HR Tech Think Tank: Recruitment software

Talent acquisition remains a double-edged sword. On the one hand, business leaders acknowledge the critical need for the HR function to evolve and for the candidate experience to monitored and improved. But on the other hand, talent acquisition faces challenges in getting both top-down and bottom-up buy-in from within organisations. Alpar Major, Chief Revenue Officer and Co-founder of SmartDreamers (pictured, standing), led the more than 40 HR professionals gathered at the engaging Recruitment Tech cluster during the HR Tech Think Tank. He took participants on a learning journey that explored the changes and challenges facing the recruitment market globally, and – through that interactive workshop – uncovered the ways recruitment technology can help improve talent acquisition. Getting aligned with marketing. Major noted that the tightening labour markets in Asia resembled a typical chicken or egg scenario, in which recruiters face an ongoing low supply of quality talents, but are yet unwilling to invest into resources to improve. “In one of the mini sessions, we identified participants’ top three challenges in terms of recruitment in their own companies. 80% were focused on two problems: low talent supply, and getting budgets from senior management to actually invest in tools and activities, in order to improve that talent supply,” he said. Major advocated for a greater use of recruitment-specific marketing, where employers target better candidates via the platforms they actually spend time on. This includes social media, and mobile phone apps.