Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Q&A with Andrea Lechner-Becker
Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry.

Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller.

MEDIA 7: What inspired you to get into marketing?
ANDREA LECHNER: 
Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really.

M7: As a storyteller, do you relate the brand to a story or story to the brand?
AL:
Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories.
You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.


"People, most often a single person, are at the heart of great stories. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them."

M7: LeadMD has been named as Marketo’s platinum service partner. What are the core values that drive the company to be a leading marketing firm?
AL: 
About two years ago, we got to the size where we had to really dedicate some time to defining our core values. We got into a room with everyone in the company and talked about what it feels like to work at LeadMD. We decided on the following values, which all start with “We” because we’re a tribe and succeed together with our clients:

1. We over me. Our people will drop almost anything to help another member of the tribe and our clients. We are a performance organization and aim to ease the lives of those around us with valuable contribution.
2. We stand in your shoes. Empathy is so critical to our success internally and externally.
3. We are better than yesterday. Marketing is a discipline that must be creative and iterative. We don’t know everything, but we strategize, plan, do, review and optimize constantly. Together, we figure out what will garner the best results.
4. We believe in transparency. Transparency is function of trust. Trust is a function of reliability, competency, communication, authority and predictability. Our clients trust us with their vision and that's an honor we take seriously.
5. We have fun in everything we do. We like our tribe and our clients and we do cool sh*t together. It’s fun work.




"Until you execute learnings, test them and see if and how they work, none of it means anything. If in doubt, do something."

M7: What distinguishes LeadMD from the rest in creating predictable and sustainable revenue operations for enterprise brands?
AL:
 Our value to our clients is our ability to integrate strategic objectives with all the day-to-day actions of teams of people. We are great at rolling our sleeves up and truly creating scale around these elements that ultimately impact the organization as a whole. The results our clients see are things like, a technology company generating a $15 million lift in pipeline within 90 days and a medical device company generating $5 million in revenue in six months (which is like one month in healthcare timelines) in a typically down quarter. Ultimately, the work we collaborate with clients on, impacts the business in more revenue, faster.


M7: How does LeadMD’s methodology facilitate organizations in delivering exceptional outcomes that they desire?
AL: 
This may fall more under philosophy than methodology, but we work with leaders unwilling to maintain the status quo. We call them Catalysts. We work with people eager and willing to act to change a current poor performing outcome in their organization. We can help, but we are never going to be able to impact the types of outcomes we’re used to without internal champions and rainmakers. Our outcomes are in large part due to the fearless nature of our clients.


"Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person."

M7: You have co-founded an e-learning firm, Six Bricks. What was the learning experience from it and how has this accelerated your career journey?
AL: 
The learning experiences from that piece of my career are far too numerous to name in this QA. The best way I could sum them up is to say that doing something new will always hold value. As a long-time consultant, I’ve had lots of ideas about what professionals in sales and marketing could or should do. I’ve listened to a lot of podcasts, attended SaaStr’s annual conference and brought ideas back. But, until you execute on them, test them and see if and how they work, none of it means anything. If in doubt, do something.


M7: Going with the story of your book ‘Sixty Days Left’, how does exploring new marketing trends and making informed decisions create a fortune for any enterprise?
AL:
��I’m a big advocate for everyone, even executives, to explore trends and the news of their discipline at a fairly deep level. Just knowing artificial intelligence as a thing is “good” but not great. Lean in. Read opinions from people who have worked in artificial intelligence for years, who study it in a university setting, who can really break it down. The first AI article I read was really technical and I barely understood it, but I kept doing it and kept learning. Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person. Follow leaders like Bill Gates with book recommendations and actually read those things – again, it’ll just make you a better, more well-rounded and ultimately happier human.


M7: What is your superpower?
AL:
 Curiosity. I am interested in everything. And everyone. Everyone has a story and I love hearing them. I learn a lot from that and have more stories to tell and more knowledge to connect new knowledge to.

