Q&A with Tara O'Sullivan, CMO at SKILLSOFT

ONDECK | March 15, 2019

Tara O’Sullivan, the CMO of Skillsoft shares her insights on the impact of digital transformation on marketers and the need to focus on slashing the wide gender pay gap. With over 25 years of experience including B2B marketing in Ireland, EMEA and the US, Tara has extensive expertise in using marketing to effect change.

Here are her thoughts on women in marketing and the changing dynamics of the profession.

MEDIA 7: Tara, how old were you when you had your first paying job?
TARA O'SULLIVAN:
14 – I worked for my Dad photocopying manuals for software training. I loved the work, I loved being in amongst the team of people who were there. There was a lot of fun with the other people who worked there, and I learnt a lot of lessons on dealing with people, working on end user manuals which were like 500 pages thick, making sure they were all collated properly, the cover looked good – all to provide a real sense of the importance of the training.

"Marketing teams are not aligned to what technology can do for them and how it can transform the business."



M7: What do you consider the biggest challenges for a CMO these days?
TS: Digital transformation. I believe the impact of digital transformation is impacting the CMO even more than other areas of the business. There are so many tools that can help the CMO get the data s/he needs, but it is figuring out which ones are the most relevant, timely and useful. I think a lot of marketing teams are not aligned to what technology can do for them and how it can transform the business.
The other major challenge is around proving to the business the benefit of marketing. As well as the funnel, and marketing sourced OI, we also need to better measure the branding impact on the business and how it supports revenue.


"Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot."



M7: How important is learning and unlearning in today’s digital age of data and automation?
TS: Learning is the most important thing in my view. From figuring out what the new version of Excel can do for you (LOADS) to determining the best tech stack your marketing organization needs – we need to be learning. Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot. This means that you need to be continually changing your approach in order to make the company more successful. Agile marketing is a brand new mindset for marketing people – there isn’t an annual budget, the team decides what to spend it on a quarterly basis, so sometimes you will be investing in SEO, or investing in demand generation depending on the needs of the business.


"The gender pay gap is wide and people think about it as being 80 cents on the dollar."



M7: Is Skillsoft closing the gap between the number of men and women in marketing? What are your views on gender equality in the present corporate world?
TS: Well I always thought marketing is different – I assumed that the majority of people entering marketing are women, but that’s not strictly true. Research from Axonn shows that women are only slightly more likely than men to enter the marketing world (21% vs 16%).
Marketing Week (a UK-based publication) carried out a survey and found that  female marketers earn less than male marketers in every sector and in every role, except that of marketing assistant.
Let’s remember though that the gender pay gap is wide and people think about it as being 80 cents on the dollar.  This is awful – but think about it over the lifetime of the female worker. Recent research analyzed a longitudinal dataset which shows total earnings across the most recent 15 years for all workers who worked in at least one year. The study found that women workers faced a wage gap of 51% in the 2001-2015 period. The research also found that the cost of taking time out of the labor force is exorbitant for women. For those who took just one year off from work, their annual earnings were 39% lower than women who worked all 15 years between 2001 and 2015.

ABOUT SKILLSOFT

SKILLSOFT is a global leader in corporate learning, delivering beautiful technology and engaging content that drives business impact for modern enterprises. Skillsoft comprises three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform and the SumTotal suite for Human Capital Management.

Skillsoft provides a comprehensive selection of cloud-based corporate learning content, including courses, videos, books and other resources on Business and Management Skills, Leadership Development, Digital Transformation, Technology and Developer, Productivity and Collaboration Tools and Compliance. Percipio’s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning. The SumTotal suite features four key components built on a unified platform: Learning Management, Talent Management, Talent Acquisition and Workforce Management.

Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of the Fortune 500. Learn more at www.skillsoft.com.

More C-Suite on deck

Job.com's Co-Founder and CVO says, 'AI is our friend.'

Media 7 | October 25, 2021

Arran Stewart, Co-Founder and CVO of blockchain-powered recruitment platform Job.com, takes us through his inspiring journey of founding a means of helping people find different ways of earning a livelihood using the best tech. In this interview, we take a peek into Job.com's wonderful journey of digitizing hiring processes that make it easy for companies to find the right candidates and people to find the right opportunities. Read on to find out how people and technology can work together without overpowering one another.

Read More

'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

Read More

Job.com's Co-Founder and CVO says, 'AI is our friend.'

Media 7 | October 25, 2021

Arran Stewart, Co-Founder and CVO of blockchain-powered recruitment platform Job.com, takes us through his inspiring journey of founding a means of helping people find different ways of earning a livelihood using the best tech. In this interview, we take a peek into Job.com's wonderful journey of digitizing hiring processes that make it easy for companies to find the right candidates and people to find the right opportunities. Read on to find out how people and technology can work together without overpowering one another.

