Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas.

Amy is known for her ability to create and execute winning turnarounds on a global scale.

MEDIA 7: What inspired you to get into marketing?
AMY BARZDUKAS:
I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back.

M7: How is Poly redefining the video conferencing experience for modern businesses?
AB:
 We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways.

First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses.

Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today.

Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules.

Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.


"Baby Boomers and more than half of Gen Z say they are most productive when they were working around noise."

M7: As the CMO of Poly, what were the major challenges in rebranding and transforming two separate organizations (Plantronics and Polycom) under a single brand Poly?
AB:
One of the greatest challenges of bringing together Plantronics and Polycom was doing so in a way that honored their brand equity, history, and positive associations while establishing a new story for the new company. Plantronics was already an audio pioneer– the first headset that transmitted Neil Armstrong’s famous words during the first moon landing. Polycom was the leader in audio and video conferencing – the conference phone used by business leaders and industry captains.
We had to figure out how to build a stand-out narrative in a crowded space for the general market. For customers and partners, we found a way to carry through the legacies and histories of both companies into the new brand. And for our employees, we had to inspire them to believe in the new brand and the new combined mission. These different challenges with different stakeholders took different approaches to confront, but in the end, we brought everyone to the same conclusion that Poly was moving forward, unified and stronger.

And like any acquisition, integration takes time. We’re proud of our accomplishments since rebranding to Poly in March 2019. Since then, we’ve refreshed our video conferencing line of products, broken new ground with a mobile phone station called Elara 60 Series and showcased our continued commitment to expanding the ecosystem with partners such as Zoom, Microsoft, Google, Amazon and more. As Poly, we bring a new level of quality, simplicity, and flexibility so that every communication can easily become a place for collaboration and innovation for the enterprise.


"Gen Z and Millennials came up in an era of digitization, so they are more accustomed to the tools and technology to deal with distractions in the workplace."

M7: A recent study by Poly reveals that employees prefer noisier open offices to closed, quiet spaces. What do you think is responsible for driving these unique demands in the workplace today?
AB:
Our research shows that Gen Z and Millennials tend to prefer open offices compared to Gen X and Baby Boomers and that more than half of Gen Z say they are most productive when they were working around noise. What we’re seeing is that Gen Z and Millennials came up in an era of digitization, so they are more accustomed to the tools and technology to deal with distractions in the workplace. For example, they’re used to wearing noise-canceling headphones to block out the background noise, and similarly at home with video. They’ve been doing it all their lives!

Now that we can work from anywhere – coffee shops, airports, waiting rooms – we are more accustomed to dealing with distractions and working through them. We take that mindset into the office along with the tools we may use to address distraction, from a pair of comfortable headphones with ANC to deciding to do different types of work in different settings.

M7: What features have made Poly Studio win the 'Best of Enterprise Connect' award in the '2019 Communication/Collaboration Device'?
AB: 
Poly Studio is our answer to the need for easy-to-use video conferencing devices for smaller spaces called huddle rooms. Poly Studio is a video USB bar with premium audio and video capabilities. Its standout features include NoiseBlock, which mutes distracting background noises, Automatic Group Framing and Speaker Tracking, which zooms in to focus on the speaking participant. This board-room like audio and video transforms small meeting rooms into a center for collaboration. We’re also pleased that it was recently certified for Zoom Rooms and Microsoft Teams. The device also works with Skype for Business, Google Meet, Cisco WebEx and Amazon Chime, and virtually any cloud-based video collaboration service.


"Poly combines legendary audio expertise with powerful video and conferencing capabilities to help our users overcome the distractions, complexity, and distance, making communication in and out of the workplace challenging."

M7: What traits make Poly a global leader in communications and a leading choice for every kind of workspace?
AB:
Our in-depth expertise, tireless innovation, and emphasis on partnership make Poly a global leader in communications and a leading choice for every kind of workspace.

