Q&A with Jeanne Hopkins, CMO at Lola.com

MEDIA 7 | October 24, 2019

Jeanne Hopkins, CMO at Lola.com has profound expertise in data-driven, high-velocity customer acquisition and marketing organizations and inbound-based lead gen programs to support global demand for high-growth SaaS companies.

Jeanne is also the co-author of "Go Mobile"​, the #1 best-selling mobile marketing book. She has been named to Sales Lead Management Association "Top 50"​ 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011.

MEDIA 7: What inspired you to get into marketing?
JEANNE HOPKINS:
 After graduation, I took my first job in the accounting department at Baystate Medical Center. At my annual review, I was told that I was too “noisy” for an accounting department. I went on to work at Milton Bradley Company’s in-house advertising agency, MB Communications, as editor of their in-house newspaper, and later recruited to LEGO Systems to do marketing programs. I found myself at a self-funded start-up tech company in 2000, where I was running an inside sales team and building digital properties to generate leads. I moved into software, digital marketing, and lead generation at companies like MarketingSherpa, then HubSpot, SmartBear, Ipswitch (now Progress Software) – it’s all been a fantastic journey.

M7: How is agile technology transforming corporate travel around the globe?
JH:
Small and mid-sized businesses have to be fast and efficient amidst growth, and booking, re-booking, and managing business travel can seriously impede efficiency and productivity. Finance teams are trying to manage, control, and get visibility into expenditures. Travelers are trying to do their jobs and don’t have time for expense reports. And travel arrangers (executive assistants and office admins) have plenty on their plates. Finally, there are tools that are addressing these direct needs at small and mid-sized businesses. Consumers have had the ease of booking travel through sites like Kayak and big businesses can afford the services and fees associated with high-end travel agencies. But the middle segment has been left out. Now, agile tools like Lola.com are making it really easy for corporate travelers to book, re-book, and take the task of expense reports off the table. And finance teams are able to set up travel policies in minutes, and easily manage, control, and get visibility into expenditures. The corporate travel market is huge, and agile technology is making it much easier for travelers and companies all-around.


"The corporate travel market is huge, and agile technology is making it much easier for travelers and companies all-around."

M7: How does Lola.com ensure a hassle-free modern business travel experience with transparent spending for its customers / business travelers?
JH:
It’s a simple super app to use. For travelers, it has a large inventory of flights and hotels that allows users to avoid having to go between tabs or other sites to compare fares, and it saves preferences, loyalty programs, and payment options in the same place. Traveler profiles are automatically stored so users can book with one click, and the 24/7 support team ensures easy booking and re-booking due to delays and cancellations. Seriously, when someone is in the air, missing their connection due to a delay, many times, Lola.com support has them re-booked on another flight before they land.

For finance personnel, a corporate travel policy can be set up in five minutes for more control over spending, and employees automatically know what they are allowed to book. Takes the guesswork out of the booking process. All data resides in one place so there is complete visibility into travel spend. And we integrate with other tools like Expensify – receipts are automatically sent to Expensify for easy expense tracking and reporting. No messing with receipts (or missing receipts either).


"For finance personnel, a corporate travel policy can be set up in five minutes for more control over spending, and employees automatically know what they are allowed to book."

M7: What trends do you foresee in the ‘Travel & Expense Software Market’ in future?
JH:
Certainly, we are seeing “Bleisure” travel on the rise – those looking to combine business travel with leisure time. Busy people who travel with their jobs want to get the most out a business trip, and many times, even look to extend a business trip last minute to enjoy the area or do something in particular. So companies are looking for faster, agile tools that can respond to quick changes in plans. Companies are also focusing more on keeping their travelers happy and productive on the road, and don’t want them to get caught up in the red tape of corporate travel. So, the trend is simple, faster, more agile tools to make arranging and managing travel a great experience for all.

M7: As the co-author of ‘Go Mobile’, what tactics do you believe modern marketers must focus for successful mobile media marketing campaigns?
JH:  
That book was launched in 2012 and was probably ahead of its time. While at HubSpot seven years ago, I saw the growing influence of mobile search on our blog and website and wanted to make sure we recognized its impact. Today, marketers know that Google prioritizes mobile search and it is imperative to truly understand the need for content that can be delivered in a mobile setting. The ability to auto-fill a form is critical now. The ability to read your email and respond is imperative now. The ability to print from your phone is important - whether an eBook, a recipe or instructions. Your mobile device is your computer now. It wasn’t perceived as that urgent a requirement until 18-24 months ago.