Read More

Job.com's Co-Founder and CVO says, 'AI is our friend.'

Media 7 | October 25, 2021

Arran Stewart, Co-Founder and CVO of blockchain-powered recruitment platform Job.com, takes us through his inspiring journey of founding a means of helping people find different ways of earning a livelihood using the best tech. In this interview, we take a peek into Job.com's wonderful journey of digitizing hiring processes that make it easy for companies to find the right candidates and people to find the right opportunities. Read on to find out how people and technology can work together without overpowering one another.

Read More

'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

Read More

Job.com's Co-Founder and CVO says, 'AI is our friend.'

Media 7 | October 25, 2021

Arran Stewart, Co-Founder and CVO of blockchain-powered recruitment platform Job.com, takes us through his inspiring journey of founding a means of helping people find different ways of earning a livelihood using the best tech. In this interview, we take a peek into Job.com's wonderful journey of digitizing hiring processes that make it easy for companies to find the right candidates and people to find the right opportunities. Read on to find out how people and technology can work together without overpowering one another.

Read More

Related News

TALENT MANAGEMENT

ExtensisHR Completes 25 Years of Providing HR Solutions

ExtensisHR | June 27, 2022

ExtensisHR, a well-known professional employer organization (PEO) and human resources outsourcing (HRO) solution provider, is pleased to celebrate 25 years of providing customized, individualized human resources. ExtensisHR was founded in 1997 with the sole purpose of streamlining HR. Since its beginning, the company has revolutionized HR outsourcing by providing unmatched, lightning-quick customer care to support the success of small business owners and entrepreneurial enterprises. ExtensisHR has helped various companies decrease the complexity of HR, enabling businesses to expand and provide appealing employee perks and other services that will help them draw and keep top talent. With an industry-leading 96 percent client retention rate and an above-average Net Promoter Score (NPS) of 81 during the preceding 12 months, the company is still committed to upholding its objective. “We are proud to celebrate this achievement of 25 years in business. For over two and a half decades we’ve evolved our services and Work Anywhere™ technology to address the needs of today’s distributed workforce, while also developing innovative solutions to anticipate tomorrow’s challenges. ExtensisHR’s accomplishments and success have always been grounded in our commitment to helping both our customers and our employees grow, and we’re excited to maintain this momentum in the years to come.” - Blake Morris, CEO of ExtensisHR The business has recently achieved a number of milestones and accolades as a consequence of its continued substantial investments in people, processes, and technology. ExtensisHR received outstanding approval ratings on all job search and employer review websites in 2020 and was recognized as a Top Workplace in New Jersey by NJ.com and Crain's Best Places to Work. The following year, ExtensisHR debuted its PEO PremierTM solution, received many Stevie® Awards for Great Employers, became certified as a Great Place to WorkTM, and enhanced its Work AnywhereTM technology platform to offer clients even better support. ExtensisHR continued to receive awards and have excellent employee satisfaction levels in 2022, earning another honorable spot on NJ.com's annual list of the Top Workplaces.

Read More

EMPLOYEE EXPERIENCE,EMPLOYEE BENEFITS

Belleville Public Schools Adds Multiple PowerSchool Solutions to Increase Cohesion and Efficiency Across Departments

