveness in the evolving HR management landscape. Gartner data highlights that businesses frequently replace HR software due to system inefficiencies, missing features, and reliability concerns. Key reasons for dissatisfaction include inefficiency (34%), insufficient functionality (29%), and unreliability (13%). In response to these challenges, modern HR software solutions are offering five new features designed to enhance efficiency within its software AI-powered Applicant Tracking System : New AI-powered Applicant Tracking System (ATS) to streamline the traditional CV screening process, a major bottleneck in recruitment. This innovative feature allows hiring managers to assess applications based on various criteria such as company values, job descriptions, CVs, offer letters, and custom questions. The result is a significant reduction in screening time, ensuring a comprehensive evaluation process. Geofencing Precision: Geofencing Precision addresses challenges faced by organizations with multiple locations or flexible policies. By incorporating geofencing capabilities into its time-tracking features, HR software solutions help prevent unauthorized overtime, a key contributor to increased labor costs and decreased workforce productivity. This enhancement allows HR leaders to enforce accurate clock-ins at designated workplaces, thereby reducing labor costs and enhancing employee accountability. Insights V2 Data Analytics. Insights V2 provides organizations with comprehensive data for informed decision-making. Users can now filter company data using multiple parameters, simplifying the process of checking and exporting valuable metrics in real-time. This timely and accurate insight is crucial for strategic decision-making. Time-Saving Documentation: Time-Saving Documentation enables users to pre-fill forms with document templates and fillable PDFs. This streamlined process, combined with personalized data, enhances efficiency for employees verifying information, meeting the growing demand for tools that simplify administrative processes. Seamless Payroll Integration: HR software solutions are seamlessly integrating payroll and benefits administration with HR management processes. This aims to enhance organizational efficiency by reducing manual errors, improving accuracy, and fostering collaboration between HR and finance departments. Recognizing this, Factorial, a leading provider of HR software solutions, is introducing innovative features from AI-powered applicant tracking to payroll integration. Jordi Romero, Co-founder and CEO of Factorial, emphasizes, "These new features reflect our dedication to empowering HR teams globally. By harnessing the power of technology, we aim to transform the way organizations approach human resources, fostering efficiency, collaboration, and success." As businesses strive for greater efficiency and effectiveness in the new year, Factorial is committed to providing support and solutions. About Factorial Founded in 2016, Factorial offers people-centric solutions for HR teams, automating processes so they have more time to dedicate to the people within their organization. With over 75,000 users across 65+ countries, Factorial serves clients such as KFC, Booking.com, and Whisbi. Factorial became Europe's newest Unicorn in 2022 following a Series C investment round.

Read More

Workforce Management

Global Retailers Choose Dayforce to Optimize Workforce Planning and the Frontline Employee Experience

