Q&A with Randy Frisch, CMO at Uberflip

MEDIA 7 | September 26, 2019

Q&A with Randy Frisch
Randy Frisch, CMO and Co-Founder at Uberflip has led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. 

Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success. His talks empower marketers with the strategies they need to capture their audiences, prove their worth, and align their vision.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
RANDY FRISCH:
Determined, passionate, caring.

M7: From Flipbooks to the world’s first content experience platform in just 6 years. What are some of the top reasons that helped drive Uberflip to where it is now?
RF: 
We started as a solution that would allow marketers to share content to readers whenever they wanted and on whichever devices. People still want to consume content whenever they want. Think of the way in which we consume video content on Netflix or music content on Spotify. We’ve been successful in large part because we’ve been able to create a product that marketers need, that make it easier for their buyers to become customers. But that hasn’t been enough.
The differentiator for us is culture—the values we strive for as an organization (not just the work environment). I’ll share my 3 favourites here:

● H.U.S.T.L.E.: this one stands for Heart, Unique, Skill, Tech, Lean, Entrepreneurial. My co-founder, Yoav Schwartz, and I actually screen new hires for these traits.
● Valuable, Relevant & Consistent: this one comes from the initial definition of Content Marketing (“creating and distributing valuable, relevant and consistent content”) by Robert Rose and Joe Pullizzi at the Content Marketing Institute. It only makes sense that our teams and employees should expect to be valuable, relevant, and consistent.
● Give Back: It’s important for us to give back to our communities and while we do this in numerous ways led by people across our team, one of my favourites is an annual charity ping pong tournament we host called Startupong which brought together startups in Toronto to raise $50,000 for Sick Kids hospital this year.
We’ve been successful mostly because we’ve been able to create a brand around engaging our team, our customers, and even our partners around these values.


"As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods."

M7: How can modern marketers leverage the personalized content recommendations given by Uberflip AI?
RF:
 It all comes down to the journey we take our buyers through. We recently produced a report with Heinz Marketing in which we found that only “1 in 3 B2B marketing leaders [of 283 interviewed] believe their current website encourages people to engage with their content at a high volume”. Essentially, we are leading buyers to a piece of content and leaving them to fend for themselves among your content. A visual I like to use is that of walking someone into a dark forest with no pathway and leaving them there. Not a good experience at all. As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods.

Uberflip AI serves up recommendations on our platform personalized to our buyers after they’ve consumed a piece of content. This allows them to stay and engage with more content while they’re in a content experience. Uberflip AI gives marketers the ability to predict what topic or piece of content their buyer might be interested in based on their behavior on a website, benchmark them against other users, and deliver content that they might be interested in, in order to extend their journey.


"Buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience."

M7: How does user-generated content help in scaling ABM campaigns at Uberflip?
RF:
I believe the best UGC for ABM (acronym overload!) is the reviews from customers. The best way to learn is from our peers. We often copy our competitors or look for best practices. There are many ways we can relate to a target account by showing them what their peers are saying. It could be finding a tweet from someone they respect speaking about the value of your platform. Think of it this way. If Roger Federer tweeted that a certain shoe was key to his play you'd likely win over other aspiring tennis players. In the world of B2B marketing, we can sometimes find more professional review sites like G2 or TrustRadius where highlighting a review from someone in a related industry can help win over the next target account.

M7: There is a lot of buzz around your book “F#ck Content Marketing”. What inspired you to preach this influential gospel?
RF:
 I was off to Dreamforce in 2017 and I came across a SiriusDecisions stat that 60-70% of all marketing content goes unused. It brought to light that even I contributed to this problem by driving my team to create more and more content. I had a revelation.

Thanks to Robert Rose and Joe Pulizzi at the Content Marketing Institute, content marketing was supposed to be about creating and distributing content “with the objective of driving profitable customer action.” But somewhere along the line, it became too much about creation and not enough about distribution and driving customer action (converting). And when marketers were distributing content, we weren’t distributing it in ways that led to profitable customer action—think of all those generic emails we sent people, loaded with links to videos and blog posts spread across the internet. We were sending people into dark scary forests full of content (sometimes that of our competitors). And we never got them back.

