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How to Build an Employee Communication Campaign

November 29, 2018

Today’s marketing teams engage prospective customers by delivering content via marketing campaigns. These campaigns are composed of a series of messages, which are delivered over time in a specific order. The goal is to guide the prospective customer to take action. Recently, HR leaders have discovered that these marketing-style campaigns can help them break through an increasingly noisy world. As one HR leader said, “the value of the best benefit is zero if my employee doesn’t know about it.”

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