PowerSchool | June 29, 2022

PowerSchool (NYSE: PWSC), the leading provider of cloud-based software for K-12 education in North America, today announced Belleville Public Schools (BPS) in Essex County, New Jersey added multiple PowerSchool education technology solutions to unify information across departments, improve districtwide collaboration, and create better learning outcomes for students. BPS is implementing PowerSchool Student Information System (SIS), Unified Classroom® Schoology Learning, Unified Classroom® Performance Matters, PowerSchool Unified Insights, and PowerSchool Unified Talent™ Employee Records, among many other products. Once these PowerSchool solutions are implemented, BPS will benefit from a more advanced districtwide data aggregation and reporting functionality, visibility into student performance, and simplified human resource and talent management capabilities. “Our district wanted a one-stop-shop where all of the major resources we needed easily and effectively communicated with one another, as opposed to operating in silos, Based on our positive experiences with PowerSchool solutions we were excited to add even more to truly create a unified platform for Belleville Public Schools. We are currently in the implementation phase and are excited to fully launch our program during the 2022-23 school year.” -Nicole Shanklin, Director of Elementary Education and PowerSchool Lead, Belleville Public Schools. BPS is expanding its PowerSchool investment in order to help the district obtain tighter tech integrations via unified solutions. PowerSchool solutions will offer access to secure data analytics dashboards supporting BPS’ need to share key aggregate-level student information with the proper stakeholders, including parents, the school board, and others across the community. The end goal is to enhance staff experience and help students grow academically, socially, and behaviorally. Prior to PowerSchool, BPS used various, disparate services for everyday instruction, such as Google Classroom*. To enhance functionality and communication among stakeholders regarding assessment data, the district searched for technology solutions that provided a grade pass-back option to the district’s SIS. The goal was to have graded assignments that would sync to the district gradebook, leading to greater articulation in consideration of student growth and academic needs. In response, BPS pivoted to PowerSchool’s Schoology Learning, and PowerSchool SIS, to solve these synchronization issues. “We expect Belleville Public Schools to see substantial improvements to its operations through the addition and implementation of its newest PowerSchool solutions, From attracting and developing new teachers, to assessments and standards tracking, we’re excited to provide BPS with exceptional education technology to empower and advance the district’s instructional capabilities.” -Craig Greenseid, Chief Revenue Officer, PowerSchool. BPS is a public school district located in Belleville, New Jersey serving over 4,500 students in Pre-K to 12th grade. Across the district’s 10 total schools, BPS offers a 1:1 technology integration, 106 sports programs and clubs, and faculty with advanced degrees. Additionally, among the honors and distinctions awarded to BPS over the years, notable designations include being designated as a “High Performing District” by the New Jersey Quality Single Accountability Continuum and “District of Distinction” by District Administration, among other accolades. About PowerSchool PowerSchool (NYSE: PWSC) is the leading provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. PowerSchool connects students, teachers, administrators, and parents, with the shared goal of improving student outcomes. From the office to the classroom to the home, it helps schools and districts efficiently manage state reporting and related compliance, special education, finance, human resources, talent, registration, attendance, funding, learning, instruction, grading, assessments and analytics in one unified platform. PowerSchool supports over 45 million students globally and more than 14,000 customers, including more than 90 of the top 100 districts by student enrollment in the United States, and sells solutions in more than 90 countries.

Read More

RECRUITMENT & RETENTION

Kim Belanger Promoted to Vice President of Finance and Human Resources by CDG

CDG | July 01, 2022

Kim Belanger has recently been promoted to Vice President of Finance and Human Resources, which Communications Data Group, Inc. (CDG) is happy to announce that Ms. Belanger is the new vice president of finance and human resources include managing the business's accounting operations, generating financial reports, keeping accounting records, interviewing and recruiting personnel, enforcing company policies and procedures, and managing pay, benefits, and leave. "Kim has been instrumental to CDG's success in her position as Assistant CFO, and we believe that as Vice President of Finance and Human Resources she will continue to help us develop our HR support tools and services and increase our financial health and preparedness." - Dewaine Wilson, CFO, CDG "Kim has been instrumental to CDG's success in her position as Assistant CFO, and we believe that as Vice President of Finance and Human Resources she will continue to help us develop our HR support tools and services and increase our financial health and preparedness." - Dewaine Wilson, CFO, CDG From 2008 to 2010, Kim Belanger worked for CDG as the controller. In 2017, she returned to the company as the assistant CFO. Kim has a wealth of experience in developing best financial practices, budgeting, forecasting, and financial accounting and auditing.

Read More

TALENT MANAGEMENT

ExtensisHR Completes 25 Years of Providing HR Solutions

ExtensisHR | June 27, 2022

ExtensisHR, a well-known professional employer organization (PEO) and human resources outsourcing (HRO) solution provider, is pleased to celebrate 25 years of providing customized, individualized human resources. ExtensisHR was founded in 1997 with the sole purpose of streamlining HR. Since its beginning, the company has revolutionized HR outsourcing by providing unmatched, lightning-quick customer care to support the success of small business owners and entrepreneurial enterprises. ExtensisHR has helped various companies decrease the complexity of HR, enabling businesses to expand and provide appealing employee perks and other services that will help them draw and keep top talent. With an industry-leading 96 percent client retention rate and an above-average Net Promoter Score (NPS) of 81 during the preceding 12 months, the company is still committed to upholding its objective. “We are proud to celebrate this achievement of 25 years in business. For over two and a half decades we’ve evolved our services and Work Anywhere™ technology to address the needs of today’s distributed workforce, while also developing innovative solutions to anticipate tomorrow’s challenges. ExtensisHR’s accomplishments and success have always been grounded in our commitment to helping both our customers and our employees grow, and we’re excited to maintain this momentum in the years to come.” - Blake Morris, CEO of ExtensisHR The business has recently achieved a number of milestones and accolades as a consequence of its continued substantial investments in people, processes, and technology. ExtensisHR received outstanding approval ratings on all job search and employer review websites in 2020 and was recognized as a Top Workplace in New Jersey by NJ.com and Crain's Best Places to Work. The following year, ExtensisHR debuted its PEO PremierTM solution, received many Stevie® Awards for Great Employers, became certified as a Great Place to WorkTM, and enhanced its Work AnywhereTM technology platform to offer clients even better support. ExtensisHR continued to receive awards and have excellent employee satisfaction levels in 2022, earning another honorable spot on NJ.com's annual list of the Top Workplaces.