ABOUT LEADMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo, Adobe, Salesforce.com and dozens of others. For more information, visit www.leadmd.com or email us at go@leadmd.com

More C-Suite on deck

'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

Read More

‘Blockchain brings necessary control on how your data is used’ believes Scot Marcotte, Buck’s Chief Technology Officer

Media 7 | November 15, 2021

Scot Marcotte, Chief Technology Officer at Buck talks about how Buck and its culture has evolved over the last 100 years. Read on to know more about Buck’s innovative consulting solutions and platforms.

Read More

Abodoo’s CEO, Vanessa Tierney advises how to ‘add value to your prospects.’

Media 7 | October 28, 2021

Vanessa Tierney, CEO at Abodoo, introduces us to an incredible tool that enables companies to create clones of their physical building virtually. She shares insights about the marketing technology industry and how she helped upskilling and training graduates for free, early in her career. Read the full interview.

Read More

'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

Read More

‘Blockchain brings necessary control on how your data is used’ believes Scot Marcotte, Buck’s Chief Technology Officer

Media 7 | November 15, 2021

Scot Marcotte, Chief Technology Officer at Buck talks about how Buck and its culture has evolved over the last 100 years. Read on to know more about Buck’s innovative consulting solutions and platforms.

Read More

Abodoo’s CEO, Vanessa Tierney advises how to ‘add value to your prospects.’

Media 7 | October 28, 2021

Vanessa Tierney, CEO at Abodoo, introduces us to an incredible tool that enables companies to create clones of their physical building virtually. She shares insights about the marketing technology industry and how she helped upskilling and training graduates for free, early in her career. Read the full interview.

Read More

Related News

HR ANALYTICS, EMPLOYEE EXPERIENCE

G&A Partners brings comprehensive HR solutions to Ohio market

Businesswire | May 31, 2023

G&A Partners, a leading professional employer organization (PEO), is bringing its comprehensive HR solutions and high-quality, competitive benefits plans to Ohio small and mid-sized businesses, the company announced today. G&A Partners provides best-in-class client service and service delivery plans that help build thriving businesses. Plans are customizable and offer transparent pricing, which will allow Ohio business owners to build a plan that meets their budget and needs. Additionally, working with G&A gives small business owners access to cutting edge and affordable benefits options that aid in recruiting and retaining top talent, an ongoing challenge in today’s job market. “We’re excited to announce our entry into the Ohio market beginning with the Cincinnati area,” says Matthew Walus, G&A Partners’ vice president of sales in the Midwest region. “Ohio has a vibrant small business community, well-aligned to the industry-leading PEO and human capital management services we provide. The expansion into Ohio represents strong growth for G&A in the Midwest, alongside locations in Illinois, Minnesota, Wisconsin, and Iowa.” G&A Partners, which was named to the Inc. 5000 list of America’s top private companies for the 17th time, recently announced it is also expanding into the Southeast region and Oregon. About G&A Partners G&A Partners, one of the 10 largest professional employer organizations (PEO) in the nation, has been helping entrepreneurs grow their businesses for more than 25 years. By delivering world-class services with trusted experts in HR administration, benefits, and payroll, clients now have the time and freedom they need to focus on what matters most—their employees, products and services, and their customers. Headquartered in Houston, G&A Partners has offices located throughout the U.S.