It all hit me. So I said “f#ck content marketing”, or rather, f#ck what it had become. My mission over the last two years has become to teach marketers how to create great personalized online experiences that we can send our buyers to, that actually take them on a journey leading to a conversion.


"Marketing is now becoming creating and distributing content to drive profitable customer action."

M7: What is the idea behind ‘The Conex’ (podcast show) hosted by you every week, which is already a big hit among the viewers?
RF:
 After 3 years and 227 episodes, we’ve decided to end the Content Experience Show and start fresh with a new show, The Marketer’s Journey, launching October. We had a great base of listeners and guests, but we wanted to spend more time focusing on the concept of the journey—both, the journey that our buyers go through, and the journey we go through as marketers. I’ll be speaking in-depth with marketing leaders about what their journey has looked like as marketers and what they strive for in creating great experiences for their buyers and customers.

M7: How do you see content marketing evolving over time?
RF:
 We’re not just seeing the evolution of content marketing, we’re seeing the evolution of marketing as a whole. Marketing is now becoming creating and distributing content to drive profitable customer action.
Let’s take a look for a moment at the way in which we consume video and music media. We went from syndicated TV shows and weekly programming on set channels (cable) to having bingeable content ready for us on demand (Netflix, Hulu, etc). We went from listening for our favourite song to be played on the radio, to downloading songs on iTunes, to now getting recommended curated playlists and artists based on my listening history on Spotify. We can search for content we want on demand and binge it for as long as we want. And we can do it whenever we want on multiple different devices around us.

Our buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience. Marketers are starting to catch on. We’re starting to spend time and money on analyzing the data, having great salespeople, and even on distribution. The difference-maker is that marketers are spending more time and money on personalized content experiences and using a content experience platform like Uberflip to accelerate the buyer journey.

ABOUT UBERFLIP

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

More C-Suite on deck

'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

Read More

‘Blockchain brings necessary control on how your data is used’ believes Scot Marcotte, Buck’s Chief Technology Officer

Media 7 | November 15, 2021

Scot Marcotte, Chief Technology Officer at Buck talks about how Buck and its culture has evolved over the last 100 years. Read on to know more about Buck’s innovative consulting solutions and platforms.

Read More

Abodoo’s CEO, Vanessa Tierney advises how to ‘add value to your prospects.’

Media 7 | October 28, 2021

Vanessa Tierney, CEO at Abodoo, introduces us to an incredible tool that enables companies to create clones of their physical building virtually. She shares insights about the marketing technology industry and how she helped upskilling and training graduates for free, early in her career. Read the full interview.

Read More

'A CRO is responsible for revenue creation for a company,' says Courtny Cloeter from OneSource Virtual

Media 7 | March 30, 2022

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual talks about his 30 years of business management experience, including opening up of the global economy. Read more to know more about the role of the CRO is evolving across businesses.

Read More

‘Blockchain brings necessary control on how your data is used’ believes Scot Marcotte, Buck’s Chief Technology Officer

Media 7 | November 15, 2021

Scot Marcotte, Chief Technology Officer at Buck talks about how Buck and its culture has evolved over the last 100 years. Read on to know more about Buck’s innovative consulting solutions and platforms.

Read More

Abodoo’s CEO, Vanessa Tierney advises how to ‘add value to your prospects.’

Media 7 | October 28, 2021

Vanessa Tierney, CEO at Abodoo, introduces us to an incredible tool that enables companies to create clones of their physical building virtually. She shares insights about the marketing technology industry and how she helped upskilling and training graduates for free, early in her career. Read the full interview.

