Q&A with Dorien Morin-van Dam, Co-Founder at Agile Marketing Network

Dorien Morin-van Dam,Co-Founder at Agile Marketing Network, is also a social media specialist and strategist with More in Media, a keynote speaker, and a virtual summit host. She has been helping business owners since 2011 market their business on social media with content ideas, and strategy. She is in the trenches of social media with her clients daily helping with planning their strategy and idea implementation.

The Agile Marketing Network takes the framework of agile and combines it with the knowledge of marketing, helping small teams (as small as one person team) implement agile marketing techniques.



MEDIA 7: What inspired you to become a social media specialist?
DORIEN MORIN-VAN DAM:
After being a stay-at-home mom for 12+ years, my youngest child started Kindergarten in 2010. It was then that I looked for a new career and the world of social media was exploding! I took an online course and fell in love with social media management. I love the content creation side the most, starting out with blogging and then moving to graphics and video as well.
 

M7: Can you please tell us more about agile marketing and how your company, Agile Marketing Network, implements it to your clients’ businesses?
DMD:
Agile Marketing is mainly used in large teams, within large corporations. The Agile Marketing Network takes the framework of agile and combines it with the knowledge of marketing, helping small teams (as small as one person team) implement agile marketing techniques. We use Kanban as our framework of choice.


Facebook groups are a great place to create community, mold brand ambassadors, and retain clients, while LinkedIn is a great place to gain influence.



M7: What kind of guidance and insights does Agile Marketing Network provide its clients to ensure they receive maximum ROI?
DMD:
We model the agile way with every client meeting, and every piece of content we create. Our content creation process is a continuous process. It allows us to be agile in many ways, including making changes at the last minute, or adding new content when needed.


M7: What social media channels do you see as the most promising for your products and services, and why?
DMD:
Facebook Groups and LinkedIn are huge drivers for my business. Facebook groups are a great place to create community, mold brand ambassadors, and retain clients, while LinkedIn is a great place to gain influence.


Be yourself: celebrate your uniqueness.



M7: At Agile Marketing Network, how do you ensure that your clients’ businesses receive high user engagement and conversion rates?
DMD:
We listen, we meet often, we are flexible, agile, and have an agile mindset. We test, test, test, and test some more!


M7: The best advice you have ever received?
DMD:
Be yourself: celebrate your uniqueness.

ABOUT AGILE MARKETING NETWORK

The Agile Marketing Network is a learning community that teaches an agile mindset and the tools to grow your business. We're different because we teach you how to think, not just what to do.

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Employees prioritize saving for retirement The survey revealed employees are focused on balancing basic needs with long-term savings outcomes against a backdrop of ongoing economic pressures that continue to top their list of concerns. Employees of all generations ranked saving for retirement as their top financial priority, followed by affording basic needs and paying off consumer debt3. "Saving for retirement is the No. 1 financial priority for employees surveyed, which validates that access to workplace benefits and financial wellness programs is helping Americans save for retirement and achieve better financial outcomes,” Littlefield said. “Going forward, increased personalization as well as tailored savings and investment strategies that take into account an individual’s financial goals, lifestyle, health care needs, dependent care obligations, retirement income expectations, and other unique factors will help achieve improved financial security in retirement.” Retention and recruitment of older employees critical for business success Employee interest in phased retirement has added value for employers. Most employers (77%) agree that the knowledge older employees have about their company is crucial to their business’s success. Employers concerned with “having valuable employees retire” are more likely to take actions to either retain them or hire employees who previously retired from other companies. Despite this, not all employers have experience with offering phased retirement. Only 11% of small and midsized businesses4 reported they offer phased retirement job opportunities on a regular basis compared to nearly one quarter of large businesses5. However, interest is there, as 61% of businesses that don’t offer a phased retirement still receive questions from employees about the options. See all results and insights from the latest Principal Financial Well-Being IndexSM (PDF). According to the Alliance for Lifetime Income This wave included a survey of 137 individuals between the ages of 50 and 75 who consider themselves retired or have previously fully retired and gone back to work. In order to be included in the survey sample, employees must work full-time, and their employer has to offer either health insurance or retirement as an employee benefit. Businesses with 2-499 employees Businesses with 500-10,000 employees About the Principal Financial Well-Being IndexSM The Principal Financial Well-Being IndexSM surveys business owners, decision makers and business leaders aged 21 and over who work at companies with 2-10,000 employees and offer either health insurance or retirement as an employee benefit. The nation-wide survey, commissioned since 2012, examines the financial well-being of American workers and business employers. In 2020, the Well-Being Index was transformed from an annual survey to a regular pulse, offering three waves, revisiting questions and measuring sentiment regarding timely issues in the small and midsized business marketplace. In the first pulse of the Well-Being Index in 2022, the employee audience was added to the survey to compare and contrast key sentiment from employers. The survey was commissioned by Principal® and conducted online by Dynata from November 6-13, 2023, with a total of 500 business owners, decision makers and business leader participants and a total of 200 employee participants. This wave included a survey of 127 individuals who consider themselves retired or have previously fully retired and gone back to work. The research report focuses on providing a holistic perspective on key trends and timely issues in the small and medium business market. About Principal Financial Group® Principal Financial Group® is a global financial company with 19,500 employees1 passionate about improving the wealth and well-being of people and businesses. In business for more than 140 years, we’re helping more than 61 million customers1 plan, protect, invest, and retire, while working to support the communities where we do business, and build a diverse, inclusive workforce. Principal® is proud to be recognized as one of the 2023 World’s Most Ethical Companies® by Ethisphere2, a member of the Bloomberg Gender Equality Index, and a “Best Places to Work in Money Management3.”

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Agile Marketing Network

Agile Marketing Network

The Agile Marketing Network is a learning community that teaches an agile mindset and the tools to grow your business. They're different because they teach you how to think, not just what to do....

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