Read More

TALENT MANAGEMENT, EMPLOYEE ENGAGEMENT

AllenComm Announces Dedicated L&D Staffing and Workforce Solutions Group

PRweb | May 29, 2023

AllenComm, a learning and training industry leader with a 42-year track record of excellence, is demonstrating its continued commitment to serve customers’ needs by expanding its training outsourcing services. AllenComm has already been providing staff augmentation and human talent resources as a resource to its clients. Building off its deep understanding of the needs of L&D organizations across industries, AllenComm is pleased to provide this enhanced solution to customers seeking to scale their existing teams with AllenComm trained domain experts. AllenComm CEO Ron Zamir said the company is focusing its efforts in aligning personnel and processes to the specific needs of the clients in industries we serve – including finance, pharma, healthcare, manufacturing, and others. AllenComm will expand support offered for learning applications needed by L&D departments to help customers scale rapidly while assuring they have the expertise in-house to meet organizational needs. AllenComm’s staffing model will be augmented by its large in-house teams of professionals, offering greater flexibility for companies seeking a hybrid staffing model made up of both internal and external resources. “Providing L&D teams with staff personnel from a group of experienced professionals with knowledge directly relevant to their industry can be a game changer,” Zamir said. “Many teams are understaffed and over-utilized. Our clients choose AllenComm for our domain expertise, tailored approach to meet their needs, and transformational solutions." About AllenComm For more than 40 years, AllenComm has partnered with Fortune 100 companies to create and scale unique, innovative learning solutions. Extensive instructional design experience, innovative learning technologies, and agency-level creative teams enable AllenComm to stand out in the learning landscape. Considered one of the top ten firms of its kind in the country, AllenComm wins over 40 awards year after year for their transformational learning solutions. With its internal workforce and experience, AllenComm is uniquely positioned in the learning and staffing space to meet multiple needs from small to very large change management projects. Partnering with AllenComm to supplement and support human capital management needs has helped customers reduce expenses, shorten onboarding periods, and raise the impact of their employee training and development efforts.

Read More

TALENT MANAGEMENT, TALENT ACQUISITION

Humareso Introduces Groundbreaking Talent Strategy Consulting Offering to Empower US Businesses with Human Resources Excellence

PRnewswire | May 30, 2023

Humareso, a leading provider of human resources solutions, is thrilled to announce the launch of its innovative Talent Strategy Consulting offering. Designed to transform the way businesses approach talent management, this new service provides organizations across the United States with strategic guidance and expertise to optimize their talent acquisition, development, and retention processes. In today's competitive business landscape, organizations face numerous challenges in attracting and retaining top-tier talent. Humareso understands the critical importance of building a strong workforce that aligns with a company's vision, values, and goals. This Talent Strategy Consulting offering is tailored to empower businesses by implementing comprehensive human resources strategies that drive organizational success and foster a culture of excellence. Humareso's team of seasoned HR consultants brings a wealth of experience and expertise to the table. With a deep understanding of industry best practices, market trends, and regulatory compliance, they collaborate closely with clients to develop customized talent strategies that meet their unique needs. By leveraging cutting-edge tools and methodologies, Humareso helps businesses align their talent acquisition efforts with their long-term goals, ensuring a competitive advantage in the marketplace. Key features of Humareso's Talent Strategy Consulting offering include: Talent Acquisition Enhancement: Humareso works closely with organizations to streamline their recruitment processes, identify top talent pools, and implement effective sourcing strategies. Through optimized candidate screening and selection techniques, businesses can build high-performing teams that drive innovation and success. Performance Management Optimization: By developing robust performance management systems, Humareso helps businesses align individual goals with organizational objectives. This results in enhanced employee engagement, increased productivity, and a culture of continuous improvement. Leadership Development and Succession Planning: Humareso provides strategic guidance on identifying and developing high-potential employees, ensuring a strong leadership pipeline for future growth. Through tailored training programs and succession planning initiatives, businesses can cultivate the next generation of leaders. Employee Engagement and Retention Strategies: Recognizing the value of a highly engaged workforce, Humareso assists businesses in designing comprehensive employee engagement programs that foster a positive work environment, nurture talent, and increase employee satisfaction and retention. John Baldino, MSHRD SPHR SHRM-SCP, President of Humareso, stated, "We are thrilled to introduce our Talent Strategy Consulting offering to businesses across the United States. At Humareso, we firmly believe that a company's success is directly tied to the quality of its talent and its ability to effectively manage and develop that talent. Our experienced consultants are passionate about partnering with organizations to unlock their full potential, and we are excited to help our clients build high-performing teams that drive sustainable growth and success." About Humareso Humareso is a leading provider of human resources solutions, offering a range of services designed to empower organizations in the areas of talent management, employee engagement, leadership development, and more. With a team of experienced HR professionals and a commitment to excellence, Humareso partners with businesses to optimize their HR strategies and drive sustainable growth. For more information, visit https://humareso.com.