Poly combines legendary audio expertise with powerful video and conferencing capabilities to help our users overcome the distractions, complexity, and distance, making communication in and out of the workplace challenging. When the world was on a race to space in the ’60s, NASA approached us—Plantronics back then—with a seemingly impossible task: create a headset that would equip astronauts to communicate with Mission Control from the earth to the moon, and back again.

Fifty years later, we share the same mission today: to create powerful connections that unify people the world over. We’re designing technology for the different ways people work – open offices, remote locations, mobile-first workers. We are the largest provider of headsets, video and audio-conferencing devices that you use to communicate and collaborate for your work, whatever that may be. And we continue to innovate with products like Poly Studio X that change how people collaborate.
Through partnerships with industry leaders like Microsoft, Amazon, Google, and Zoom, Poly takes an open-architecture approach that allows users to seamlessly connect across all the best technologies. Whenever and wherever people connect with these services, we will be there to provide the best-in-class audio, video and voice technology to make the experience that much better.

M7: What’s your superpower or spirit animal?
AB: 
My superpower is the ability to read amazingly quickly, thanks to the experimental elementary school I attended. I don’t know how anyone gets through their workload without it, honestly. My spirit animal? I told my husband the other day that I think it is Tom Petty. I’m a huge fan. If you have a problem, there is a Tom Petty song that can solve it, or at least make it more fun.

ABOUT POLY

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner’s services. Our headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace.

More C-Suite on deck

'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

Read More

‘Blockchain brings necessary control on how your data is used’ believes Scot Marcotte, Buck’s Chief Technology Officer

Media 7 | November 15, 2021

Scot Marcotte, Chief Technology Officer at Buck talks about how Buck and its culture has evolved over the last 100 years. Read on to know more about Buck’s innovative consulting solutions and platforms.

Read More

Abodoo’s CEO, Vanessa Tierney advises how to ‘add value to your prospects.’

Media 7 | October 28, 2021

Vanessa Tierney, CEO at Abodoo, introduces us to an incredible tool that enables companies to create clones of their physical building virtually. She shares insights about the marketing technology industry and how she helped upskilling and training graduates for free, early in her career. Read the full interview.

Read More

'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

Read More

‘Blockchain brings necessary control on how your data is used’ believes Scot Marcotte, Buck’s Chief Technology Officer

Media 7 | November 15, 2021

Scot Marcotte, Chief Technology Officer at Buck talks about how Buck and its culture has evolved over the last 100 years. Read on to know more about Buck’s innovative consulting solutions and platforms.

Read More

Abodoo’s CEO, Vanessa Tierney advises how to ‘add value to your prospects.’

Media 7 | October 28, 2021

Vanessa Tierney, CEO at Abodoo, introduces us to an incredible tool that enables companies to create clones of their physical building virtually. She shares insights about the marketing technology industry and how she helped upskilling and training graduates for free, early in her career. Read the full interview.

Read More

Related News

WORKFORCE MANAGEMENT, HR STRATEGY

Enboarder Platform Integrates Equifax Workforce Solutions for Onboarding Enhancement