"Companies are focusing more on keeping their travelers happy and productive on the road, and don’t want them to get caught up in the red tape of corporate travel. So, the trend is simple, faster, more agile tools to make arranging and managing travel a great experience for all."

M7: What is your favorite part of working at Lola.com?
JH:
The people. Transparently, everyone really values working alongside each other – all smart, motivated, driven, fun teammates who want to make Lola.com the best workplace ever.  I take a quote from Netflix on how I feel, “Loosely coupled yet tightly aligned.”

M7: What is your superpower or spirit animal?
JH:
 GSD. I just like to get stuff done. I use lists, reminders, notes, etc. to try and stay on top of all that needs to be done. More than anything, I want my team and the company to be successful. I enjoy working, and I enjoy success and - most of all - I enjoy making mistakes and sharing what I did so that others realize that you won’t die from a typo. It’s all fun and I enjoy laughing most of all (remember, I am a loud individual).

ABOUT LOLA.COM

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, connect on LinkedIn, Twitter, Instagram and Facebook.

More C-Suite on deck

'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

Read More

‘Blockchain brings necessary control on how your data is used’ believes Scot Marcotte, Buck’s Chief Technology Officer

Media 7 | November 15, 2021

Scot Marcotte, Chief Technology Officer at Buck talks about how Buck and its culture has evolved over the last 100 years. Read on to know more about Buck’s innovative consulting solutions and platforms.

Read More

Abodoo’s CEO, Vanessa Tierney advises how to ‘add value to your prospects.’

Media 7 | October 28, 2021

Vanessa Tierney, CEO at Abodoo, introduces us to an incredible tool that enables companies to create clones of their physical building virtually. She shares insights about the marketing technology industry and how she helped upskilling and training graduates for free, early in her career. Read the full interview.

Read More

'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

Read More

‘Blockchain brings necessary control on how your data is used’ believes Scot Marcotte, Buck’s Chief Technology Officer

Media 7 | November 15, 2021

Scot Marcotte, Chief Technology Officer at Buck talks about how Buck and its culture has evolved over the last 100 years. Read on to know more about Buck’s innovative consulting solutions and platforms.

Read More

Abodoo’s CEO, Vanessa Tierney advises how to ‘add value to your prospects.’

Media 7 | October 28, 2021

Vanessa Tierney, CEO at Abodoo, introduces us to an incredible tool that enables companies to create clones of their physical building virtually. She shares insights about the marketing technology industry and how she helped upskilling and training graduates for free, early in her career. Read the full interview.

Read More

Related News

HR ANALYTICS,HR STRATEGY

Lever Unveils Talent Maturity Model for Companies to Generate Insights into Their Current Recruitment Strategy

Lever | June 30, 2022

Leading talent acquisition suite Lever introduced their Talent Maturity Model to assist businesses in understanding their existing hiring practices and pinpointing areas for development. Companies are under pressure to keep up with a changing environment and people's needs in today's competitive market to hire top personnel. According to BLS data from June 2022, there were 11.4 million unfilled positions, demonstrating that businesses are still having difficulty hiring the finest candidates for their enterprises. Although it is obvious that hiring and talent acquisition are more crucial than ever for brands and businesses, sometimes firms fail to notice flaws in their hiring procedures that can hurt their ability to recruit in this market. The Talent Maturity Model was developed by Lever to assist businesses in assessing their present capabilities, understanding their short- and long-term goals, and creating an action plan to assist in the evolution of their talent acquisition strategies. "It's critical for companies to understand where they may fall short when it comes to their talent acquisition process. Whether companies are still hiring at a high volume, or focusing on retention, with Lever's Talent Maturity Model, our goal is to support companies in knowing what's needed to thrive and grow while providing practical steps on how to get there." - Nate Smith, CEO and Founder of Lever