Ceridian | January 11, 2024

Ceridian a global leader in human capital management (HCM) technology, announced its upcoming retail product innovations, which highlight the company’s growing momentum in the sector. As the only solution that offers workforce management (WFM) and global payroll capabilities on a single platform, Dayforce – Ceridian’s industry-leading cloud software – helps retailers and the hospitality industry empower and retain frontline workers, increase operational agility when making staffing decisions, and enhance the employee experience. Ceridian helps more than 1,280 retailers around the world optimize their workforce and improve employee engagement, attraction, and retention, including American Dream, Buehler’s Fresh Foods, Costa Coffee, Sobeys, and SPARC Group LLC, which owns and operates leading retail brands including but not limited to Aeropostale, Brooks Brothers, Forever 21, and Reebok. “Today’s employees expect a personalized experience. Ceridian is an innovative, collaborative partner that is helping us shape the employee experience of the future,” said Julia Knox, Chief Technology & Analytics Officer, Sobeys. "Forward-thinking retail and hospitality organizations need to embrace modern technologies, like machine learning and real-time workforce intelligence, to tackle the staffing and compliance challenges their industries face,” said Jack Bennett, Vice President and Retail Solutions Advisory Lead, Ceridian. “Coupled with Dayforce Wallet, our award-winning, on-demand pay solution, Dayforce is a single holistic platform for workforce management, pay, and talent that unlocks quantifiable value and gives retail and hospitality leaders an edge to better compete - and win - with today's boundless workforce." Dayforce workforce management empowers frontline employees through schedule flexibility and a consumer-like experience, while driving agile retail operations by giving real-time workforce intelligence to managers. Continued enhancements include Forecasting Powered by Machine Learning: In an ever-changing economic landscape, retailers can reduce costs and improve productivity by leveraging the power of machine learning (ML) in its labor planning. Dayforce ML forecasting helps managers make better decisions and optimize workforce allocation by forecasting future labor requirements down to 15-minute increments and become more precise over time. Shift Marketplace: Modern workforce management provides organizations and employees with a simple, intuitive way of allowing stores and locations to share their workforce across their organization. With Shift Marketplace, employees can take on unfilled shifts at any location they choose, giving employees the flexibility to meet their financial goals while allowing managers to fill their labor demand needs without incurring additional costs to bring in outside resources. Next-Generation Labor Planning: With Dayforce, customers can bring finance and operations together during the budget and planning processes to ensure forecasting and scheduling align with corporate targets. This process is further enhanced through scalable data models, a unified experience for long- and short-term planning, and yearly, quarterly, monthly, weekly, and daily workforce insights that can drill down to zone and position levels. Reimagined Time Experience: The Dayforce platform is improving the employee time experience with a human-centric user experience that prioritizes simpler workflows, simplified clocking in and out, and accessibility. For managers, the enhanced user experience highlights what is important, including unplanned labor costs, and time-sensitive insights such as no-shows, missed breaks, approaching overtime, and upcoming departures. “We are a special place to work because our engaged team members are a key differentiator for our business. With the Dayforce platform, we will be able to deliver a modern, mobile-first employee experience that enables direct communication, seamless shift bidding, and access to on-demand pay with Dayforce Wallet, which will help to differentiate Sobeys in a challenging labor market,” said Sandra Pasquini, SVP HR Operations & Systems, Sobeys. These features and enhancements will begin rolling out to customers on the Dayforce platform in 2024. About Ceridian Ceridian. Makes Work Life Better™. Ceridian HCM Holding Inc. is a global human capital management software company. Dayforce, its flagship cloud HCM platform, provides human resources, payroll, benefits, workforce management, and talent management functionality. The Dayforce platform is used to optimize management of the entire employee lifecycle, including attracting, engaging, paying, deploying, and developing people. Ceridian has solutions for organizations of all sizes.

Read More

Employee Benefits

Reperio Health Partners with Springbuk in Innovative New Health Intelligence Marketplace for Employers and Benefits Advisors

Springbuk | January 23, 2024

Reperio Health, the only provider of at-home and onsite biometric screenings with instant results, announced a strategic partnership with Springbuk, the leading health intelligence platform for employers and benefits advisors. By integrating Reperio’s full service biometric screening experience with insights from the Springbuk Activate partner marketplace, the solution will enhance healthcare outcomes through data-driven insights and personalized care. The Springbuk Activate marketplace matches employers with possible partners based on their population's health needs or risks, showing them potential opportunities in savings and program engagement – all in one place. "Reperio's innovative at-home and onsite health screening services bring convenience and timeliness to our employees,” said Joy Powell, CEO of Springbuk. “The instant results and metrics-driven insights empower our employer and broker clients and their members to take control of their wellness, marking a significant shift towards preventive care." Reperio worked with Springbuk to develop a customized “card” within the Springbuk application that identifies the number of members in the employer’s population who may qualify for Reperio’s annual biometric screening program and a 12-month savings opportunity estimate based on assumptions of program success. “We are excited to partner with Springbuk to offer their members an integrative, secure and easy-to-use biometric health screening kit,” said Travis Rush, CEO and co-founder of Reperio Health. “It’s our expressed intent to help them — and thousands of others — prioritize their preventive health with actionable insights. We’re proud to be in a collaborative effort to do just that.” About Springbuk Springbuk is a leading-edge health analytics intelligence platform that empowers employers and consultants to sharpen their benefits strategy, advance employee health, and contain costs. The innovative solution offers deep analytic insights, allows data-informed decision-making, and provides curated action steps and strategic direction to maximize return on employee benefit investments. About Reperio Health Reperio Health is the only provider of at-home and onsite comprehensive health screenings with instant results. An innovation in preventive care, Reperio’s patented technology pairs a mobile app with FDA-cleared devices, bringing a consumer-grade experience to biometric screenings. The solution modernizes the costly and inaccessible screening processes deployed today and reaches every corner of the healthcare industry—including employers, providers, payers and more. Clients are empowered by metrics-driven insights and HIPAA-compliant data integration to bolster their wellness, benefits and population health management offerings.