Read More

Related News

WORKFORCE MANAGEMENT, EMPLOYEE BENEFITS

WorkAxle and TalenTeam Partner Up to Bring Innovative Workforce Management Solutions to Europe and the Middle East

PRnewswire | May 31, 2023

WorkAxle, a leading provider of workforce management (WFM) solutions, and TalenTeam, SAP Gold Partner and Human Experience Management expert, are proud and excited to announce a strategic partnership. This collaboration aims to empower organizations in Europe and the Middle East with cutting-edge solutions that optimize workforce management processes and drive operational efficiency. WorkAxle's commitment to customer success and innovation has positioned the company as a trusted partner of major human capital management (HCM) platforms. By joining forces with TalenTeam, a recognized leader in workforce transformation and deep SAP SuccessFactors expertise, WorkAxle expands its reach into the European market while delivering exceptional solutions tailored to the unique needs of organizations in the Middle East. "Our partnership with TalenTeam marks an exciting milestone in our journey to simplify workforce management and enable businesses all around the world to focus on their core operations and growth," stated Luc Hédou, Chief Executive Officer at WorkAxle. "By collaborating with TalenTeam, we are now able to offer organizations in Europe and the Middle East easier access to our innovative Time & Attendance, Scheduling, Leave & Absence, and Community solutions." TalenTeam brings its extensive expertise to the partnership. As a reseller, TalenTeam will provide implementation, support, and ongoing services for WorkAxle's WFM solutions in Europe and the Middle East, ensuring organizations receive exceptional support throughout their digital transformation journey. Their local presence in the Middle East ensures that businesses in the region receive personalized assistance tailored to their specific requirements, further strengthening the value of WorkAxle's WFM solutions. The strategic partnership between WorkAxle and TalenTeam merges their strengths and expertise to drive the digital transformation of workforce management in Europe and the Middle East. By leveraging WorkAxle's innovative solutions and TalenTeam's deep HR transformation knowledge, organizations can optimize their workforce management processes and achieve operational efficiency, paving the way for growth and success. About TalenTeam TalenTeam, SAP Gold Partner, empowers organizations with transformative HR solutions that fuel growth, inspire innovation, and elevate the employee experience. With an unwavering passion for excellence, TalenTeam has successfully transformed HR in over 100 organizations across the globe. TalenTeam is recognized for its high degree of product knowledge and strong experience of providing HXM implementation, training, and support services. Harnessing the power of cutting-edge technology, TalenTeam's award-winning apps and extensions fulfil unique business requirements and quip clients with the tools to stay ahead in the dynamic business landscape. About WorkAxle WorkAxle is a leading provider of comprehensive workforce management solutions, empowering organizations to streamline their workforce management processes and drive operational efficiency. A modern and modular enterprise WFM platform that is extensible, future-proof, and quickly deployable at scale and with a commitment to innovation and customer success, WorkAxle offers tailored solutions that cater to the unique needs of large enterprises in various industries. WorkAxle WFM is available on the SAP store, providing SAP customers with a reliable and scalable solution that can adapt to their unique needs.

Read More

COMPENSATION MANAGEMENT, PAYROLL

Nium enhances global payroll payments solution, offers transparent Foreign Exchange (FX) rates for more predictable payroll