Read More

PAYROLL

New Payroll Functionality Unveiled by BerniePortal HRIS

BerniePortal HRIS | June 29, 2022

Founder and CEO Alex Tolbert of BerniePortal announced the introduction of the newest feature to its award-winning, all-in-one HRIS-BerniePortal Payroll, a streamlined payroll management solution for the payroll needs of small to midsize businesses that does away with the need for outsourcing, during the company's fifth annual users conference, Weekdays With Bernie. Users may implement every step of the payroll process with BerniePortal Payroll, from figuring up tax withholdings and benefit deductions to filling out and processing W-2s. "BerniePortal's Payroll was intentionally designed with our users in mind. We work with thousands of small and midsize organizations across the country who told us they were looking for a truely all-in-one HR system— so we built one. Our Payroll feature will free up hours of time so they can focus on building the businesses they love," - Alex Tolbert, Founder and CEO, BerniePortal Small to large enterprises will value the following key advantages of BerniePortal Payroll: Effortless Integration, One-Stop HR: Every element of the employee lifecycle, from tracking employee hours to benefits and PTO, is streamlined by the intuitive integration of BerniePortal Payroll with the other award-winning HRIS software features from BerniePortal. Elimination of Third-Party Payroll Providers: To prepare scheduled payroll runs, BerniePortal Payroll automatically populates employee data, including hours worked, PTO, and benefit deductions. BerniePortal Payroll enhances payroll accuracy while also saving time by removing the manual data entering step from each payroll process. Additionally, it is simply practical to include payroll in the BerniePortal HRIS package. Accurate Tax Withholding: Regardless of where in the US your employees are situated, BerniePortal Payroll automatically determines what each employee is obliged to pay, so you don't have to worry about complying with government requirements. Unlimited Payroll Runs: HR can rest easy knowing that BerniePortal Payroll will permit them to execute as many payroll runs as necessary—and at no additional cost—for those situations in which you need to schedule pay runs that fall outside of the typical pay schedule. Access to a Committed Support Team: Businesses may rest easy knowing that when issues happen, BerniePortal Payroll's support team is made up of knowledgeable payroll specialists who are willing to offer first-rate assistance whenever needed. Access to a Vast Library of Materials: As a vital component of BerniePortal, users of BerniePortal Payroll have access to a vast library of resources that can assist them in navigating payroll or, for that matter, anything else HR-related. This extensive library is continuously updated with fresh and pertinent material: Free online HR courses from Bernie U are available and are recognized for SHRM and HRCI recertification credits. The well-known podcast and YouTube series HR Party of One covers both current and emerging HR issues. Knowledge Base, a comprehensive support forum on BerniePortal The BerniePortal Blog has everything HR-related! Reasonable costs: BerniePortal Payroll is offering pricing that is easy on the pocket.

Read More

EMPLOYEE EXPERIENCE,EMPLOYEE BENEFITS

Belleville Public Schools Adds Multiple PowerSchool Solutions to Increase Cohesion and Efficiency Across Departments

PowerSchool | June 29, 2022

PowerSchool (NYSE: PWSC), the leading provider of cloud-based software for K-12 education in North America, today announced Belleville Public Schools (BPS) in Essex County, New Jersey added multiple PowerSchool education technology solutions to unify information across departments, improve districtwide collaboration, and create better learning outcomes for students. BPS is implementing PowerSchool Student Information System (SIS), Unified Classroom® Schoology Learning, Unified Classroom® Performance Matters, PowerSchool Unified Insights, and PowerSchool Unified Talent™ Employee Records, among many other products. Once these PowerSchool solutions are implemented, BPS will benefit from a more advanced districtwide data aggregation and reporting functionality, visibility into student performance, and simplified human resource and talent management capabilities. “Our district wanted a one-stop-shop where all of the major resources we needed easily and effectively communicated with one another, as opposed to operating in silos, Based on our positive experiences with PowerSchool solutions we were excited to add even more to truly create a unified platform for Belleville Public Schools. We are currently in the implementation phase and are excited to fully launch our program during the 2022-23 school year.” -Nicole Shanklin, Director of Elementary Education and PowerSchool Lead, Belleville Public Schools. BPS is expanding its PowerSchool investment in order to help the district obtain tighter tech integrations via unified solutions. PowerSchool solutions will offer access to secure data analytics dashboards supporting BPS’ need to share key aggregate-level student information with the proper stakeholders, including parents, the school board, and others across the community. The end goal is to enhance staff experience and help students grow academically, socially, and behaviorally. Prior to PowerSchool, BPS used various, disparate services for everyday instruction, such as Google Classroom*. To enhance functionality and communication among stakeholders regarding assessment data, the district searched for technology solutions that provided a grade pass-back option to the district’s SIS. The goal was to have graded assignments that would sync to the district gradebook, leading to greater articulation in consideration of student growth and academic needs. In response, BPS pivoted to PowerSchool’s Schoology Learning, and PowerSchool SIS, to solve these synchronization issues. “We expect Belleville Public Schools to see substantial improvements to its operations through the addition and implementation of its newest PowerSchool solutions, From attracting and developing new teachers, to assessments and standards tracking, we’re excited to provide BPS with exceptional education technology to empower and advance the district’s instructional capabilities.” -Craig Greenseid, Chief Revenue Officer, PowerSchool. BPS is a public school district located in Belleville, New Jersey serving over 4,500 students in Pre-K to 12th grade. Across the district’s 10 total schools, BPS offers a 1:1 technology integration, 106 sports programs and clubs, and faculty with advanced degrees. Additionally, among the honors and distinctions awarded to BPS over the years, notable designations include being designated as a “High Performing District” by the New Jersey Quality Single Accountability Continuum and “District of Distinction” by District Administration, among other accolades. About PowerSchool PowerSchool (NYSE: PWSC) is the leading provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. PowerSchool connects students, teachers, administrators, and parents, with the shared goal of improving student outcomes. From the office to the classroom to the home, it helps schools and districts efficiently manage state reporting and related compliance, special education, finance, human resources, talent, registration, attendance, funding, learning, instruction, grading, assessments and analytics in one unified platform. PowerSchool supports over 45 million students globally and more than 14,000 customers, including more than 90 of the top 100 districts by student enrollment in the United States, and sells solutions in more than 90 countries.