Read More

HR ANALYTICS, EMPLOYEE EXPERIENCE

G&A Partners brings comprehensive HR solutions to Ohio market

Businesswire | May 31, 2023

G&A Partners, a leading professional employer organization (PEO), is bringing its comprehensive HR solutions and high-quality, competitive benefits plans to Ohio small and mid-sized businesses, the company announced today. G&A Partners provides best-in-class client service and service delivery plans that help build thriving businesses. Plans are customizable and offer transparent pricing, which will allow Ohio business owners to build a plan that meets their budget and needs. Additionally, working with G&A gives small business owners access to cutting edge and affordable benefits options that aid in recruiting and retaining top talent, an ongoing challenge in today’s job market. “We’re excited to announce our entry into the Ohio market beginning with the Cincinnati area,” says Matthew Walus, G&A Partners’ vice president of sales in the Midwest region. “Ohio has a vibrant small business community, well-aligned to the industry-leading PEO and human capital management services we provide. The expansion into Ohio represents strong growth for G&A in the Midwest, alongside locations in Illinois, Minnesota, Wisconsin, and Iowa.” G&A Partners, which was named to the Inc. 5000 list of America’s top private companies for the 17th time, recently announced it is also expanding into the Southeast region and Oregon. About G&A Partners G&A Partners, one of the 10 largest professional employer organizations (PEO) in the nation, has been helping entrepreneurs grow their businesses for more than 25 years. By delivering world-class services with trusted experts in HR administration, benefits, and payroll, clients now have the time and freedom they need to focus on what matters most—their employees, products and services, and their customers. Headquartered in Houston, G&A Partners has offices located throughout the U.S.

Read More

TALENT MANAGEMENT, EMPLOYEE ENGAGEMENT

AllenComm Announces Dedicated L&D Staffing and Workforce Solutions Group

PRweb | May 29, 2023

AllenComm, a learning and training industry leader with a 42-year track record of excellence, is demonstrating its continued commitment to serve customers’ needs by expanding its training outsourcing services. AllenComm has already been providing staff augmentation and human talent resources as a resource to its clients. Building off its deep understanding of the needs of L&D organizations across industries, AllenComm is pleased to provide this enhanced solution to customers seeking to scale their existing teams with AllenComm trained domain experts. AllenComm CEO Ron Zamir said the company is focusing its efforts in aligning personnel and processes to the specific needs of the clients in industries we serve – including finance, pharma, healthcare, manufacturing, and others. AllenComm will expand support offered for learning applications needed by L&D departments to help customers scale rapidly while assuring they have the expertise in-house to meet organizational needs. AllenComm’s staffing model will be augmented by its large in-house teams of professionals, offering greater flexibility for companies seeking a hybrid staffing model made up of both internal and external resources. “Providing L&D teams with staff personnel from a group of experienced professionals with knowledge directly relevant to their industry can be a game changer,” Zamir said. “Many teams are understaffed and over-utilized. Our clients choose AllenComm for our domain expertise, tailored approach to meet their needs, and transformational solutions." About AllenComm For more than 40 years, AllenComm has partnered with Fortune 100 companies to create and scale unique, innovative learning solutions. Extensive instructional design experience, innovative learning technologies, and agency-level creative teams enable AllenComm to stand out in the learning landscape. Considered one of the top ten firms of its kind in the country, AllenComm wins over 40 awards year after year for their transformational learning solutions. With its internal workforce and experience, AllenComm is uniquely positioned in the learning and staffing space to meet multiple needs from small to very large change management projects. Partnering with AllenComm to supplement and support human capital management needs has helped customers reduce expenses, shorten onboarding periods, and raise the impact of their employee training and development efforts.