Read More

HR Practice

Modern HR Software Solutions Introduce New Features to Enhance Workplace Efficiency in 2024

Factorial | February 05, 2024

With the New Year underway, many businesses are reevaluating their HR software solutions to increase efficiency and effectiveness in the evolving HR management landscape. Gartner data highlights that businesses frequently replace HR software due to system inefficiencies, missing features, and reliability concerns. Key reasons for dissatisfaction include inefficiency (34%), insufficient functionality (29%), and unreliability (13%). In response to these challenges, modern HR software solutions are offering five new features designed to enhance efficiency within its software AI-powered Applicant Tracking System : New AI-powered Applicant Tracking System (ATS) to streamline the traditional CV screening process, a major bottleneck in recruitment. This innovative feature allows hiring managers to assess applications based on various criteria such as company values, job descriptions, CVs, offer letters, and custom questions. The result is a significant reduction in screening time, ensuring a comprehensive evaluation process. Geofencing Precision: Geofencing Precision addresses challenges faced by organizations with multiple locations or flexible policies. By incorporating geofencing capabilities into its time-tracking features, HR software solutions help prevent unauthorized overtime, a key contributor to increased labor costs and decreased workforce productivity. This enhancement allows HR leaders to enforce accurate clock-ins at designated workplaces, thereby reducing labor costs and enhancing employee accountability. Insights V2 Data Analytics. Insights V2 provides organizations with comprehensive data for informed decision-making. Users can now filter company data using multiple parameters, simplifying the process of checking and exporting valuable metrics in real-time. This timely and accurate insight is crucial for strategic decision-making. Time-Saving Documentation: Time-Saving Documentation enables users to pre-fill forms with document templates and fillable PDFs. This streamlined process, combined with personalized data, enhances efficiency for employees verifying information, meeting the growing demand for tools that simplify administrative processes. Seamless Payroll Integration: HR software solutions are seamlessly integrating payroll and benefits administration with HR management processes. This aims to enhance organizational efficiency by reducing manual errors, improving accuracy, and fostering collaboration between HR and finance departments. Recognizing this, Factorial, a leading provider of HR software solutions, is introducing innovative features from AI-powered applicant tracking to payroll integration. Jordi Romero, Co-founder and CEO of Factorial, emphasizes, "These new features reflect our dedication to empowering HR teams globally. By harnessing the power of technology, we aim to transform the way organizations approach human resources, fostering efficiency, collaboration, and success." As businesses strive for greater efficiency and effectiveness in the new year, Factorial is committed to providing support and solutions. About Factorial Founded in 2016, Factorial offers people-centric solutions for HR teams, automating processes so they have more time to dedicate to the people within their organization. With over 75,000 users across 65+ countries, Factorial serves clients such as KFC, Booking.com, and Whisbi. Factorial became Europe's newest Unicorn in 2022 following a Series C investment round.

Read More

Workforce Management

Global Retailers Choose Dayforce to Optimize Workforce Planning and the Frontline Employee Experience