Read More

HR ANALYTICS,HR STRATEGY

Lever Unveils Talent Maturity Model for Companies to Generate Insights into Their Current Recruitment Strategy

Lever | June 30, 2022

Leading talent acquisition suite Lever introduced their Talent Maturity Model to assist businesses in understanding their existing hiring practices and pinpointing areas for development. Companies are under pressure to keep up with a changing environment and people's needs in today's competitive market to hire top personnel. According to BLS data from June 2022, there were 11.4 million unfilled positions, demonstrating that businesses are still having difficulty hiring the finest candidates for their enterprises. Although it is obvious that hiring and talent acquisition are more crucial than ever for brands and businesses, sometimes firms fail to notice flaws in their hiring procedures that can hurt their ability to recruit in this market. The Talent Maturity Model was developed by Lever to assist businesses in assessing their present capabilities, understanding their short- and long-term goals, and creating an action plan to assist in the evolution of their talent acquisition strategies. "It's critical for companies to understand where they may fall short when it comes to their talent acquisition process. Whether companies are still hiring at a high volume, or focusing on retention, with Lever's Talent Maturity Model, our goal is to support companies in knowing what's needed to thrive and grow while providing practical steps on how to get there." - Nate Smith, CEO and Founder of Lever

Read More

PAYROLL

New Payroll Functionality Unveiled by BerniePortal HRIS

BerniePortal HRIS | June 29, 2022

Founder and CEO Alex Tolbert of BerniePortal announced the introduction of the newest feature to its award-winning, all-in-one HRIS-BerniePortal Payroll, a streamlined payroll management solution for the payroll needs of small to midsize businesses that does away with the need for outsourcing, during the company's fifth annual users conference, Weekdays With Bernie. Users may implement every step of the payroll process with BerniePortal Payroll, from figuring up tax withholdings and benefit deductions to filling out and processing W-2s. "BerniePortal's Payroll was intentionally designed with our users in mind. We work with thousands of small and midsize organizations across the country who told us they were looking for a truely all-in-one HR system— so we built one. Our Payroll feature will free up hours of time so they can focus on building the businesses they love," - Alex Tolbert, Founder and CEO, BerniePortal Small to large enterprises will value the following key advantages of BerniePortal Payroll: Effortless Integration, One-Stop HR: Every element of the employee lifecycle, from tracking employee hours to benefits and PTO, is streamlined by the intuitive integration of BerniePortal Payroll with the other award-winning HRIS software features from BerniePortal. Elimination of Third-Party Payroll Providers: To prepare scheduled payroll runs, BerniePortal Payroll automatically populates employee data, including hours worked, PTO, and benefit deductions. BerniePortal Payroll enhances payroll accuracy while also saving time by removing the manual data entering step from each payroll process. Additionally, it is simply practical to include payroll in the BerniePortal HRIS package. Accurate Tax Withholding: Regardless of where in the US your employees are situated, BerniePortal Payroll automatically determines what each employee is obliged to pay, so you don't have to worry about complying with government requirements. Unlimited Payroll Runs: HR can rest easy knowing that BerniePortal Payroll will permit them to execute as many payroll runs as necessary—and at no additional cost—for those situations in which you need to schedule pay runs that fall outside of the typical pay schedule. Access to a Committed Support Team: Businesses may rest easy knowing that when issues happen, BerniePortal Payroll's support team is made up of knowledgeable payroll specialists who are willing to offer first-rate assistance whenever needed. Access to a Vast Library of Materials: As a vital component of BerniePortal, users of BerniePortal Payroll have access to a vast library of resources that can assist them in navigating payroll or, for that matter, anything else HR-related. This extensive library is continuously updated with fresh and pertinent material: Free online HR courses from Bernie U are available and are recognized for SHRM and HRCI recertification credits. The well-known podcast and YouTube series HR Party of One covers both current and emerging HR issues. Knowledge Base, a comprehensive support forum on BerniePortal The BerniePortal Blog has everything HR-related! Reasonable costs: BerniePortal Payroll is offering pricing that is easy on the pocket.