Enboarder and Equifax Workforce Solutions | January 27, 2023

On January 26, 2023, Enboarder, a leading workflow and employee communication platform, announced its strategic alliance with Equifax Workforce Solutions, to bring I-9 management and Work Opportunity Tax Credit (WOTC) management features to its platform. The integration addresses the need of the employees to adhere to federal, state and county regulations as well as for human connection at the time of onboarding. It will also provide personalized onboarding experiences to improve employee engagement. The integration will enable Enboarder’s customers to empower their new hires to fill the USCIS Form I-9 from beginning to end, on any device, nearly from anywhere. Similarly, they can recognize the eligible employees for WOTC and gain more tax credits for their businesses. Brent Pearson, Founder and CEO of Enboarder, said, "The ability to create strong, authentic connections among employees is the foundation of success for any business and it starts with the onboarding journey." He added, "Through our partnership with Equifax, our customers can more easily manage the historically time-consuming and paperwork-heavy side of onboarding, allowing them to focus more on what matters most: helping new hires build relationships and a support network from day one." (Source – Cision PR Newswire) Joe Muchnick, Senior Vice President of Employer Services and Talent Solutions at Equifax Workforce Solutions, said, "People expect their digital interactions to be fast, simple and easy. That's why this partnership is a natural fit: it helps HR leaders more seamlessly deliver an industry-leading I-9 and WOTC experience from Equifax through the Enboarder platform that their companies are already using. That means an enhanced employee experience – and a reduced administrative burden on HR." (Source – Cision PR Newswire) About Enboarder Enboarder is a leading employee communication and work management platforms, which enhances human connections through the entire employee journey for companies of all sizes. The company’s platforms have revolutionized human resource programs and onboarding processes, and inspires employees to engage with the programs, information, and create connections across every stage. It delivers personalized, efficient, and precise content on the chosen communication channel. As a result, it makes connections act at right time. About Equifax Workforce Solutions Equifax is a leading employer services firm providing information, expertise, and HR solutions for the organization's needs. Its verification services and flagship, The Work NumberⓇ database helps to take accurate decisions for national consumers. It helps make Onboarding paperwork easier to finish, including faster I-9 fillings, digital tracking, and employee verification.

Read More

HR ANALYTICS, WORKFORCE MANAGEMENT

Hireology Extends Technology Partnership with UKG

Hireology | January 20, 2023

On January 19, 2023, Hireology, all-in-one hiring and HR software provider, extended their partnership with UKG, a leading provider of payroll, HR and workforce management solutions provider. In the Human Capital Management (HCM) industry, UKG offers one of the largest, culture-focused ecosystems of partnerships, with 315 service and technology partners, to improve employee experiences and business outcomes. With this partnership, companies that use both Hireology and UKG Pro solutions can automatically send new hire information from Hireology to UKG Pro as soon as a hire is made. This gives users the ability to get new hires onboarded faster. Also, the integration will make it possible to view end-to-end system data and reporting. Hireology gives businesses the tools they need to find and bring talent while also making the hiring process easy for candidates. Hireology is the only provider that has full lifecycle integration capabilities. It integrates employee data into its employee referral program management solution. The platform also promotes internal mobility and passive candidate re-engagement to boost retention. Adam Robinson, CEO of Hireology, said, “Hireology is committed to helping businesses connect with better talent through the right channels, hire faster, and effectively manage their teams all within one centralized, intuitive platform." He added, "When integrated together, Hireology and UKG Pro do just that. The two world-class platforms turn hiring, HR, payroll, and workforce management into an all-in-one process that hiring teams and candidates will love." (Source - PRNewswire) This integration extends the capabilities and benefits of Hireology's existing UKG Ready partnership to a wide group of UKG and Hireology customers. All Hireology + UKG Pro users can now leverage the capabilities of this integration. About Hireology Hireology is a recruiting and human resources platform that helps decentralized businesses attract and retain talent. Hireology combined the manual and disconnected recruiting and hiring processes into a single platform. It assists businesses in attracting and hiring their best teams and quickly integrating them into the rest of the organization. With specialized knowledge in various industries, including automotive, hospitality, health care, fitness and wellness, and professional services, over 9,000 businesses now rely on Hireology to build their strongest teams and put people first. The company supports HR and business leaders across the employee lifecycle in one platform, from pre-hire to post-hire.