Read More

EMPLOYEE EXPERIENCE,EMPLOYEE BENEFITS

Belleville Public Schools Adds Multiple PowerSchool Solutions to Increase Cohesion and Efficiency Across Departments

PowerSchool | June 29, 2022

PowerSchool (NYSE: PWSC), the leading provider of cloud-based software for K-12 education in North America, today announced Belleville Public Schools (BPS) in Essex County, New Jersey added multiple PowerSchool education technology solutions to unify information across departments, improve districtwide collaboration, and create better learning outcomes for students. BPS is implementing PowerSchool Student Information System (SIS), Unified Classroom® Schoology Learning, Unified Classroom® Performance Matters, PowerSchool Unified Insights, and PowerSchool Unified Talent™ Employee Records, among many other products. Once these PowerSchool solutions are implemented, BPS will benefit from a more advanced districtwide data aggregation and reporting functionality, visibility into student performance, and simplified human resource and talent management capabilities. “Our district wanted a one-stop-shop where all of the major resources we needed easily and effectively communicated with one another, as opposed to operating in silos, Based on our positive experiences with PowerSchool solutions we were excited to add even more to truly create a unified platform for Belleville Public Schools. We are currently in the implementation phase and are excited to fully launch our program during the 2022-23 school year.” -Nicole Shanklin, Director of Elementary Education and PowerSchool Lead, Belleville Public Schools. BPS is expanding its PowerSchool investment in order to help the district obtain tighter tech integrations via unified solutions. PowerSchool solutions will offer access to secure data analytics dashboards supporting BPS’ need to share key aggregate-level student information with the proper stakeholders, including parents, the school board, and others across the community. The end goal is to enhance staff experience and help students grow academically, socially, and behaviorally. Prior to PowerSchool, BPS used various, disparate services for everyday instruction, such as Google Classroom*. To enhance functionality and communication among stakeholders regarding assessment data, the district searched for technology solutions that provided a grade pass-back option to the district’s SIS. The goal was to have graded assignments that would sync to the district gradebook, leading to greater articulation in consideration of student growth and academic needs. In response, BPS pivoted to PowerSchool’s Schoology Learning, and PowerSchool SIS, to solve these synchronization issues. “We expect Belleville Public Schools to see substantial improvements to its operations through the addition and implementation of its newest PowerSchool solutions, From attracting and developing new teachers, to assessments and standards tracking, we’re excited to provide BPS with exceptional education technology to empower and advance the district’s instructional capabilities.” -Craig Greenseid, Chief Revenue Officer, PowerSchool. BPS is a public school district located in Belleville, New Jersey serving over 4,500 students in Pre-K to 12th grade. Across the district’s 10 total schools, BPS offers a 1:1 technology integration, 106 sports programs and clubs, and faculty with advanced degrees. Additionally, among the honors and distinctions awarded to BPS over the years, notable designations include being designated as a “High Performing District” by the New Jersey Quality Single Accountability Continuum and “District of Distinction” by District Administration, among other accolades. About PowerSchool PowerSchool (NYSE: PWSC) is the leading provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. PowerSchool connects students, teachers, administrators, and parents, with the shared goal of improving student outcomes. From the office to the classroom to the home, it helps schools and districts efficiently manage state reporting and related compliance, special education, finance, human resources, talent, registration, attendance, funding, learning, instruction, grading, assessments and analytics in one unified platform. PowerSchool supports over 45 million students globally and more than 14,000 customers, including more than 90 of the top 100 districts by student enrollment in the United States, and sells solutions in more than 90 countries.

Read More

RECRUITMENT & RETENTION

Kim Belanger Promoted to Vice President of Finance and Human Resources by CDG

CDG | July 01, 2022

Kim Belanger has recently been promoted to Vice President of Finance and Human Resources, which Communications Data Group, Inc. (CDG) is happy to announce that Ms. Belanger is the new vice president of finance and human resources include managing the business's accounting operations, generating financial reports, keeping accounting records, interviewing and recruiting personnel, enforcing company policies and procedures, and managing pay, benefits, and leave. "Kim has been instrumental to CDG's success in her position as Assistant CFO, and we believe that as Vice President of Finance and Human Resources she will continue to help us develop our HR support tools and services and increase our financial health and preparedness." - Dewaine Wilson, CFO, CDG "Kim has been instrumental to CDG's success in her position as Assistant CFO, and we believe that as Vice President of Finance and Human Resources she will continue to help us develop our HR support tools and services and increase our financial health and preparedness." - Dewaine Wilson, CFO, CDG From 2008 to 2010, Kim Belanger worked for CDG as the controller. In 2017, she returned to the company as the assistant CFO. Kim has a wealth of experience in developing best financial practices, budgeting, forecasting, and financial accounting and auditing.

Read More