PRnewswire | June 01, 2023

Nium, the leader in real-time global payments, has enhanced its market-leading payroll payments solution to support the complex needs of payroll platforms worldwide. Nium's payroll solution simplifies global growth for a majority of payroll platforms, including Panther, a provider of global employment, payroll, benefits, and contractor software that can be integrated with an HR tech stack. In addition to expanded network and currency coverage in Canada, Africa, Middle East, Latin America, and Asia Pacific, new enhancements to this offering include: Foreign Exchange (FX) Transparency: Allows for end-to-end FX control, which includes transparent costs with a single clear FX markup and one low per-transaction fee to help manage costs at scale. With this, clients can schedule bulk conversion for ease and control, lock FX rates to manage FX fluctuation, and configure fees at the customer level for flexibility; Beneficiary Pre-screen and Confirmation of Payee: Minimizes potential returns with verified payee information and keeps the payment process quick and smooth; Scheduled Payouts: Enables clients to disburse payments to their workforce on a certain date. Provides predictability to their clients' employees on when to expect to receive their salary payouts; Direct Debit in the US, UK, and EU: Provides the ability for platform clients to pull funds from their customers' primary bank accounts into their Nium wallet to fund payroll payouts, this improves cash flows and reduces friction. The global payroll outsourcing market was pegged at $9.9 billion in 2021, according to U.S.-based Allied Market Research. Growing at a CAGR of 7.2% from 2022 to 2031, the market is expected to reach $19.5 billion – making it one of the largest and fastest growing opportunities in global payments. The need to hire at scale across borders is rapidly becoming a key competition for companies. But, adding remote workers adds significant cost and complexity to payroll operations, simplified by the growing number of third-party payroll platforms. Specifically, 80% of companies believe that transparent foreign exchange rates are important for payroll providers. By making Nium's fees transparent, its clients can have more control over their finances. "Global payroll is complex," says Robin Gandhi, CPO of Nium. "Every country has different regulations, including tax laws, employment laws and data privacy laws which make the compliance process tricky, and that's what payroll platforms do best. However, getting money to every employee or contractor on payday in their preferred account, on-time, and across multiple geographies is not easy. With our global payments network and payroll specific functionality, we make payroll seamless, so platforms don't have to worry about the technical and legal lift to send money across the world knowing that their employees will have access to funds when they need them." "We trust Nium to move funds reliably, quickly, and compliantly around the world and across different corridors," said Matt Redler, CEO and Co-founder of Panther. "We consider their payroll solution a trusted component of our engine. Specifically, their transparent FX capabilities allow us to price our FX revenue stream in a competitive way. We're excited about Nium's payroll enhancements and our continued partnership." Nium's payroll solution goes beyond the ordinary, offering a comprehensive suite of products to empower global payroll platforms and businesses to seamlessly onboard, transact and manage payroll for employees and contractors worldwide, including competitive FX, built-in compliance, real-time payments, security offerings, zero-deduction wire transfers, and multiple market coverage. However, the company understands that payroll is not merely a transactional process; it is mission critical money movement that holds the power to impact lives and it's important to have a partner businesses can trust. By leveraging Nium's global payment platform, platforms and businesses can put their trust in Nium while they focus on growing globally with improved operational efficiency and exceptional customer experience. About Nium Nium, the leader in real-time global payments, was founded on the mission to deliver the global payments infrastructure of tomorrow, today. With the onset of the on-demand economy, its payments infrastructure is shaping how banks, fintechs, and businesses everywhere collect, convert, and disburse funds instantly across borders. Its payout network supports 100 currencies and spans 190+ countries, 100 of which in real-time. Funds can be disbursed to accounts, wallets, and cards and collected locally in 35 markets. Nium's growing card issuance business is already available in 34 countries. Nium holds regulatory licenses and authorizations in more than 40 countries, enabling seamless onboarding, rapid integration, and compliance – independent of geography. The company is co-headquartered in San Francisco and Singapore, with regional offices in London, Amsterdam, Hong Kong, Mumbai, Bengaluru, and Chennai.

Read More

COMPENSATION MANAGEMENT, PAYROLL

Paysend Partners with Ontop to Provide Instant and Cost-Effective Salary Payments to Millions of Workers