Read More

EMPLOYEE EXPERIENCE,EMPLOYEE BENEFITS

Belleville Public Schools Adds Multiple PowerSchool Solutions to Increase Cohesion and Efficiency Across Departments

PowerSchool | June 29, 2022

PowerSchool (NYSE: PWSC), the leading provider of cloud-based software for K-12 education in North America, today announced Belleville Public Schools (BPS) in Essex County, New Jersey added multiple PowerSchool education technology solutions to unify information across departments, improve districtwide collaboration, and create better learning outcomes for students. BPS is implementing PowerSchool Student Information System (SIS), Unified Classroom® Schoology Learning, Unified Classroom® Performance Matters, PowerSchool Unified Insights, and PowerSchool Unified Talent™ Employee Records, among many other products. Once these PowerSchool solutions are implemented, BPS will benefit from a more advanced districtwide data aggregation and reporting functionality, visibility into student performance, and simplified human resource and talent management capabilities. “Our district wanted a one-stop-shop where all of the major resources we needed easily and effectively communicated with one another, as opposed to operating in silos, Based on our positive experiences with PowerSchool solutions we were excited to add even more to truly create a unified platform for Belleville Public Schools. We are currently in the implementation phase and are excited to fully launch our program during the 2022-23 school year.” -Nicole Shanklin, Director of Elementary Education and PowerSchool Lead, Belleville Public Schools. BPS is expanding its PowerSchool investment in order to help the district obtain tighter tech integrations via unified solutions. PowerSchool solutions will offer access to secure data analytics dashboards supporting BPS’ need to share key aggregate-level student information with the proper stakeholders, including parents, the school board, and others across the community. The end goal is to enhance staff experience and help students grow academically, socially, and behaviorally. Prior to PowerSchool, BPS used various, disparate services for everyday instruction, such as Google Classroom*. To enhance functionality and communication among stakeholders regarding assessment data, the district searched for technology solutions that provided a grade pass-back option to the district’s SIS. The goal was to have graded assignments that would sync to the district gradebook, leading to greater articulation in consideration of student growth and academic needs. In response, BPS pivoted to PowerSchool’s Schoology Learning, and PowerSchool SIS, to solve these synchronization issues. “We expect Belleville Public Schools to see substantial improvements to its operations through the addition and implementation of its newest PowerSchool solutions, From attracting and developing new teachers, to assessments and standards tracking, we’re excited to provide BPS with exceptional education technology to empower and advance the district’s instructional capabilities.” -Craig Greenseid, Chief Revenue Officer, PowerSchool. BPS is a public school district located in Belleville, New Jersey serving over 4,500 students in Pre-K to 12th grade. Across the district’s 10 total schools, BPS offers a 1:1 technology integration, 106 sports programs and clubs, and faculty with advanced degrees. Additionally, among the honors and distinctions awarded to BPS over the years, notable designations include being designated as a “High Performing District” by the New Jersey Quality Single Accountability Continuum and “District of Distinction” by District Administration, among other accolades. About PowerSchool PowerSchool (NYSE: PWSC) is the leading provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. PowerSchool connects students, teachers, administrators, and parents, with the shared goal of improving student outcomes. From the office to the classroom to the home, it helps schools and districts efficiently manage state reporting and related compliance, special education, finance, human resources, talent, registration, attendance, funding, learning, instruction, grading, assessments and analytics in one unified platform. PowerSchool supports over 45 million students globally and more than 14,000 customers, including more than 90 of the top 100 districts by student enrollment in the United States, and sells solutions in more than 90 countries.

Read More

Spotlight

Lola.com

Lola.com

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support t...

Events

Resources