'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

The CRO role is designed to ensure the alignment of these functional teams around synergies that maximize a company's revenue generation.

Media 7: Courtny with 30 years of business management experience - including senior leadership experience with Asurint, Mercer, and Ceridian. How has the experience been all of these years?
Courtny Cloeter:
The past 30 years have been a real journey. Helping some leading businesses through financial, global, political, and pandemic events has been an incredible journey. Corporate America thrives on predictability which is a challenge with these large-scale events. Without the ability to forecast these events, we have had to adjust our go-to-market (GTM) strategies and factor in flexibility for changes at a moment's notice. However, this string of unforeseeable challenges has also revealed positive resilience in the human spirit. Despite the global seismic shift, my professional agility has sharpened, essential to meet the newly-established customer expectation of undisrupted services and solutions.


M7: Could you please elaborate, for our readers, on the roles and responsibilities of a CRO and how the position is different from sales, marketing, and finance?
CC:
Simply put, a CRO is responsible for all functions that lead to revenue creation for a company. Historically, companies have aligned resources in traditional teams around marketing, lead generation, sales and account management. However, most of these functional teams didn't have alignment around a single revenue generation goal. The CRO role, which has become popular with technology companies looking to accelerate revenues in the past ten years, is designed to ensure the alignment of these functional teams around synergies that maximize a company's revenue generation.

Read More: Rocket.Chat's Bruno Bin believes that good leadership plays a vital role in making a sales and marketing strategy successful.


It's about capitalizing on the tailwinds as the economy heals and fully reopens.



M7: As the newly appointed CRO at OSV, what strategic changes are you looking to implement within the organization?
CC:
OneSource Virtual (OSV) has a strong culture and proven track record in the Workday ecosystem. Building on these strengths, we are looking to accelerate growth via new customer acquisitions and new service offerings. With all of our services purpose-built for Workday software, we strive for ever-increasing alignment with Workday to better serve their customers. Increasingly, companies are delivering HR and financial wellness products to their employees via digital applications. These new solutions require a strategy to sell them to customers and engage with the customer employees to drive adoption and value. In addition, it requires a new GTM strategy and alignment of resources, which is a vital area of initial focus in my new role at OSV.


M7: What benefit and objective do you think a CRO brings?
CC:
The mindset of a CRO is solely focused on the alignment and productivity of assets to grow and accelerate revenues. Sales and marketing leaders focus on brands, campaigns, building pipelines and managing sales cycles. Unfortunately, these critical functions' effectiveness is often not maximized because they are not working in concert, resulting in poor execution and unmet expectations. A CRO will bring these departments together so that the whole is greater than the sum of the parts, define one GTM strategy that everyone embraces, and deliver on the company's growth goals.

Read More: Intent data can highlight your target accounts' problems and interests, says Marc Laplante, CEO and Co-Founder at Intentsify


The string of unforeseeable challenges has also revealed positive resilience in the human spirit.



M7: Avasant recently recognized OSV as a Leader in their Workday HCM Services 2021-2022 RadarView Report. How do you feel about that achievement?
CC:
OSV is pleased to be recognized by Avasant as a leader in the Workday ecosystem. The Avasant team did an incredible job understanding the value OSV will bring to our customers daily. Their report also highlighted the uncommon maturity of our BPaaS products and services, which enable Workday customers to optimize the HR experience for their employees.


M7: What are some of the challenges you face on the revenue front at OSV? What is your approach to tackling and overcoming these?
CC:
OSV has faced many of the same challenges as other global companies: the COVID-19 pandemic, a lumpy reopening of the economy and the difficulty of managing talent. However, within each of these macro trends are sub-elements that have been effectively controlled by the OSV leadership team with no resulting disruption to our services to our customers. Looking forward, it's about capitalizing on the tailwinds as the economy heals and fully reopens. Customers and prospects are looking for partners to help them navigate these challenges, and OSV is well-positioned.

Read More: 'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

M7: What sort of inclination in the HR technology industry are you watching avidly?
CC:
We're carefully monitoring the continued adoption of mobile technology and apps, providing real-time and predictive data. And with our customers facing employee retention challenges, providing pay on-demand options and additional automation solutions for manual, repetitive tasks will continue to make work more meaningful for our customer employees.

ABOUT ONESOURCE VIRTUAL

OneSource Virtual (OSV) is the Workday partner that has helped more than 1,300 companies with everything from deployment to maintenance to payroll and more to make the day more doable. Founded in 2008, OSV pioneered Business Process as a Service (BPaaS) and has become the leading provider of automated solutions for organizations of all sizes using Workday, delivering services with unparalleled choices, unwavering commitment, and uncompromising care. OneSource Virtual's global headquarters is located in Dallas, Texas, with additional locations across North America and Europe. OneSource Virtual: let's make the day more doable.