PRweb | May 29, 2023

Paysend, the global card-to-card transfers pioneer and global payments platform, is announcing today a new partnership with global payroll platform Ontop, enabling employers to make faster and more cost-effective salary payments to workers and contractors. Paysend will power Ontop’s new payout-to-cards capability for employee and contractor payroll. This will enable remote workers paid through the Ontop platform to send their money directly to their local cards instantly and at a low cost. The Ontop platform enables companies to scale internationally and currently provides employer-of-record services (EoR), compliance, and payroll services to over 950 companies worldwide. Remote workers who receive payment through the Ontop platform can now conveniently transfer their funds to their VISA or Mastercard card, replacing current cumbersome arrangements involving delays and fees through the need to use the Swift system. To make use of the Paysend platform, contractors simply need to supply their full name and bank card number, and they can instantly and directly access their money using Mastercard or Visa Rails. No more uncertainty around payday, and no more Swift or intermediary bank fees. 90% of transfers arrive in 15 seconds or less. Juan Pablo Acosta, Head of Payments & Business Enhancement at Ontop, welcomed the partnership, saying, "We are excited to join forces with Paysend to provide our clients with a faster, more efficient, and cost-effective solution for making global payments. This partnership aligns with our mission to provide our clients with the best payroll solutions on the market while enabling them to scale their businesses internationally." Jairo Riveros, Chief Strategy Officer and Managing Director for the U.S. and LATAM at Paysend, added, “We are delighted to be partnering with one of the leading payroll brands and look forward to a close partnership with Ontop. Our market-leading card-to-card payments platform will save time and money, processing salary payments to workers quicker and more cost-effectively than via the banking network.” About OnTop Ontop is a Miami-based startup that enables businesses to make their global payroll process smooth and simple. Building a high-tech product to effortlessly streamline the global payroll process, they help companies onboard new hires, sign their contracts, automate their payments, and also give their workers the possibility to access state-of-the-art financial services. Founded in 2020 and currently among the top Y Combinator-backed startups, Ontop empowers remote workers from all around the world, giving them access to a new generation of financial services for global remote workers such as “Ontop Wallet”, “Ontop Visa Card”, and the Lending product “Ontop Peak”. By anticipating what global operations will look like in the future and developing solutions to address any potential challenges, Ontop has become the go-to platform for businesses of all sizes looking to take their operations beyond borders. About Paysend Paysend is a next-generation integrated global payment ecosystem, enabling consumers and businesses to pay and send money online anywhere, anyhow, and in any currency. Paysend is UK-based and has a global reach, having been created in April 2017 with the clear mission to change how money is moved around the world. Paysend currently supports cross-network operability globally across Mastercard, Visa, China UnionPay, and local ACH and payment schemes, providing over 40 payment methods for online SMEs. Paysend can send money to over 170 countries worldwide and has attracted more than six million consumers to its platform. As a global end-to-end payment platform, Paysend has a global network of banks and international and local payment systems and has partnerships with the major international card networks Visa, Mastercard, and China Union Pay as principal members and certified processors.

Read More

WORKFORCE MANAGEMENT, EMPLOYEE BENEFITS

WorkAxle and TalenTeam Partner Up to Bring Innovative Workforce Management Solutions to Europe and the Middle East

PRnewswire | May 31, 2023

WorkAxle, a leading provider of workforce management (WFM) solutions, and TalenTeam, SAP Gold Partner and Human Experience Management expert, are proud and excited to announce a strategic partnership. This collaboration aims to empower organizations in Europe and the Middle East with cutting-edge solutions that optimize workforce management processes and drive operational efficiency. WorkAxle's commitment to customer success and innovation has positioned the company as a trusted partner of major human capital management (HCM) platforms. By joining forces with TalenTeam, a recognized leader in workforce transformation and deep SAP SuccessFactors expertise, WorkAxle expands its reach into the European market while delivering exceptional solutions tailored to the unique needs of organizations in the Middle East. "Our partnership with TalenTeam marks an exciting milestone in our journey to simplify workforce management and enable businesses all around the world to focus on their core operations and growth," stated Luc Hédou, Chief Executive Officer at WorkAxle. "By collaborating with TalenTeam, we are now able to offer organizations in Europe and the Middle East easier access to our innovative Time & Attendance, Scheduling, Leave & Absence, and Community solutions." TalenTeam brings its extensive expertise to the partnership. As a reseller, TalenTeam will provide implementation, support, and ongoing services for WorkAxle's WFM solutions in Europe and the Middle East, ensuring organizations receive exceptional support throughout their digital transformation journey. Their local presence in the Middle East ensures that businesses in the region receive personalized assistance tailored to their specific requirements, further strengthening the value of WorkAxle's WFM solutions. The strategic partnership between WorkAxle and TalenTeam merges their strengths and expertise to drive the digital transformation of workforce management in Europe and the Middle East. By leveraging WorkAxle's innovative solutions and TalenTeam's deep HR transformation knowledge, organizations can optimize their workforce management processes and achieve operational efficiency, paving the way for growth and success. About TalenTeam TalenTeam, SAP Gold Partner, empowers organizations with transformative HR solutions that fuel growth, inspire innovation, and elevate the employee experience. With an unwavering passion for excellence, TalenTeam has successfully transformed HR in over 100 organizations across the globe. TalenTeam is recognized for its high degree of product knowledge and strong experience of providing HXM implementation, training, and support services. Harnessing the power of cutting-edge technology, TalenTeam's award-winning apps and extensions fulfil unique business requirements and quip clients with the tools to stay ahead in the dynamic business landscape. About WorkAxle WorkAxle is a leading provider of comprehensive workforce management solutions, empowering organizations to streamline their workforce management processes and drive operational efficiency. A modern and modular enterprise WFM platform that is extensible, future-proof, and quickly deployable at scale and with a commitment to innovation and customer success, WorkAxle offers tailored solutions that cater to the unique needs of large enterprises in various industries. WorkAxle WFM is available on the SAP store, providing SAP customers with a reliable and scalable solution that can adapt to their unique needs.

