Boyden Executive Monitor Finds Chief Marketing Officers Increasingly Critical for CEO Success

| May 17, 2016

Boyden Executive Monitor Finds Chief Marketing Officers Increasingly Critical for CEO Success
The CMO is now a critical player for the CEO, an equal to any in the C-suite”, said Lisa Gerhardt, Leader of Boyden’s Global Consumer and Global HR Practices and Partner, Boyden New York and Boyden UK. “The CMO is helping drive strategy around non-traditional areas, often working with HR executives to shape the employer brand and employee value proposition. CMOs are also working hand in glove with CIOs to ensure that the right technology is in place to deliver the digital strategy and consumer experience. CMOs are increasingly critical to an organisation’s strategy and ultimately its success or failure.

Spotlight

This report reveals the attributes that senior executives value the most in an HR professional. CEOs, executives and public service agency heads were asked to rank the degree of importance they place on 17 HR attributes and also how well they believe their HR people perform in relation to each one.


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