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OneSource Virtual and Cognizant | November 03, 2022

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Next Generation of Wisely® by ADP Offers Workers Enhanced Digital Financial Wellness Options

ADP | November 18, 2022

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OneSource Virtual and Cognizant | November 03, 2022

Cognizant (NASDAQ: CTSH) has entered into an agreement to acquire the professional services and application management practices of OneSource Virtual, a Workday partner based in Dallas, Texas. Acquiring these practices will complement Cognizant's existing finance and HR advisory implementation services with Workday, expanding capabilities in consulting, deployment, and post-deployment support across North America and the United Kingdom. "Adoption and migration to the cloud to manage workflows is only accelerating, and the Workday platform ecosystem continues to be embraced as a critical tool to provide finance, HR, and other functions greater resiliency and agility. Acquiring the professional services and application management practices from OneSource Virtual enables Cognizant to expand our client offerings and provide end-to-end support in the business transformation journey, We are pleased to be welcoming the talented professionals from OneSource Virtual who will join Cognizant in growing and expanding our Workday capabilities globally." -Rob Vatter, Executive Vice President of Cognizant's Enterprise Platform Services Cognizant will gain nearly 400 new employees upon closing of the acquisition, enhancing its expertise and number of professionals holding certifications in Workday implementation and support. Located throughout the United States, Canada, and the United Kingdom, these individuals will join Cognizant as part of its Collaborative Solutions team, the hub of Cognizant's Workday practice. Acquired by Cognizant in 2020, Collaborative Solutions is one of the longest-tenured Workday Services Partners. We believe that our shared value of customer centricity makes Cognizant the ideal home for our professional services and application management services businesses while we concentrate on the Business Process as a Service (BPaaS) division going forward, We also believe customers will appreciate the way this sharpens the focus of the professional services, application management, and BPaaS teams and enables them to operate independently to speed up investment in new products and geographical expansion. In the end, what we are all about is providing growth and innovation for our customers, and we are confident that this will enhance our ability to do that more effectively,said Trey Campbell, Chief Executive Officer, OneSource Virtual. We are excited about Cognizant's acquisition of OneSource Virtual's professional services and application management practices, We look forward to continue partnering to help our customers embark on their digital transformation journeys and equip leaders with the finance and people insights they need to respond to shifting business needs,said Sam Alkharrat, Chief Partner Officer, Workday. The acquisition is anticipated to close by year-end 2022, subject to satisfaction of closing conditions. Financial details were not disclosed. About OneSource Virtual OneSource Virtual is a leading provider of Workday Services, Solutions, and Products. Founded in 2008 in Dallas, Texas, OSV operates in North America and Europe to deliver outcomes that boost productivity, improve compliance, and increase internal capacity for over 1,300 customers around the world. Since its founding, OSV has been awarded numerous accolades and has a 98% retention rate. OSV's leadership teams are composed of highly experienced professionals in their respective fields. Together they offer the expertise and deep knowledge of the global marketplace to deliver comprehensive solutions and services for HR and Finance and Accounting. About Cognizant Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life.

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ADP | November 18, 2022

ADP, a leading global technology company providing human capital management (HCM) solutions, today announced enhancements to its award-winning Wisely® by ADP payment platform with advanced capabilities and innovative features like Earned Wage Access (EWA), designed to give employees more control of their finances, and help employers better attract and retain talent. Many workers today do not have a relationship with a bank or prefer not to rely on traditional banks. As the next generation of employees enters the workforce, they bring with them digital-driven preferences – including increasing dependence on mobile money management tools. Wisely by ADP provides workers with a secure, digital account that helps them access their money, spend, plan and save with fewer fees and headaches. Their Wisely digital account allows them to put all their sources of income in one place –creating a frictionless user experience for employees even when they change jobs. Wisely by ADP is accessible to all workers, whether they are W-2 or 1099. It's a compliant, unified payments solution that enhances efficiency – saving employers time and money. The addition of the EWA feature, offered in partnership with DailyPay, gives employees access to wages they've earned before payday at no cost right from myWisely.com or the free myWisely® app. Earned wage access is becoming a key benefit differentiator. According to ADP research, 91% of millennial workers and 82% of Generation Z workers said it is important for their employer to offer earned wage access. Over half (57%) of Generation X and baby boomer workers said it is important to them as well. "The Wisely platform solves problems ADP understands better than anyone else, The data-driven design of the Wisely platform provides an all-in-one solution and enhanced user experience that puts financial wellness, money management and spending flexibility into every employee's hands. It's the future of paying, earning, spending and saving." -Gautam Sukumar, SVP and general manager, Employee Financial Solutions at ADP As employers and employees adapt to shifting economic and labor pressures, approximately 95 percent of employers say employee financial wellness impacts their productivity, and more than 90 percent say offering financial wellness tools helps attract and retain talent, according to ADP research. In addition to EWA, Wisely by ADP offers: Bill Pay. Right within the myWisely app, Wisely members can easily snap a photo of their bill, import an image of a paperless bill, or manually enter the billing information and have the payment deducted from their Wisely account. Savings Envelopes. Wisely helps members save with an auto-save feature and the ability to create savings envelopes right in the myWisely app. In fact, Wisely members have saved more than $1.3B in the past nineteen months. Rewards. With Cash Back Rewards, members can earn cash back when they shop, travel or dine, with cash back going to the savings envelope in the myWisely app. Or members can get offers up to 10% cash back when purchasing eGift cards in the myWisely app. Access to Mobile Wallets. Prior to getting a physical card, Wisely members can add their Wisely account to their favorite digital wallet to enable a seamless and touchless experience when using Wisely. New Brand. In addition to the enhanced feature set, Wisely by ADP has also updated their brand strategy and visual identity to better connect with clients and members. The new, bold brand is reflective of Wisely's innovation and focus on offering employers flexibility for every payment scenario, while empowering employees with digital financial wellness tools. Wisely by ADP integrates seamlessly with enterprise resource planning (ERP) and payroll systems and uses industry-leading technology to streamline payments, pay statement processes and employee information management, making it easier and more cost effective to make off-cycle, and enable one-time and early payments. About ADP Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.

Read More

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Spotlight

OneSource Virtual

OneSource Virtual

OSV is the Workday partner that has helped more than 1,300 companies with everything from deployment to maintenance to payroll and more—all to make the day more doable. Founded in 2008, OSV pioneered Business Process as a Service (BPaaS) and has become the leading provider of automated solutions for...

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