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How will employer branding develop in 2016?

A strong and engaging employer brand is the basis for successful recruitment and employee retention. But how can organizations develop a strategy and an employer value proposition that is authentic and reflects the company culture? What are practical steps in this process? And what does it take to activate an EVP in order to build an emotional connection with current employees and potential candidates? Graeme Wright, Strategy Director, tells us about the key changes that 2016 will bring in terms of how we approach employer branding.

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