LinkedIn® Strategies for Attorneys

By now, you’ve heard of recruitment marketing. “Post and Pray” is now a thing of the past when it comes to recruiting. Recruitment Marketing is how you become proactive, stay competitive, in control of your brand, build a talent network, and attract close candidates faster. What you will learn: Why HR should care about marketing. How to align marketing with recruiting to increase candidate attraction. How passive candidate engagement leads to fill jobs more quickly. Candidate Engagement Best Practices.

Avoid legal pitfalls of ending employment contracts. In today's employment climate, very few terminations are without some level of legal risk. Often, employers approach termination decisions without fully considering their legal obligations, and they fail to take important steps that will reduce the risk of legal claims. Managers and HR professionals may spend years wrapped up in litigation that could have been avoided by devoting an hour or two toward evaluating and planning a termination. Identify key steps that every employer should take in preparing for a termination, and how to approach a termination in a manner that decreases rather than increases the risk of a wrongful termination claim.

What makes an employer brand believable? The best employers work hard developing their mission, vision, and values and communicating them to their employees. But in spite of all these efforts, two employees from the same organization can have a different experience in how these values are put into practice. For your organization to prove to current and prospective employees that your employee experience is as advertised, your compensation and culture need to consistently align with your employer brand. In this program, Jeff Adams of BambooHR and Wendy Brown of PayScale will explore how differences in compensation and culture from team to team can undermine the experience your organization promises its employees and then share the steps you can take to keep these unspoken promises.

You have a secret power during benefits enrollment: your employees’ attention. So why not use that power for good? Savvy benefits professionals know that open enrollment season is full of critical moments you can leverage to boost employee experience and leave a good impression.