Read More

TALENT MANAGEMENT, TALENT ACQUISITION

Humareso Introduces Groundbreaking Talent Strategy Consulting Offering to Empower US Businesses with Human Resources Excellence

PRnewswire | May 30, 2023

Humareso, a leading provider of human resources solutions, is thrilled to announce the launch of its innovative Talent Strategy Consulting offering. Designed to transform the way businesses approach talent management, this new service provides organizations across the United States with strategic guidance and expertise to optimize their talent acquisition, development, and retention processes. In today's competitive business landscape, organizations face numerous challenges in attracting and retaining top-tier talent. Humareso understands the critical importance of building a strong workforce that aligns with a company's vision, values, and goals. This Talent Strategy Consulting offering is tailored to empower businesses by implementing comprehensive human resources strategies that drive organizational success and foster a culture of excellence. Humareso's team of seasoned HR consultants brings a wealth of experience and expertise to the table. With a deep understanding of industry best practices, market trends, and regulatory compliance, they collaborate closely with clients to develop customized talent strategies that meet their unique needs. By leveraging cutting-edge tools and methodologies, Humareso helps businesses align their talent acquisition efforts with their long-term goals, ensuring a competitive advantage in the marketplace. Key features of Humareso's Talent Strategy Consulting offering include: Talent Acquisition Enhancement: Humareso works closely with organizations to streamline their recruitment processes, identify top talent pools, and implement effective sourcing strategies. Through optimized candidate screening and selection techniques, businesses can build high-performing teams that drive innovation and success. Performance Management Optimization: By developing robust performance management systems, Humareso helps businesses align individual goals with organizational objectives. This results in enhanced employee engagement, increased productivity, and a culture of continuous improvement. Leadership Development and Succession Planning: Humareso provides strategic guidance on identifying and developing high-potential employees, ensuring a strong leadership pipeline for future growth. Through tailored training programs and succession planning initiatives, businesses can cultivate the next generation of leaders. Employee Engagement and Retention Strategies: Recognizing the value of a highly engaged workforce, Humareso assists businesses in designing comprehensive employee engagement programs that foster a positive work environment, nurture talent, and increase employee satisfaction and retention. John Baldino, MSHRD SPHR SHRM-SCP, President of Humareso, stated, "We are thrilled to introduce our Talent Strategy Consulting offering to businesses across the United States. At Humareso, we firmly believe that a company's success is directly tied to the quality of its talent and its ability to effectively manage and develop that talent. Our experienced consultants are passionate about partnering with organizations to unlock their full potential, and we are excited to help our clients build high-performing teams that drive sustainable growth and success." About Humareso Humareso is a leading provider of human resources solutions, offering a range of services designed to empower organizations in the areas of talent management, employee engagement, leadership development, and more. With a team of experienced HR professionals and a commitment to excellence, Humareso partners with businesses to optimize their HR strategies and drive sustainable growth. For more information, visit https://humareso.com.

Read More

Spotlight

LeadMD

LeadMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal cus...

Events

Resources

resource image

EMPLOYEE EXPERIENCE, EMPLOYEE BENEFITS

How Can You Make Employee Coaching Meaningful?

Video

resource image

WORKFORCE MANAGEMENT, EMPLOYEE EXPERIENCE

What is your workplace culture definition?

Video

resource image

HR ANALYTICS, WORKFORCE MANAGEMENT

Welcome to the Human Capital Era

Whitepaper

resource image

EMPLOYEE EXPERIENCE, EMPLOYEE BENEFITS

How Can You Make Employee Coaching Meaningful?

Video

resource image

WORKFORCE MANAGEMENT, EMPLOYEE EXPERIENCE

What is your workplace culture definition?

Video

resource image

HR ANALYTICS, WORKFORCE MANAGEMENT

Welcome to the Human Capital Era

Whitepaper

Events