Can a branded employee experience improve talent acquisition?

A top priority for North American employers, according to a survey, is branding the employee experience. Research by Blu Ivy group revealed 58% of those polled are looking to create a brand strategy that enhances employee engagement and improves the employee experience. Half of those surveyed said they have experienced a social employer brand crisis in the last year, and the damage associated with an adverse presence in the marketplace can be "irreparable," said Stacy Parker, managing director of Blu Ivy Group, in a statement. Businesses are looking to boost their brand along every pipeline, including talent acquisition.