Read More

COMPENSATION MANAGEMENT, PAYROLL

Nium enhances global payroll payments solution, offers transparent Foreign Exchange (FX) rates for more predictable payroll

PRnewswire | June 01, 2023

Nium, the leader in real-time global payments, has enhanced its market-leading payroll payments solution to support the complex needs of payroll platforms worldwide. Nium's payroll solution simplifies global growth for a majority of payroll platforms, including Panther, a provider of global employment, payroll, benefits, and contractor software that can be integrated with an HR tech stack. In addition to expanded network and currency coverage in Canada, Africa, Middle East, Latin America, and Asia Pacific, new enhancements to this offering include: Foreign Exchange (FX) Transparency: Allows for end-to-end FX control, which includes transparent costs with a single clear FX markup and one low per-transaction fee to help manage costs at scale. With this, clients can schedule bulk conversion for ease and control, lock FX rates to manage FX fluctuation, and configure fees at the customer level for flexibility; Beneficiary Pre-screen and Confirmation of Payee: Minimizes potential returns with verified payee information and keeps the payment process quick and smooth; Scheduled Payouts: Enables clients to disburse payments to their workforce on a certain date. Provides predictability to their clients' employees on when to expect to receive their salary payouts; Direct Debit in the US, UK, and EU: Provides the ability for platform clients to pull funds from their customers' primary bank accounts into their Nium wallet to fund payroll payouts, this improves cash flows and reduces friction. The global payroll outsourcing market was pegged at $9.9 billion in 2021, according to U.S.-based Allied Market Research. Growing at a CAGR of 7.2% from 2022 to 2031, the market is expected to reach $19.5 billion – making it one of the largest and fastest growing opportunities in global payments. The need to hire at scale across borders is rapidly becoming a key competition for companies. But, adding remote workers adds significant cost and complexity to payroll operations, simplified by the growing number of third-party payroll platforms. Specifically, 80% of companies believe that transparent foreign exchange rates are important for payroll providers. By making Nium's fees transparent, its clients can have more control over their finances. "Global payroll is complex," says Robin Gandhi, CPO of Nium. "Every country has different regulations, including tax laws, employment laws and data privacy laws which make the compliance process tricky, and that's what payroll platforms do best. However, getting money to every employee or contractor on payday in their preferred account, on-time, and across multiple geographies is not easy. With our global payments network and payroll specific functionality, we make payroll seamless, so platforms don't have to worry about the technical and legal lift to send money across the world knowing that their employees will have access to funds when they need them." "We trust Nium to move funds reliably, quickly, and compliantly around the world and across different corridors," said Matt Redler, CEO and Co-founder of Panther. "We consider their payroll solution a trusted component of our engine. Specifically, their transparent FX capabilities allow us to price our FX revenue stream in a competitive way. We're excited about Nium's payroll enhancements and our continued partnership." Nium's payroll solution goes beyond the ordinary, offering a comprehensive suite of products to empower global payroll platforms and businesses to seamlessly onboard, transact and manage payroll for employees and contractors worldwide, including competitive FX, built-in compliance, real-time payments, security offerings, zero-deduction wire transfers, and multiple market coverage. However, the company understands that payroll is not merely a transactional process; it is mission critical money movement that holds the power to impact lives and it's important to have a partner businesses can trust. By leveraging Nium's global payment platform, platforms and businesses can put their trust in Nium while they focus on growing globally with improved operational efficiency and exceptional customer experience. About Nium Nium, the leader in real-time global payments, was founded on the mission to deliver the global payments infrastructure of tomorrow, today. With the onset of the on-demand economy, its payments infrastructure is shaping how banks, fintechs, and businesses everywhere collect, convert, and disburse funds instantly across borders. Its payout network supports 100 currencies and spans 190+ countries, 100 of which in real-time. Funds can be disbursed to accounts, wallets, and cards and collected locally in 35 markets. Nium's growing card issuance business is already available in 34 countries. Nium holds regulatory licenses and authorizations in more than 40 countries, enabling seamless onboarding, rapid integration, and compliance – independent of geography. The company is co-headquartered in San Francisco and Singapore, with regional offices in London, Amsterdam, Hong Kong, Mumbai, Bengaluru, and Chennai.