Read More

HR ANALYTICS, WORKFORCE MANAGEMENT

OutSolve Acquires Meyer Consulting Group to Scale Operations

OutSolve | January 30, 2023

An employment compliance solutions provider, OutSolve, recently announced that it had completed its Meyer Consulting Group (MCG) acquisition. MCG is a consulting group based in Texas and is an affirmative action firm that specializes in the development and design of Affirmative Action Plans (AAPs) for government-related contracts and subcontracts. In addition, the acquisition helps the company align its mission to scale its compliance capabilities and strengthen its lead and securing fastest-growing positions in the market. Increased enforcement efforts by the Office of Federal Contractor Compliance Programs (OFCCP) continue to drive up demand for all-in-one solutions that cover all compliance areas related to OFCCP. This acquisition is part of OutSolve's plan for growth, which is to expand its operations to meet market needs and drive best-in-class capabilities. MCG marks the eleventh acquisition by OutSolve. The elven purchase includes Workplace Dynamics, The HR Consultant, Pinnacle Affirmative Action, Workforce Compliance Associates, Van Zant Resource Group, Gaucher Associates Taapestry, First Advantage Consulting Firm's affirmative action business, HudsonMann Inc., and, most recently, The Austin Peters Group. "MCG brings us more than just another acquisition. It adds Courtney Heth, a business-oriented professional with advanced OFCCP domain expertise to OutSolve's bench strength. With an impressive history of delivering first-rate services, we expect MCG to be a strong complement to OutSolve's existing high-quality solutions," said Jeremy Mancheski, President, and Founder of OutSolve. (Source: Cision) About OutSolve Founded in 1998, OutSolve is an Affirmative Action Plans solution provider. It is OFCCP (Office of Federal Contractor Compliance Programs) compliant which helps in audit preparation and compliance support. The company focuses on APPs preparation, OFCCP compensation analysis, audit support, state pay reporting, EEO-1/VETS equity, reporting, diversity, training, and inclusion (DEI). Its headquarters are in Louisiana, and the offices are in California, Kentucky, Texas, South Carolina, and Kansas.

Read More

WORKFORCE MANAGEMENT, HR STRATEGY

Enboarder Platform Integrates Equifax Workforce Solutions for Onboarding Enhancement

Enboarder and Equifax Workforce Solutions | January 27, 2023

On January 26, 2023, Enboarder, a leading workflow and employee communication platform, announced its strategic alliance with Equifax Workforce Solutions, to bring I-9 management and Work Opportunity Tax Credit (WOTC) management features to its platform. The integration addresses the need of the employees to adhere to federal, state and county regulations as well as for human connection at the time of onboarding. It will also provide personalized onboarding experiences to improve employee engagement. The integration will enable Enboarder’s customers to empower their new hires to fill the USCIS Form I-9 from beginning to end, on any device, nearly from anywhere. Similarly, they can recognize the eligible employees for WOTC and gain more tax credits for their businesses. Brent Pearson, Founder and CEO of Enboarder, said, "The ability to create strong, authentic connections among employees is the foundation of success for any business and it starts with the onboarding journey." He added, "Through our partnership with Equifax, our customers can more easily manage the historically time-consuming and paperwork-heavy side of onboarding, allowing them to focus more on what matters most: helping new hires build relationships and a support network from day one." (Source – Cision PR Newswire) Joe Muchnick, Senior Vice President of Employer Services and Talent Solutions at Equifax Workforce Solutions, said, "People expect their digital interactions to be fast, simple and easy. That's why this partnership is a natural fit: it helps HR leaders more seamlessly deliver an industry-leading I-9 and WOTC experience from Equifax through the Enboarder platform that their companies are already using. That means an enhanced employee experience – and a reduced administrative burden on HR." (Source – Cision PR Newswire) About Enboarder Enboarder is a leading employee communication and work management platforms, which enhances human connections through the entire employee journey for companies of all sizes. The company’s platforms have revolutionized human resource programs and onboarding processes, and inspires employees to engage with the programs, information, and create connections across every stage. It delivers personalized, efficient, and precise content on the chosen communication channel. As a result, it makes connections act at right time. About Equifax Workforce Solutions Equifax is a leading employer services firm providing information, expertise, and HR solutions for the organization's needs. Its verification services and flagship, The Work NumberⓇ database helps to take accurate decisions for national consumers. It helps make Onboarding paperwork easier to finish, including faster I-9 fillings, digital tracking, and employee verification.