Ceridian | January 11, 2024

Ceridian a global leader in human capital management (HCM) technology, announced its upcoming retail product innovations, which highlight the company’s growing momentum in the sector. As the only solution that offers workforce management (WFM) and global payroll capabilities on a single platform, Dayforce – Ceridian’s industry-leading cloud software – helps retailers and the hospitality industry empower and retain frontline workers, increase operational agility when making staffing decisions, and enhance the employee experience. Ceridian helps more than 1,280 retailers around the world optimize their workforce and improve employee engagement, attraction, and retention, including American Dream, Buehler’s Fresh Foods, Costa Coffee, Sobeys, and SPARC Group LLC, which owns and operates leading retail brands including but not limited to Aeropostale, Brooks Brothers, Forever 21, and Reebok. “Today’s employees expect a personalized experience. Ceridian is an innovative, collaborative partner that is helping us shape the employee experience of the future,” said Julia Knox, Chief Technology & Analytics Officer, Sobeys. "Forward-thinking retail and hospitality organizations need to embrace modern technologies, like machine learning and real-time workforce intelligence, to tackle the staffing and compliance challenges their industries face,” said Jack Bennett, Vice President and Retail Solutions Advisory Lead, Ceridian. “Coupled with Dayforce Wallet, our award-winning, on-demand pay solution, Dayforce is a single holistic platform for workforce management, pay, and talent that unlocks quantifiable value and gives retail and hospitality leaders an edge to better compete - and win - with today's boundless workforce." Dayforce workforce management empowers frontline employees through schedule flexibility and a consumer-like experience, while driving agile retail operations by giving real-time workforce intelligence to managers. Continued enhancements include Forecasting Powered by Machine Learning: In an ever-changing economic landscape, retailers can reduce costs and improve productivity by leveraging the power of machine learning (ML) in its labor planning. Dayforce ML forecasting helps managers make better decisions and optimize workforce allocation by forecasting future labor requirements down to 15-minute increments and become more precise over time. Shift Marketplace: Modern workforce management provides organizations and employees with a simple, intuitive way of allowing stores and locations to share their workforce across their organization. With Shift Marketplace, employees can take on unfilled shifts at any location they choose, giving employees the flexibility to meet their financial goals while allowing managers to fill their labor demand needs without incurring additional costs to bring in outside resources. Next-Generation Labor Planning: With Dayforce, customers can bring finance and operations together during the budget and planning processes to ensure forecasting and scheduling align with corporate targets. This process is further enhanced through scalable data models, a unified experience for long- and short-term planning, and yearly, quarterly, monthly, weekly, and daily workforce insights that can drill down to zone and position levels. Reimagined Time Experience: The Dayforce platform is improving the employee time experience with a human-centric user experience that prioritizes simpler workflows, simplified clocking in and out, and accessibility. For managers, the enhanced user experience highlights what is important, including unplanned labor costs, and time-sensitive insights such as no-shows, missed breaks, approaching overtime, and upcoming departures. “We are a special place to work because our engaged team members are a key differentiator for our business. With the Dayforce platform, we will be able to deliver a modern, mobile-first employee experience that enables direct communication, seamless shift bidding, and access to on-demand pay with Dayforce Wallet, which will help to differentiate Sobeys in a challenging labor market,” said Sandra Pasquini, SVP HR Operations & Systems, Sobeys. These features and enhancements will begin rolling out to customers on the Dayforce platform in 2024. About Ceridian Ceridian. Makes Work Life Better™. Ceridian HCM Holding Inc. is a global human capital management software company. Dayforce, its flagship cloud HCM platform, provides human resources, payroll, benefits, workforce management, and talent management functionality. The Dayforce platform is used to optimize management of the entire employee lifecycle, including attracting, engaging, paying, deploying, and developing people. Ceridian has solutions for organizations of all sizes.

Read More

Employee Benefits

Reperio Health Partners with Springbuk in Innovative New Health Intelligence Marketplace for Employers and Benefits Advisors

Springbuk | January 23, 2024

Reperio Health, the only provider of at-home and onsite biometric screenings with instant results, announced a strategic partnership with Springbuk, the leading health intelligence platform for employers and benefits advisors. By integrating Reperio’s full service biometric screening experience with insights from the Springbuk Activate partner marketplace, the solution will enhance healthcare outcomes through data-driven insights and personalized care. The Springbuk Activate marketplace matches employers with possible partners based on their population's health needs or risks, showing them potential opportunities in savings and program engagement – all in one place. "Reperio's innovative at-home and onsite health screening services bring convenience and timeliness to our employees,” said Joy Powell, CEO of Springbuk. “The instant results and metrics-driven insights empower our employer and broker clients and their members to take control of their wellness, marking a significant shift towards preventive care." Reperio worked with Springbuk to develop a customized “card” within the Springbuk application that identifies the number of members in the employer’s population who may qualify for Reperio’s annual biometric screening program and a 12-month savings opportunity estimate based on assumptions of program success. “We are excited to partner with Springbuk to offer their members an integrative, secure and easy-to-use biometric health screening kit,” said Travis Rush, CEO and co-founder of Reperio Health. “It’s our expressed intent to help them — and thousands of others — prioritize their preventive health with actionable insights. We’re proud to be in a collaborative effort to do just that.” About Springbuk Springbuk is a leading-edge health analytics intelligence platform that empowers employers and consultants to sharpen their benefits strategy, advance employee health, and contain costs. The innovative solution offers deep analytic insights, allows data-informed decision-making, and provides curated action steps and strategic direction to maximize return on employee benefit investments. About Reperio Health Reperio Health is the only provider of at-home and onsite comprehensive health screenings with instant results. An innovation in preventive care, Reperio’s patented technology pairs a mobile app with FDA-cleared devices, bringing a consumer-grade experience to biometric screenings. The solution modernizes the costly and inaccessible screening processes deployed today and reaches every corner of the healthcare industry—including employers, providers, payers and more. Clients are empowered by metrics-driven insights and HIPAA-compliant data integration to bolster their wellness, benefits and population health management offerings.

Read More

Spotlight

LeadMD

LeadMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal cus...

Events

Future of Work

Conference

Resources