Read More

COMPENSATION MANAGEMENT, PAYROLL

Paysend Partners with Ontop to Provide Instant and Cost-Effective Salary Payments to Millions of Workers

PRweb | May 29, 2023

Paysend, the global card-to-card transfers pioneer and global payments platform, is announcing today a new partnership with global payroll platform Ontop, enabling employers to make faster and more cost-effective salary payments to workers and contractors. Paysend will power Ontop’s new payout-to-cards capability for employee and contractor payroll. This will enable remote workers paid through the Ontop platform to send their money directly to their local cards instantly and at a low cost. The Ontop platform enables companies to scale internationally and currently provides employer-of-record services (EoR), compliance, and payroll services to over 950 companies worldwide. Remote workers who receive payment through the Ontop platform can now conveniently transfer their funds to their VISA or Mastercard card, replacing current cumbersome arrangements involving delays and fees through the need to use the Swift system. To make use of the Paysend platform, contractors simply need to supply their full name and bank card number, and they can instantly and directly access their money using Mastercard or Visa Rails. No more uncertainty around payday, and no more Swift or intermediary bank fees. 90% of transfers arrive in 15 seconds or less. Juan Pablo Acosta, Head of Payments & Business Enhancement at Ontop, welcomed the partnership, saying, "We are excited to join forces with Paysend to provide our clients with a faster, more efficient, and cost-effective solution for making global payments. This partnership aligns with our mission to provide our clients with the best payroll solutions on the market while enabling them to scale their businesses internationally." Jairo Riveros, Chief Strategy Officer and Managing Director for the U.S. and LATAM at Paysend, added, “We are delighted to be partnering with one of the leading payroll brands and look forward to a close partnership with Ontop. Our market-leading card-to-card payments platform will save time and money, processing salary payments to workers quicker and more cost-effectively than via the banking network.” About OnTop Ontop is a Miami-based startup that enables businesses to make their global payroll process smooth and simple. Building a high-tech product to effortlessly streamline the global payroll process, they help companies onboard new hires, sign their contracts, automate their payments, and also give their workers the possibility to access state-of-the-art financial services. Founded in 2020 and currently among the top Y Combinator-backed startups, Ontop empowers remote workers from all around the world, giving them access to a new generation of financial services for global remote workers such as “Ontop Wallet”, “Ontop Visa Card”, and the Lending product “Ontop Peak”. By anticipating what global operations will look like in the future and developing solutions to address any potential challenges, Ontop has become the go-to platform for businesses of all sizes looking to take their operations beyond borders. About Paysend Paysend is a next-generation integrated global payment ecosystem, enabling consumers and businesses to pay and send money online anywhere, anyhow, and in any currency. Paysend is UK-based and has a global reach, having been created in April 2017 with the clear mission to change how money is moved around the world. Paysend currently supports cross-network operability globally across Mastercard, Visa, China UnionPay, and local ACH and payment schemes, providing over 40 payment methods for online SMEs. Paysend can send money to over 170 countries worldwide and has attracted more than six million consumers to its platform. As a global end-to-end payment platform, Paysend has a global network of banks and international and local payment systems and has partnerships with the major international card networks Visa, Mastercard, and China Union Pay as principal members and certified processors.

Read More

Spotlight

Uberflip

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission...

Events

Resources