Read More

HR ANALYTICS, WORKFORCE MANAGEMENT

Hireology Extends Technology Partnership with UKG

Hireology | January 20, 2023

On January 19, 2023, Hireology, all-in-one hiring and HR software provider, extended their partnership with UKG, a leading provider of payroll, HR and workforce management solutions provider. In the Human Capital Management (HCM) industry, UKG offers one of the largest, culture-focused ecosystems of partnerships, with 315 service and technology partners, to improve employee experiences and business outcomes. With this partnership, companies that use both Hireology and UKG Pro solutions can automatically send new hire information from Hireology to UKG Pro as soon as a hire is made. This gives users the ability to get new hires onboarded faster. Also, the integration will make it possible to view end-to-end system data and reporting. Hireology gives businesses the tools they need to find and bring talent while also making the hiring process easy for candidates. Hireology is the only provider that has full lifecycle integration capabilities. It integrates employee data into its employee referral program management solution. The platform also promotes internal mobility and passive candidate re-engagement to boost retention. Adam Robinson, CEO of Hireology, said, “Hireology is committed to helping businesses connect with better talent through the right channels, hire faster, and effectively manage their teams all within one centralized, intuitive platform." He added, "When integrated together, Hireology and UKG Pro do just that. The two world-class platforms turn hiring, HR, payroll, and workforce management into an all-in-one process that hiring teams and candidates will love." (Source - PRNewswire) This integration extends the capabilities and benefits of Hireology's existing UKG Ready partnership to a wide group of UKG and Hireology customers. All Hireology + UKG Pro users can now leverage the capabilities of this integration. About Hireology Hireology is a recruiting and human resources platform that helps decentralized businesses attract and retain talent. Hireology combined the manual and disconnected recruiting and hiring processes into a single platform. It assists businesses in attracting and hiring their best teams and quickly integrating them into the rest of the organization. With specialized knowledge in various industries, including automotive, hospitality, health care, fitness and wellness, and professional services, over 9,000 businesses now rely on Hireology to build their strongest teams and put people first. The company supports HR and business leaders across the employee lifecycle in one platform, from pre-hire to post-hire.

Read More

HR ANALYTICS, WORKFORCE MANAGEMENT

OutSolve Acquires Meyer Consulting Group to Scale Operations

OutSolve | January 30, 2023

An employment compliance solutions provider, OutSolve, recently announced that it had completed its Meyer Consulting Group (MCG) acquisition. MCG is a consulting group based in Texas and is an affirmative action firm that specializes in the development and design of Affirmative Action Plans (AAPs) for government-related contracts and subcontracts. In addition, the acquisition helps the company align its mission to scale its compliance capabilities and strengthen its lead and securing fastest-growing positions in the market. Increased enforcement efforts by the Office of Federal Contractor Compliance Programs (OFCCP) continue to drive up demand for all-in-one solutions that cover all compliance areas related to OFCCP. This acquisition is part of OutSolve's plan for growth, which is to expand its operations to meet market needs and drive best-in-class capabilities. MCG marks the eleventh acquisition by OutSolve. The elven purchase includes Workplace Dynamics, The HR Consultant, Pinnacle Affirmative Action, Workforce Compliance Associates, Van Zant Resource Group, Gaucher Associates Taapestry, First Advantage Consulting Firm's affirmative action business, HudsonMann Inc., and, most recently, The Austin Peters Group. "MCG brings us more than just another acquisition. It adds Courtney Heth, a business-oriented professional with advanced OFCCP domain expertise to OutSolve's bench strength. With an impressive history of delivering first-rate services, we expect MCG to be a strong complement to OutSolve's existing high-quality solutions," said Jeremy Mancheski, President, and Founder of OutSolve. (Source: Cision) About OutSolve Founded in 1998, OutSolve is an Affirmative Action Plans solution provider. It is OFCCP (Office of Federal Contractor Compliance Programs) compliant which helps in audit preparation and compliance support. The company focuses on APPs preparation, OFCCP compensation analysis, audit support, state pay reporting, EEO-1/VETS equity, reporting, diversity, training, and inclusion (DEI). Its headquarters are in Louisiana, and the offices are in California, Kentucky, Texas, South Carolina, and Kansas.

Read More

Spotlight

Poly

Poly

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, a...

Events

Resources